Eric Lans is a Certified Financial Planner (CFP®) and holds a Series 65 license with 15 years of industry experience. He currently works at Cetera Planning Partners, joining the firm in 2025 after 24 years at First Financial Advisors, Inc. Outside of his advisory role, Lans serves as a member and officer of Park Tower, LLC in Muskegon, MI. Cetera Planning Partners serves individual and high-net-worth clients, focusing on pre-retirees and retirees by offering investment management, comprehensive financial planning, Social Security optimization, and retirement-related advice. The firm distinguishes itself through additional services such as tax planning, bookkeeping, payroll support, and estate planning under its Legacy Wealth Strategies program, integrating resources from the larger Cetera network.

David Karl is a CFP® professional with 20 years of industry experience, currently affiliated with GWN Securities Inc. and CRG Advisors. He has been with GWN Securities since 2013 and owns CRG Advisors, which operates an insurance business specializing in life insurance, long-term care, fixed annuities, disability insurance, and health insurance. GWN Securities is an SEC-registered investment adviser and broker-dealer serving individuals, including high-net-worth clients, and business clients through a large network of approximately 423 advisors. The firm offers discretionary managed accounts, financial planning, and access to third-party sub-advisers and model portfolios, with investment programs ranging from traditional asset allocation to legacy market-timing and momentum-based strategies.

Howard Mortenson is a financial advisor with Empower Advisory Group in Muskegan, MI. He holds Series 63, Series 65, and Series 66 licenses and has 26 years of industry experience. His prior roles include positions at SigFig Wealth Management, Cetera, West Shore Bank, Citizens Securities, Financial Engines Advisors, Merrill, and LPL Financial. Empower Advisory Group provides financial planning and investment management primarily to employer-sponsored retirement plan sponsors and their participants, as well as Empower Premier IRA and certain retail brokerage account holders. The firm offers an integrated service model connected to Empower’s recordkeeping and administrative platforms, emphasizing long-term portfolio returns and client savings rates in its financial planning approach.

Daniel Peacock is a Series 65-licensed financial advisor with 11 years of industry experience. He is currently with Brookstone Capital Management LLC and has been with White Pine Investment Management since 2012. In addition to his advisory work, he also operates as an independent life and health insurance agent for Reed Financial Services. Brookstone Capital Management is an SEC-registered firm that provides fee-based asset management and financial planning services to a diverse client base, including individuals, retirement plans, corporations, charitable organizations, other registered investment advisers, sovereign wealth funds, and banking institutions. The firm offers investment management primarily through discretionary model portfolios, unified managed accounts, and separately managed accounts, supporting a large advisor network with turnkey asset management and wrap-fee programs.

Andrew Brown is a financial advisor with Commonwealth Financial Network in Grand Rapids, MI, holding Series 63 and Series 65 registrations and 17 years of industry experience. He has been co-owner of Lakeshore Financial Group, LLC since 2018 and owner of Little Harbor Financial Group, LLC since 2024, both entities related to his advisory and insurance business activities. Commonwealth Financial Network is a registered investment adviser serving a national network of approximately 2,950 advisors and their clients. The firm provides a range of advisory programs, investment management, and back-office support, enabling advisors to offer customized portfolio solutions and a variety of securities and insurance products.

James Mikesell II is a Series 65 credentialed financial advisor with 15 years of industry experience. He has worked at Cetera Planning Partners since 2025 and previously spent 15 years at First Financial Advisors, Inc. Outside of his advisory role, he is involved in residential and commercial real estate management through two family-owned entities. Cetera Planning Partners serves individual and high-net-worth clients, focusing on pre-retirees and retirees by providing investment management, comprehensive financial planning, Social Security optimization, and retirement-related advice. The firm offers additional services such as tax planning, bookkeeping, payroll support, and estate planning through a third-party provider, utilizing a formal planning process and diversified allocations tailored to client objectives and risk tolerance.

