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Caroline H
CFP®, Series 63, Series 65, Series 66
St. Petersburg, FL
ARS Wealth Advisors
Caroline Holloway is a CFP® professional with 22 years of experience in financial advising. She has worked at ARS Wealth Advisors since 2022 and previously led Holloway Wealth Management for 17 years. Outside of her advisory work, she is the owner of Bishop Real Estate LLC. ARS Wealth Advisors serves individuals, high-net-worth clients, trusts, estates, and employer-sponsored plans, offering portfolio management alongside financial planning and tax preparation services. The firm employs a blended value-and-growth equity approach with a long-term investment horizon and customizes investment programs based on individual objectives.
Peter S
CFP®, Series 63, Series 66
Clearwater, FL
Provise Management Group, LLC
Peter Seriano is a CFP® professional with 19 years of experience in the financial services industry. He is currently with ProVise Management Group, LLC, where he has worked since 2022, following roles at Kestra Investment Services, Edward Jones, Merrill, and Bank of America. ProVise Management Group serves individuals, retirement plans, trusts, estates, and charitable organizations by offering portfolio management, financial planning, and consulting services. The firm constructs diversified portfolios using mutual funds, ETFs, equities, and fixed income, and employs both discretionary and non-discretionary approaches.
John O
CFA®, Series 63, Series 65
Clearwater, FL
Flaharty Asset Management, LLC
John Orr is a CFA® charterholder with 12 years of industry experience. He is currently affiliated with Flaharty Asset Management, LLC and has held roles at LPL Financial, Modern Wealth Management, LLC, and Mutual Securities, Inc. Since 2025, Orr has also pursued work as an author. Flaharty Asset Management serves individual investors, high net worth clients, retirement plans, and institutions through a 10-advisor team managing approximately $901.6 million across about 1,100 client relationships. The firm employs a top-down, strategic asset-allocation process tailored to clients’ time horizons and risk tolerances, investing across a broad range of asset classes and instruments.
Donald J
Series 65
Tampa, FL
Suncoast Equity Management, LLC
Donald Jowdy is a financial advisor with Suncoast Equity Management, LLC in Tampa, FL, holding a Series 65 designation and 28 years of industry experience. He has been with Suncoast Equity Management since 1997. Suncoast Equity Management provides discretionary portfolio management and financial planning to individual clients, pension and profit-sharing plans, trusts, estates, corporations, and other advisers. The firm focuses primarily on equity management with an emphasis on large-cap stocks, employing fundamental analysis and a combination of long-term and occasional short-term trading to meet client investment policies and risk tolerances.
Paul A
CFP®, Series 63, Series 65
Belleair, FL
Seabridge Investment Advisors LLC
Paul Auslander is a CFP® with 40 years of industry experience. He has been with Seabridge Investment Advisors LLC since 2025 and previously worked at Kestra Investment Services, LLC, Provise Management Group, LLC, and his own advisory practice. Seabridge Investment Advisors serves a mix of individual, institutional, and tax-exempt clients, offering discretionary portfolio management, financial planning, and sub-advisory services. The firm manages global equity-focused portfolios across various strategies and works with a broad set of institutional and foreign fund clients, distinguishing itself through its role as a discretionary sub-adviser to other investment advisers.
Michael M
CFA®, Series 63, Series 65
St. Petersburg, FL
ARS Wealth Advisors
Michael Murray is a CFA® charterholder with 19 years of experience in the financial industry. He is currently with ARS Wealth Advisors, where he has worked since 2015, including at ARS Wealth Advisors Group, LLC since 2021. The firm provides discretionary portfolio management, financial planning, estate-planning education, and tax preparation services primarily to individual and high-net-worth clients, as well as associated trusts, estates, and retirement plans. ARS Wealth Advisors manages approximately $1.64 billion in discretionary assets and uses a tailored, diversified investment approach with a long-term horizon.
Kelly P
Series 63, Series 65
St. Petersburg, FL
Sharp Financial
Kelly Pickering is a financial advisor with Sharp Financial, holding Series 63 and Series 65 credentials and bringing 34 years of industry experience. Her career includes roles at J. Alden Associates, CapFinancial Partners LLC, and Raymond James Financial Services. She is part of a seven-advisor team at Sharp Financial. Sharp Financial serves individuals, high-net-worth clients, trusts, estates, retirement plans, corporations, other registered investment advisers, and family offices, managing approximately $502 million across eight offices. The firm employs a tactical, risk-based investment process that integrates internal research and third-party quantitative tools to guide dynamic asset allocation and portfolio management.
