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Eric R

Series 63, Series 65

Alamo, CA

Rudney Associates

Eric Rudney is the sole advisor at Rudney Associates with 33 years of industry experience. He holds Series 63 and Series 65 designations and has worked at Rudney Associates since 2002 and Gillett Financial since 1995. Rudney Associates provides investment advisory and retirement plan consulting to individuals, high-net-worth clients, pension and profit-sharing plans, trusts and estates, business entities, and charitable organizations. The firm employs both fundamental and technical analysis across mutual funds, ETFs, equities, and fixed-income securities, and manages approximately $868 million in assets for about 458 client relationships.

Retirement plans for business owners (SEP, solo 401k) Wealth management
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Thomas M

Series 66

Brentwood, CA

Forthright Capital

Thomas Mitose is a financial advisor at Forthright Capital with three years of industry experience. He holds a Series 66 designation and previously worked at Edward Jones and Bank of America Merrill. Outside of his advisory role, he assists his father with managing a martial arts organization by helping with administrative and teaching duties. Forthright Capital Advisory, LLC is an SEC-registered investment adviser managing approximately $107.7 million in discretionary assets. The firm serves individuals, retirement plans, corporations, and charitable organizations, primarily employing a passive investment management approach using model portfolios and outside managers as appropriate.

Charitable giving & philanthropy College savings (529s, UTMA, etc.) Business ownership considerations Retirement income strategy Planning for children with special needs Founder/Business Owner
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Angela W

CFP®, Series 63, Series 65

Walnut Creek, CA

Gemmer Asset Management LLC

Angela Wright is a CFP® with 18 years of industry experience. She joined Gemmer Asset Management LLC in 2024 after 16 years at Del Monte Group, LLC. Gemmer Asset Management LLC manages over $2.0 billion in discretionary assets and serves a diverse client base including individuals, trusts, estates, retirement plans, corporations, nonprofits, and independent fiduciaries. The firm employs an asset-allocation approach focused on no-load mutual funds and ETFs, offers branded strategies, and maintains a dedicated Social Strategy incorporating ESG scores and fossil-fuel exposure metrics.

ESG / Sustainable investing
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Zaineb S

Series 65

Pleasanton, CA

Kaizen Financial Strategies, LLC

Zaineb Sohail is a financial advisor at Kaizen Financial Strategies, LLC with four years of industry experience. She holds a Series 65 designation and has been with Kaizen Financial Strategies since 2020. Outside of her advisory role, she is also involved with Ivy Admissions. Kaizen Financial Strategies serves individuals, high-net-worth clients, entrepreneurs, small business owners, and nonprofit organizations, offering financial planning, retirement plan consulting, and portfolio management primarily through its wrap-fee program. The firm employs a combination of fundamental, technical, sector, and qualitative analysis alongside various investment strategies, including the use of derivatives and borrowing within managed accounts.

Options & derivatives strategies Active portfolio management ESG / Sustainable investing Real estate investing Founder/Business Owner Retired
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Jamshid K

Series 63, Series 65

Pleasanton, CA

Grant Private Wealth Management

Jamshid Kekobad is a financial advisor with Grant Private Wealth Management in Pleasanton, CA, holding Series 63 and Series 65 designations and 11 years of industry experience. His prior roles include positions at Point Digital Finance and Strategic Advisers, Inc., as well as experience with Fidelity Brokerage Services LLC. Grant Private Wealth Management is a registered investment adviser serving individuals and high-net-worth clients with discretionary and non-discretionary portfolio management, financial planning, and retirement-plan advisory services. The firm’s investment approach is tailored to each client’s goals and risk tolerance, integrating various analytical methods, and it offers public educational seminars and workshops focused on general investment topics.

Equity Recipients (RS/RSU, SOP, ESPP) Business succession planning Charitable giving & philanthropy Elder care planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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David P

Series 66

Lafayette, CA

Dixon Financial Services

David Potts is a financial advisor at Dixon Financial Services with 8 years of industry experience. He holds a Series 66 designation and has worked at Dimensional Fund Advisors since 2017. Prior to that, he was affiliated with Santa Clara University from 2013 to 2017. Dixon Financial Services provides investment advisory services to individuals, trustees, charitable organizations, business owners, and corporations. The firm emphasizes strategic asset allocation using mutual funds and ETFs, applying Modern Portfolio Theory and relying heavily on Dimensional Fund Advisors funds, with a focus on client education through formal simulations, performance reporting, and sponsored seminars.

