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Jefferson R

CFP®, Series 66

Coronado, CA

Orion Capital Management LLC

Jefferson Rotherham is a CFP® and Series 66 credentialed financial advisor at Orion Capital Management LLC with 10 years of industry experience. He has worked at Orion since 2019 and previously held roles at LPL Financial LLC and The Gensler Group. Orion Capital Management LLC provides customized portfolio management and financial planning services to individuals, high-net-worth clients, trusts, retirement plans, and institutions, managing approximately $370 million for about 160 clients. The firm uses an active, fundamental-analysis approach and integrates automated analytics and AI-supported tools alongside human oversight in its planning and reporting processes.

Active portfolio management Options & derivatives strategies College savings (529s, UTMA, etc.) General tax planning Military & Veterans
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Zeynep H

Series 65

San Diego, CA

Herges Capital Management

Zeynep Herges is a Series 65–licensed financial advisor with nine years of industry experience. She has been with Herges Capital Management since 2013. The firm provides discretionary portfolio management to private clients, focusing on a low-cost, tax-efficient, long-only strategy that emphasizes direct holdings of individual stocks and bonds, quantitative selection methods, and risk-weighted commodity allocation.

Passive / index investing Tax-loss harvesting Concentrated stock management Real estate investing Wealth management
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Anna Marie L

Series 63, Series 66

La Jolla, CA

Open Water Advisory Partners

Anna Marie Lovell is a financial advisor at Open Water Advisory Partners with 18 years of industry experience. She holds Series 63 and Series 66 licenses and has worked at firms including Infinity Financial Services Advisory and FSC Securities Corporation. Additionally, she serves as Advanced Planning Lead at Collective VFO. Open Water Advisory Partners is a two-advisor firm offering comprehensive financial planning and integrated wealth strategies to individuals, families, and business owners. The firm creates customized investment plans using fundamental, technical, and top-down analysis across various asset classes, providing portfolio management alongside financial planning and coordination with third-party professionals.

General retirement planning Income planning
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Steven P

CFP®, Series 66

San Diego, CA

Harvesting Gains Corporation

Steven Prescott is a CFP® and holds a Series 66 license, with eight years of industry experience. He has worked at Colorado Financial Service Corporation since 2019 and concurrently at Kingsbarn Real Estate Capital since 2016. He is based in San Diego, CA. Harvesting Gains Corporation provides investment and planning services primarily to individuals, high-net-worth clients, business owners, and trusts and estates. The firm offers discretionary portfolio management, 1031 like-kind exchange advisory, private placement advice, and comprehensive financial, tax, charitable, and pension planning, combining fundamental analysis, macroeconomic inputs, and tax-efficient, long-term portfolio management.

Real estate investing Tax-loss harvesting Charitable giving & philanthropy Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Founder/Business Owner
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Jerry P

Series 63, Series 65

San Diego, CA

Dynamic Wealth Strategies, LLC

Jerry Palmer Jr. is a financial advisor with Dynamic Wealth Strategies, LLC in San Diego, CA, holding Series 63 and Series 65 licenses and bringing 23 years of industry experience. He has worked at Dynamic Wealth Strategies since 2017 and was previously with Independent Financial Group, LLC from 2007 to 2016. Dynamic Wealth Strategies advises individuals, trusts, corporations, and retirement plans, offering discretionary asset management, model-based programs, financial planning, and retirement consulting. The firm employs tailored model portfolios with factor-based strategies, derivatives, option overlays, and sub-adviser arrangements, and it also serves clients through a private pooled fund.

Options & derivatives strategies Factor investing / smart beta Real estate investing
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Fiel B

Series 65

La Mesa, CA

Alpha & Omega

Fiel Barrow is a financial advisor at Alpha & Omega with 10 years of industry experience. He holds the Series 65 designation and has worked at Alpha & Omega Financial Management Consultants, Inc. since 2017, following a year at RJ Patterson Capital Investment Group, Inc. Alpha & Omega Financial provides advisory services to individual and high-net-worth clients as well as pension and profit-sharing plans. The firm offers portfolio management, financial planning, pension consulting, and retirement plan administrative services, using methods such as cyclical and fundamental analysis and modern portfolio theory, with a primarily non-discretionary approach.

Tax-loss harvesting Real estate investing
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Robert C

Series 63, Series 65

San Diego, CA

Reliance Investing, Inc.

Robert Cenko is a financial advisor at Reliance Investing, Inc. with 21 years of industry experience. He has worked at Reliance Investing since 2018 and previously spent time at Sterling Global Strategies and Northwestern Wealth Management. Mr. Cenko is also an insurance agent involved in insurance activities approximately 20% of the time. Reliance Investing provides discretionary, fee-based portfolio management, retirement planning, and pension consulting to individuals, plan sponsors, trusts, and similar clients. The firm emphasizes diversified, systematic portfolios with ongoing monitoring and serves primarily non-high-net-worth individuals without a firm minimum account size.