Brodie D
Series 65
Clearwater, FL
Severin Investments LLC
Brodie Downing is a financial advisor at Severin Investments LLC in Clearwater, FL, holding a Series 65 designation with several years of experience across diverse roles including financial planning and education. His background includes positions at Elevate Financial Planning and Wealth Management, Northern Arizona University, and various roles in education and hospitality. Severin Investments serves individuals, high-net-worth clients, trusts, estates, defined contribution plans, and other financial advisers, offering discretionary portfolio management, institutional retirement advisory, 401(k) consulting, and estate-planning support. The firm employs actively managed models tailored through Investment Policy Statements and utilizes a combination of fundamental and technical analysis with tactical strategies.
Derek K
CFP®
Clearwater, FL
Provise Management Group, LLC
Derek Kelly is a CFP® professional with one year of industry experience, currently serving with ProVise Management Group, LLC. He has been with ProVise since 2022, following completion of his college education. ProVise Management Group serves individuals, including high-net-worth clients, as well as retirement plans, trusts, estates, and charitable organizations by providing portfolio management, financial planning, retirement plan consulting, and comprehensive reporting services. The firm employs a range of investment strategies including mutual funds, ETFs, equities, fixed income, and may use independent managers, options, and margin strategies, with cryptocurrency exposure implemented only with client authorization.
Daniel H
Series 66, Series 65, Series 63
Safety Harbor, FL
Rogan & Associates
Daniel Huehn is a financial advisor with Rogan & Associates in Safety Harbor, FL, holding Series 66, Series 65, and Series 63 licenses and bringing 11 years of industry experience. He has been with Rogan & Associates since 2015 and previously worked at J.W. Cole Financial, Inc. Huehn also serves as a power of attorney, trustee, and executor for his father. Rogan & Associates provides investment advisory and portfolio management services to individuals, families, trusts, estates, charitable organizations, and businesses. The firm manages approximately $709.6 million on a discretionary basis, employing a long-term, asset-allocation and diversification-focused approach tailored to each client's objectives and risk tolerance.
Jeffrey S
Series 65
St Petersburg, FL
Rise Financial Partners
Jeffrey Speers is a financial advisor with Rise Financial Partners in St. Petersburg, FL, holding a Series 65 designation and 17 years of industry experience. His prior work includes roles at WR Wealth Planners, Wealth Planning and Design LLC, Legacy Financial Advisors, and Mutual of Omaha Investor Services. He also serves as president of Speers Financial, an insurance agency providing fixed insurance products and financial consulting services. Rise Financial Partners is a state-registered advisory firm serving individual clients, charitable organizations, and corporate plan sponsors. The firm combines modern portfolio theory and passive core exposures with tactical analysis to create client-specific investment plans and manages approximately $70 million in discretionary assets.
Matthew S
CFP®, Series 63, Series 65
Clearwater, FL
Noble Family Wealth
Matthew Szabad is a CFP® with 18 years of industry experience, currently serving as a financial advisor at Noble Family Wealth. His prior roles include positions at Raymond James & Associates, USAA Investment Management Company, and USAA Financial Advisors. Noble Family Wealth provides discretionary investment management and comprehensive financial planning primarily to individuals, trusts, estates, and charitable organizations, focusing on relationships with aggregated minimum assets of $2 million. The firm employs a tactical allocation strategy across multiple asset classes, utilizing ETFs and active strategies to tailor portfolios to clients’ objectives and risk profiles.
Jon B
CFP®, Series 66
Clearwater, FL
Provise Management Group, LLC
Jon Brethauer is a CFP® with 22 years of industry experience, currently serving at ProVise Management Group, LLC. He has been with ProVise since 2008 and also has a longstanding affiliation with Kestra Investment Services, LLC. Brethauer holds leadership roles as President of both ProVise Management Group, LLC and ProVise Management Company, Inc. He is a board member of BayCare Alliant Hospital and Morton Plant Mease Hospital, where he is involved in strategic planning and oversight. ProVise Management Group serves individuals—including high-net-worth clients—retirement plans, trusts, estates, and charitable organizations, offering portfolio management, financial planning, and retirement plan consulting. The firm employs a range of investment vehicles and incorporates AI tools with human oversight while maintaining affiliations with various financial service entities.
