Villaire Financial is a fee-only fiduciary financial planning firm in downtown Grand Rapids for young professionals and families who are still building wealth. Chris Villaire, CFP®, works with people in their 20s and 30s who make good money and have big decisions in front of them: student loans, 401(k)s, RSUs, buying a home in West Michigan, getting married, building a family, and planning ahead for taxes. Most clients get their full financial plan within 30 days of onboarding. From there, we meet with you twice a year, manage your investments, and you can always schedule a meeting whenever life changes. Meet in person at 2 Fulton St W, Suite 122, or by video. No asset minimums and no commissions. Start with a free intro call.

Ryan Johnson is the founder of Hundred Financial Planning, where he works with high-earning individuals and families to bring more clarity, intentionality, and confidence to their financial lives. His approach goes beyond investments, helping clients navigate the intersection of money, career, family, and long-term decision making with practical, personalized guidance on everything from taxes, benefits, investments, and more. Ryan is passionate about simplifying complex financial topics and regularly shares educational content online focused on helping people make smarter decisions with their money. Outside of work, he enjoys strength training, golf, reading, and spending time with his wife and children in West Michigan.

My job is to make personal finances boring. I'm not in the game of the newest and greatest ideas. I target results and proven time tested ways of doing it. My job is to be your personal trainer for finances. Not only giving guidance but behavioral help on how to truly make lasting impacts.

Thaddeus Phelps is a CFP® professional with 28 years of experience in the financial services industry. He has worked at Advance Wealth Management Service, LLC since 2019 and previously spent 14 years with Ameriprise Financial Services, Inc. In addition to his advisory work, Phelps owns a tax preparation business and an accounting support service, and he serves in fiduciary roles such as trustee and executor. Advance Wealth Management Service, LLC provides investment advisory and financial planning services primarily to individuals, high-net-worth clients, trusts, estates, and business entities. The firm offers discretionary investment management through a wrap asset management program and emphasizes an individualized approach with asset allocation supported by fundamental, sector, and technical analysis, including risk management strategies such as put options and conservative cash instruments.

Jerome Matecun is a financial advisor at Compound Value Advisers, LLC in Sparta, MI, holding a Series 65 designation with 16 years of industry experience. He previously worked at Exit Strategies Group Inc. from 2013 to 2019 and has been with Compound Value Advisers since 2013. Compound Value Advisers provides investment advisory and financial planning services to individuals, high-net-worth clients, business owners, trusts, estates, and corporate plan sponsors. The firm manages approximately $24.8 million across a small number of client accounts, employing a strategic asset allocation framework with diversified low-cost index funds and ETFs, discretionary portfolio management, and additional services including business valuations and retirement plan advisory.

Robert Boylen is the sole advisor at Robert Charles Capital Management in Grand Rapids, MI, holding Series 63 and Series 65 licenses with 13 years of industry experience. He has managed at Robert Charles Capital Management since 2016. Robert Charles Capital Management provides discretionary investment management, financial planning, and consulting to individuals, pension and profit-sharing plans, charitable organizations, corporations, and pooled investment vehicles. The firm employs a targeted asset allocation approach using individual securities, ETFs, and index funds, integrating fundamental, technical, and qualitative analysis to manage accounts on a discretionary basis.

Andrew Wentworth is a CFA® charterholder and financial advisor at Wentworth Wealth Group with nine years of industry experience. Before founding his independent firm, he worked at Northwestern Mutual, Empower, and TD Ameritrade. Wentworth Wealth Group serves individuals and high-net-worth clients by providing ongoing portfolio management guided by fundamental analysis, modern portfolio theory, and quantitative methods. The firm employs a long-term trading approach tailored to each client’s goals and typically manages accounts on a discretionary basis using mutual funds, ETFs, equities, fixed income, and select non-U.S. securities.

Scott Morter is the principal of Morter Investment Management LLC in East Grand Rapids, MI, with 28 years of experience in the financial industry. He holds Series 63 and Series 65 designations and has been affiliated with Cornerstone University since 2004. Morter is solely responsible for managing client portfolios at his independent firm. Morter Investment Management LLC provides fee-only investment management primarily to individual clients, as well as trusts, estates, charitable organizations, and business entities. The firm offers discretionary, individually tailored strategies focused on growth, growth-and-income, or income, utilizing fundamental investment analysis and cash management across various securities including stocks, bonds, mutual funds, ETFs, and money market funds.

