Troy Wilson is a CFP® professional with 43 years of industry experience. He has led Wilson Wealth Management, Inc. since 2008 and previously worked at Linsco/Private Ledger Corp for 28 years. Outside of financial advising, he is involved in a legal practice through Wilson Law Offices. Wilson Wealth Management is a state-registered adviser serving individual and high-net-worth clients with discretionary and non-discretionary portfolio management and financial planning. The firm constructs portfolios based on client goals and risk tolerance, employing asset allocation, dollar-cost averaging, and purchase strategies with a generally long-term orientation.

Ryan Cooper is a PFS™ credentialed financial advisor at Verticus Advisors Inc. with five years of industry experience. He previously worked at Archer Investment Corp and Nagel CPAs, LLC, where he gained extensive experience in accounting alongside his advisory roles. Verticus Advisors Inc. serves individual and high-net-worth clients by combining portfolio management, financial planning, and accounting services, including tax preparation and planning. The firm integrates accounting and tax services with its investment advisory practice and uses a long-term, fundamental analysis approach documented in client Investment Policy Statements.

Mark Lund is a financial advisor with Stonecreek Wealth Advisors in South Jordan, Utah, holding Series 63 and Series 65 designations and over 23 years of industry experience. He has been with Stonecreek Wealth Advisors since 2010. Lund also serves as president of Financial Educators of Utah, which provides financial education to employees of businesses and members of various groups. Stonecreek Wealth Advisors offers investment advisory and retirement-planning services to individuals, retirement plans, trusts, charitable organizations, and business entities. The firm employs a fiduciary approach based on the Uniform Prudent Investor Act and Modern Portfolio Theory, utilizing third-party investment managers and delivering portfolio analyses and retirement-planning engagements.

Charan Singh is the sole advisor at Skylid Capital Management, Inc., an independent registered investment adviser based in Sandy, Utah. He holds Series 63 and Series 65 designations and has 10 years of industry experience. In addition to his advisory role, Singh teaches accredited options courses and a marketing class through Options Animal. Skylid Capital Management serves individual and high-net-worth clients with discretionary portfolio management, employing a combination of charting, fundamental, technical, and quantitative analysis. The firm utilizes options and other derivatives in client accounts and emphasizes transparency by publishing historical performance results and disclosing ancillary teaching activities.

Reginald Maxfield is a CFP® with 19 years of industry experience and has been with Olympus Peaks Financial, LLC since 2016. He holds a Series 66 designation and assists individuals with the organization and management of defined contribution and defined benefit plans. Olympus Peaks Financial, LLC provides ongoing portfolio management, pension consulting, and fee-based financial planning to individuals, high-net-worth clients, and pension/profit-sharing plans. The firm combines fundamental and quantitative analysis with modern portfolio theory and technical strategies, and maintains a notable pension consulting practice for plan sponsors alongside its discretionary investment management services.

Hi! I’m Jen, fellow human and creator of Money Illustrated. I'm so grateful you're here! My journey into financial planning began while I was working as a self-employed artist & graphic designer; learning to manage my own finances and variable freelance income is what sparked my interest in understanding money better. This quickly became more than a side hobby, and eventually resulted in my making a career change to pursue an undergraduate degree in financial planning. I later went on to complete a graduate degree in Financial Planning & Analytics. In addition, I obtained the Certified Financial Planner (CFP®) designation, am an Accredited Financial Counselor (AFC®), and a Certified Divorce Financial Analyst (CDFA®). As a free-spirited, artsy feminist working in the financial planning industry over the years, I never quite fit into the old-school, male-dominated industry (very much in need of diversity and new perspectives). Eventually, I decided I needed to create the space I was searching for. I started Money Illustrated with the hope that I could bring my two worlds of art and financial planning together in order to create something different—an inclusive, progressive, and innovative approach that's both creative and human-centered. My goal is to always act in clients' best interest, while guiding toward financial success and educating on the intricacies of their financial situations. Overall, I want to help others feel empowered to live their dream lives. No matter what your financial background looks like, I’m here to offer a judgment-free approach that meets you where you are. Financial planning is a tool to help you build a life that feels like your own, focusing on your values, supporting your relationships, and prioritizing what truly matters most to you. Outside of personal finance, I love to hike in the nearby Rockies, tend to my plants, practice yoga, and paint. I live near Salt Lake City, Utah, with my wonderful partner, an exuberant dog, and two cuddly old cats.