Alexander M
CFP®, Series 66
Tampa, FL
PSI Advisors, LLC
Alexander Misarti is a CFP® professional with 10 years of industry experience, currently serving as an advisor at PSI Advisors, LLC since 2018. His prior experience includes roles at Principal Life Insurance Company and Princor Financial Services. Misarti is also involved as an agent for fixed life insurance, fixed annuities, disability, and long-term care insurance. PSI Advisors provides fee-based investment advisory and financial planning services to individuals, businesses, and employer-sponsored retirement plans. The firm manages approximately $696.7 million in assets and offers portfolio management, retirement-plan consulting, and wrap-fee program management through a network of independent Investment Adviser Representatives.
Christopher G
Series 65
Saint Petersburg, FL
S.E.E.D. Planning Group, LLC
Christopher Gettelfinger is a financial advisor at S.E.E.D. Planning Group, LLC in Saint Petersburg, FL, holding a Series 65 designation with two years of industry experience. His prior work history includes roles at Northwestern Mutual and Orvis, where he has been employed since 2022. S.E.E.D. Planning Group provides wealth management, investment advice, and consulting services to individuals, trusts, estates, businesses, non-profits, and retirement plans. The firm uses fundamental analysis and a long-term investment strategy, incorporating values-based financial planning, tax and estate planning, and diversified portfolio management through its investment division, Sift Investment Management.
Linda S
CFP®
Treasure Island, FL
William Mack & Associates Inc
Linda Smith is a CFP® professional with nine years of industry experience. She has been with William Mack & Associates, Inc. since 2005. William Mack & Associates is a fee-only, SEC-registered investment adviser serving individuals, trusts, retirement plans, and other entities, managing approximately $820 million for about 957 clients through a team of ten advisers. The firm’s investment approach emphasizes diversification, tax efficiency, and low-cost implementation using no-load mutual funds and ETFs across six model strategies with a long-term orientation and periodic rebalancing.
Gilbert U
CFA®, Series 63, Series 65
St. Petersburg, FL
ARS Wealth Advisors
Gilbert Ulrich is a CFA® charterholder with 19 years of experience in the financial industry. He has been with ARS Wealth Advisors and its related entities since 2006 and is currently based in St. Petersburg, FL. ARS Wealth Advisors serves individuals, high-net-worth clients, trusts, estates, and employer-sponsored plans, offering portfolio management alongside financial planning and tax preparation services. The firm employs a blended value-and-growth equity approach with a long-term investment horizon and utilizes an Investment Committee for oversight.
Robert R
Series 63, Series 66
Tampa, FL
Mutual Trust Asset Mgmt., Inc.
Robert Riley is a financial advisor with Mutual Trust Asset Management, Inc. in Tampa, FL, holding Series 63 and Series 66 licenses and bringing 24 years of industry experience. His prior roles include positions at Fidelity Personal and Workplace Advisors and Mutual Trust Company of America Securities. He is also the owner of a financial planning and advisory business, Retirement Lock. Mutual Trust Asset Management provides investment management and financial planning services to individuals, families, trusts and estates, retirement plans, charitable organizations, and small businesses. The firm uses a strategic asset allocation approach informed by Modern Portfolio Theory with a tactical overlay and employs globally diversified portfolios including mutual funds, ETFs, equities, and fixed income.
Randy P
Series 65, Series 66
Belleair Bluffs, FL
Belleair Wealth Management, LLC
Randy Pattison is a financial advisor at Belleair Wealth Management, LLC with 17 years of industry experience. He holds Series 65 and Series 66 licenses and has been with Belleair Wealth Management since 2012. Pattison is also involved in managing Belleair Health, LLC, a Florida insurance agency offering life and health insurance products. Belleair Wealth Management is a fee-based registered investment adviser serving individuals, including high-net-worth clients. The firm employs a diverse investment approach utilizing multiple analytical methods and portfolio strategies, and it is affiliated with a full-service accounting practice and an insurance agency.
Thomas H
CFP®, Series 63, Series 66
Clearwater, FL
Provise Management Group, LLC
Thomas Harrington is a CFP® professional with 25 years of industry experience. He is currently with Provise Management Group, LLC, where he has served since 2021. Prior to this, he worked at Kestra Investment Services LLC and Kestra Financial Services, Inc. Harrington also acts as a retirement plan advisor, managing client relationships and providing services for ERISA Qualified Plans. Provise Management Group serves individuals, retirement plans, trusts, estates, and charitable organizations, offering portfolio management, financial planning, and retirement plan consulting. The firm employs a range of investment strategies and custodial platforms, with a focus on ongoing supervision and comprehensive reporting.
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