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Stephanie T

CFP®

Ada, MI

Golden Goose Wealth Planning

Stephanie, a Certified Financial Planner (CFP®) professional, is dedicated to simplifying the complexities of finances. Her passion lies in guiding clients to achieve their financial goals, drawing on her personal experiences as a mom who understands the everyday challenges of balancing money and family. Stephanie enjoys helping women take charge of their finances. She believes financial education is important and wants her clients to feel like they understand what they are investing in and become empowered with their finances. She specializes in helping women navigate difficult situations such as divorce, losing a spouse, or starting a business. Stephanie holds a BSBA undergraduate degree with a major in personal financial planning. Furthering her education, she earned a master's degree in advanced financial planning with a focus on financial therapy at Kansas State University. As the former president of The Financial Planning Association of Michigan (FPA), Stephanie actively contributed to various committees, including education, NexGen, mentorship, and symposium. Currently serving as the co-chair of the career development committee, she believes in the importance of advancing the financial planning profession. Stephanie is deeply committed to mentoring financial planning students across the state, advocating for women's participation in the profession, and fostering industry connections. In her leisure, Stephanie enjoys spending time with friends and family by the lake, at concerts, or while traveling. With a love for people and relationships, she enjoys entertaining, hosting gatherings, and bringing festive decorations to every holiday celebration. She is heavily involved in her community and is a CASA volunteer. She also started a non-profit, Once Upon a Room Grand Rapids, which decorates hospital rooms for children experiencing a long-term stay

General retirement planning Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) Founder/Business Owner Women Professionals Divorced Women Female Executives Gen X (Born 1965-1980)
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Scott G

CFP®

Jenison, MI

Socrates Financial Planning

I was a college professor for many years and now I teach fellow professors how to manage their finances with confidence. I teach early-career professors how to create an effective financial plan and teach seasoned professors how to adjust their plans as retirement approaches. As a professor, I prepare for the first day of class. As a money mentor, I help professors prepare for their first day of retirement. As a professor, I help students develop an academic plan to meet their career goals. As a money mentor, I help professors develop a financial plan to achieve their life goals. Unlike most financial professionals, I work with you as a fee-only fiduciary planner. This means I am paid directly by you for objective advice without sales commissions, hidden fees, or conflicts of interests. My earliest money memory is saving my allowance and birthday money to pay for a toy when I was seven years old. I went to the sales counter with my piggy bank and dumped out coins and crumpled dollar bills. To this day, I value the ability to save for future goals. And yes, I still own the ceramic piggy bank! Investments are important, but so are income taxes, insurance, education funding, daily spending habits, estate planning and our relationship with money. I look forward to helping you achieve clarity and confidence with all aspects of a comprehensive financial plan.

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy General tax planning Educators, Teachers, and Academics University Employee
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Jeffery M

Series 65, Series 63

Middleville, MI

Zephyr Advisers

Jeffery Mccormick is a financial advisor at Zephyr Advisers with 12 years of industry experience. He holds Series 65 and Series 63 licenses and has previously worked at Beck Bode, LLC and Cetera Financial Specialists LLC. Outside of his advisory work, he owns a garden nursery business. Zephyr Advisers provides wealth management, portfolio management, and financial planning services to individuals and offers retirement plan advisory for plan sponsors. The firm focuses on long-term investment strategies using low-cost, diversified ETFs and provides 3(21)-style retirement plan consulting and ERISA-related support.

Wealth management
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Steven U

Series 65

Grand Rapids, MI

Freedom Financial Planning Solutions, LLC

Steven Underriter is a financial advisor at Freedom Financial Planning Solutions, LLC with eight years of industry experience. He holds a Series 65 designation and has worked with Freedom Financial Planning Solutions since 2013. Outside of advising, he is a part-time employee and 5% owner of Capitol Defense Consulting, LLC, and provides subject matter expertise on Navy aircraft programs for Systems Planning & Analysis, Inc. Freedom Financial Planning Solutions is an independent advisory firm serving individuals, charitable organizations, corporations, and employer-sponsored pension and profit-sharing plans. The firm primarily employs a passive investment approach with asset-class weighted portfolios using index funds and ETFs, while also incorporating fundamental and technical analysis. It offers discretionary portfolio management, financial planning, tax-preparation services, and specialized consulting for employer-sponsored plans, including educational seminars and student loan analysis.

