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Steven H

Series 66

Lakeland, FL

Truist Advisory Services

Steven Harris Jr. is a financial advisor with Truist Advisory Services, holding a Series 66 designation and 19 years of industry experience. He has worked at Truist Advisory Services since 2016 and previously at LPL Financial and Morgan Stanley & Co. LLC. Outside of his advisory role, he is president of Harris and Co. Investment Group LLC, a business managing a second home property used partly for rental purposes. Truist Advisory Services provides investment consulting and advisory services to individuals, corporate clients, retirement plan sponsors and participants, and charitable organizations. The firm offers asset allocation, investment policy analysis, fiduciary support, and a third-party manager selection program, implementing advice through a combination of discretionary and non-discretionary arrangements supported by third-party platforms and AI-enhanced equity research.

Founder/Business Owner Executive
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Craig E

Series 65

Auburndale, FL

GWN Securities Inc.

Craig Eden is a Series 65-licensed financial advisor with nine years of industry experience. He is currently with GWN Securities Inc. and has previously worked at Valic Financial Advisors, PFS Investments Inc., and Primerica Financial Services. Eden also holds a life insurance agent position, selling various policies including term, indexed universal, and whole life insurance. GWN Securities provides investment advisory and related services to individual and corporate clients through managed account programs, financial planning, and third-party manager selection. The firm utilizes a mix of affiliated and unaffiliated sub-advisers and employs both traditional and tactical investment strategies.

Wealth management Passive / index investing Active portfolio management Tax-loss harvesting Retirement withdrawal strategies Founder/Business Owner
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Jeffery W

CFP®, Series 66

Lakeland, FL

Ameriprise

Jeffery Wallace is a CFP® with 24 years of industry experience, currently serving as a financial advisor at Ameriprise in Lakeland, FL. He has been with Ameriprise and its affiliated entities since 2001. Ameriprise provides a retirement-income planning service designed for individuals nearing or in retirement who meet certain asset criteria, offering detailed Recommendation Reports that address income sources, Social Security options, and tax-efficient withdrawal strategies. The firm delivers these services through a centralized consulting team using a combination of research, modeling, and automated tools, focusing on clients with Ameriprise-managed assets.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Shannon F

Series 63, Series 65

Lake Alfred, FL

Equitable Advisors

Shannon Frady is a financial advisor with Equitable Advisors in Lake Alfred, FL, holding Series 63 and Series 65 licenses and bringing nine years of industry experience. Prior to joining Equitable Advisors in 2018, Frady worked at AXA Advisors, PNC Bank, and Allen & Co of Florida. Frady is also registered as a sales associate at Anne London. Equitable Advisors serves a broad client base including individuals, pension and profit-sharing plans, corporations, and charitable organizations. The firm offers financial planning, retirement plan consulting, and various asset management programs delivered through a network of Investment Adviser Representatives using both firm-offered and third-party advisory solutions.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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Chad J

CFP®, Series 66

Lakeland, FL

LPL Financial

Chad Jones is a financial advisor with LPL Financial, holding CFP® and Series 66 credentials and bringing 13 years of industry experience. He has been with LPL Financial since 2019 and also maintains a role with Allen & Co since 2012. Outside of advising, he owns Warrior Combat & Fitness LLC, a local gym offering jiu-jitsu, judo, personal training, yoga, and related programs. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions. The firm provides advisory and brokerage services through a large network, offering financial planning, model portfolios, third-party asset management, and institutional platforms with both discretionary and non-discretionary investment options.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Dylan A

ChFC®, Series 66

Lakeland, FL

Edward Jones

Dylan Allen is a financial advisor at Edward Jones with three years of industry experience. He holds a Series 66 designation and previously worked with the Florida Baseball Ranch and Polk County Public Schools. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm offers a range of advisory programs, including discretionary and non-discretionary wrap fee strategies, separately managed accounts, and affiliated mutual funds, supported by a large nationwide network of financial advisors and branch offices.

