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Jon S
PFS™, Series 63
El Paso, TX
Lauterbach Financial Advisors, LLC
Jon Sonnen is a financial advisor at Lauterbach Financial Advisors, LLC with 22 years of industry experience. He holds the PFS™ designation and Series 63 license. Sonnen has been associated with Lauterbach Financial Advisors and its related firms since 2012, including a role as a consultant and former partner at Lauterbach, Borschow & Co., P.C. Lauterbach Financial Advisors, LLC manages investment portfolios for individuals, trusts, retirement plans, not-for-profits, and small businesses, offering a financial planning approach grounded in Modern Portfolio Theory. The firm emphasizes broadly diversified, largely passive portfolios implemented with no-load mutual funds, index-oriented funds, and selective use of other securities, while maintaining an affiliation with an accounting firm and using third-party managers for certain asset classes.
Adrian B
Series 65
El Paso, TX
Lauterbach Financial Advisors, LLC
Adrian Brito is a financial advisor at Lauterbach Financial Advisors, LLC in El Paso, TX, holding a Series 65 credential with one year of industry experience. He is also a shareholder in the tax department of Lauterbach, Borschow and Co., a certified public accounting firm, where he supervises and manages tax compliance and consultation work. Lauterbach Financial Advisors, LLC manages investment portfolios for individuals, trusts, retirement plans, not-for-profits, and small businesses, offering comprehensive financial planning services. The firm employs a Modern Portfolio Theory-based approach, focusing on broadly diversified, largely passive portfolios implemented primarily with no-load mutual funds and index-oriented funds.
Norma P
Series 65
El Paso, TX
Virtus Family Office
Norma Peralta Morales is a financial advisor at Virtus Family Office with a Series 65 credential and five years of industry experience. She previously worked at Virtus Family Office S.A. de C.V. Asesor en Inversiones Independ and Instituto Tecnologico Autonomo de Mexico. Virtus Family Office provides investment advisory and financial planning services primarily to high-net-worth and ultra-high-net-worth individuals, as well as corporations, estates, and other business entities. The firm manages public securities and alternative private fund strategies, including private equity and venture capital, and serves as investment manager to offshore pooled investment vehicles.
Billy D
CFP®, Series 65
El Paso, TX
Lauterbach Financial Advisors, LLC
Billy Defrance is a CFP® professional with 21 years of industry experience, currently serving at Lauterbach Financial Advisors, LLC since 2004. He holds a Series 65 license and is based in El Paso, TX. Lauterbach Financial Advisors, LLC manages investment portfolios for individuals, trusts, retirement plans, nonprofits, and small businesses, offering a range of financial planning services including tax, estate, and retirement plan design. The firm follows a Modern Portfolio Theory-based approach emphasizing broadly diversified, largely passive asset-class portfolios implemented mainly with no-load mutual funds and index-oriented funds.
Scott K
Series 65
El Paso, TX
Lauterbach Financial Advisors, LLC
Scott Kobren is a Series 65-licensed financial advisor with Lauterbach Financial Advisors, LLC in El Paso, TX, bringing 19 years of industry experience. He has been with Lauterbach Financial Advisors since 2012 and is also a partner at the CPA firm Lauterbach Borschow & Co, P.C., where he has worked for over 45 years. Lauterbach Financial Advisors provides investment management and financial planning services to individuals, trusts, small businesses, and participant-directed retirement plans. The firm employs a Modern Portfolio Theory, buy-and-hold approach emphasizing diversified, passively managed funds and uses third-party sub-advisors for specialized mandates.
Matthew K
Series 65
El Paso, TX
Lauterbach Financial Advisors, LLC
Matthew Kerr is a Series 65-licensed advisor at Lauterbach Financial Advisors, LLC with five years of industry experience. He has been with Lauterbach Financial Advisors since 2020 and is also a managing partner and CPA at Lauterbach, Borschow & Company, P.C., where he has worked since 2009. Lauterbach Financial Advisors manages investment portfolios for individuals, trusts, retirement plans, not-for-profits, and small businesses, offering financial planning services that include tax, estate, and retirement plan consulting. The firm follows a broadly diversified, largely passive investment approach grounded in Modern Portfolio Theory and employs tools such as Monte Carlo analysis while maintaining an affiliation with the accounting firm Lauterbach, Borschow & Company, P.C.
