Jeffrey Pierce is a financial advisor at UBS Financial Services with 38 years of industry experience. He has held roles at UBS since 2009 and previously worked at Morgan Stanley and Morgan Stanley DW Inc. Mr. Pierce holds the Series 63 and Series 65 designations. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services and uses proprietary research and model-based asset allocations to tailor plans to client goals and risk tolerances.

Edward Bradford Jr. is a financial advisor with Raymond James Financial Services Advisors, Inc., holding Series 63 and Series 66 licenses and with 22 years of industry experience. He has been associated with Raymond James since 2011 and is also the owner and president of Liftbridge Financial Group, a support company. Additionally, he serves on the advisory board for the Town of Perinton, focusing on local planning and conservation issues. Raymond James Financial Services Advisors, Inc. provides financial planning, investment consulting, and advisory services to a diverse client base including individuals, high-net-worth clients, corporations, pension plans, and institutional clients. The firm offers tailored, non-discretionary planning using analytical tools and supports municipal and public finance work through unique affiliations.

Barbara Schirmer is a financial advisor at Morgan Stanley with 25 years of industry experience. She has been with Morgan Stanley Smith Barney since 2009 and holds a Series 63 designation. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients. The firm offers a range of advisory programs, including tailored financial planning supported by firm-approved tools and models, managing approximately $2.74 trillion in client assets.

Jason Mincer is a financial advisor at Cetera with 10 years of industry experience. He holds Series 63 and Series 65 licenses and has worked with Cetera since 2019. His prior roles include positions at Foresters Advisory Services LLC and community organizations such as the Jewish Community Center and Blackfriars Theatre. He is a 15% owner of Ammerly Advisors, a business affiliated with Cetera. Cetera Investment Advisers LLC serves a broad range of clients including individuals, retirement plans, corporate and charitable entities, and institutional accounts. The firm offers portfolio management, financial planning, and retirement services through a multi-manager platform that combines affiliated and third-party strategies, supporting both discretionary and non-discretionary account management.

Lisa Goode Cyrkin is a financial advisor at UBS Financial Services with 14 years of industry experience. She holds Series 63 and Series 66 licenses and previously worked at Morgan Stanley Smith Barney LLC, Commonwealth Financial Network, and Oakwood Financial Services. Outside of her advisory work, she owns and operates Growing Wilde Flower Farm, a sole proprietorship focused on growing and selling flowers and related products. UBS Financial Services serves individual, corporate, and institutional clients through a combination of brokerage and investment advisory services. The firm integrates proprietary capital market research and model-based asset allocations to tailor financial plans, combining institutional trading capabilities with wealth management services.

Susan Halpern is a financial advisor with UBS Financial Services in Rochester, NY, holding a Series 66 designation and 26 years of industry experience. She has been with UBS since 2011. Halpern serves on multiple nonprofit boards, including the Alzheimer's Association and Planned Parenthood of Central New York, and is actively involved with the Jewish Community Center and The Chatterbox Club. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory services, including fee-based financial planning and portfolio management. The firm integrates institutional trading capabilities with wealth management offerings, supported by proprietary research and capital market insights.

Rocco Pietropaolo Jr. is a financial advisor with UBS Financial Services in Rochester, NY, holding Series 63 and Series 65 licenses and bringing 34 years of industry experience. He has been with UBS since 2011. Outside of his advisory role, he serves on the board of directors for the Canandaigua Emergency Squad, overseeing organizational matters. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, utilizing proprietary capital market assumptions and model-based asset allocations to tailor financial plans. The firm combines institutional trading capabilities with wealth management services, providing a broad range of investment and capital markets solutions.

Eric Schwilk is a CFP® with 37 years of industry experience, currently affiliated with Cambridge Investment Research Advisors since 2024. He previously worked at LPL Financial and Xceed Financial from 2011 to 2024. Schwilk is also involved with ProVios Advisors, where he holds ownership and operates as an independent insurance agent. Cambridge Investment Research Advisors serves a broad range of clients, including individuals, pension and profit-sharing plans, charitable organizations, and trusts. The firm offers financial planning, investment management, and retirement plan advisory services through a network of independent professionals, providing a variety of portfolio management and model-based solutions tailored to client objectives.

Alex Casale is a financial advisor at Cetera with 15 years of industry experience. He holds the Series 63 and Series 65 designations and has been with Cetera and its affiliates since 2019. Prior to that, he worked at Foresters Financial Services and was involved with SUNY College of Brockport. Casale serves as a member of the Finance Committee and Treasurer for Highland Park Conservancy. Cetera Investment Advisers LLC is an SEC-registered firm that serves a diverse client base, including individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a multi-manager platform with discretionary and non-discretionary portfolio management, financial planning, and access to various third-party money managers.