Active portfolio management Options & derivatives strategies Real estate investing
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Jaime B

Series 66

San Diego, CA

Kachkovsky & Fisher, Inc.

Jaime Boyer is a financial advisor at Kachkovsky & Fisher, Inc. with 22 years of industry experience. He holds the Series 66 designation and has previously worked at Raymond James Financial Services Advisory, Inc. and G. Michaelis, Inc. Kachkovsky & Fisher, Inc. manages approximately $244 million for around 394 clients, primarily serving individual investors, high-net-worth households, businesses, trusts, and retirement plans. The firm employs an asset-allocation approach with diversified portfolios using low-cost mutual funds and ETFs, offering both discretionary and non-discretionary investment management along with financial planning and retirement plan consulting.

General retirement planning Retirement income strategy Cash flow / budgeting Business succession planning Founder/Business Owner Executive
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Nimai C

Series 63, Series 65

San Diego, CA

Chokshi & Queen Wealth Advisors

Nimai Chokshi is a financial advisor with Chokshi & Queen Wealth Advisors in San Diego, CA. He holds Series 63 and Series 65 licenses and has 22 years of industry experience. His prior work includes roles at VOYA Financial Advisors and Cetera Advisor Networks LLC. Chokshi & Queen Wealth Advisors serves individual investors, trusts, employer retirement plans, and other institutions, offering asset management, comprehensive portfolio management, standalone financial planning, and retirement plan consulting. The firm manages portfolios using a combination of fundamental, technical, quantitative, and sector analysis, incorporating a range of investment vehicles including derivatives and sub-advisors.

Options & derivatives strategies Tax strategies for small businesses Wealth management Founder/Business Owner Retired
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Minka H

CFP®

San Diego, CA

Mission Hills Financial Advisory LLC

Minka Hull is a CFP® professional with seven years of industry experience, currently with Mission Hills Financial Advisory LLC. She has been associated with various entities within the Mission Hills Financial group since 2010. Outside of her advisory role, she spends part of her time as a real estate broker in San Diego. Mission Hills Financial Advisory specializes in discretionary asset management and financial planning for individual and high-net-worth clients. The firm tailors portfolios based on client goals and risk tolerance using a mix of investment strategies and offers additional services including ongoing consulting and access to third-party managers.

Wealth management Tax-loss harvesting Private / alternative investments Concentrated stock management Retirement income strategy Executive Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
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Ryan K

Series 65

San Diego, CA

Kevin Kennedy, LLC

Ryan Kennedy is a financial advisor at Kevin Kennedy, LLC with two years of industry experience. He holds a Series 65 designation and has worked at Northwestern Mutual and Danielle Stanton Inc, among other firms. Ryan’s background also includes roles outside finance, such as positions at San Diego State University and Alameda Theater and Cineplex. Kevin Kennedy, LLC provides comprehensive financial planning and investment advisory services to individuals, pension plans, and not-for-profit organizations. The firm utilizes SEI-managed account programs and focuses on non-discretionary services, advising clients on asset allocation and model portfolio selection without taking custody of client assets.

Tax-loss harvesting Retirement income strategy Cash flow / budgeting Annuities
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Rafael M

CFP®

San Diego, CA

Next Gen Financial Planning

Rafael Melendez is a CFP® professional with six years of industry experience. He has worked at Next Gen Financial Planning since 2020, following roles at The Wealth Consulting Group, Capital Financial Consultants Group, and Wells Fargo. His background also includes a position at San Diego State University. Next Gen Financial Planning serves individual clients across a range of wealth levels, offering investment advisory and comprehensive financial planning services. The firm employs a passive, evidence-based investment approach and provides flexible engagement options, including discretionary portfolio management and hourly planning.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) Debt management
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Daniel M

Series 63, Series 65

San Diego, CA

TruFinancial Registered Investment Advisory Services, Inc

Daniel Meyers is an advisor with TruFinancial Registered Investment Advisory Services, Inc. in San Diego, CA, holding Series 63 and Series 65 licenses with five years of industry experience. He has been with TruFinancial and its affiliated insurance services firm since 2016. TruFinancial Registered Investment Advisory Services, Inc. manages discretionary portfolios and financial plans primarily for individual and high-net-worth clients, overseeing approximately $44 million across 267 accounts. The firm uses a diverse investment approach incorporating multiple analysis methods and implements long-term trading across various asset classes, with regular account reviews and reporting.

