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Jeffrey M

Series 63, Series 65

Seminole, FL

JSM Investment Management

Jeffrey Merkow is a financial advisor at JSM Investment Management in Seminole, FL, with seven years of industry experience. He holds Series 63 and Series 65 designations and has worked at several firms, including Fortis Capital Advisors, Elevate Financial Planning & Wealth Management, and Financial Engines Advisors. JSM Investment Management provides discretionary and non-discretionary investment advisory services to individuals, trusts, private equity funds, corporations, and retirement-plan fiduciaries. The firm employs a predominantly passive global asset allocation using ETFs, complemented by active management and options strategies as market conditions dictate, and offers various engagement types including hourly advice and subscription services.

Options & derivatives strategies Passive / index investing Active portfolio management Real estate investing
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Rory C

Series 63, Series 65

St. Petersburg, FL

Hygge Advisors, LLC

Rory Carney is a financial advisor at Hygge Advisors, LLC with 11 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at J.W. Cole Advisors, Inc., J.W. Cole Financial, Inc., and Transamerica Financial Advisors, Inc. Carney also works as an independent consultant for physical precious metals and alternative investments, including cryptocurrencies, and organizes financial conferences and seminars. Hygge Advisors, LLC is an independent, single-advisor registered investment adviser serving individuals, high-net-worth clients, and plan sponsors. The firm offers discretionary portfolio management, financial planning, and pension consulting, employing a risk-based strategic and tactical asset allocation approach grounded in Modern Portfolio Theory.

Annuities
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Eric O

Series 63, Series 66

Tampa, FL

Navigar Advisors, Inc.

Eric Odum is a financial advisor with Navigar Advisors, Inc. in Tampa, FL, holding Series 63 and Series 66 licenses and with 27 years of industry experience. He has been with Navigar Advisors since 2009. Outside of his advisory role, he is involved in commercial real estate brokerage and property management through Florida ROI Commercial Properties Brokerage, Inc. and Florida Investment Real Estate, LLC. Navigar Advisors provides portfolio management and financial planning services to individual and high-net-worth clients, implementing investment supervisory services across various securities with a client-specific Investment Policy Statement. The firm’s investment approach combines multiple analytical methods and trading strategies, conducting account reviews for policy and risk alignment.

Options & derivatives strategies Active portfolio management Real estate investing
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Scott T

Series 63, Series 65

St. Petersburg, FL

Blueprint Wealth Management

Scott Tittle is the principal advisor at Blueprint Wealth Management, an independent advisory firm based in St. Petersburg, FL. He holds Series 63 and Series 65 licenses and has 21 years of industry experience. Tittle has led Blueprint Wealth Management since 2012. Blueprint Wealth Management provides discretionary investment and portfolio management services primarily to individuals and high-net-worth clients. The firm manages approximately $120 million in assets and employs a fundamental analysis approach, offering tailored portfolios across various asset types including alternative investments such as hedge funds and private placements.

Wealth management
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Jonathan H

Series 63, Series 65

St. Petersburg, FL

Mozella Asset Management

Jonathan Henrich is an advisor at Mozella Asset Management with three years of industry experience. He holds the Series 63 and Series 65 licenses and has a background that includes roles at Quiet Mind Hotel, Best Rate Referrals, and Jinzi Tech. Outside of advising, he authors books on a generally not-for-profit basis and has involvement in business operations and technology consulting. Mozella Asset Management is a state-registered investment adviser that provides active investment management, financial planning, and consulting services to individuals, trusts, and corporations. The firm constructs customized portfolios using Modern Portfolio Theory combined with fundamental and technical analysis, and it focuses on selecting and overseeing third-party managers with a flexible fee structure.

Wealth management Passive / index investing Active portfolio management Private / alternative investments
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Azul G

Series 65

Parrish, FL

Galvez Financial LLC

Azul Galvez is the principal of Galvez Financial LLC, an independent advisory firm based in Parrish, Florida. Holding a Series 65 designation, Galvez has five years of industry experience and has worked at several financial and related firms before founding Galvez Financial. Galvez Financial LLC provides customized financial planning and discretionary portfolio management primarily for individuals, families, trusts, and high-net-worth clients. The firm offers a range of services including comprehensive financial planning, portfolio management, and an options-based income service, tailoring investment strategies to clients’ goals, risk tolerance, and time horizon.

Retirement income strategy Social Security optimization College savings (529s, UTMA, etc.) Annuities Options & derivatives strategies
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John D

CFP®, Series 63, Series 66

St. Petersburg, FL

AdvisorPlanner, LLC

John Donovan is a CFP® with 39 years of experience in the financial advisory industry. He has been the principal advisor at AdvisorPlanner, LLC since 2016. Outside of his advisory work, he offers automobile rental services through an organized platform from his home office. AdvisorPlanner, LLC is a fee-only independent registered investment adviser serving individual clients and employer-sponsored retirement plans. The firm uses a variety of analysis techniques to construct portfolios that include equities, mutual funds, ETFs, and fixed-income instruments, and it emphasizes both value-oriented and income-focused strategies with periodic tactical adjustments.

