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Eric Marc Lans

Advisor at Cetera Planning Partners — Muskegon, MI

Updated today

Credentials

CFP®, Series 65

Experience

15 years

Location

Muskegon, MI 49441

Cetera Planning Partners logo

Cetera Planning Partners

Multi-team

Total advisors

54

Across 17 offices

Clients per advisor

88 High

Avg AUM per client

$848,315 High

HNW client ratio

31% High

About

Eric Lans is a CFP® with 15 years of industry experience, currently serving at Cetera Planning Partners since 2025. He previously spent 24 years with First Financial Advisors, Inc. Lans is also a member and officer of Park Tower, LLC. Cetera Planning Partners provides investment advisory and financial planning services primarily to individual and high-net-worth clients, including those nearing or in retirement. The firm uses a structured planning process that results in personalized financial plans and offers diversified portfolio management alongside supplementary services such as tax planning and estate-planning support.

Client services

Based on Cetera Planning Partners

Financial planning Portfolio management Pension consulting Newsletters or periodicals Educational seminars or workshops

Expertise

Based on Cetera Planning Partners

General retirement planning Social Security optimization Retirement income strategy

Occupation focus

Based on Cetera Planning Partners

Retired

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Fee options

Percentage

$0+: Up to 1.65% maximum for Advisor Fee $0+: Up to 0.05% maximum for Admin Fee (includes overlay manager fees) $0+: Varies by strategist up to a maximum of 0.90% for Strategist Fee $0+: Varies by service up to a maximum of 0.40% for Optional Services Fee

Other

Fee-only: Fixed fees may be negotiated in limited cases; monthly advisory fees available for some clients; separate fees for tax preparation, bookkeeping, payroll, and estate planning services under separate agreements.

Location

See office

Muskegon, MI

950 West Norton Ave., Ste. 415

Muskegon MI 49441

Advisors at this office

3

Most active in

Michigan · Texas

Work history

15 years of industry experience

Cetera Planning Partners

2025 - Present • 1 year

Leawood, KS

First Financial Advisors, Inc.

2001 - 2025 • 24 years

Muskegon, MI

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Adam L

Series 66

Spring Lake, MI

SkySail Wealth Management LLC

Adam Laakko is a financial advisor at SkySail Wealth Management LLC with 15 years of industry experience. He holds a Series 66 designation and has previously worked at MetLife Securities Inc, Massachusetts Mutual Life Insurance Company, and MassMutual MidMichigan. Laakko also maintains a registered representative role to service clients with variable annuities, mutual funds, 529 plans, and brokerage accounts. SkySail Wealth Management provides discretionary portfolio management and investment advisory services primarily to individual and high-net-worth clients, using a variety of analytical methods and implementing both long- and short-term trading strategies. The firm requires clients to custody assets at Schwab Institutional and offers participant account management through a third-party platform.

Options & derivatives strategies Active portfolio management Private / alternative investments Annuities
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Steffanie O

Series 65

Spring Lake, MI

First Dollar Saved LLC

Steffanie Osborn is a financial advisor at First Dollar Saved LLC with three years of industry experience. She holds a Series 65 designation and has worked at First Dollar Saved since 2023. The firm provides fee-only financial planning and investment advisory services primarily to individual investors early in their careers or new to investing. First Dollar Saved emphasizes passive, low-cost index funds and ETFs, offering a la carte services that include written investment plans, retirement plan reviews, and brief consultative sessions, while guiding clients through implementation without taking custody of assets.

College savings (529s, UTMA, etc.) Cash flow / budgeting Debt management General retirement planning Passive / index investing Young Professionals
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Marc L

Series 63, Series 66

Grand Haven, MI

MSDR Partners, LLC

Marc Livernois is a financial advisor with MSDR Partners, LLC, holding Series 63 and Series 66 credentials and bringing 29 years of industry experience. Prior to joining MSDR Partners in 2025, he worked at Epic Trust Investment Advisors, LLC for five years and CUNA Brokerage Services, Inc. for another five years. MSDR Partners is a solo independent registered investment adviser serving high-net-worth individuals, trusts, estates, charitable organizations, and pension/profit-sharing plans. The firm provides discretionary portfolio management, financial planning, and a range of ERISA and qualified retirement plan services, with a notable focus on pension consulting and formal ERISA fiduciary work.

Income planning Social Security optimization General retirement planning Retirement withdrawal strategies Equity compensation tax strategy
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Michael P

Series 63, Series 65

Muskegon, MI

Braeburn Wealth Management, LLC

Michael Poland is a financial advisor at Braeburn Wealth Management, LLC in Muskegon, MI, with 25 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Braeburn Wealth Management since 2011. Poland is also an independently licensed insurance representative for life and annuity products. Braeburn Wealth Management provides fee-based investment management, financial planning, and consultation to a diverse client base, including individuals, high-net-worth clients, trusts, pension plans, and charitable organizations. The firm employs a client-driven discovery process and offers several in-house model strategies, emphasizing equities and incorporating client education through newsletters and workshops.

Active portfolio management Concentrated stock management Options & derivatives strategies Real estate investing
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Christopher T

Series 63, Series 65

Grand Haven, MI

Strategic Financial Group, L.L.C.

Christopher Tanke is a financial advisor at Strategic Financial Group, L.L.C. with 21 years of industry experience. He holds Series 63 and Series 65 designations and has worked at Strategic Financial Group since 2008, including its related entities, as well as at USA Financial Securities Corporation from 2008 to 2022. Strategic Financial Group, L.L.C. provides advisory services primarily to individual and high-net-worth clients, offering discretionary portfolio management, financial planning, and consulting. The firm uses a combination of fundamental analysis, modern portfolio theory, and technical analysis, managing portfolios with a diverse range of investment vehicles and employs a proprietary seven-pillar planning process called the Sequential FORMula.

Wealth management Annuities Real estate investing Cash flow / budgeting
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Michael M

Series 65

Muskegon, MI

LFN Advisors Inc.

Michael Markey Jr. is a financial advisor at LFN Advisors Inc. in Muskegon, MI, holding a Series 65 license with 15 years of industry experience. He has been with LFN Advisors since 2013 and is co-founder of Oeconomous, a firm focused on transition planning for advisors. Markey also manages a radio show through Legacy Media Company, LLC. LFN Advisors serves individuals, high-net-worth clients, trusts, estates, charitable organizations, and business entities, providing financial planning and both discretionary and non-discretionary portfolio management. The firm employs a combination of fundamental, technical, charting, and cyclical analysis to develop individualized investment strategies and conducts at least quarterly account reviews.

General retirement planning Income planning
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