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Daniel W

CFP®, Series 63, Series 65

Saint Petersburg, FL

Client Focused Financial

Daniel Westfall is a CFP® professional with 14 years of industry experience. He is the founder and sole advisor at Client Focused Financial, an independent firm based in Saint Petersburg, FL. His prior experience includes roles at Triad Advisors, Inc. and NEXT Financial Group. In addition to advisory services, he is involved in insurance planning through his firm. Client Focused Financial provides discretionary asset management and written financial planning for individual clients, managing approximately $69.5 million in assets. The firm tailors portfolios to client objectives using fundamental analysis and offers a variety of strategies, including options and frequent trading when appropriate.

Active portfolio management General retirement planning General tax planning
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Cedric P

ChFC®, Series 63

Tampa, FL

Powell Wealth

Cedric Powell is the sole advisor at Powell Wealth in Tampa, FL, with 21 years of industry experience. He holds the ChFC® and Series 63 designations. Prior to founding Powell Wealth, he worked at Ameriprise and spent over 17 years with Northwestern Mutual in various capacities. Outside of financial advising, Powell is an author of two books, "She Rich" and "Sell or Starve," and is involved in multiple business ventures including construction services and marketing. Powell Wealth provides portfolio management and financial planning services to individuals, high-net-worth clients, non-profits, small businesses, unions, trusts, and corporate entities. The firm’s investment approach incorporates quantitative, fundamental, technical, and economic analysis to guide strategic asset allocation across multiple asset classes, with portfolio implementations primarily using ETFs, mutual funds, fixed income, and equities.

Wealth management Tax-loss harvesting Founder/Business Owner Union Employee Retired
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Bradley S

CFA®, Series 63, Series 65

St. Petersburg, FL

U.S. Cherry LLC

Bradley Sorensen is a CFA® charterholder with 22 years of industry experience. He currently serves as the sole advisor at U.S. Cherry LLC in St. Petersburg, FL. His prior experience includes roles at Charles Schwab, IHL Investment Services, and investment research positions at Zacks Investment Research and Cornerstone Portfolio Research, where he works as a senior research analyst and portfolio manager respectively. U.S. Cherry is an SEC-registered, internet-based robo-advisor serving retail individuals, corporate clients, institutional investors, trusts, and endowments. The firm uses technology-driven, proprietary algorithms to deliver automated portfolio management and digital financial-planning tools across multiple account types, emphasizing ETF-based model portfolios with features such as ESG and factor exposures and crypto-ETF options.

Passive / index investing ESG / Sustainable investing Real estate investing Minorities
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Daniel W

CFP®, Series 63, Series 65

Clearwater, FL

Dolphin Financial Group

Daniel Wendol is a CFP® professional with 12 years of industry experience, currently serving as the sole advisor at Dolphin Financial Group in Clearwater, FL. He has been with Dolphin Wealth Management, Inc. since 2014 and owns Dolphin Insurance, Inc., where he is a licensed insurance agent. Dolphin Financial Group provides discretionary asset management, negotiable fixed-fee financial planning, and referrals to third-party money managers for individual clients and other entities. The firm constructs portfolios based on client goals, time horizons, and risk tolerance, utilizing fundamental, technical, and cyclical analysis, and often incorporates technology platforms and independent managers in its approach.

General retirement planning Cash flow / budgeting
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David C

Series 66

Tampa, FL

DTCARSON Asset Management

David Carson is a financial advisor with DTCARSON Asset Management in Los Angeles, CA. He holds a Series 66 designation and has 13 years of industry experience, including prior work at Oak Grove, LLC. DTCARSON Asset Management provides discretionary portfolio management and standalone financial planning services to individual clients. The firm’s investment approach is primarily guided by technical analysis and employs strategies such as ETFs and options under limited discretionary authority, focusing on aligning with client objectives and restrictions.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy
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Keith D

Series 63, Series 65

Palm Harbor, FL

Johnson Dunn Capital Advisors, Inc.

Keith Dunn is the sole advisor at Johnson Dunn Capital Advisors, Inc., an independent firm based in Palm Harbor, FL. He holds Series 63 and Series 65 licenses and has 47 years of industry experience, including 12 years with Wells Fargo Advisors Financial Network LLC before founding his current firm in 2022. Johnson Dunn Capital Advisors provides fee-based, custom investment management services to individuals, trusts, estates, corporations, charitable organizations, and other registered investment advisers. The firm employs a tactical allocation strategy that incorporates fundamental and technical analysis across various time horizons, regularly reviewing portfolios to adjust for market conditions and client needs.

Active portfolio management Tax-loss harvesting
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Alex L

Series 65

Brandon, FL

Road Maps Financial Group, LLC

Alex Luaders is the principal and sole advisor at Road Maps Financial Group, LLC in Brandon, FL. He holds a Series 65 designation and has 15 years of industry experience. In addition to his advisory role, Luaders maintains an active law practice as an attorney and is licensed to sell insurance. Road Maps Financial Group, operating as The Wisconsin Retirement Group, provides portfolio management and financial planning services primarily to individual and high-net-worth clients. The firm employs long-term trading strategies with diversified portfolios and creates customized Investment Policy Statements for each client.