General retirement planning Retirement income strategy Wealth management
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James F

Series 65

Seminole, FL

Florio Wealth Management, LLC

James Florio is a Series 65-licensed advisor with Florio Wealth Management, LLC in Seminole, FL, where he has worked since 2020. He has 5 years of industry experience and also maintains a 20-year involvement with Ensured Futures. Florio is a licensed life and health insurance agent. Florio Wealth Management provides investment advisory services to individual and high-net-worth clients, focusing on fixed-income securities and exchange-traded funds. The firm uses a modern portfolio theory approach and refers client assets to third-party money managers, monitoring their performance without exercising investment discretion.

Passive / index investing
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Robert J

Series 65

Saint Petersburg, FL

TCP Investments LLC

Robert Johnson is a financial advisor at TCP Investments LLC in Saint Petersburg, FL, holding a Series 65 designation with 21 years of industry experience. He has led TCP Investments since 2011. The firm provides investment advice exclusively to individual clients, employing a market-timing approach driven by technical analysis and charting tools. TCP Investments manages a small client base and focuses on short-term mutual fund trading strategies, including the use of leveraged ProFunds and discretionary group trades for certain accounts.

Active portfolio management
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Matthew G

CFP®, Series 66, Series 63

St. Petersburg, FL

Gray Colt Financial Planning LLC

Matthew Grelck is a CFP® professional with six years of industry experience, currently serving as the sole advisor at Gray Colt Financial Planning LLC. His prior roles include positions at Fidelity Personal and Workplace Advisors LLC, Empower Financial Services, and Regions Bank/Cetera Investment Services. He holds an active insurance license but does not sell insurance products to clients. Gray Colt Financial Planning is an independent advisory firm that provides personalized asset management and financial planning services to individual and high-net-worth clients. The firm focuses on value-oriented, long-term investments combined with strategic asset allocation, offering discretionary management and regular portfolio reviews tailored to client objectives.

Options & derivatives strategies Concentrated stock management Wealth management
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Daniel W

CFP®, Series 63, Series 65

Saint Petersburg, FL

Client Focused Financial

Daniel Westfall is a CFP® professional with 14 years of industry experience. He is the founder and sole advisor at Client Focused Financial, an independent firm based in Saint Petersburg, FL. His prior experience includes roles at Triad Advisors, Inc. and NEXT Financial Group. In addition to advisory services, he is involved in insurance planning through his firm. Client Focused Financial provides discretionary asset management and written financial planning for individual clients, managing approximately $69.5 million in assets. The firm tailors portfolios to client objectives using fundamental analysis and offers a variety of strategies, including options and frequent trading when appropriate.

Active portfolio management General retirement planning General tax planning
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Cedric P

ChFC®, Series 63

Tampa, FL

Powell Wealth

Cedric Powell is a financial advisor at Powell Wealth in Tampa, FL, holding the ChFC® and Series 63 designations with 21 years of industry experience. He previously worked at Ameriprise Financial Services, LLC and spent over 17 years at Northwestern Mutual across various affiliated companies. Outside of financial advising, Powell is an author of two books, "She Rich" and "Sell or Starve," and is involved in light construction and consulting through his business, Showtime Construction & Consultants. Powell Wealth provides portfolio management and financial planning services to individuals, high-net-worth clients, non-profits, small businesses, unions, trusts, and corporate entities. The firm employs a model-driven investment process utilizing quantitative, fundamental, technical, and economic analysis across multiple asset classes, with portfolios primarily implemented through ETFs, mutual funds, unit investment trusts, fixed income, and equities.

Wealth management Tax-loss harvesting Founder/Business Owner Union Employee Retired
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Bradley S

CFA®, Series 63, Series 65

St. Petersburg, FL

U.S. Cherry LLC

Bradley Sorensen is a CFA® charterholder with 22 years of industry experience. He currently serves as the sole advisor at U.S. Cherry LLC in St. Petersburg, FL. His prior experience includes roles at Charles Schwab, IHL Investment Services, and investment research positions at Zacks Investment Research and Cornerstone Portfolio Research, where he works as a senior research analyst and portfolio manager respectively. U.S. Cherry is an SEC-registered, internet-based robo-advisor serving retail individuals, corporate clients, institutional investors, trusts, and endowments. The firm uses technology-driven, proprietary algorithms to deliver automated portfolio management and digital financial-planning tools across multiple account types, emphasizing ETF-based model portfolios with features such as ESG and factor exposures and crypto-ETF options.

