George Naef is a Financial Advisor at Merrill Lynch Wealth Management, serving clients in the Lehigh Valley since 2019. He works primarily with business owners, real estate investors, retirees, and families who are preparing for retirement or managing their legacy. His approach focuses on helping clients navigate important financial decisions related to retirement planning, tax efficiency, business succession, and legacy planning. George holds a Bachelor's Degree from Bloomsburg University of Pennsylvania. He has earned several professional designations, including CERTIFIED FINANCIAL PLANNER (CFP), CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA). His expertise includes retirement income strategies, family wealth management, tax minimization, legacy planning, and managing new wealth. In addition to his professional work, George is involved in community organizations such as the Allentown Rotary, where he serves on the board and as Program Committee Chair, Habitat for Humanity, AGAPE, and the Salvation Army. His personal interests include cooking, music, reading, spending time with family, and traveling.

Richard Hoffman is a financial advisor at LPL Financial with 57 years of industry experience. He holds a Series 63 designation and has previously worked at Grove Point Investments, LLC, Grove Point Advisors, LLC, Hoffman Financial Services - TPA, and H. Beck, Inc. Outside of his advisory role, he maintains an insurance agent activity. LPL Financial is an SEC-registered investment adviser and broker-dealer serving a broad range of clients including individuals, retirement plans, banks, credit unions, corporations, and charitable organizations. The firm offers various advisory programs, financial planning, and retirement plan consulting, utilizing both discretionary and non-discretionary management supported by in-house and third-party research.

Todd Harvey is a CFP® professional with 32 years of industry experience. He has been with Stifel since 2009. Stifel serves a broad range of clients including individuals, institutional investors, and charitable organizations, offering brokerage and investment advisory services. The firm’s investment approach is based on a proprietary methodology developed by its Investment Strategy Group, which uses forward-looking capital market assumptions and probabilistic modeling to support asset allocation and financial planning analyses.

Gabriel Micca is a Series 66-licensed financial advisor with Mass Mutual Investors Services in Allentown, PA, where he has worked since 2017. He has nine years of industry experience, including prior work at MSI Financial Services Inc and Massachusetts Mutual Life Insurance Company. Before entering financial services, he was employed at Chrome Lounge and attended Penn State University. Mass Mutual Investors Services, a subsidiary of MassMutual, provides financial planning and asset management services to individuals, business owners, trusts, estates, and charitable organizations. The firm offers collaborative, annual planning engagements using firm-approved software, with a focus on recommending investment categories and strategies rather than specific products.

Richard Gerhart Jr. is a financial advisor with Wells Fargo Clearing, holding a Series 66 designation and 22 years of industry experience. He previously worked at Ameriprise Financial Services, Inc. for 14 years before joining Wells Fargo Clearing in 2022. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA plans and non-qualified deferred compensation plans, offering both non-discretionary and discretionary services. The firm’s IPS-driven advisory process is grounded in modern portfolio theory and includes a broader set of financial product offerings, such as insurance-related vehicles and bank deposit sweep options.

Michael Glovas Jr is a financial advisor with Morgan Stanley in Easton, PA, holding a Series 66 credential and four years of industry experience. His work history is primarily with Morgan Stanley Smith Barney and Morgan Stanley Private Bank, spanning from 2017 to the present. Outside of his advisory role, he is involved in house flipping and property management activities. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individual and institutional clients with a range of advisory programs and tailored financial planning. The firm manages approximately $2.74 trillion in client assets and employs structured planning tools and analyses to support client financial plans.

Ashley Frankenfield is a financial advisor at Primerica Advisors with seven years of industry experience. She holds Series 63 and Series 65 licenses and has held roles at several companies including Deacon Industrial Supply, Elite Marketing Pro, and TeamDiehl Inc. Outside of financial advising, she owns an eCommerce store and operates a massage therapy business in Quakertown, PA. Primerica Advisors provides discretionary asset management primarily through its Lifetime Investment Program, serving individual and high-net-worth clients with model-delivery strategies and a limited number of separately managed account options. The firm curates third-party asset managers and uses a tiered wrap-fee structure for its services.

Jane Iademarco is a financial advisor with LPL Financial, holding Series 63 and Series 66 licenses and bringing 19 years of industry experience. She has been with LPL Financial since 2011 and also maintains an affiliation with RWC Investment Management since 2010. Outside of advisory work, Jane operates an online art store where she sells her own artwork. LPL Financial is an SEC-registered investment adviser and broker-dealer serving a broad range of clients, including individuals, retirement plans, banks, and charitable organizations. The firm offers various advisory programs and financial planning services, utilizing model portfolios and research from multiple sources.

Kristy Kurek is a financial advisor at Wells Fargo Clearing with one year of industry experience and holds a Series 66 designation. She has been with Wells Fargo since 2012. Outside of her advisory role, she serves as a board member for the Salvation Army children’s services, supporting local foster and adoption efforts. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA and non-qualified deferred compensation plans, offering investment advisory services grounded in modern portfolio theory and tailored to plan objectives and risk tolerances. The firm acts as an ERISA fiduciary and offers both non-discretionary and discretionary services, including a Plan Level Investment Selection 3(38) discretionary option.

Nicole Pompa is a financial advisor with Primerica Advisors in Quakertown, PA, holding Series 63 and Series 65 licenses and seven years of industry experience. She has worked with firms including Diehl Financial Group and PFS Investments Inc. Outside of her advisory role, she operates Pompa Financial Services LLC and is involved in the sale of home security and automation products through affiliated companies. Primerica Advisors provides discretionary asset management through its Lifetime Investment Program, serving individual and high-net-worth clients with model-delivery strategies and a limited number of separately managed account options. The firm curates third-party asset managers and uses a tiered wrap-fee structure for its services.