Annuities Real estate investing
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Wesley M

Series 65

San Diego, CA

M Wealth Management, LLC

Wesley Melbrod is a financial advisor at M Wealth Management, LLC with 12 years of industry experience. He holds a Series 65 designation and has worked at M Wealth Management since 2015, following earlier experience at Melbrod Financial Services. He also provides tax preparation services for existing advisory clients through Melbrod Financial Services. M Wealth Management offers discretionary asset management and financial planning to individuals, high-net-worth clients, and businesses. The firm employs an evidence-based, long-term investment approach that emphasizes diversification across asset classes and return streams, tax-aware implementation, and behavioral coaching, supported by its affiliation with an accounting and tax preparation practice.

Factor investing / smart beta Tax-loss harvesting Retirement income strategy Wealth management Executive
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William M

CFP®, Series 63, Series 65

San Diego, CA

Silvia McColl Wealth Management, LLC

William Mccoll is a CFP® with 36 years of industry experience, currently serving at Silvia McColl Wealth Management, LLC since 2018. His prior roles include positions at Morgan Stanley Smith Barney and Morgan Stanley Private Bank. Outside of his advisory work, he serves as chairman of the board for Community Eldercare San Diego, a health maintenance organization for seniors, and is vice president of the Patrick Henry High School Alumni Association, where he is involved in fundraising and scholarship efforts. Silvia McColl Wealth Management provides discretionary investment management, financial planning, and retirement plan consulting to individuals, retirement plans, foundations, charities, and businesses. The firm employs a model-based portfolio approach combined with individual customization and serves approximately 110 client relationships with about $283 million in assets under management.

Private / alternative investments Wealth management Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Founder/Business Owner Executive
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Robert S

Series 63, Series 65

San Diego, CA

Stack Asset Management

Robert Stack is a financial advisor at Stack Asset Management in San Diego, CA, with 16 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Stack And Associates since 1988. Outside of investment advising, he owns an accounting and tax services firm, which he has managed since 1998. Stack Asset Management serves individual and high-net-worth clients, families, trusts, estates, and business entities by providing customized discretionary investment management. The firm’s approach is long-term and asset-allocation driven, combining macroeconomic analysis with fundamental company research to tailor portfolios primarily composed of stocks, ETFs, and bonds.

Active portfolio management Tax-loss harvesting
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Trystan C

Series 65

San Diego, CA

Seek First Inc.

Trystan Cleaver is a financial advisor at Seek First Inc. with a Series 65 credential and three years of industry experience. His work history includes roles at Coastwise Capital Group and The Duck Dive, where he has maintained a position for seven years. Seek First Inc. serves individuals, including high-net-worth clients, and business entities by providing discretionary portfolio management alongside a comprehensive consulting program that integrates financial, tax, estate, and insurance planning. The firm’s investment approach combines fundamental analysis with modern portfolio theory to develop strategic, buy-and-hold asset allocations tailored to client goals and risk profiles.

General tax planning Wealth management Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Cash flow / budgeting Founder/Business Owner
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Richard T

Series 66

San Diego, CA

Pacific Capital Associates

Richard Toscano is a financial advisor at Pacific Capital Associates with 19 years of industry experience. He holds a Series 66 designation and has worked at Girard Securities, Inc. and Cetera Advisor Networks before joining Pacific Capital Associates in 2011. Pacific Capital Associates serves individual clients, trusts, retirement plans, and business entities, managing approximately $221 million in assets. The firm employs a valuation-driven, value investing approach with global diversification and emphasizes low-cost index ETFs alongside selective active management.

Active portfolio management Passive / index investing Options & derivatives strategies
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Mark H

CFP®, Series 63

San Diego, CA

Mission Hills Financial Advisory LLC

Mark Hull is a CFP® affiliated with Mission Hills Financial Advisory LLC in San Diego, CA, with over 42 years of industry experience. He has held roles at multiple firms, including United Planners Financial Services of America and LPL Financial. Outside of advisory work, he is also an independent insurance agent. Mission Hills Financial Advisory provides discretionary asset management and financial planning primarily for individual and high-net-worth clients. The firm customizes portfolios based on client goals and risk tolerance, utilizing a variety of instruments and strategies including mutual funds, ETFs, alternatives, and third-party managers.

Wealth management Tax-loss harvesting Private / alternative investments Concentrated stock management Retirement income strategy Executive Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
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Phylip S

Series 66

San Diego, CA

ATS Wealth Management

Phylip Simmons is a financial advisor at ATS Wealth Management in San Diego, CA, with nine years of industry experience. He holds a Series 66 designation and has previously worked at firms including Merrill Lynch, Bank of America, and Avantax Advisory Services. Simmons is also involved with ATS Financial, a related financial and insurance business. ATS Wealth Management provides financial planning and discretionary asset management to individuals, high-net-worth clients, charitable organizations, trusts, and businesses. The firm manages approximately $383.6 million in assets across nearly 500 client relationships and uses model portfolios that range from aggressive growth to conservative allocation.

Annuities Equity compensation tax strategy Options & derivatives strategies Executive
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