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Eddy S

CFP®, PFS™, Series 63, Series 66

Burlingame, CA

LPL Financial

Eddy Shum is a CFP® and PFS™ with 37 years of experience in the financial industry. He is currently with LPL Financial and has held prior roles at Grove Point Investments, Grove Point Advisors, H. Beck, and USA Financial Securities Corporation. Shum also operates Peak Retirement, Inc., a business entity he has maintained since 1999. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, financial institutions, corporations, and charitable organizations through a national network of representatives. The firm offers a range of advisory programs and services, utilizing model portfolios and research from multiple sources, and provides both discretionary and non-discretionary portfolio management.

College savings (529s, UTMA, etc.)
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Darrin C

Series 66

Burlingame, CA

Fidelity

Darrin Chow is a Financial Consultant currently working at Fidelity Investments since 2022. He has held various roles in the financial services industry, including Senior Financial Consultant at E*TRADE Securities, LLC from 2014 to 2022, Financial Advisor at BancWest Investment Services, Inc. from 2013 to 2014, Financial Solutions Advisor at Merrill Edge from 2011 to 2013, and Paraplanner at Ameriprise Financial Services, Inc. from 2010 to 2011. His approach involves co-creating customized financial strategies focused on long-term goals, emphasizing individual definitions of financial independence. Darrin holds a California Insurance License. Outside of work, Darrin engages in personal interests such as hiking, movies, music, reading, tennis, and traveling.

General retirement planning Income planning Wealth management Financial coaching / therapy
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Tommy R

Series 65

Woodside, CA

Fisher Investments

Tommy Romero Jr. is a Series 65-licensed financial advisor with Fisher Investments, where he has worked since 2000, totaling 26 years with the firm and 21 years of industry experience. Based in Woodside, CA, he is part of a large team serving a diverse client base. Fisher Investments provides discretionary portfolio management to institutional and private clients worldwide, including pension plans, foundations, and high-net-worth individuals. The firm utilizes a centralized investment approach combining quantitative and qualitative research to manage diversified portfolios and employs tax-aware strategies alongside risk management techniques.

Tax-loss harvesting Active portfolio management ESG / Sustainable investing Options & derivatives strategies Concentrated stock management Founder/Business Owner Executive
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Jacklyn T

Series 63, Series 65

Palo Alto, CA

Morgan Stanley

Jacklyn Tran is a financial advisor at Morgan Stanley with 10 years of industry experience. She has been with Morgan Stanley since 2015 and is currently associated with Morgan Stanley Private Bank, N.A. She holds Series 63 and Series 65 credentials. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer that provides a range of advisory programs to individuals and institutions, including customized financial planning supported by firm-approved tools and modeling techniques. The firm manages approximately $2.74 trillion in client assets and offers services both directly and through corporate financial planning agreements.

General estate planning guidance
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Nicholas R

Series 63

Burlingame, CA

Morgan Stanley

Nicholas Rogers is a financial advisor with Morgan Stanley in Burlingame, CA, holding a Series 63 designation and bringing 31 years of industry experience. He has worked at various Morgan Stanley entities since 2008, including Morgan Stanley Private Bank, National Association since 2015. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients. The firm offers a range of advisory programs and tailored financial planning services supported by structured discovery conversations and firm-approved planning tools.

General estate planning guidance
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Veronique H

Series 66

Belmont, CA

Edward Jones

Veronique Hsu is a financial advisor at Edward Jones with a Series 66 credential and one year of industry experience. Prior to joining Edward Jones, she worked at Trader Joe's and held various roles at Temple University and other organizations. Edward Jones is a full-service wealth management firm serving more than four million individual and institutional clients. The firm offers a range of advisory programs and investment solutions, managing approximately $1.01 trillion in assets through a large network of financial advisors and branch offices nationwide.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive
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Shifang L

Series 66

Palo Alto, CA

Fidelity

Helen Li is a Financial Consultant at Fidelity Investments, where she assists individuals and families with wealth planning to achieve their financial objectives. She has been in this role since 2026. Prior to this, Helen worked as a Financial Advisor at Merrill Lynch, Pierce, Fenner & Smith Inc. from 2023 to 2026, and began her tenure there as a Client Associate from 2022 to 2023. Before joining Merrill Lynch, she served as a Financial Advisor at Edward Jones from 2021 to 2022 and at MassMutual from 2019 to 2021. Helen holds a California Insurance License, enabling her to provide insurance services as part of her financial advisory role. Outside of her professional work, she spends her time visiting museums, reading, and practicing yoga.