Steve L
Series 65
El Paso, TX
Lauterbach Financial Advisors, LLC
Steve Lauterbach is a Series 65-licensed financial advisor with 19 years of industry experience. He is affiliated with Lauterbach Financial Advisors, LLC in El Paso, TX, where he has worked since 2012. Prior to and concurrently with his advisory role, Lauterbach has served as a tax partner and mentor at Lauterbach, Borschow and Co. P.C. since 1999 and holds leadership roles in several local real estate partnerships. Lauterbach Financial Advisors provides investment management and financial planning services for individuals, trusts, small businesses, and participant-directed retirement plans. The firm utilizes a Modern Portfolio Theory, buy-and-hold strategy focused on diversified, passively managed asset-class funds and integrates Monte Carlo analysis for long-term planning.
Carlos S
Series 63, Series 65
El Paso, TX
Global Assets Advisory, LLC
Carlos Sisniega is a financial advisor at Global Assets Advisory, LLC with 32 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at several firms, including Cetera Advisors LLC and Integral Financial Services, where he is a 50% owner. Sisniega serves on the boards of multiple community organizations, including VIFAC, a shelter for pregnant women in Cd. Juarez, Mexico. Global Assets Advisory, LLC is an SEC-registered adviser managing approximately $552 million for individuals, high-net-worth clients, retirement plans, charities, and businesses. The firm offers discretionary and non-discretionary investment management, financial planning, and retirement plan advisory services through a team of advisors and a network of independent representatives.
Stephen R
Series 65
El Paso, TX
Lauterbach Financial Advisors, LLC
Stephen Rash is a financial advisor with Lauterbach Financial Advisors, LLC in El Paso, TX, holding a Series 65 designation and 17 years of industry experience. He has been with Lauterbach Financial Advisors since 2012 and has been involved with the accounting firm Lauterbach Borschow & Co., PC since 1981, where he served as a partner. Lauterbach Financial Advisors, LLC manages investment portfolios for individuals, trusts, retirement plans, nonprofits, and small businesses, offering financial planning services that include tax, estate, and retirement plan design. The firm employs a broadly diversified, largely passive investment approach based on Modern Portfolio Theory, utilizing no-load mutual funds, index funds, and selective fixed-income securities, while also leveraging third-party managers for certain asset classes.
Jesus D
Series 65
El Paso, TX
Virtus Family Office
Jesus Duran is a financial advisor at Virtus Family Office in El Paso, TX, holding a Series 65 designation with one year of industry experience. His work history includes roles at Terraza San Pedro and Farmer's Insurance prior to joining Virtus Family Office. Virtus Family Office provides investment advisory and financial planning services primarily to high-net-worth and ultra-high-net-worth individuals, corporations, estates, and pooled investment vehicles. The firm employs long-term investment strategies using fundamental analysis across public securities and alternative private fund strategies, managing over $726 million in discretionary assets as of December 31, 2025.
Lariza V
Series 63, Series 65
El Paso, TX
Lauterbach Financial Advisors, LLC
Lariza Varela is a financial advisor at Lauterbach Financial Advisors, LLC with one year of industry experience. She holds Series 63 and Series 65 designations and has been with Lauterbach Financial Advisors since 2013. Outside of her advisory role, she is the owner and manager of Innovolt Solutions LLC, an electrical contracting business. Lauterbach Financial Advisors provides investment management and financial planning services for individuals, trusts, small businesses, and participant-directed retirement plans. The firm employs a Modern Portfolio Theory, buy-and-hold strategy focused on diversified, passively managed asset-class funds and offers consulting on tax, estate, and retirement-plan design.
William J
Series 65
El Paso, TX
Lauterbach Financial Advisors, LLC
William Johns is a Series 65 licensed financial advisor with 18 years of industry experience. He has been with Lauterbach Financial Advisors, LLC since 2007 and is also a partner at the CPA firm Lauterbach, Borschow & Company, where he has worked since 1989. Lauterbach Financial Advisors, LLC manages investment portfolios for individuals, trusts, retirement plans, nonprofits, and small businesses, offering additional financial planning services including tax, insurance, and estate matters. The firm’s investment approach is based on Modern Portfolio Theory, emphasizing broadly diversified, largely passive portfolios implemented with no-load mutual funds, index funds, ETFs, and selective fixed-income securities.
Herbert W
CFP®, Series 63, Series 65
El Paso, TX
Simplicity wealth
Herbert Wiebe is a CFP® with 10 years of industry experience, currently serving as an advisor at Simplicity Wealth. His previous roles include nine years at PathFinder Financial Services and one year at Royal Alliance. In addition to his advisory work, he operates an independent tax preparation service under Herb G Wiebe LLC and serves as a presenter for Texas A&M Agrilife Extension's continuing education for tax professionals. Simplicity Wealth provides advisory services to a diverse client base, including individuals, high-net-worth investors, retirement plans, and institutional clients. The firm employs a fund-of-funds approach using ETFs, mutual funds, and individual securities, alongside a technology-driven platform that supports advisers with model portfolios and operational solutions.
