Ryan Cooper is a PFS™ credentialed financial advisor with five years of industry experience. He has worked at Verticus Advisors Inc. since 2024 and previously held roles at Archer Investment Corp and Nagel CPAs, LLC. Ryan combines financial advising with accounting expertise. Verticus Advisors Inc. serves individual and high-net-worth clients with discretionary portfolio management, financial planning, and integrated accounting and tax preparation services. The firm’s investment process incorporates fundamental analysis and modern portfolio theory to build long-term portfolios, and it uniquely integrates tax preparation and accounting within its advisory practice.

Mark Lund is a financial advisor with Stonecreek Wealth Advisors in South Jordan, Utah, holding Series 63 and Series 65 designations and over 23 years of industry experience. He has been with Stonecreek Wealth Advisors since 2010. Lund also serves as president of Financial Educators of Utah, which provides financial education to employees of businesses and members of various groups. Stonecreek Wealth Advisors offers investment advisory and retirement-planning services to individuals, retirement plans, trusts, charitable organizations, and business entities. The firm employs a fiduciary approach based on the Uniform Prudent Investor Act and Modern Portfolio Theory, utilizing third-party investment managers and delivering portfolio analyses and retirement-planning engagements.

Charan Singh is the sole advisor at Skylid Capital Management, Inc., an independent registered investment adviser based in Sandy, Utah. He holds Series 63 and Series 65 designations and has 10 years of industry experience. In addition to his advisory role, Singh teaches accredited options courses and a marketing class through Options Animal. Skylid Capital Management serves individual and high-net-worth clients with discretionary portfolio management, employing a combination of charting, fundamental, technical, and quantitative analysis. The firm utilizes options and other derivatives in client accounts and emphasizes transparency by publishing historical performance results and disclosing ancillary teaching activities.

Reginald Maxfield is a CFP® with 19 years of industry experience and has been with Olympus Peaks Financial, LLC since 2016. He holds a Series 66 designation and assists individuals with the organization and management of defined contribution and defined benefit plans. Olympus Peaks Financial, LLC provides ongoing portfolio management, pension consulting, and fee-based financial planning to individuals, high-net-worth clients, and pension/profit-sharing plans. The firm combines fundamental and quantitative analysis with modern portfolio theory and technical strategies, and maintains a notable pension consulting practice for plan sponsors alongside its discretionary investment management services.

Hi! I’m Jen, fellow human and creator of Money Illustrated. I'm so grateful you're here! My journey into financial planning began while I was working as a self-employed artist & graphic designer; learning to manage my own finances and variable freelance income is what sparked my interest in understanding money better. This quickly became more than a side hobby, and eventually resulted in my making a career change to pursue an undergraduate degree in financial planning. I later went on to complete a graduate degree in Financial Planning & Analytics. In addition, I obtained the Certified Financial Planner (CFP®) designation, am an Accredited Financial Counselor (AFC®), and a Certified Divorce Financial Analyst (CDFA®). As a free-spirited, artsy feminist working in the financial planning industry over the years, I never quite fit into the old-school, male-dominated industry (very much in need of diversity and new perspectives). Eventually, I decided I needed to create the space I was searching for. I started Money Illustrated with the hope that I could bring my two worlds of art and financial planning together in order to create something different—an inclusive, progressive, and innovative approach that's both creative and human-centered. My goal is to always act in clients' best interest, while guiding toward financial success and educating on the intricacies of their financial situations. Overall, I want to help others feel empowered to live their dream lives. No matter what your financial background looks like, I’m here to offer a judgment-free approach that meets you where you are. Financial planning is a tool to help you build a life that feels like your own, focusing on your values, supporting your relationships, and prioritizing what truly matters most to you. Outside of personal finance, I love to hike in the nearby Rockies, tend to my plants, practice yoga, and paint. I live near Salt Lake City, Utah, with my wonderful partner, an exuberant dog, and two cuddly old cats.

Ryan Kelly is a CFP® with seven years of industry experience. He has worked at RFK Capital Management since 2018 and previously spent ten years at Evergreen Capital Management. Ryan operates as the sole advisor at RFK Capital Management. RFK Capital Management provides project-based financial planning and investment advice primarily to individual Do-It-Yourself investors, including high-net-worth clients. The firm uses a fixed, flat-fee structure for discrete engagements and emphasizes low-cost, broadly diversified indexing with periodic rebalancing and limited trading.