Student loan debt Cash flow / budgeting General estate planning guidance Social Security optimization Retirement withdrawal strategies Founder/Business Owner Retired
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Devon A

Series 65

Grand Rapids, MI

Integrity Financial Advisors, LLC

Devon Albarez is a financial advisor at Integrity Financial Advisors, LLC with three years of industry experience. He holds a Series 65 designation and previously worked at Menards for ten years. Albarez is also an insurance agent affiliated with Integrity Financial Group, LLC, where he is involved in business planning, client services, and accounting related to securities and advisory services. Integrity Financial Advisors provides comprehensive financial planning and discretionary portfolio management to individuals, high-net-worth clients, families, and small businesses. The firm uses third-party platform providers and model portfolios to tailor asset allocations and plans to client objectives.

Annuities
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Brian E

Series 65

Grand Rapids, MI

Brooktree Capital Management Inc.

Brian Ellis is a financial advisor at Brooktree Capital Management Inc. in Grand Rapids, MI, holding a Series 65 designation with 16 years of industry experience. He has been with Brooktree Capital Management since 1996. Brooktree Capital Management provides discretionary portfolio management and investment advisory services to a range of clients including individuals, trusts, pension and profit-sharing plans, estates, charitable organizations, and corporations. The firm employs a combination of fundamental and technical analysis and utilizes various strategies tailored to clients’ income, tax situation, and time horizon.

Options & derivatives strategies
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William T

Series 65

Grand Rapids, MI

Thatcher Wealth Management

William Thatcher is a financial advisor at Thatcher Wealth Management in Grand Rapids, MI, holding a Series 65 designation with five years of industry experience. He has worked at several firms, including AE Wealth Management and Pine Brook Financial, and is involved as a local educator with the American Financial Education Alliance, delivering lectures on retirement topics. Thatcher Wealth Management provides discretionary portfolio management and financial planning services to individuals and high-net-worth clients. The firm emphasizes a diversified investment approach using ETFs, mutual funds, fixed income, equities, annuities, and alternative investments, operating with discretionary trading authority and offering estate-planning guidance through third-party providers.

Options & derivatives strategies Annuities General estate planning guidance Private / alternative investments
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Craig A

CFP®, Series 63, Series 65, Series 66

Grandville, MI

Stewardship Trust Advisors

Craig Ackermann is a CFP® with 25 years of experience in financial advisory services. He is currently with Stewardship Trust Advisors and has held roles at several related firms, including Stewardship Estate Planning, Stewardship Advisory Group, and Ackerman Financial. Ackermann is also a licensed insurance agent offering insurance services alongside his advisory work. Stewardship Trust Advisors serves individuals, retirement plans, businesses, charitable organizations, trusts, and banks with asset management, financial planning, and fiduciary services. The firm employs a fundamental, long-term investment approach while allowing opportunistic short-term trades and utilizes third-party managers and block trade allocations when appropriate.

Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Options & derivatives strategies
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Adam T

Series 63, Series 65

Grand Rapids, MI

Burnham & Company LLC

Adam Trask is a financial advisor with Burnham & Company LLC in Grand Rapids, MI, holding Series 63 and Series 65 credentials and nine years of industry experience. His prior employment includes roles at The Huntington Investment Company, The Huntington National Bank, and JP Morgan Chase. Burnham & Company provides discretionary investment management and retirement-plan consulting to individuals, high-net-worth clients, pension and profit-sharing plans, trusts, estates, charitable organizations, and companies. The firm uses fundamental and technical analysis across a broad range of investment vehicles and manages accounts primarily on a discretionary basis with regular reviews.