Ryan Kelly is a CFP® with seven years of industry experience. He has worked at RFK Capital Management since 2018 and previously spent ten years at Evergreen Capital Management. Ryan operates as the sole advisor at RFK Capital Management. RFK Capital Management provides project-based financial planning and investment advice primarily to individual Do-It-Yourself investors, including high-net-worth clients. The firm uses a fixed, flat-fee structure for discrete engagements and emphasizes low-cost, broadly diversified indexing with periodic rebalancing and limited trading.

Cody Lewis is a financial advisor at Proactive Wealth Management, Inc. in Draper, UT, holding the ChFC® designation with 22 years of industry experience. He founded Proactive Wealth Concepts, Inc., an insurance agency offering life, health, disability, and long-term care insurance, which represents a portion of his business activities. Prior to his current role, he worked at several firms including ARS Investment Advisors, Allegis Investment Advisors, New England Securities, and Ameriprise. Proactive Wealth Management is a small, independent investment adviser serving individuals, trusts, estates, and businesses, including high-net-worth clients. The firm emphasizes long-term, discretionary portfolio management based on fundamental analysis, using primarily low-cost mutual funds and ETFs, and typically begins client relationships with a formal financial planning process.

Matthew Argyle is a CFP® and CFA® with 13 years of industry experience, currently serving as the sole advisor at Encore Retirement Planning, LLC in South Jordan, Utah. He previously worked at DFPG Investments, LLC and E*Trade Securities LLC. In addition to his advisory role, he owns and operates Encore Tax Services, a tax preparation business, and acts as an independent agent providing insurance products through Allegis Advisor Group. Encore Retirement Planning serves high-net-worth households, focusing on retirement income planning, wealth distribution, and portfolio management. The firm employs a planning-led, tax-aware approach with diversified ETF allocations and offers both strategic advisory and delegated discretionary services, primarily for accounts custodied at Charles Schwab.

John Thomas is a financial advisor at Fortis Wealth Management, LLC with 13 years of industry experience. He holds a Series 65 designation and has been associated with Fortis Wealth Management in various roles since 2017. Outside of advisory work, he owns and operates an outdoor equipment rental business and has indirect ownership in several renewable energy and manufacturing companies. Fortis Wealth Management manages approximately $7.3 million in discretionary client assets, providing ETF-based portfolio management and retirement plan consulting to individuals, high-net-worth clients, pension and profit-sharing plans, as well as corporate and charitable organizations. The firm emphasizes asset allocation, fundamental analysis, and multi-year holding periods, with services that include ERISA-specific advisory and discretionary investment management.

Pavel Naruta is the sole advisor at NarStar, holding a Series 65 designation and currently based in Sandy, Utah. He has prior experience as an independent contractor developing technical analysis tools for futures markets and has worked at Mid America River & Rail. Pavel has been a full-time student for several years. NarStar provides discretionary portfolio management primarily for individual retail investors, SIMPLE IRA participants, trusts, and business entities through four internally managed Model Portfolios. The firm employs a combination of fundamental analysis and AI-assisted research, with a rules-based, momentum-driven approach for its Trend strategy.

Spencer Kenley is a Series 65-licensed financial advisor with two years of industry experience. He is the principal of 114th Financial LC, an independent firm he founded in 2024. Prior to this, he worked at Practice Financial Group, LLC from 2019 to 2023 and was employed at Brigham Young University from 2015 to 2019. Outside of his advisory role, he provides compliance consulting for investment advisors. 114th Financial offers financial planning, investment management, bookkeeping, and tax preparation services to individuals, high-net-worth clients, and families, with specialized planning for mental-health therapists and business owners. The firm employs a passive, allocation-driven investment approach using index mutual funds and ETFs, operates on a non-discretionary basis, and integrates behavioral education into its planning. It is notable for combining tax preparation and bookkeeping with advisory services under a CPA principal.

Jon Debry is the sole advisor at JD Investment Management, LLC, an independent firm based in Salt Lake City, UT. He holds a Series 65 designation and has 27 years of industry experience, having led JD Investment Management since its founding in 1998. JD Investment Management provides fee-based portfolio management and limited, topic-specific financial planning to individual and nonprofit clients. The firm employs a value-oriented investment approach focused on fundamental analysis with technical analysis used for timing, investing broadly across equities, bonds, ETFs, and preferred securities while generally avoiding options, margin, and private placements.