Jesse Dean Sr. is a financial advisor at Vantage Point Wealth Management, LLC in Saratoga Springs, UT, holding the ChFC® designation along with Series 63 and 65 licenses. He has 13 years of industry experience and has been with Vantage Point Wealth Management since 2011. Outside of his advisory role, he is president of Vantage Point Financial Services, LLC, which focuses on life insurance, disability insurance, and annuity sales. Vantage Point Wealth Management provides financial planning and wealth management services to individuals, corporate retirement plans, charitable institutions, and foundations. The firm’s investment approach integrates fundamental, quantitative, and technical analysis with client risk assessments, and it emphasizes retirement-plan consulting and active insurance activities.

Devin Henderson is a financial advisor at Fortunate, LLC with 15 years of industry experience. He holds a Series 65 designation and has worked at Allegis Investment Advisors, LLC since 2014, while also operating as an independent insurance agent since 2004. Henderson works with school teachers utilizing 403(b) fixed annuities through independent contracts with ING, Great American, and LSW. Fortunate, LLC is a single-advisor independent firm serving individual investors and retirement plan sponsors with approximately 319 client relationships. The firm focuses on referring clients to third-party investment managers and provides retirement plan design, investment selection assistance, and employee education, without exercising investment discretion over client accounts.

Cody Lewis is a financial advisor at Proactive Wealth Management, Inc. in Draper, UT, holding the ChFC® designation with 22 years of industry experience. He founded Proactive Wealth Concepts, Inc., an insurance agency offering life, health, disability, and long-term care insurance, which represents a portion of his business activities. Prior to his current role, he worked at several firms including ARS Investment Advisors, Allegis Investment Advisors, New England Securities, and Ameriprise. Proactive Wealth Management is a small, independent investment adviser serving individuals, trusts, estates, and businesses, including high-net-worth clients. The firm emphasizes long-term, discretionary portfolio management based on fundamental analysis, using primarily low-cost mutual funds and ETFs, and typically begins client relationships with a formal financial planning process.

Matthew Argyle is a CFP® and CFA® with 13 years of industry experience, currently serving as the sole advisor at Encore Retirement Planning, LLC in South Jordan, Utah. He previously worked at DFPG Investments, LLC and E*Trade Securities LLC. In addition to his advisory role, he owns and operates Encore Tax Services, a tax preparation business, and acts as an independent agent providing insurance products through Allegis Advisor Group. Encore Retirement Planning serves high-net-worth households, focusing on retirement income planning, wealth distribution, and portfolio management. The firm employs a planning-led, tax-aware approach with diversified ETF allocations and offers both strategic advisory and delegated discretionary services, primarily for accounts custodied at Charles Schwab.

John Thomas is a financial advisor at Fortis Wealth Management, LLC with 12 years of industry experience. He holds a Series 65 credential and has worked with firms including Foxstone Financial and CG Advisory Services. Outside of financial advising, he owns and manages an outdoor equipment rental business and has ownership interests in companies involved in wind turbine manufacturing and renewable energy. Fortis Wealth Management serves individuals, high-net-worth clients, pension and profit-sharing plans, as well as corporate and charitable organizations. The firm focuses on ETF-based portfolio management with an emphasis on asset allocation, fundamental analysis, and multi-year holding periods, offering specialized ERISA advisory and discretionary management services uncommon for a firm of its size.

Pavel Naruta is a financial advisor at NarStar in Sandy, Utah. He holds a Series 65 designation and has less than one year of industry experience. Prior to his current role, he worked at Handshake AI and spent several years at Mid America River & Rail, where he also serves as an independent contractor developing technical analysis tools for futures markets. Pavel has been a full-time student at various schools since 2014. NarStar serves individual retail investors, including high-net-worth individuals, trusts, and certain business entities, as well as employer-sponsored SIMPLE IRA participant accounts. The firm uses discretionary management of three internally developed Model Portfolios and combines fundamental analysis with artificial-intelligence research tools to guide its investment decisions.

Spencer Kenley is a Series 65-licensed financial advisor with two years of industry experience. He is the principal of 114th Financial LC, an independent firm he founded in 2024. Prior to this, he worked at Practice Financial Group, LLC from 2019 to 2023 and was employed at Brigham Young University from 2015 to 2019. Outside of his advisory role, he provides compliance consulting for investment advisors. 114th Financial offers financial planning, investment management, bookkeeping, and tax preparation services to individuals, high-net-worth clients, and families, with specialized planning for mental-health therapists and business owners. The firm employs a passive, allocation-driven investment approach using index mutual funds and ETFs, operates on a non-discretionary basis, and integrates behavioral education into its planning. It is notable for combining tax preparation and bookkeeping with advisory services under a CPA principal.