Anthony Tidswell is a financial advisor with Cetera Planning Partners who holds a Series 65 credential and has 15 years of industry experience. He formerly worked at First Financial Advisors, Inc. for 26 years before joining Cetera Planning Partners. Outside of his advisory role, he is involved in several commercial real estate ventures as a member of multiple LLCs. Cetera Planning Partners serves individual and high-net-worth clients, focusing on pre-retirees and retirees with services including investment management, comprehensive financial planning, Social Security optimization, and retirement advice. The firm offers additional services such as tax planning, bookkeeping, payroll support, and estate planning through a third-party provider, utilizing diversified mutual fund and ETF allocations aligned with client objectives and risk tolerance.

Patrick Mutchler is a financial advisor with Cetera Planning Partners, holding a Series 65 designation and 15 years of industry experience. He has worked with HK Financial Services, Inc. and Investment Alliance, LLC, and is also a partner and accountant at Brickley DeLong, Inc., a regional CPA firm where he has been since 1990. In addition, he serves as a trustee for the Keeda Lasko trust. Cetera Planning Partners serves individual and high-net-worth clients, focusing on pre-retirees and retirees with services including investment management, comprehensive financial planning, Social Security optimization, and retirement advice. The firm offers ancillary services such as tax planning, bookkeeping, payroll support, and estate planning through a third-party provider, with an investment process centered on diversified allocations tailored to client objectives and risk tolerance.

Mandi Dillon is a financial advisor with Empower Advisory Group, holding Series 63 and Series 66 licenses and 12 years of industry experience. Her prior roles include positions at Principal Financial Services and Stifel Nicolaus & Co Inc. Dillon has also been involved with nonprofit organizations such as Big Brothers Big Sisters of Colorado and the American Cancer Society. Empower Advisory Group provides financial planning and investment management primarily to employer-sponsored retirement plan sponsors and their participants, using an integrated model tied to Empower’s recordkeeping and administrative platforms. The firm emphasizes long-term portfolio returns and client savings rates in its planning process and serves a large participant base relative to its advisor headcount.

Jennifer Larsen is a financial advisor with FIFTH THIRD SECURITIES, Inc., holding Series 63 and Series 65 credentials and bringing 22 years of industry experience. Her work history includes nearly two decades at Fifth Third Securities, with additional roles at PNC Wealth Management and LPL Financial LLC. FIFTH THIRD SECURITIES, Inc. serves a diverse client base including individual, high-net-worth, and institutional clients through both investment advisory and brokerage services. The firm offers multiple managed account programs on the Passageway platform, utilizing third-party portfolio managers and a range of investment strategies from mutual funds and ETFs to separately managed accounts and direct indexing.

Roger Siegel is a financial advisor with Fifth Third Securities, Inc. in Grand Haven, MI, holding Series 63 and Series 65 licenses and possessing 19 years of industry experience. He has been with Fifth Third Securities since 2014. Fifth Third Securities, Inc. offers brokerage and investment advisory services through its Passageway Managed Account Program to a diverse client base including individuals, charitable organizations, and institutional investors. The firm combines its municipal-advisor registration with its affiliation to Fifth Third Bank to provide a range of discretionary managed-account programs and unique platform features such as direct indexing and a tax-overlay service.

Kimberly Strosnider is a financial advisor at Foundations Investment Advisors LLC with 15 years of industry experience. She holds the ChFC® designation and has previously worked with AlphaStar Capital Management, LLC and SGL Financial, LLC. In addition to her advisory role, she also engages in life, health, annuity, fixed, and long-term care insurance services through her business, Estate and Wealth Management Services LLC. Foundations Investment Advisors LLC serves a broad client base, including individual and high-net-worth clients, as well as employer-sponsored retirement plans and registered investment companies. The firm offers financial planning and portfolio management using a mix of fundamental, technical, and cyclical analysis, with model portfolios and an asymmetric rebalancing approach.

Kyle Kendall is a financial advisor with UBS Financial Services in Muskegon, MI, holding a Series 66 designation and four years of industry experience. Prior to joining UBS in 2022, he worked at Deloitte & Touche LLP for five years. UBS Financial Services serves individual, corporate, and institutional clients with brokerage and investment advisory services, including fee-based financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services and utilizes proprietary research and model-based asset allocations to tailor client plans.