Sterling Crockett is the principal of Crockett Wealth Management, Inc., an independent advisory firm based in Sandy, Utah. He holds Series 65 and Series 66 licenses and has 16 years of industry experience. Prior to founding his firm in 2022, he worked with Ameriprise, Packerland Brokerage Services, and the Elizabeth Smart Foundation. Crockett is also a licensed insurance agent and engages in the sale and service of insurance products. Crockett Wealth Management, Inc. manages approximately $8.75 million for around 33 clients, serving high-net-worth individuals, business owners, retirement plans, and both private foundations and public charities. The firm offers discretionary asset management, comprehensive wealth-planning, and nonprofit consulting, focusing on institutional and nonprofit clients with strategies that include strategic asset allocation, fundamental and technical analysis, and use of wealth-planning software with Monte Carlo simulations.

John Coles is a Series 65-licensed financial advisor with 12 years of industry experience. He has been with Lone Peak Capital Management, LLC since 2016 and previously worked at Legacy Planning Group from 2014 to 2018. Lone Peak Capital Management, LLC provides investment management primarily to individual retail clients as well as other advisers through sub-advisory and third-party asset management arrangements. The firm uses a combination of technical and fundamental analysis to guide allocation and trading decisions, serving a variety of clients including small businesses, trusts, and retirement plans.

Bryce Sutton is a financial advisor at Colab Capital with 12 years of industry experience. He holds the Series 63 and Series 65 designations and previously worked for Summit Global Investments for 13 years before joining Colab Capital and Your IA, LLC. Colab Capital is an independent SEC-registered investment adviser providing discretionary portfolio management and advisory services to individuals, families, trusts, charitable organizations, and businesses. The firm employs a diverse investment approach across multiple asset classes and offers financial planning and consulting tailored to each client’s risk tolerance and time horizon.

Treston Donovan is a financial advisor at Donovan Legacy Advisors, LLC in Draper, Utah. He holds a Series 65 designation and has five years of industry experience, including three years at Fisher Investments. Donovan’s firm provides discretionary portfolio management primarily to high-income and high-net-worth individual investors with long time horizons and an aggressive risk tolerance. Donovan Legacy Advisors uses a blend of modern portfolio theory, technical, charting, and cyclical analysis, including active timing strategies tied to the Bitcoin halving cycle, to allocate across equities, bonds, REITs, cash equivalents, and digital assets. The firm maintains a small, concentrated client base and a single-advisor model managing approximately $6.52 million in discretionary assets.

Sterling Jack is the sole advisor at Colwyn Investments LC, an independent registered investment adviser. He holds a Series 66 designation and has 19 years of industry experience, including previous roles at CL Wealth Management LLC and Workman Securities Corporation. Outside of advisory work, he serves as a tour guide for Historic LDS Tours and teaches business classes. Colwyn Investments provides discretionary portfolio management and comprehensive financial planning to individuals, businesses, and nonprofit clients. The firm uses a fundamental analysis approach supplemented with technical tools and manages a diverse range of assets, serving over 200 clients with both institutional and alternative investment services.

Gai Baker is the sole advisor at Black Salt Advisors LLC in Salt Lake City, UT. She holds a Series 65 designation and has experience at Black Salt Capital LLC, Northrop Grumman, and General Electric. Black Salt Advisors LLC provides discretionary and non-discretionary investment management and financial planning to individuals, high-net-worth clients, and businesses. The firm uses internally developed model portfolios informed by market research and analysis and offers customized portfolio management without relying on third-party models.

Braxton Bean is a financial advisor at Slope Advisors LLC in Lehi, UT, holding a Series 65 designation. He has one year of industry experience and previously worked at ARS Investment Advisors, Inc., CWM, LLC, and Private Advisory Group. Prior to his advisory career, he spent several years in education at Utah Valley University, BYU-Idaho, Eastlake High School, and Inglewood Middle School. Slope Advisors LLC serves individuals and high-net-worth clients, particularly professionals in technology and sales receiving equity compensation. The firm offers tax-aware, long-term portfolio management using primarily low-cost ETFs and index funds, along with discretionary wealth management and a limited pro bono program for households with modest investable assets.