Private / alternative investments Options & derivatives strategies Real estate investing
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Kurt H

Series 65

Jenison, MI

Clearview Investments, LLC

Kurt Holzhueter is a financial advisor at Clearview Investments, LLC with 16 years of industry experience. He holds a Series 65 designation and has worked at Clearview Financial, LLC since 2010. In addition to his advisory role, he is a licensed insurance agent and a high school teacher with over 39 years at Thornapple-Kellogg School. Clearview Investments serves individual and institutional clients, offering financial planning, retirement planning, and portfolio management with a focus on passive investment strategies using index funds and ETFs. The firm emphasizes low turnover, tax efficiency, and utilizes custodial platforms to support practice management.

Passive / index investing Retirement income strategy
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Kyle K

Series 63, Series 66

Grand Rapids, MI

Family Capital Management

Kyle Kelley is a financial advisor at Family Capital Management with 10 years of industry experience. He holds Series 63 and Series 66 credentials and has worked at firms including Purshe Kaplan Sterling Investments and American Portfolios Financial Services. Kelley also provides insurance advice tailored to client needs. Family Capital Management is a four-advisor firm serving individuals, trusts, estates, charitable organizations, and other entities with discretionary portfolio management and modular financial consulting. The firm manages approximately $435 million in assets for roughly 500 clients, employing a blend of fundamental and technical analysis and offering access to various investment instruments and wealth-planning services.

Annuities Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Income planning Retirement income strategy
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Adam S

CFP®, Series 66

Grand Rapids, MI

Schwallier Wealth Management

Adam Schwallier is a CFP® with 18 years of industry experience, currently serving at Schwallier Wealth Management in Grand Rapids, MI. He has previously worked at Mosaic Planners and Advisors and Steele Capital Management, Inc. Outside of advising, he owns several commercial and agricultural real estate-related businesses. Schwallier Wealth Management serves individual and high-net-worth clients as well as corporate and institutional retirement plan sponsors, providing portfolio management, financial planning, and retirement-plan consulting. The firm employs individualized asset-allocation models and a combination of fundamental, technical, and tactical analyses, primarily using exchange-traded funds and other common securities.

General retirement planning Retirement withdrawal strategies Income planning
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John G

Series 65

Ada, MI

Measured Strategies LLC

John Gunther Jr. is a financial advisor with Measured Strategies LLC in Ada, Michigan. He holds a Series 65 designation and has six years of industry experience, including five years at Kaufman, Rossin & Co., P.A. and a year at Ascendo Resources. Measured Strategies LLC provides advisory services to individuals and high net worth clients, offering discretionary portfolio management and written financial plans. The firm combines cyclical, fundamental, quantitative, and technical analysis in its investment approach, using a range of traditional and alternative asset classes tailored to client risk profiles.

General retirement planning College savings (529s, UTMA, etc.) Real estate investing
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Zachary S

Series 65, Series 63

Grand Rapids, MI

Kroon & Mitchell Asset Management LLC

Zachary Smith is a financial advisor at Kroon & Mitchell Asset Management LLC with two years of industry experience. He holds the Series 65 and Series 63 licenses. Prior to joining Kroon & Mitchell, he worked at JP Morgan Chase Bank and J.P. Morgan Securities. Kroon & Mitchell Asset Management provides discretionary portfolio management, pension consulting, and financial planning to individuals, high-net-worth clients, pension and profit-sharing plans, and business entities. The firm combines fundamental and quantitative analysis within a modern portfolio theory framework, pursuing long-term investment strategies tailored to each client’s investment policy statement.