James Vermeulen is the sole advisor at Vermeulen Capital Management in Grand Rapids, MI, with 16 years of industry experience. He holds the Series 65 designation and has managed his independent firm since 1993. Vermeulen Capital Management serves individuals, pension and profit-sharing plans, trusts, estates, and charitable organizations. The fee-only firm offers discretionary investment supervision and consultation, employing a mix of fundamental and technical analysis to manage portfolios using a range of instruments including mutual funds, ETFs, individual securities, margin, short sales, and options.

Dana Edwards is a Certified Financial Planner® with nine years of industry experience. He is the principal advisor at Upbeat Financial, an independent firm based in Ada, Michigan. Edwards also holds credentials as an Enrolled Agent with the IRS, providing tax preparation and representation services in addition to his advisory role. Upbeat Financial serves individuals, families, trusts, small businesses, plan participants, and charitable organizations, offering comprehensive financial planning, tax preparation, and insurance planning. The firm operates primarily on a non-discretionary basis, partnering with third-party investment advisors and emphasizing efficient-market principles and buy-and-hold strategies.

Andrew Howard is the principal of Howard Fiduciary Investments in Rockford, MI, holding a Series 65 designation with nine years of industry experience. He previously worked for Fiduciary Financial Advisors for ten years and held a position at Van Andel Research Institute for five years. Outside of advisory services, he is involved in a separate equity investment entity and operates a business coaching venture. Howard Fiduciary Investments offers discretionary investment management and financial planning to individuals, families, trusts, estates, retirement accounts, business entities, and nonprofit organizations. The firm employs a multi-method analysis framework and manages portfolios using diversified ETF and rules-based trend-following strategies, tailoring allocations to each client’s objectives, risk tolerance, time horizon, and tax situation.

Dale Ringerwole is a financial advisor at DC & Associates in Grand Rapids, MI, with 23 years of industry experience. He holds Series 63 and Series 65 licenses and has been with DC & Associates since 2005. Outside of his advisory role, he serves on finance committees for the Alliance of Reformed Churches and the Kent County Conservation League. DC & Associates provides ongoing portfolio management and financial planning to individuals, high-net-worth clients, and businesses, using a long-term, diversified investment approach. The firm offers access to third-party model portfolios and custom management strategies tailored to clients' financial analyses and risk tolerances.

Tyler Howe is a financial advisor with Clarity Wealth Management LLC in Grand Rapids, MI. He holds a Series 65 designation and has four years of industry experience, including eight years at O'Neill Asset Management and a period as self-employed. Outside of advising, he works as an independent contractor delivering food through DoorDash, UberEats, and GrubHub. Clarity Wealth Management LLC provides portfolio management services to individual and corporate clients, utilizing fundamental analysis and a long-term investment approach primarily focused on mutual funds and ETFs. The firm manages accounts on a discretionary basis in accordance with clients’ investment policy statements and also refers clients to third-party advisers as part of its service offerings.

Andrew Jakubowski is the sole advisor at Adestella Investment Management LLC in Grand Rapids, MI. He holds a Series 65 designation and has 11 years of experience, all with Adestella. Adestella provides discretionary portfolio management primarily for high-net-worth individuals, families, trusts, foundations, endowments, private funds, and other investment advisers. The firm uses a long-biased, value-driven approach focused on independent research and concentrated security selection, managing portfolios with flexible authority across multiple asset types including equities, ETFs, options, and derivatives.

Scott Pruski is the founder and sole advisor at Advosion, an independent firm based in Ada, Michigan. He holds Series 63 and Series 65 licenses and has 15 years of industry experience. Pruski is also the founder of 4tB Helmets, LLC, a venture focused on developing improved cycling and snow sports helmets. Advosion serves individuals, families, and closely-held businesses or trusts with financial planning and discretionary investment management. The firm emphasizes open-architecture, globally diversified portfolios aligned with clients’ priorities and offers a process-oriented Life-Centric Planning engagement alongside a discretionary portfolio service called Real-Life Investing.

