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Eric O

CFP®, Series 65

Grand Rapids, MI

Lifeworks Advisors, LLC

Eric Olivero is a CFP® practitioner with eight years of industry experience, currently serving at Lifeworks Advisors, LLC since 2018. Prior to joining Lifeworks, he worked for University Christian Outreach for four years. Lifeworks Advisors serves a diverse client base, including high-net-worth individuals, charitable organizations, trusts, estates, retirement plans, and businesses. The firm offers discretionary and non-discretionary wealth management, financial planning, and portfolio management, utilizing both planning-based and risk-based investment approaches with a combination of low-cost funds, individual securities, and third-party managers.

Factor investing / smart beta Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Tax strategies for small businesses Founder/Business Owner Executive Financial Professional Established Professionals
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Emily B

CFP®, Series 63, Series 66

Kentwood, MI

Regal Investment Advisors LLC

Emily Bustraan is a CFP® with 15 years of industry experience, currently serving as an advisor at Regal Investment Advisors LLC. Her prior roles include positions at Regulus Financial Group, LLC and Fidelity, where she worked in both advisory and brokerage capacities. Regal Investment Advisors LLC provides discretionary investment management services to independent advisers and their clients, offering a range of proprietary and third-party model portfolios across various asset classes. The firm serves a diverse client base including individual, charitable, and corporate clients through its network of financial advisers.

Active portfolio management Options & derivatives strategies
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James W

Series 63, Series 65

Kentwood, MI

Regal Investment Advisors LLC

James White is a financial advisor at Regal Investment Advisors LLC with 24 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Fifth Third Securities for 13 years. In addition to his advisory role, James serves as president of the Society of St. Vincent De Paul in Grand Rapids, a nonprofit charity. Regal Investment Advisors LLC, operating as LionShare, provides discretionary investment management to independent advisers and their clients, including individuals, charitable organizations, and businesses. The firm offers proprietary and third-party model portfolios with discretionary implementation through Financial Advisers.

Active portfolio management Options & derivatives strategies
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Shawn W

Series 63, Series 65

Ada, MI

Eversource Wealth Advisors, LLC

Shawn White is a financial advisor at EverSource Wealth Advisors, LLC with 21 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Rogan & Associates, Inc. for 18 years. Since 2018, he has been a licensed insurance agent selling non-variable insurance products. EverSource Wealth Advisors serves individual and institutional clients, including families, estates, trusts, and other RIAs, providing wealth management, financial planning, and investment advisory services. The firm offers multiple investment programs and operates a private markets platform, delivering advice through a national network of investment advisor representatives.

ESG / Sustainable investing Private / alternative investments Real estate investing Business succession planning Charitable giving & philanthropy Founder/Business Owner Executive Values-based investing Christian Faith Based
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George P

CFP®, Series 63, Series 65

Grand Rapids, MI

Innovia Wealth, LLC

George Pantlind is a CFP® with 20 years of experience in the financial industry. He is currently with Innovia Wealth, LLC and previously worked at Bank of America, NA, and Merrill Lynch, Pierce, Fenner & Smith Incorporated. Innovia Wealth primarily serves high-net-worth individuals, business owners, and institutional clients, offering discretionary investment management, financial planning, retirement plan advisory, and family office services. The firm emphasizes customized, diversified portfolios using a combination of fundamental, technical, quantitative, and efficient-market analysis.

Income planning College savings (529s, UTMA, etc.) General estate planning guidance Private / alternative investments Founder/Business Owner Executive
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Brian Y

ChFC®, Series 63, Series 65

Kentwood, MI

Regal Investment Advisors LLC

Brian Yarch is a ChFC® credentialed financial advisor with 25 years of industry experience, currently serving at Regal Investment Advisors LLC. His work history includes roles at Regulus Financial Group, Bright Owl Investment Advisors, and Regal Investment Advisors dating back to 2000. Outside of advising, he is involved in bookkeeping and business coaching for a holistic wellness company. Regal Investment Advisors LLC provides discretionary investment management services to independent advisers and their clients, offering both proprietary and third-party portfolio strategies across a range of client types including individuals, charitable organizations, and businesses.

Active portfolio management Options & derivatives strategies
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Donald B

Series 63, Series 65

Grand Rapids, MI

Centennial Securities Company, Inc.

Donald Beesley is a financial advisor with Centennial Securities Company, Inc. in Grand Rapids, MI, holding Series 63 and Series 65 licenses. He has 40 years of industry experience, all with Centennial Securities where he has worked since 1986. Centennial Securities Company, Inc. offers discretionary and non-discretionary investment management, financial planning, and consulting services to individuals, high-net-worth clients, corporate plans, trusts, estates, foundations, endowments, and other entities. The firm’s investment advice is delivered by its representatives through tailored portfolios using a variety of strategies and model solutions.

Options & derivatives strategies
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Stephen H

Series 63, Series 65

Grand Rapids, MI

Centennial Securities Company, Inc.