Wealth management General retirement planning Income planning Women Professionals
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Rajiv E

Series 66

San Mateo, CA

Merrill

Rajiv Eluthesen is a Wealth Management Advisor at Merrill Lynch Wealth Management. He began his career with Merrill Lynch in 2010 after graduating from the University of California at Berkeley's Haas School of Business. Rajiv works collaboratively with clients across various stages of their financial lives, developing tailored wealth management strategies to support retirement, education planning, stock options, and RSUs management, among other goals. He holds the CERTIFIED FINANCIAL PLANNER™ certification and Personal Investment Advisor designation. Rajiv's professional expertise includes education planning, family wealth management strategies, legacy planning, managing new wealth, personal retirement planning, portfolio management services, socially responsible and ESG investing, women and wealth, tax minimization, and retirement income strategies. He is a member of the Peninsula Velo cycling team. Outside of his professional work, Rajiv enjoys cycling, ski trips, hiking, camping, cooking, reading, and spending time with his family. He has combined his interests in travel and cycling through activities such as riding from Barcelona to France.

Wealth management Equity Recipients (RS/RSU, SOP, ESPP) Retirement income strategy College savings (529s, UTMA, etc.) Biotech Professional Technology Professional Gen Y/Millennials (Born 1980-1995) Values-based investing SRI/ESG (Socially Responsible Investing/Environmental, Social and Corporate Governance)
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Natalia K

CFP®, Series 66

San Mateo, CA

LPL Financial

Natalia Koritskaya is a CFP® professional with 11 years of industry experience, currently advising clients at LPL Financial since 2025. She previously spent a decade with Ameriprise from 2015 to 2025. LPL Financial is an SEC-registered investment adviser and broker-dealer serving a broad client base including individuals, retirement plans, banks, corporations, and charitable organizations. The firm offers a range of advisory programs, retirement plan consulting, and brokerage services, supporting both discretionary and non-discretionary management with research and model portfolios.

College savings (529s, UTMA, etc.)
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Larry S

Series 63, Series 65

San Mateo, CA

Morgan Stanley

Larry Shaw is a financial advisor at Morgan Stanley with 33 years of industry experience. He holds the Series 63 and Series 65 designations and has been with Morgan Stanley and its affiliated private bank since 2011. Morgan Stanley Wealth Management provides a range of advisory programs to individuals and institutional clients, offering tailored financial planning supported by firm-approved tools and strategies. The firm manages approximately $2.74 trillion in client assets and serves clients through both direct relationships and Corporate Financial Planning agreements.

General estate planning guidance
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Deidra G

Series 66

San Carlos, CA

UBS Financial Services

Deidra Geraghty is a Series 66-licensed financial advisor with UBS Financial Services in San Carlos, CA, and has 16 years of industry experience. She has been with UBS since 2015. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including fee-based financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services and delivers advice based on proprietary research and model-based asset allocations.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Daniel H

Series 63, Series 65

Menlo Park, CA

Charles Schwab

Daniel Huston is a financial advisor with Charles Schwab in Menlo Park, CA, holding Series 63 and Series 65 credentials with two years of industry experience. His work history includes roles at Chequers Financial Management LLC and David White & Associates, and he spent four years in full-time education prior to his advisory career. Charles Schwab & Co., Inc. serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm offers a combination of non-discretionary and discretionary investment solutions supported by multi-asset model portfolios and due diligence on alternative investments.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Jane C

Series 63, Series 65

Palo Alto, CA

Wells Fargo Clearing

Jane Chen is a financial advisor at Wells Fargo Clearing with 22 years of industry experience. She holds Series 63 and Series 65 credentials and has worked at Wells Fargo Clearing since 2017, following a 14-year tenure at Scottrade, Inc. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA plans and non-qualified deferred compensation plans, offering both discretionary and non-discretionary services. The firm’s advisory process is IPS-driven and grounded in modern portfolio theory, with a broader investment menu that includes insurance-related vehicles and bank deposit sweep options.