Brian Clegg is a CFA charterholder and Series 63 licensee with two years of experience as a financial advisor at Optimal Investment Performance, LLC. He also serves as a Biopharma Relationship Manager at Avantor, a role unrelated to investment advising. Optimal Investment Performance provides project-based investment consulting primarily to individuals, including high-net-worth clients, as well as groups, institutions, non-profits, and trusts. The firm focuses on written investment plans, implementation support, portfolio reviews, and ad-hoc consultations, emphasizing low-cost, tax-efficient, passive strategies tailored to each client's situation without discretionary management or custody of assets.

Frank Grinnell is the principal of Grinnell Capital, LLC, an independent advisory firm based in Park City, Utah. He holds Series 63, 65, and 66 licenses and has 24 years of industry experience. Prior to his current role, he worked at MML Investor Services, LLC and RBC Capital Markets. Outside of advisory services, he is co-founder of D & F Real Estate Partners LLC, a rental real estate business. Grinnell Capital provides discretionary asset management, financial planning, and subadvisory/outsourced CIO services primarily to individuals, trusts, estates, and charitable organizations. The firm employs multiple investment models—Traditional, Impact, and Momentum strategies—that combine fundamental, technical, and quantitative analysis, and utilizes a range of securities including derivatives within defined portfolio structures.

Marcus Blanchard is a financial advisor at Focal Point Financial Planning, LLC in Pleasant Grove, UT, holding the CFP® and ChFC® designations with eight years of industry experience. His prior roles include positions at DFPG Investments, Fidelity Brokerage Services, and Veritude. In addition to his advisory work, he is involved in prospecting for estate and tax planning clients through an Estate Planning Team focused on marketing Deferred Sales Trusts. Focal Point Financial Planning, LLC provides financial planning and discretionary portfolio management to individuals, trusts, estates, retirement and pension plans, and high-net-worth clients. The firm uses a combination of active and passive strategies and employs various analytical approaches to align investments with client risk tolerance and objectives, offering ongoing monitoring, annual reviews, and discretionary trading authority.

Sterling Crockett is the principal of Crockett Wealth Management, Inc. in Sandy, Utah, with 16 years of industry experience. He holds Series 65 and Series 66 licenses and has prior experience at Packerland Brokerage Services, Inc. and nonprofit organizations including the Elizabeth Smart Foundation and Fight the New Drug, Inc. He is also a licensed insurance agent. Crockett Wealth Management serves high-net-worth individuals, business owners, and institutional clients such as private foundations and public charities. The firm offers discretionary investment management, comprehensive wealth planning, nonprofit consulting, and retirement-plan advisory services, employing strategies like modern portfolio theory and tactical asset allocation.

John Coles is a financial advisor at Lone Peak Capital Management, LLC with 12 years of industry experience. He holds a Series 65 designation and has worked at Lone Peak Capital Management since 2016. Coles is also affiliated with Legacy Planning Group as an Investment Advisor Representative. Lone Peak Capital Management primarily serves individual retail clients and other investment advisers through sub-advisory and third-party asset management services. The firm uses a combination of technical and fundamental analysis to guide portfolio allocations and offers both standardized and tactical investment models.

Bryce Sutton is a financial advisor at Colab Capital with 12 years of industry experience. He holds the Series 63 and Series 65 designations and previously worked for Summit Global Investments for 13 years before joining Colab Capital and Your IA, LLC. Colab Capital is an independent SEC-registered investment adviser providing discretionary portfolio management and advisory services to individuals, families, trusts, charitable organizations, and businesses. The firm employs a diverse investment approach across multiple asset classes and offers financial planning and consulting tailored to each client’s risk tolerance and time horizon.

Treston Donovan is a financial advisor at Donovan Legacy Advisors, LLC in Draper, Utah. He holds a Series 65 designation and has five years of industry experience, including three years at Fisher Investments. Donovan’s firm provides discretionary portfolio management primarily to high-income and high-net-worth individual investors with long time horizons and an aggressive risk tolerance. Donovan Legacy Advisors uses a blend of modern portfolio theory, technical, charting, and cyclical analysis, including active timing strategies tied to the Bitcoin halving cycle, to allocate across equities, bonds, REITs, cash equivalents, and digital assets. The firm maintains a small, concentrated client base and a single-advisor model managing approximately $6.52 million in discretionary assets.