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.)
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Melissa L

Series 63, Series 65

Grand Rapids, MI

Integrity Financial Advisors, LLC

Melissa Livasy is a financial advisor at Integrity Financial Advisors, LLC with 17 years of industry experience. She holds Series 63 and Series 65 licenses and has worked with Integrity Financial Advisors since 2017. In addition to her advisory role, she serves as president and office manager of Integrity Financial Group, LLC, where she is involved in business planning, client services, and accounting. Integrity Financial Advisors provides comprehensive financial planning and discretionary portfolio management to individuals, high-net-worth clients, families, and small businesses. The firm utilizes third-party platform providers and model managers for portfolio management and is transitioning to a wrap-program structure to deliver advisory services, trade execution, custody, and reporting under a single fee.

Annuities
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Amanda C

Series 65

Grandville, MI

Ellija Capital Management, LLC

Amanda Campbell is a financial advisor at Ellija Capital Management, LLC with three years of industry experience. She holds a Series 65 license and has been with Ellija Capital Management since 2022. In addition to her advisory role, she is licensed to conduct insurance sales. Ellija Capital Management is a state-registered investment adviser managing approximately $57 million in discretionary assets. The firm serves individuals, business owners, high-net-worth clients, trusts, estates, retirement plans, and charitable organizations, offering customized asset allocation and a long-term, diversified investment approach.

General retirement planning Income planning College savings (529s, UTMA, etc.) Life insurance needs analysis Business ownership considerations Founder/Business Owner Executive Parents
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Jeffrey M

CFP®, Series 66

Ada, MI

IM Wealth

Jeffrey Mcpherson is a CFP® with 14 years of industry experience and is affiliated with IM Wealth, where he has worked since 2018. His prior experience includes a decade at MASSMUTUAL and several years at Commonwealth Financial Network. He is also the owner of IM Wealth, LLC. IM Wealth offers fiduciary financial planning and individual portfolio management services to individuals and high-net-worth clients, utilizing a three-tiered consulting structure. The firm combines fundamental analysis and modern portfolio theory with a long-term trading approach and provides tailored Investment Policy Statements along with optional discretionary management and fixed-fee planning arrangements.

Retirement income strategy Business succession planning Charitable giving & philanthropy Student loan debt General estate planning guidance
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Spencer L

Series 66

Grand Rapids, MI

Kroon & Mitchell Asset Management LLC

Spencer Lademan is a Series 66-licensed advisor at Kroon & Mitchell Asset Management LLC with eight years of industry experience. His career includes roles at Regal Holdings, LLC and Edward Jones. Kroon & Mitchell Asset Management provides discretionary portfolio management, pension consulting, and financial planning to individuals, high-net-worth clients, pension and profit-sharing plans, and business entities. The firm uses a combination of fundamental and quantitative analysis within a modern portfolio theory framework, pursuing long-term investment strategies tailored to each client’s objectives and risk tolerance.

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.)
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Jacob R

CFP®

Grand Rapids, MI

Family Capital Management

Jacob Randall is a CFP® professional with six years of experience at Family Capital Management in Grand Rapids, MI. He joined the firm in 2020 following his college education from 2016 to 2020. Family Capital Management is a four-advisor wealth management firm serving individuals, trusts, estates, charitable organizations, and other entities, managing approximately $435 million in assets for around 500 clients. The firm offers discretionary portfolio management and modular financial consulting, employing a combination of fundamental and technical analysis to tailor investment strategies across a range of instruments including mutual funds, ETFs, and more complex products.

Annuities Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Income planning Retirement income strategy
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Kelly G

Series 65

Grand Rapids, MI

EFG Financial, LLC

Kelly Gilbert is a Series 65-licensed financial advisor with 10 years of industry experience. He is associated with EFG Financial, LLC and has held roles at firms including Blue Yonder Corp and Eminence Financial Investing. Gilbert is also a co-owner of Eminence Financial Group, where he is involved in life insurance and annuity sales. EFG Financial, LLC serves individuals, high-net-worth clients, and businesses by providing retirement planning, portfolio management, and advisory services to third-party investment advisers. The firm utilizes a modern portfolio theory-based approach with proprietary models, disciplined rebalancing, and tax efficiency, while overseeing assets through third-party managers.

General retirement planning Income planning Concentrated stock management
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