Shad Thomas is a CFP® professional with two years of experience in financial advising. He is the sole advisor at Stamford Bridge Wealth Management LLC and has prior experience at Brighton Jones and United Bank, along with a 20-year career in the U.S. Coast Guard. Stamford Bridge Wealth Management LLC provides discretionary asset management and financial planning primarily for individual and high-net-worth clients. The firm offers customized portfolio management focused on client objectives, time horizon, and risk tolerance, employing various investment strategies without institutional or wrap-fee programs.

I’m Stephanie Trexler, CFP®, and founder of Golden Goose Wealth Planning, a fee-only financial planning firm based in Grand Rapids, Michigan. I built Golden Goose to be the kind of financial planning firm I wanted women to have access to: a place where you can ask every question, talk openly about what’s happening in your life, and leave feeling more confident about what comes next. I specialize in helping women navigate financial transitions, particularly divorce, the loss of a spouse, receiving an inheritance, taking a more active role in household finances, and building or owning a business. These moments often come with a lot more than financial decisions. There can be grief, uncertainty, excitement, fear, and about a hundred questions you never expected to be asking. My job is to help turn all of that into a clear, actionable plan. My background also includes a master’s degree in Advanced Financial Planning with an emphasis in Financial Therapy, which shapes the way I work with clients. Money decisions aren’t made in a spreadsheet. Our experiences, relationships, goals, and emotions all influence how we think about money, so I believe great financial planning needs to account for both the numbers and the person behind them. Outside of Golden Goose, I’m a wife, mom, and founder of Once Upon a Room Grand Rapids, a nonprofit that creates personalized room makeovers for children facing extended hospital stays. I love being involved in my West Michigan community, spending time with my family, and probably taking on one too many projects at a time. At the end of the day, I want my clients to feel like they have someone in their corner who knows their financial life, understands what matters to them, and can help them make smart decisions through whatever comes next.

Steven Underriter is a financial advisor at Freedom Financial Planning Solutions, LLC with eight years of industry experience. He holds a Series 65 designation and has worked with Freedom Financial Planning Solutions since 2013. Outside of advising, he is a part-time employee and 5% owner of Capitol Defense Consulting, LLC, and provides subject matter expertise on Navy aircraft programs for Systems Planning & Analysis, Inc. Freedom Financial Planning Solutions is an independent advisory firm serving individuals, charitable organizations, corporations, and employer-sponsored pension and profit-sharing plans. The firm primarily employs a passive investment approach with asset-class weighted portfolios using index funds and ETFs, while also incorporating fundamental and technical analysis. It offers discretionary portfolio management, financial planning, tax-preparation services, and specialized consulting for employer-sponsored plans, including educational seminars and student loan analysis.

Mitchell Lyons is the sole advisor at Mitch Lyons Wealth LLC, holding Series 65 and Series 66 licenses with 19 years of industry experience. He has worked at several firms including Global Financial Private Capital, LLC and Lyons Kitzrow Wealth Management. Lyons is also an independent licensed insurance agent and owner of Mitch Lyons Wealth LLC. Mitch Lyons Wealth LLC provides portfolio management services for individual and high-net-worth clients, employing multiple analysis methods such as fundamental, technical, quantitative analysis, and modern portfolio theory. The firm implements long-term strategies alongside options trading and utilizes third-party model portfolios through AE Wealth Management.

William Thatcher is a financial advisor at Thatcher Wealth Management in Grand Rapids, MI, holding a Series 65 designation with five years of industry experience. He previously worked at AE Wealth Management, LLC and Pine Brook Financial, among other firms. Outside of advising, he teaches local retirement planning lectures for the nonprofit American Financial Education Alliance. Thatcher Wealth Management provides discretionary portfolio management and financial planning services primarily to individuals and high-net-worth clients. The firm uses a diversified investment approach including ETFs, mutual funds, fixed income, equities, annuities, and may incorporate private placements or venture capital, operating with discretionary trading authority and requiring client custody at Fidelity.