Kimberly Martin is a Wealth Management Advisor with Merrill Lynch Wealth Management and a senior partner in the Hammond, Martin, McKeough Group. She and her team serve individual clients, small and middle market businesses, and large corporations by providing a full range of asset management, retirement services, lending and banking services, as well as other financial management products. Their client relationships are founded on integrity, dependability, and trust. Since joining Merrill Lynch in 1989, Kimberly has gained extensive experience in various areas including corporate benefits, executive services, divorce transition planning, employee benefits planning, institutional consulting, services for endowments, foundations, non-profits, and defined benefit plans. Her team focuses on delivering exceptional service, financial management tools, retirement planning, and investment guidance. Kimberly holds a Bachelor's Degree from Michigan State University and holds several professional designations including CERTIFIED FINANCIAL PLANNER (CFP), Certified Investment Management Analyst (CIMA), Certified 401(k) Professional (CKP), CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Personal Investment Advisor (PIA), and Retirement Benefits Consultant (RBC). She is a member of the National Association of Plan Advisors. Beyond her professional career, Kimberly has been involved in community organizations such as the West Michigan Symphony as a former board member and currently serves on the board of Women Who Care in Muskegon County, Michigan. In her personal time, she enjoys boating, dancing, gardening, reading, skiing, traveling, and practicing yoga.

Jeffrey Cox is a financial advisor at UBS Financial Services with over 30 years of industry experience. He has been with UBS since 1995 and holds Series 63 and Series 65 licenses. Outside of his advisory work, he serves on the Muskegon County Community Correction Advisory Board, which provides programs for criminal offenders and addresses jail overcrowding. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services and leverages proprietary research and model-based asset allocations to tailor client solutions.

Guillermo Borquez is a Senior Financial Advisor with Merrill Lynch Wealth Management. He brings over 30 years of international business experience spanning multiple industries. Prior to his financial advisory career, he held executive roles in engineering, operational oversight, and general management with Ford and Visteon in both the United States and Argentina. Guillermo completed his undergraduate studies at the University of California at Berkeley and participated in an executive development program at Northwestern University’s Kellogg School of Business. He holds several professional designations, including Certified Plan Fiduciary Advisor (CPFA), Chartered Retirement Planning Counselor (CRPC), Personal Investment Advisor (PIA), and Retirement Benefits Consultant (RBC).

Samantha Enerson is a financial advisor at Edward Jones in Grand Haven, MI, holding a Series 63 designation with 16 years of industry experience. She has been with Edward Jones since 2010. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients, offering a range of advisory programs and investment strategies. The firm manages approximately $1.01 trillion in assets through a large network of financial advisors and branch offices nationwide.

Kimberly Obetts is a CFP® professional with 30 years of experience in financial services. She has been with LPL Financial since 2005 and previously worked at Comerica Securities. Obetts maintains a notary role and is involved with Towne & Country, LLC, an investment-related business entity. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a range of advisory and brokerage services including financial planning, model portfolios, third-party asset management, and institutional platforms, supported by a network of over 22,800 advisors.

Todd Carlson is a financial advisor with LPL Financial in Muskegon, MI, holding Series 63 and Series 65 licenses and 30 years of industry experience. He has been with LPL Financial since 2009. Outside of his advisory role, he serves as a public address announcer for sports at Mona Shores Public Schools. LPL Financial is a national broker‑dealer and SEC-registered investment adviser that provides financial planning and investment services to individuals, retirement plan participants, and institutions. The firm offers a range of advisory solutions including model portfolios, third-party asset management access, and institutional platforms, supported by advanced operational tools and a broad suite of non-advisory financial services.

Karmen Gearhart is a financial advisor with LPL Financial in Muskegon, MI, holding Series 63 and Series 65 designations and bringing 22 years of industry experience. Prior to joining LPL Financial in 2012, she worked for The Huntington Investment Company for five years. She is also an ordained minister who performs marriage ceremonies for family members without charge. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plans, banks, trust companies, and institutions. The firm offers financial planning, model portfolios, third-party asset management, and institutional platforms, with a range of investment strategies supported by both proprietary and third-party research.