Wealth management
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Samara H

Series 66

Walnut Creek, CA

Elevation Wealth Partners, LLC

Samara Hanson Velloo is a financial advisor at Elevation Wealth Partners, LLC with two years of industry experience. She holds a Series 66 designation and has worked at Morgan Stanley, Global Retirement Partners, and LPL Financial. Prior to her advisory roles, she was employed at Blasingame Family and Sonoma State University. Elevation Wealth Partners is a six-advisor team managing approximately $670 million in client assets. The firm serves individuals, families, high-net-worth clients, and institutions, focusing on fee-only discretionary portfolio management and comprehensive financial planning using long-term, academically informed investment strategies.

General retirement planning Equity compensation tax strategy Cash flow / budgeting General tax planning Self-Employed Executive
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Michael M

CFP®, ChFC®, Series 63

San Ramon, CA

California Financial Advisors

Michael Maloon is a CFP® and ChFC® with 39 years of industry experience. He is affiliated with California Financial Advisors and has held roles at Foothill Securities and his own firm Maloon, Powers, Pitre & Higgins, LLC dba CFA. He also maintains insurance agent roles with Lincoln National Life Insurance Company and Jackson National Life Insurance Company, providing service for existing insurance and annuity business. California Financial Advisors is an SEC-registered advisory firm serving individuals, charitable organizations, and businesses. The firm manages over $2 billion in assets and employs an investment approach that includes asset allocation, mutual fund and ETF analysis, and third-party manager due diligence tailored to client objectives and tax considerations.

General retirement planning Long-term care insurance Life insurance needs analysis Disability insurance
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Alexis O

CFP®

Walnut Creek, CA

Treehouse Wealth Advisors

Alexis Olian is a CFP® with nine years of industry experience, currently serving at Treehouse Wealth Advisors. She previously worked for The Humphreys Group for 12 years before joining Treehouse Wealth Advisors in 2025. Treehouse Wealth Advisors provides discretionary and non-discretionary portfolio management, financial consulting, and comprehensive wealth planning to individual and high-net-worth clients. The firm’s investment approach incorporates technical and fundamental analysis, offering tailored strategies that include long- and short-term trading, supported by institutional research and custodial partnerships.

Wealth management General estate planning guidance Charitable giving & philanthropy
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Robert V

Series 66

Pleasanton, CA

RPG Investment Advisory, LLC

Robert Valentine is a Series 66-licensed financial advisor with 14 years of industry experience. He has been with RPG Investment Advisory, LLC since 2014. The firm provides portfolio management and financial planning services primarily to high-net-worth individuals, managing approximately $1.04 billion in client assets. RPG uses firm-developed model portfolios and employs both fundamental and technical analysis to tailor investment strategies based on client objectives and risk tolerance.

Options & derivatives strategies Income planning Retirement income strategy Active portfolio management
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Joshua S

CFP®, Series 63, Series 65

Walnut Creek, CA

Valley Wealth Strategies, LLC

Joshua Schefers is a CFP® professional with 18 years of industry experience. He is affiliated with Valley Wealth Strategies, LLC and has previously worked with LPL Financial and National Planning Corporation. He also operates Zuk Financial Group. Valley Wealth Strategies, LLC serves individuals, families, trusts, small businesses, and charitable organizations by providing customized investment management and financial planning services. The firm employs a primarily long-term investment approach and manages a significant portion of assets on a non-discretionary basis.

General retirement planning Retirement income strategy General tax planning Wealth management Founder/Business Owner Retired
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Frederic D

Series 63

Walnut Creek, CA

American Investors Company

Frederic Devinney is a Series 63-licensed financial advisor with American Investors Company in Walnut Creek, CA, where he has worked since 1994. He has 59 years of industry experience, including operating as an independent insurance agent specializing in term life insurance. American Investors Company provides investment advisory and financial planning services to a range of clients, including individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations. The firm offers both discretionary and non-discretionary management, financial planning, 401(k) consulting, and uses a combined broker-dealer and SEC-registered adviser structure.

Retirement plans for business owners (SEP, solo 401k)
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Jared H

Series 66

Danville, CA

Malakoff Wealth

Jared Harper is a financial advisor with Malakoff Wealth in Danville, CA, holding a Series 66 designation and five years of industry experience. He has worked at LPL Financial since 2020 and has also been involved with Metis Technology Solutions since 2019. Outside of his advisory role, he provides administrative support to Malakoff Wealth. Malakoff Wealth offers financial planning and consulting services to individuals, trusts, nonprofit organizations, banks, business entities, and pension/profit-sharing plans. The firm focuses on fundamental analysis and manager evaluation, providing advice through hourly, fixed-fee, or retainer arrangements while referring clients to LPL Financial for investment implementation and portfolio supervision.