Kay Pfleghardt is a CFP®-certified financial advisor with 11 years of industry experience, currently associated with Raymond James Financial. Prior to joining Raymond James in 2025, Kay worked at Commonwealth Financial Network and Lincoln Financial Advisors. Kay serves on the advisory board of Alfred State College’s Department of Financial Planning, where she contributes to curriculum review and enrollment strategies. Raymond James Financial Services Advisors, Inc. provides financial planning, investment consulting, and advisory services to a diverse client base including individuals, high-net-worth clients, corporations, and institutional clients. The firm offers tailored, non-discretionary planning using analytical tools, supports wrap-fee advisory programs, and maintains specialized offerings such as municipal advising and SIMPLE IRA Employer Advisory services.

Maxine Awner is a financial advisor at Merrill with 37 years of industry experience. She holds Series 63 and Series 65 licenses and has been with Merrill since 1989. She also serves as a board member for the Jewish Federation of Buffalo, participating in community support activities for Jewish organizations. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for a range of individual and institutional clients.

Gerald Mc Cue is a Senior Financial Advisor at Merrill Lynch Wealth Management, where he manages portfolios for high-net-worth individuals across the United States. Since joining the firm in 1992, he has attained the position of Senior Vice President and Senior Financial Advisor. Gerald is a qualified Portfolio Manager who provides traditional financial advice as well as personalized discretionary investment strategies that may include individual stocks and bonds, firm model portfolios, and third-party investment options. Gerald began his career in 1979 as a financial analyst at UNISYS and advanced to plant controller at one of their manufacturing facilities in Rochester, New York. He holds a Bachelor’s degree from the State University of New York at Potsdam and an MBA in Finance from the Rochester Institute of Technology. His professional designations include CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Personal Investment Advisor (PIA), and Retirement Benefits Consultant (RBC). In 1998, Gerald founded the McCue Memorial Foundation, a nonprofit organization that awards four-year tuition scholarships to qualified students attending the State University of New York. He has served on the board of directors for the Seneca Waterways Council of the Boy Scouts of America and as past chairman of the dean’s executive council for the Saunders College of Business at the Rochester Institute of Technology. Gerald resides in Rochester, New York with his wife, Diane. His personal interests include golfing, running, tennis, and woodworking.

Michael Kazacos Jr. is a CFP® with 29 years of industry experience, currently affiliated with Stifel since 2022. He previously worked at Wells Fargo Clearing and Wells Fargo Advisors LLC from 2012 to 2022. Outside of his advisory role, he is involved in owning a rental property in Victor, NY. Stifel serves a diverse client base including individuals, institutions, and municipal entities, offering both brokerage and investment advisory services. The firm employs a proprietary investment methodology developed by its Investment Strategy Group to support asset allocation and financial planning decisions.

Karen Andrushko is a Senior Financial Advisor and Vice President at Merrill Lynch Wealth Management, where she has contributed over 40 years of experience. Throughout her career, Karen has served both institutional and retail clients, initially focusing on fixed income trading before expanding her expertise to include equities, closed-end funds, and annuities. She adopts a holistic approach to wealth management, leveraging internal specialists from Merrill Lynch and Bank of America to address retirement planning, loans, trust matters, and home financing. Her work is grounded in building trust and aligning clients' financial goals with tailored portfolio strategies. Karen holds a Bachelor's Degree from Saint John Fisher College and maintains the Professional Investment Advisor (PIA) designation. She is also registered with NMLS ID 579515. Beyond her professional responsibilities, Karen participates in community activities, volunteering with organizations such as the Pluta Cancer Center, Veterans Outreach Program, and Willow Domestic Violence Center.