Stephen Hendrickson is a financial advisor at Centennial Securities Company, Inc. with 28 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Centennial Securities since 1997. Outside of his advisory role, he officiates high school and small college football games during the fall season. Centennial Securities Company, Inc. is a multi-team advisory firm managing approximately $1.15 billion in assets for individuals, trusts, retirement plans, foundations, and businesses. The firm offers customized investment management, financial planning, and access to third-party manager programs through RBC and Envestnet.

Options & derivatives strategies
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Jason B

CFP®, Series 63

Grand Rapids, MI

Oxford Financial Group, Ltd

Jason Brinks is a CFP® professional with 17 years of industry experience, currently serving at Oxford Financial Group, Ltd since 2011. He holds the Series 63 designation and is based in Grand Rapids, MI. Oxford Financial Group, Ltd. serves ultra high-net-worth individuals, families, and institutional clients with family office and CIO services, comprehensive financial and estate planning, fiduciary trust administration, and access to private market investments. The firm emphasizes diversified asset allocation and operates dedicated investment teams to source and monitor managers, managing approximately $23.3 billion in assets across discretionary and non-discretionary arrangements.

Private / alternative investments Business exit / sale strategy Business ownership considerations Family Business Wealth management Founder/Business Owner
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Andrew G

Series 66

Ada, MI

The London Company of Virginia

Andrew Goodenough is a financial advisor at The London Company of Virginia with 19 years of industry experience. He holds a Series 66 designation and has previously worked at Advisors Asset Management, Inc. and Guggenheim Investments. The London Company of Virginia provides discretionary portfolio management to individual and institutional clients through a variety of investment vehicles. The firm manages approximately $14.9 billion in assets, employing a conservative, long-term, bottom-up equity approach that emphasizes balance-sheet optimization, fundamental analysis, and downside protection.

Active portfolio management Concentrated stock management
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Ryan H

Series 65

Grand Rapids, MI

Fifth Third Wealth Advisors LLC

Ryan Haartman is a financial advisor at Fifth Third Wealth Advisors LLC in Grand Rapids, MI, holding a Series 65 designation with five years of industry experience. He previously worked at MainStreet Advisors for three years and spent 13 years at Fifth Third Bank. Fifth Third Wealth Advisors LLC manages approximately $7.8 billion in discretionary assets for a diverse client base, including individuals, trusts, pension plans, and institutional clients. The firm employs household-level Investment Policy Statements and a combination of in-house and third-party resources to construct and manage portfolios, leveraging its affiliation with Fifth Third Bank to provide integrated investment and custody services.

Private / alternative investments Tax-loss harvesting Active portfolio management ESG / Sustainable investing Retirement plans for business owners (SEP, solo 401k) Retired Founder/Business Owner Executive
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Bradley H

Series 66

Grand Rapids, MI

Fiduciary Financial Advisors

Bradley Hunter is a financial advisor at Fiduciary Financial Advisors with 18 years of industry experience. He holds a Series 66 designation and has worked at firms including Cetera and JP Morgan Securities. Outside of advising, he serves as a City Commissioner in East Grand Rapids, Michigan. Fiduciary Financial Advisors serves a diverse range of clients, including individuals, families, trusts, retirement plans, corporations, and charitable foundations. The firm offers discretionary investment management and financial planning with an investment process that combines fundamental, quantitative, and technical analysis, and it is notable for its digital-asset advisory capabilities and outsourced CFO services.

Private / alternative investments Retirement income strategy Business Financial Management Founder/Business Owner Retired
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John V

Series 66

Grand Rapids, MI

Innovia Wealth, LLC

John Vande Guchte is a financial advisor at Innovia Wealth, LLC in Grand Rapids, MI, holding a Series 66 designation with 10 years of industry experience. Prior to joining Innovia Wealth, he worked at Strategies Wealth Advisors, LLC, and ValMark Advisers, Inc. He serves on the advisory finance council of the Assumption of the Blessed Virgin Mary nonprofit and holds board and committee roles at Samaritas, a not-for-profit organization. Innovia Wealth primarily serves high-net-worth individuals, business owners, institutional clients, and retirement plans, offering discretionary investment management, comprehensive financial planning, fiduciary services, and family office support. The firm emphasizes tailored portfolios using multiple analytical approaches and actively manages private fund and pooled investment vehicles.

Income planning College savings (529s, UTMA, etc.) General estate planning guidance Private / alternative investments Founder/Business Owner Executive
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Jason K

Series 63, Series 66

Grand Rapids, MI

Fiduciary Financial Advisors

Jason Kooistra is a financial advisor at Fiduciary Financial Advisors with 25 years of industry experience. He holds Series 63 and Series 66 licenses and previously worked at Lake Michigan Credit Union, LPL Financial LLC, and Compound Holdings, LLC. Outside of his advisory role, Mr. Kooistra serves as Vice President of the Board of Directors for ReNew Upscale Thrift Store, a nonprofit organization. Fiduciary Financial Advisors offers discretionary investment management, financial planning, and legacy position management to individuals, families, trusts, retirement plans, corporations, and charitable foundations. The firm combines strategic asset allocation with tactical adjustments and employs a variety of analytical approaches, supporting both liquid and alternative investments, and provides professional trustee services for complex trust administration.