Lacey Kozik is a financial advisor at Morgan Stanley with 20 years of industry experience. She holds a Series 66 designation and has been with Morgan Stanley Smith Barney LLC since 2009. Morgan Stanley Wealth Management serves both individual and institutional clients, offering a broad range of advisory programs and tailored financial planning. The firm manages approximately $2.74 trillion in client assets and uses structured planning tools, including Monte Carlo simulations, to support financial planning outcomes.

Robert Klock is a financial advisor with Thrivent Investment Management, holding Series 63 and Series 65 credentials and having 28 years of industry experience. He has worked at Thrivent Financial for Lutherans and Thrivent Investment Management since 2002. Outside of his advisory role, Klock is involved in managing commercial real estate properties as a co-owner of KLOCK & PATTERSON LLC and owner of 227 WEST BROAD STREET, LLC. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients through a network of financial advisors. The firm offers holistic, goal-based planning without discretionary trading authority, focusing on financial planning topics that clients can integrate with managed-account programs under a consolidated billing system.

Jason Baver is a financial advisor with Raymond James Financial, holding Series 63 and Series 65 licenses and bringing 33 years of industry experience. He has worked at Raymond James Financial since 2009 and previously held roles at Fulton Financial Advisors and Fulton Bank. Outside of his advisory work, he owns and manages rental real estate properties. Raymond James Financial Services Advisors, Inc. provides financial planning, investment consulting, and advisory services to a diverse client base including individuals, high-net-worth clients, pension plans, corporations, charities, and institutions. The firm offers tailored, non-discretionary planning and consulting using analytical tools and supports portfolios through a large advisor network and affiliated firms.

Janene Lyles-Davis is a Planning Consultant at Fidelity Investments, where she joined in 2024. In this role, she focuses on building strong professional relationships with clients by attentively listening to their financial needs and retirement goals, aiming to develop comprehensive financial plans tailored to help attain those objectives. Prior to her current position, Janene worked as a Client Development Representative at Jay Brew LLC from 2005 to 2023. Her experience spans client development and financial planning, providing her with a foundation to support clients in managing their wealth effectively. Janene's approach emphasizes collaboration and personalized financial strategies. Outside of her professional life, Janene enjoys board games, family activities, fitness, music, traveling, and volunteering.

Daniel Ash is a financial advisor with Primerica Advisors in Hellertown, PA, holding Series 63 and Series 65 licenses and having nine years of industry experience. He has been with Primerica Financial Services and Primerica Advisors since 2016 and is also affiliated with The Perkiomen School since 2010. Outside of his advisory role, he is involved in real estate development through True Community Development. Primerica Advisors provides discretionary asset management through its Lifetime Investment Program, which offers model-delivery strategies and a limited number of discretionary separately managed account options for individual and high-net-worth clients. The firm curates third-party asset managers and uses a tiered wrap-fee structure for its services.

Solmaria Cruzado is a financial advisor with Wells Fargo Clearing, holding Series 63 and Series 66 registrations and bringing 11 years of industry experience. She has been with Wells Fargo Clearing since 2016 and previously worked at Wells Fargo Advisors, LLC and Wells Fargo Bank, N.A. Outside of her advisory role, she works as a delivery driver for DoorDash. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients with investment advisory services, retirement plan consulting, and brokerage solutions. The firm manages approximately $671 billion in assets and offers a range of financial products supported by research and analytics.

Ronald Ruschman is a Wealth Management Advisor at Merrill Lynch Wealth Management. He has been in the financial services industry since 1992 and joined Merrill Lynch in 1994. His professional focus is on developing strategies and providing investment guidance tailored to individuals, their families, and their businesses by understanding their short- and long-term financial goals. Ron holds several professional designations, including Chartered Financial Consultant (ChFC), Certified Financial Planner (CFP), Chartered Retirement Planning Counselor (CRPC), and Personal Investment Advisor (PIA). He earned a bachelor's degree in Finance from Susquehanna University. Outside of his professional life, Ronald and his wife Jennifer reside in Allentown with their children and are active in their community. They support autism research and Ronald currently serves on the Wildlands Conservancy Board of Directors. His personal interests include football, golfing, and music.

Benjamin Sharpe is a financial advisor at Wells Fargo Clearing with 15 years of industry experience. He holds Series 63 and Series 66 designations and has worked at Wells Fargo Clearing since 2016, following six years at Wells Fargo Advisors LLC and a total of 16 years with Wachovia Bank, N.A. Outside of his advisory role, he serves as treasurer for Boy Scout Troop 319 in Reading, PA. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA plans and non-qualified deferred compensation plans, offering both discretionary and non-discretionary services. The firm’s investment process is IPS-driven and grounded in modern portfolio theory, with a notable inclusion of insurance-related vehicles and bank deposit sweep options among its investment offerings.

James Baker is a financial advisor at Raymond James Financial with 41 years of industry experience. He holds Series 63 and Series 65 licenses and has been associated with Raymond James entities since 1990. Outside of financial services, he is involved with Pulmonary Power Harvesting Company, LLC and serves as an Associate Director of a nonprofit organization. Raymond James Financial Services Advisors, Inc. provides tailored financial planning, investment consulting, and advisory services to a diverse client base, including individuals, institutions, and charitable organizations. The firm offers non-discretionary planning supported by analytical tools and is noted for its municipal advisory affiliation and specialized SIMPLE IRA consulting program.

Josue Edouard is a financial advisor at Wells Fargo Clearing with 10 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at various Wells Fargo entities since 2014. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA plans and non-qualified deferred compensation plans, offering both non-discretionary and discretionary services. The firm’s IPS-driven advisory process incorporates modern portfolio theory and includes a range of investment options such as insurance-related vehicles and bank deposit sweep programs.