Passive / index investing ESG / Sustainable investing Real estate investing Minorities
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Pamela B

CFP®, Series 65

Madeira Beach, FL

Tailwind Financial Planning LLC

Pamela Bergeson is a CFP® and holds a Series 65 license, with six years of experience in financial advising. She has operated Tailwind Financial Planning LLC since 2020 and spent four years as an extended traveler and part-time student prior to founding the firm. Tailwind Financial Planning LLC serves individuals and high-net-worth clients through comprehensive financial life planning, project-based and hourly planning, and investment management. The firm focuses on one-on-one engagements with a very low client-to-adviser ratio, combining a primarily passive investment approach with individualized asset allocation and ongoing access to financial planning software.

General estate planning guidance Retirement income strategy Cash flow / budgeting College savings (529s, UTMA, etc.) Business ownership considerations Military & Veterans Approaching retirement
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John S

PFS™, Series 63, Series 65, Series 66

Tampa, FL

National Retirement Plan Services, Inc.

John Sellas is a financial advisor at National Retirement Plan Services, Inc. in Tampa, FL, with 17 years of industry experience. He holds the PFS™ designation along with Series 63, 65, and 66 licenses. Beyond his advisory role, he operates John A. Sellas, CPA, providing tax advisory, trust management, and estate planning services. National Retirement Plan Services, Inc. offers investment supervisory services and financial planning to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, corporations, and small businesses. The firm provides tailored discretionary asset management and consulting, using fundamental, technical, and cyclical analysis, and facilitates third-party money manager relationships.

General retirement planning General tax planning Cash flow / budgeting
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Raymond V

Series 65, Series 66

St. Petersburg, FL

Integrity Advisors

Raymond Virgilio is a financial advisor with Integrity Advisors in St. Petersburg, FL, holding Series 65 and Series 66 licenses and 21 years of industry experience. He has served as a supervisory auditor for the U.S. Department of Defense Contract Audit Agency since 2010 and has provided tax advice through his CPA practice since 1994. Integrity Advisors is an independent, state-registered firm that primarily serves individual and high-net-worth clients with portfolio management and financial planning. The firm employs a combination of fundamental, technical, and asset-allocation analysis, offering discretionary and non-discretionary management alongside tax and insurance services.

Active portfolio management Income planning Options & derivatives strategies
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James W

Series 66, Series 65

3508 Bayfair Place, FL

Waters, James J.

James Waters is an independent financial advisor at Waters, James J. with 25 years of industry experience. He previously worked at Wells Fargo Advisors Financial Network LLC and Captrust Financial Advisors. Outside of his advisory work, he serves as treasurer of the Bayfair Homeowners Association in Tampa, Florida. Waters, James J. provides investment advisory and portfolio management services primarily to retirement vehicles and institutional clients. The firm’s approach emphasizes strategic asset allocation through predominantly no-load, lower-expense mutual funds, with a long-term buy-and-hold orientation tailored to each client’s needs.

Retirement income strategy Income planning Passive / index investing Cash flow / budgeting
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Sanjay D

Series 65

Redington Shores, FL

Omkara Capital LLC

Sanjay Dasani is a financial advisor at Omkara Capital LLC with 12 years of industry experience. He holds a Series 65 designation and previously worked at Anglo-American Investments/Products Advisors Inc for five years. Omkara Capital LLC provides portfolio management, financial planning, and optional 529 account consulting for individual and high-net-worth clients. The firm combines fundamental and technical analysis, blending long-term investing with tactical asset allocation across a range of investment vehicles, including equities, mutual funds, ETFs, options, cryptocurrency, and non-U.S. securities.

College savings (529s, UTMA, etc.) Options & derivatives strategies ESG / Sustainable investing
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Jorge S

CFP®, Series 66

Saint Petersburg, FL

Financial Optimist LLC

Jorge Soriano is a CFP® professional with 15 years of experience in the financial services industry. He is the principal advisor at Financial Optimist LLC, an independent firm he has led since 2022. His prior experience includes roles at Intuit, GTE Financial, and JP Morgan Chase Bank. In addition to his advisory work, he serves as a Tax Live Expert for a national tax software provider. Financial Optimist LLC offers comprehensive financial planning, investment consultation, and tax preparation services to individuals, high-net-worth clients, and businesses. The firm operates on a fee-only, project-based model and emphasizes a planning-centric approach without managing client assets or accepting custody of funds.

General retirement planning Income planning Cash flow / budgeting
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Laura J

Series 65

St. Petersburg, FL

Bayshore Financial Solutions, LLC

Laura Johnson is a financial advisor at Bayshore Financial Solutions, LLC, holding a Series 65 credential with 10 years of industry experience. She has worked at several firms, including Gradient Advisors, LLC, Secure Investment Management, LLC, and J.D. Mellberg Financial, LLC. In addition to her advisory work, she owns and operates Bayshore Retirement Solutions, an insurance-related business. Bayshore Financial Solutions provides discretionary asset management and financial planning services primarily for individual clients. The firm manages a range of accounts including taxable, retirement, annuities, and life-product investments, tailoring strategies to clients’ goals using fundamental, technical, charting, and cyclical analysis, and offers free public seminars and workshops.

Business exit / sale strategy Debt management
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