Marshall B
CFP®, Series 66
El Paso, TX
Level Four Advisory Services
Marshall Barclay Jr. is a CFP® with 19 years of industry experience and is currently an advisor at Level Four Advisory Services. He has worked at Harbor Financial Services, LPL Financial, and Lincoln Financial Advisors during his career. Barclay serves on the board of CASA of El Paso. Level Four Advisory Services is an SEC-registered enterprise investment adviser managing over $5 billion across 115 advisors. The firm serves a diverse client base, offering fee-only financial planning, asset management, and retirement plan advisory services tailored to individual client needs.
Gilbert S
Series 63, Series 66
El Paso, TX
Principal Advised Services
Gilbert Serna is a financial advisor with Principal Advised Services in El Paso, TX. He holds Series 63 and Series 66 licenses and has one year of industry experience. Prior to his current role, he worked at Principal Bank, Principal Securities, Inc., Principal Life Insurance Company, PFS Investments Inc, Primerica Financial Services, and Walmart Stores Inc. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients, offering both non-discretionary recommendations and a discretionary, wrap-fee investment management program called SimpleInvest. The firm integrates proprietary models and third-party tools to tailor advice and benefits from its affiliation with the Principal Financial Group family, which enables access to affiliated mutual funds, bank products, and trading services.
Saul G
Series 65
El Paso, TX
First Advisors National, LLC
Saul Garcia Luna is a financial advisor at First Advisors National, LLC with a Series 65 credential and one year of industry experience. Prior to joining First Advisors National, he held roles at Libre Advisors, the Cosmetic Surgery and Laser Center, and Tropical Vapes. First Advisors National manages discretionary assets for individual clients, including high-net-worth households, offering investment management, third-party portfolio recommendations, and retirement plan consulting. The firm’s investment approach includes selecting and monitoring third-party money managers and combining tactical and strategic allocations with fundamental analysis for supplemental individual security recommendations.
Ruth C
Series 63, Series 65
El Paso, TX
First Advisors National, LLC
Ruth Cardenas is a financial advisor with First Advisors National, LLC, holding Series 63 and Series 65 licenses and bringing nine years of industry experience. Her previous roles include positions at Kovack Advisors, Inc., LPL Financial, and Commonwealth Financial Network. Outside of her advisory work, she is involved in life insurance sales. First Advisors National provides investment management, asset allocation advice, and retirement plan consulting primarily to individual clients. The firm emphasizes the selection and oversight of third-party money managers combined with tactical and strategic asset allocation.
Josefina M
Series 63, Series 65
El Paso, TX
MissionSquare Retirement
Josefina Martinez is a financial advisor at MissionSquare Retirement with 23 years of industry experience. She has held her current position since 2012 at Icma Retirement Corporation. Martinez holds Series 63 and Series 65 licenses. MissionSquare Retirement serves state and local government employers, their employees, and certain nonprofit entities by administering deferred compensation and qualified retirement plans. The firm offers plan administration, recordkeeping, education, and Guided Pathways Advisory Services, which include managed accounts and fund advice developed by Morningstar Investment Management.
Bernard S
Series 63, Series 65
El Paso, TX
OneSeven
Bernard Semon is a financial advisor with OneSeven in El Paso, TX, holding Series 63 and Series 65 designations and 28 years of industry experience. Before joining OneSeven in 2024, he worked for Raymond James and Associates from 2015 to 2024. He serves as a board member with El Paso Pro-Musica. OneSeven provides investment advisory services to individuals, high-net-worth clients, trusts, estates, businesses, and retirement plans, employing a primarily long-term investment approach with access to diversified portfolios and alternative investments.
Michael D
CFP®, Series 63, Series 65
El Paso, TX
Prospera Financial Services, inc.
Michael Du Boise is a CFP® with 24 years of industry experience, currently serving at Prospera Financial Services, Inc. since 2020. His prior experience includes roles at Morgan Stanley and Citigroup Global Markets. Outside of financial advising, he is a partner in Bigtime Living LLC, a non-investment-related business. Prospera Financial Services, Inc. is a multi-team advisory firm managing approximately $14.4 billion in client assets across individuals, retirement plans, trusts, estates, charitable organizations, and business entities. The firm offers financial planning and portfolio management through various advisory programs and platforms, combining discretionary and non-discretionary management with model portfolios and third-party money managers.
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