General retirement planning General tax planning Wealth management
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Roger C

Series 63

Walnut Creek, CA

American Investors Company

Roger Coit is a financial advisor at American Investors Company with 55 years of industry experience. He holds a Series 63 designation and has been with American Investors Company since 1994. In addition to his advisory role, Coit is involved in several business activities related to real estate consulting and managing real estate enterprises in Walnut Creek, CA. American Investors Company provides investment advisory and financial planning services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations. The firm operates as both a registered broker-dealer and an SEC-registered adviser, offering a range of services including asset management, financial planning, 401(k) consulting, and seminars.

Retirement plans for business owners (SEP, solo 401k)
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Anthony C

Series 63, Series 65

Orinda, CA

Penserra Wealth Management

Anthony Castelli is a financial advisor at Penserra Wealth Management with 25 years of industry experience. He holds Series 63 and Series 65 licenses and has worked with affiliated Penserra entities since 2008. Penserra Wealth Management, founded in 2024, provides discretionary portfolio management, pension consulting, and financial planning. The firm uses a combination of fundamental, technical, cyclical, and economic analysis, implementing strategies that include ETFs, mutual funds, options, and alternative investments.

Wealth management
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Christopher C

Series 65

Pleasanton, CA

Mirador Capital Partners

Christopher Connolly is a financial advisor at Mirador Capital Partners with one year of industry experience. He holds a Series 65 designation and has prior experience at Stonecastle Land and Home Financial and Service Champions. Outside of his advisory role, he owns and operates CJC Lending Corp., a mortgage brokerage business. Mirador Capital Partners serves individual and high-net-worth clients, trusts, retirement plans, and small businesses with discretionary portfolio management, financial planning, and estate-planning coordination. The firm employs a top-down fundamental investment approach supplemented by technical analysis and offers a range of asset-allocation models across public and private securities and alternative investments.

Tax-loss harvesting Private / alternative investments Concentrated stock management Founder/Business Owner Executive
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Anita S

CFP®, Series 66

Lafayette, CA

Meridian Investment Counsel, Inc.

Anita Singh is a CFP® and holds a Series 66 license, currently serving as an advisor at Meridian Investment Counsel, Inc. in Lafayette, CA, with five years of industry experience. She has been with Meridian since 2022 and also has a long-standing role with Arbonne. Outside of her advisory work, she provides bookkeeping services for a workers' compensation law firm in Walnut Creek. Meridian Investment Counsel offers discretionary investment management and financial planning primarily to individuals, families, trusts, non-profit organizations, and retirement plans. The firm employs a tax-aware, conservative growth strategy with fundamental security analysis and in-house portfolio management.

General tax planning Charitable giving tax strategies Equity Recipients (RS/RSU, SOP, ESPP) Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Founder/Business Owner Executive Self-Employed
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David G

Walnut Creek, CA

Gemmer Asset Management LLC

David Gemmer is the founder of Gemmer Asset Management LLC in Walnut Creek, CA, where he has worked for over 40 years since 1992. He has an interest in Crew Wine Co., dedicating less than 5% of his time to this business. Gemmer Asset Management provides discretionary portfolio management to individuals, trusts, retirement plans, and small businesses, managing over $2.3 billion across approximately 1,270 clients. The firm emphasizes asset allocation and longer-term holdings using no-load mutual funds and ETFs, with a dedicated Social Strategy to limit fossil fuel exposure, and commonly works through unaffiliated sub-advisors who manage client relationships.

ESG / Sustainable investing
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Lee G

Series 63, Series 66

Orinda, CA

Penserra Wealth Management

Lee Geiger is a financial advisor at Penserra Wealth Management with 37 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at Screaming Eagle Trading, Inc. and MOBIUS DESIGN, INC. since 2008. Outside of his advisory work, Geiger is a self-employed novelist, dedicating approximately 10 hours per month to this pursuit. Penserra Wealth Management is an SEC-registered investment adviser providing discretionary portfolio management, pension consulting, and financial planning. The firm uses a combination of analytical approaches and implements diverse investment strategies including strategic asset allocation, ETFs, mutual funds, options, and certain alternative investments.

Wealth management
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Joseph G

Series 63, Series 65

Pleasanton, CA

Mirador Capital Partners

Joseph Garcia is a financial advisor at Mirador Capital Partners with 32 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Merrill Lynch and Bank of America prior to joining Mirador in 2019. Mirador Capital Partners serves individual and high-net-worth clients, trusts, retirement plans, and small businesses by providing discretionary portfolio management, financial planning, estate-planning coordination, and plan-sponsor retirement consulting. The firm employs a top-down fundamental investment approach supplemented by technical analysis and offers a variety of asset-allocation models across public and private securities and alternative vehicles.

Tax-loss harvesting Private / alternative investments Concentrated stock management Founder/Business Owner Executive
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