Private / alternative investments Retirement income strategy Business Financial Management Founder/Business Owner Retired
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Jacob P

CFP®, Series 65

Grand Rapids, MI

Innovia Wealth, LLC

Jacob Petrick is a CFP® and holds a Series 65 license with two years of industry experience. He currently works at Innovia Wealth, LLC and previously spent time at Plante Moran Financial Advisors. His background includes roles outside of finance, such as positions at Kellogg's and educational institutions. Innovia Wealth primarily serves high-net-worth individuals, business owners, and institutional clients, offering discretionary investment management, financial planning, retirement plan advisory, and family office services. The firm employs a customized investment approach that incorporates fundamental, technical, quantitative, and efficient-market analysis.

Income planning College savings (529s, UTMA, etc.) General estate planning guidance Private / alternative investments Founder/Business Owner Executive
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Kyon P

Series 66

Byron Center, MI

Signal Advisors Wealth, LLC

Kyon Pannill is a financial advisor at Signal Advisors Wealth, LLC with 10 years of industry experience. He holds a Series 66 designation and has previously worked at Compound Planning / Alternative Wealth, Wealthspan Investment Management, and Retirement Wealth Advisors, among other firms. Signal Advisors Wealth provides investment management and financial planning services to retail clients and independent registered investment advisers through its Signal Platform TAMP. The firm employs a top-down, macro-environmental investment approach that incorporates tactical asset allocation, sector rotation, and a relative growth/value framework across various asset classes.

Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management Cash flow / budgeting Founder/Business Owner Executive
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Danielle G

Series 63, Series 65

Grand Rapids, MI

Gradient Securities, LLC

Danielle Gray is a financial advisor at Gradient Securities, LLC with one year of industry experience. She holds the Series 63 and Series 65 designations and has worked previously at O'Neill Asset Management and Primerica. In addition to her advisory role, she teaches a financial literacy class through Gull Lake Virtual Partnership. Gradient Securities, LLC provides financial planning, consulting, and non-discretionary asset management services to individuals, pension and profit-sharing plans, trusts, estates, and business entities. The firm emphasizes a non-discretionary investment model and often incorporates third-party managers in its approach.

Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Business exit / sale strategy General estate planning guidance Founder/Business Owner Executive
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Trey G

Series 66

Kentwood, MI

Regal Investment Advisors LLC

Trey Gilbert is a financial advisor with Regal Investment Advisors LLC and holds a Series 66 designation. He has one year of industry experience, including prior roles at Ameriprise and Equitable Advisors LLC. Regal Investment Advisors LLC, operating as LionShare, provides discretionary investment management services to independent investment adviser representatives and other registered advisers. The firm serves a diverse client base, including individual, charitable, and corporate clients, offering proprietary and third-party model portfolio strategies with discretionary implementation and rebalancing.

Active portfolio management Options & derivatives strategies
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Cornelius B

Series 66

Kentwood, MI

Regal Investment Advisors LLC

Cornelius Boerkoel is a financial advisor with Regal Investment Advisors LLC and holds a Series 66 designation. He has three years of industry experience and previously worked at Centennial Securities Company. Outside of his advisory work, Boerkoel is a shareholder in an accounting and tax preparation firm, Boerkoel & Boerkoel Ltd, and serves as treasurer on the board of the Edison Christian Foundation. Regal Investment Advisors, operating as LionShare, provides model portfolio implementation and discretionary investment management to SEC- and state-registered advisers and their clients. The firm manages a sub-advisory platform with approximately $2.88 billion in assets, offering proprietary and third-party investment strategies while allowing Primary Advisors to maintain client relationships and fiduciary responsibilities.

Active portfolio management Options & derivatives strategies
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Zachary G

Series 63, Series 66

Caledonia, MI

Mutual Advisors, LLC

Zachary Grusell is a financial advisor at Mutual Advisors, LLC with 10 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at firms including Eagle Strategies (NY Life) and New York Life Insurance Company. Outside of his advisory role, he coaches lacrosse with True Lacrosse in Grand Rapids, MI. Mutual Advisors serves a broad range of clients, including individual investors, trusts, retirement plans, and institutional investors, offering asset management, financial planning, and consulting services. The firm employs a mix of active and passive strategies tailored to client objectives and is notable for managing approximately $9.45 billion across 154 advisors, with a significant focus on institutional clients such as sovereign wealth funds.

Annuities Options & derivatives strategies Private / alternative investments Concentrated stock management Long-term care insurance Founder/Business Owner
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