Wealth management Passive / index investing Annuities
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John S

PFS™, Series 63, Series 65, Series 66

Tampa, FL

National Retirement Plan Services, Inc.

John Sellas is a financial advisor at National Retirement Plan Services, Inc. in Tampa, FL, with 17 years of industry experience. He holds the PFS™ designation along with Series 63, 65, and 66 licenses. Beyond his advisory role, he operates John A. Sellas, CPA, providing tax advisory, trust management, and estate planning services. National Retirement Plan Services, Inc. offers investment supervisory services and financial planning to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, corporations, and small businesses. The firm provides tailored discretionary asset management and consulting, using fundamental, technical, and cyclical analysis, and facilitates third-party money manager relationships.

General retirement planning General tax planning Cash flow / budgeting
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Benjamin T

Series 65

Tampa, FL

Trigsted Wealth Advisory

Benjamin Trigsted is a financial advisor at Trigsted Wealth Advisory in Tampa, FL. He holds a Series 65 designation and has been working in the industry since 2022. Prior to founding his independent firm, he worked at TRC Advisory and Keyrus, and has academic experience from the University of North Carolina, Chapel Hill, and the University of California, Los Angeles. Trigsted Wealth Advisory provides financial planning and investment advisory services to individuals, families, and high-net-worth clients. The firm offers a range of fee structures, including fixed fees for comprehensive plans, subscription billing, and hourly consultations, and customizes investment recommendations based on client objectives, risk tolerance, and other factors.

Options & derivatives strategies Cash flow / budgeting
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James W

Series 66, Series 65

3508 Bayfair Place, FL

Waters, James J.

James Waters is the sole advisor at Waters, James J., an independent firm. He holds Series 65 and Series 66 licenses and has 25 years of industry experience, including roles at Wells Fargo Advisors Financial Network LLC and Captrust Financial Advisors. Outside of his advisory work, he serves as treasurer for the Bayfair Homeowners Association in Tampa, Florida. Waters, James J. provides investment advisory and portfolio management services primarily to retirement vehicles and institutional clients, including 401(k) plans, pension and profit-sharing plans, IRAs, trusts, corporations, and not-for-profits. The firm’s investment approach emphasizes strategic asset allocation across broad asset classes using predominantly no-load, lower-expense mutual funds, with periodic rebalancing and a long-term, buy-and-hold strategy. Advice is delivered on a non-discretionary, consultative basis with a focus on retirement distribution planning.

Retirement income strategy Income planning Passive / index investing Cash flow / budgeting
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Raymond I

Series 63, Series 66

Tampa, FL

REI Wealth Management

Raymond Ifert is a financial advisor at REI Wealth Management with 21 years of industry experience. He holds Series 63 and Series 66 licenses and has been with REI Wealth Management since 2014. Outside of his advisory role, he serves on the audit and capital campaign committees of the Tampa Museum of Art and participates in the Community Foundation of Tampa Bay’s Council of Professional Advisors. He also works as an independent insurance agent and occasionally serves as an expert witness in arbitration. REI Wealth Management serves a diverse client base including individuals, high-net-worth clients, family entities, foundations, trusts, businesses, and institutional clients such as insurance companies. The firm employs an open-architecture investment approach, combining active and passive strategies across multiple asset classes, and offers family office services along with customized retirement plan analyses.

Wealth management Tax-loss harvesting Private / alternative investments Founder/Business Owner Executive
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Pierre Emmanuel J

CFP®, Series 63, Series 65

Tampa, FL

InsuraWealth, LLC

Pierre Emmanuel Jouve is a CFP® professional with 14 years of industry experience, currently serving as the sole advisor at InsuraWealth, LLC in Tampa, FL. He founded InsuraWealth in 2016 after a brief tenure at Mass Mutual and also serves as the founder of Parkbo, LLC, a fintech company unrelated to his advisory services. InsuraWealth is an independent, state-registered investment advisor serving individual, charitable, corporate, and pension clients. The firm primarily constructs passively oriented portfolios and offers pension and profit-sharing plan consulting with a focus on fiduciary obligations under ERISA.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance
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Rene N

ChFC®, Series 63, Series 66

Clearwater, FL

Neyrey, Rene' J.

Rene Neyrey is the sole advisor at Neyrey, Rene' J., an independent firm based in Clearwater, FL. He holds the ChFC® designation along with Series 63 and Series 66 licenses and has 1 year of industry experience. Rene has been associated with his own entities since 1978 and is involved in pension plan administration and insurance product sales through his business activities. The firm provides fee-based portfolio management and qualified retirement-plan services to individuals, trusts, business entities, and pension plans. It emphasizes discretionary asset-allocation strategies using no-load mutual funds and ETFs, with a particular focus on pension and profit-sharing plan clients and plan consulting services.