Matthew Matteson is a Senior Financial Advisor at Merrill Lynch Wealth Management, where he and his team oversee the financial affairs of a select group of high net worth families, business owners, professionals, and corporate executives in the Rochester community and nationwide. He focuses on putting clients first by emphasizing intellectual rigor, a disciplined process, and in-depth customization to address what matters most in their lives. Matthew specializes in areas including college education planning, divorce transition planning, investment consulting for defined contribution plans, employee financial health, managing new wealth, personal retirement planning, and retirement income. Starting his career in financial services in 1994, Matthew joined Bank of America in 2011 as a wealth management banker and later moved to Eidlin-Kilmer & Associates in 2014, where he contributes to operational efficiency and client experience enhancements. He serves as the primary contact for retirement plan participants, assisting them with goal setting, retirement planning, and reviewing assets held outside of their plans. Matthew holds a high school diploma from Greece Athena High School and an associate degree in liberal arts from Monroe Community College. His professional designations include CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Chartered Retirement Planning Counselor (CRPC), Personal Investment Advisor (PIA), and Retirement Benefits Consultant (RBC). Residing in Victor with his wife and two sons, Matthew has been active in his local community, serving for 12 years with the Victor Volunteer Fire Department and currently holding a position as one of its Fire Commissioners. He is also a member of the Victor Conservation Board. Outside of work and community service, Matthew enjoys adventure sports, biking, football, hiking, music, running, traveling, watching movies, and spending time with his family.

Rosemary Gebhardt is a Series 66 licensed financial advisor at Stifel with 21 years of industry experience. She has worked at Stifel Nicolaus & Co Inc since 2016. Outside of her advisory role, she is a New York State Notary. Stifel serves a wide range of clients, including individuals, institutional investors, and municipal entities, offering both brokerage and investment advisory services. The firm utilizes proprietary investment analysis and probabilistic modeling developed by its Investment Strategy Group to support its planning and allocation guidance.

Michael Weidner is a CFP® with 33 years of industry experience, currently serving at Raymond James Financial Services Advisors, Inc. since 2021. His prior experience includes roles at Wells Fargo Advisors LLC and Merrill. He is involved in several business activities including ownership of Weidner Group LLC and Weidner|Sorge Wealth Partners, where he provides financial planning and advisory services. Raymond James Financial Services Advisors, Inc. offers financial planning, investment consulting, and advisory services to a diverse client base ranging from individuals to institutional clients. The firm provides tailored, non-discretionary planning and supports a wide advisor network with specialized offerings such as municipal advisory and SIMPLE IRA employer consulting programs.

Scott Zakalik is a financial advisor with Osaic Wealth, Inc. based in Fairport, NY, holding a Series 66 designation and 23 years of industry experience. He previously worked at FSC Securities Corporation for 19 years and has operated his own CPA firm since 2005. Outside of his advisory role, he serves as a treasurer and board member of a local condominium association and participates on finance committees for both a country club and a synagogue. Osaic Wealth, Inc. serves a diverse client base including individual investors, pension plans, corporations, and charitable organizations through a large network of advisers and multiple advisory platforms. The firm provides integrated brokerage and investment advisory services, utilizing tools such as risk-tolerance questionnaires and automated rebalancing to construct portfolios that may include stocks, bonds, mutual funds, ETFs, and alternative investments.

Christopher Leone serves as a Senior Financial Advisor with Merrill Lynch Wealth Management. Since joining the firm in 2000, he has worked with a wide range of clients, including dentists, physicians, business owners, and families, providing wealth management services tailored to their financial goals. His expertise encompasses trust, estate, and long-term planning, as well as specialized areas such as divorce transition planning, family wealth management strategies, retirement income, tax minimization, and services for defined benefit plans and non-profits. With a career in financial services beginning in 1998, Christopher is a founding member of the GL Group, a wealth management group based in Rochester, NY. He holds several professional designations, including Certified Plan Fiduciary Advisor (CPFA), Chartered Retirement Planning Counselor (CRPC), Chartered Retirement Plans Specialist (CRPS), Personal Investment Advisor (PIA), and Retirement Benefits Consultant (RBC). Christopher earned a bachelor's degree in Finance from SUNY Brockport, where he also serves on the Business Advisory Council. Outside of his professional activities, Christopher is engaged with his community through ongoing involvement with SUNY Brockport, St. Joseph’s in Penfield, and McQuaid Jesuit High School, where his two sons attend. He resides in Penfield, NY, with his wife and children, and his personal interests include boating, golfing, skiing, soccer, and traveling.

Stephen Murawski is a financial advisor with Thrivent Investment Management in Newark, NY, holding a Series 66 designation and three years of industry experience. He has been with Thrivent and its affiliates since 2022 and previously served in local government for 15 years. Outside of his advisory role, Murawski serves as an Associate Pastor and a member of the Board of Trustees at New Life Assembly of God in Lyons, NY. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients, offering comprehensive planning on topics such as retirement, tax, estate, and special needs without implementing recommendations directly. The firm supports holistic, goal-based analyses and allows clients to combine planning with managed-account programs through a consolidated billing option.