Retired Founder/Business Owner
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Jasmin M

Series 66

Palo Alto, CA

Fidelity

Jasmin Martinez serves as Vice President Private Wealth Management Advisor at Fidelity Investments since 2026. She is a Certified Financial Planner® with over ten years of experience in the financial services industry. Her professional experience includes roles such as Financial Consultant and Vice President, Branch Leader at Fidelity Investments, as well as Senior Financial Consultant at Charles Schwab. She holds a California Insurance License. Outside of her professional work, Jasmin engages in activities such as kayaking, outdoor adventures, parenthood, caring for pets, traveling, and volunteering.

Wealth management Cash flow / budgeting Debt management Financial Professional Parents
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Colin D

Series 63, Series 66

Menlo Park, CA

J.P. Morgan Securities

Colin Dasanjh is a financial advisor at J.P. Morgan Securities with 18 years of industry experience. He holds Series 63 and Series 66 licenses and has been with J.P. Morgan Securities and JPMorgan Chase Bank, N.A. since 2012. Outside of his advisory role, he manages several residential rental properties. J.P. Morgan Securities provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, combining quantitative asset-allocation modeling with centralized due diligence and applying an ESG eligibility framework to its investment recommendations.

Wealth management Executive Founder/Business Owner
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Todd G

Series 63, Series 65

Menlo Park, CA

Morgan Stanley

Todd Gemmer is a financial advisor with Morgan Stanley in Menlo Park, CA, holding Series 63 and Series 65 licenses and having 24 years of industry experience. He has worked at Morgan Stanley and its affiliates since 2007, including roles at Morgan Stanley Private Bank and Morgan Stanley Smith Barney. He serves as a member of the Burlingame Measure I Citizens Oversight Committee. Morgan Stanley Wealth Management serves individual and institutional clients with a range of advisory programs and financial planning services, managing approximately $2.74 trillion in client assets. The firm’s planning process uses structured discovery and analytical tools but generally does not provide individual security recommendations within standalone plans.

General estate planning guidance
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Jesse W

Series 66

San Mateo, CA

LPL Financial

Jesse Waters is a financial advisor with LPL Financial in San Mateo, CA, holding a Series 66 designation and nine years of industry experience. He has previously worked at Cetera Advisor Networks, Voya Financial Advisors, Bank of America, Merrill, and Oracle. Waters is involved with jessewatersfinancial LLC, an investment-related business entity. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations nationwide. The firm offers a range of advisory programs, financial planning, and retirement consulting, utilizing discretionary and non-discretionary management supported by research and model portfolios.

College savings (529s, UTMA, etc.)
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Geoffrey B

Series 63, Series 66

Redwood City, CA

Mass Mutual Investors Services

Geoffrey Bernal is a financial advisor with Mass Mutual Investors Services in Redwood City, CA, holding Series 63 and Series 66 credentials and having 31 years of industry experience. His career includes roles at Mass Mutual Investors Services since 2017, Massachusetts Mutual Life Insurance Company since 2016, and MetLife Securities Inc. from 2015 to 2017. Mass Mutual Investors Services is a broker-dealer and SEC-registered investment adviser that offers financial planning and asset management services to individuals, business owners, trusts, estates, charitable organizations, and employers. The firm provides collaborative annual financial planning engagements and a range of programs including wrap and money-manager options, along with educational seminars.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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Michael L

Series 66

Menlo Park, CA

Morgan Stanley

Michael Lam is a financial advisor at Morgan Stanley in Menlo Park, CA, holding a Series 66 designation and 18 years of industry experience. His work history includes multiple tenures at Morgan Stanley and UBS Financial Services. Morgan Stanley Wealth Management serves individual and institutional clients by offering a range of advisory programs, including tailored financial planning supported by firm-approved tools and modeling techniques. The firm manages approximately $2.74 trillion in client assets and provides services through both direct client relationships and corporate financial planning agreements.

General estate planning guidance
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Keng Sheng W

Series 66

Palo Alto, CA

Morgan Stanley

Keng Sheng Wen is a financial advisor at Morgan Stanley in Palo Alto, CA, holding a Series 66 designation with 13 years of industry experience. He has been with Morgan Stanley since 2013. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients. The firm offers a range of advisory programs, including tailored financial planning, and manages approximately $2.74 trillion in client assets.

General estate planning guidance
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