Life insurance needs analysis Annuities Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner
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Susan A

Series 65

Brandon, FL

SA Investment Advisory

Susan Adam is the principal of SA Investment Advisory in Brandon, FL, holding a Series 65 license with one year of industry experience. Before founding her advisory firm, she worked at ONE Medical and NOAH. In addition to her financial advisory work, she practices as a nurse practitioner for an internet-based telehealth company. SA Investment Advisory provides non-discretionary investment advice and consulting to individual and high-net-worth clients, focusing on tactical allocation strategies that incorporate fundamental, technical, and cyclical analysis. The firm does not manage client assets or provide discretionary portfolio management, instead offering tailored recommendations across a broad range of securities and charging hourly fees.

Active portfolio management
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Jorge S

CFP®, Series 66

Saint Petersburg, FL

Financial Optimist LLC

Jorge Soriano is a CFP® professional with 14 years of experience in the financial industry. He is the principal advisor at Financial Optimist LLC, an independent firm he has led since 2022. Prior to this, he held roles at Intuit, GTE Financial, and JP Morgan Chase Bank. Soriano also serves as a Tax Live Expert for a national tax software provider. Financial Optimist LLC provides comprehensive financial planning, investment consultation, and tax return preparation to individuals, high-net-worth clients, and businesses. The firm operates on a fee-only, project and hourly basis without managing client assets or accepting custody of funds, using a planning-centric approach rather than asset-based fees.

General retirement planning Income planning Cash flow / budgeting
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Rustin J

Series 63, Series 66

Tampa, FL

Jordan Financial LLC

Rustin Jordan is the sole advisor at Jordan Financial LLC in Tampa, FL, holding Series 63 and Series 66 licenses with 23 years of industry experience. He has been with Jordan Financial since 2010. Outside of financial advising, he is a part-owner of Tampa Tap Room, a restaurant and bar where he contributes to social media, record keeping, and general maintenance. Jordan Financial LLC provides fee-based portfolio management and personalized securities recommendations to private clients. The firm applies a combination of technical and fundamental analysis and manages approximately $44.6 million on a discretionary basis for a select client base.

Active portfolio management Options & derivatives strategies
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Travis M

Series 65

Tampa, FL

Union Grove Capital, LLC

Travis Mueller is a financial advisor at Union Grove Capital, LLC in Tampa, FL, holding a Series 65 designation with one year of industry experience. He previously worked for Fieldcore, a GE Company, from 2000 to 2020 and is co-owner and insurance agent of Union Grove Legacy, LLC, an affiliated insurance business. Union Grove Capital, LLC provides discretionary asset management and financial planning services primarily for individuals and high-net-worth clients. The firm uses third-party model portfolios and may delegate management authority to other advisers, employing a variety of analytical methods and investment strategies, including options trading.

Business ownership considerations Options & derivatives strategies Executive Founder/Business Owner
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Laura J

Series 65

St. Petersburg, FL

Bayshore Financial Solutions, LLC

Laura Johnson is a financial advisor at Bayshore Financial Solutions, LLC, holding a Series 65 credential with 10 years of industry experience. She has worked at several firms, including Gradient Advisors, LLC, Secure Investment Management, LLC, and J.D. Mellberg Financial, LLC. In addition to her advisory work, she owns and operates Bayshore Retirement Solutions, an insurance-related business. Bayshore Financial Solutions provides discretionary asset management and financial planning services primarily for individual clients. The firm manages a range of accounts including taxable, retirement, annuities, and life-product investments, tailoring strategies to clients’ goals using fundamental, technical, charting, and cyclical analysis, and offers free public seminars and workshops.

Business exit / sale strategy Debt management
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Steven C

CFA®

St Petersburg, FL

Cohen, Steven J CFA

Steven Cohen is a CFA® charterholder based in St. Petersburg, FL, with 10 years of industry experience. He has been operating under Steven J Cohen CFA since 2011 and is currently affiliated with SJC Capital LLC, where he has worked since 2023. SJC Capital LLC is a multi-family office that provides wealth management, portfolio management, financial planning, pension consulting, and selection of specialist external advisers. The firm serves high-net-worth individuals, families, trusts, investment companies, and pension plans, utilizing a mix of fundamental analysis and proprietary AI and machine-learning models alongside quantitative portfolio management and active trading strategies.

Wealth management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Cross-border / expatriate tax planning
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Jesse A

Series 65

St. Petersburg, FL

Mavs Wealth Management Group, LLC

Jesse Anastase is a financial advisor at Mavs Wealth Management Group, LLC in St. Petersburg, FL. He holds a Series 65 designation and has experience in insurance sales through his ownership of Mavs Wealth Group, LLC. His prior roles include positions at Anatase Services, Greenhouse Church, Get Right Training, and Santa Fe College. Mavs Wealth Management Group, LLC is an SEC-registered investment adviser serving individuals, high-net-worth clients, IRAs, and business owners. The firm offers customized portfolio management and financial planning services, utilizing a mix of fundamental, technical, and tactical analysis, and provides both discretionary and non-discretionary implementation through third-party platforms and custodians.

Business succession planning Cash flow / budgeting College savings (529s, UTMA, etc.) Divorce financial planning Founder/Business Owner Executive
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