Divorce financial planning Retirement income strategy Early retirement planning Wealth management Business ownership considerations Government Employee Founder/Business Owner
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Richard T

ChFC®, Series 63, Series 65

Lakeland, FL

LPL Financial

Richard Trasport Jr. is a financial advisor with LPL Financial in Lakeland, FL, holding the ChFC® designation along with Series 63 and Series 65 licenses. He has 27 years of industry experience and previously worked at Cetera Advisor Networks and VOYA Financial Advisors, as well as operating his own advisory business for over 30 years. Trasport is also commissioned as a notary in Florida and acts as a fiduciary for a family revocable trust. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plans, banks, trust companies, and institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolio programs, and institutional platforms, utilizing both proprietary and third-party investment strategies.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Erin B

Series 66

Dade City, FL

Fidelity

Erin Blumberg is a financial advisor at Fidelity with 13 years of industry experience. She holds a Series 66 designation and has worked at firms including T. Rowe Price and The Prudential Insurance Company of America. Her current role at Fidelity began in 2021. Fidelity’s Strategic Advisers LLC provides investment management and advisory services to retail and institutional clients, employing a combination of fundamental research, quantitative analysis, and algorithmic portfolio construction across various investment products.

Charitable giving & philanthropy Active portfolio management
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Jeffrey S

Series 63, Series 65

Winter Haven, FL

LPL Financial

Jeffrey Simpson is a financial advisor with LPL Financial in Winter Haven, FL, holding Series 63 and Series 65 credentials and bringing 34 years of industry experience. He has been with LPL Financial since 1999. Outside of his advisory role, he is involved as a business owner of A New Pointe Dance. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolio programs, and institutional platforms, utilizing both proprietary research and third-party strategies.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Bradley D

Series 63, Series 66

Winter Haven, FL

Raymond James & Associates

Bradley Dantzler is a financial advisor with Raymond James & Associates in Winter Haven, FL, holding Series 63 and Series 66 credentials and bringing 31 years of industry experience. He has been with Raymond James since 2006 and previously worked for the City of Winter Haven from 2018 to 2022. Outside of his advisory role, Dantzler serves as a board member of the Polk Visioning Committee. Raymond James & Associates is a large, dually registered broker-dealer and SEC-registered investment adviser serving a broad client base including individuals, institutions, and municipal entities. The firm provides financial planning and consulting services with a range of portfolio management styles and notable municipal advisory capabilities.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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John M

Series 66

Lakeland, FL

LPL Financial

John Madden is a financial advisor with LPL Financial based in Lakeland, FL, holding a Series 66 credential and seven years of industry experience. He has worked at LPL Financial and Allen & Company since 2019. Previously, he was involved with Madden Branded Goods from 2015 to 2018. LPL Financial is a national broker-dealer and SEC-registered investment adviser that provides advisory and brokerage services through a large network of investment adviser representatives. The firm serves individuals, retirement plan participants, banks, trust companies, and institutions, offering a range of financial planning, model portfolios, and institutional platforms.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Steven P

Series 63, Series 66

Lakeland, FL

Ameriprise

Steven Petersen is a financial advisor with Ameriprise Financial Services, Inc. in Valrico, Florida, holding Series 63 and Series 66 registrations and bringing 33 years of industry experience. He has been with Ameriprise since 2005. Petersen serves on the board of directors for LVIM, a nonprofit organization. Ameriprise offers retirement-income planning services targeted at individuals approaching or in retirement with substantial investable assets, combining research, modeling, and tax-efficiency analysis to provide tailored, written recommendation reports. The firm provides a broad range of advisory, brokerage, and insurance solutions through affiliated entities typical of large institutional firms.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Scott E

Series 63, Series 65

Lakeland, FL

Merrill

Scott Erickson is a financial advisor with Merrill based in Lakeland, FL. He holds Series 63 and Series 65 licenses and has 41 years of industry experience, including 17 years at Merrill and 39 years with Bank of America, N.A. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services through the Select Portfolio Solutions Program. The firm offers model-based and discretionary investment strategies for individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Diana W

Series 63, Series 65

Lakeland, FL

Morgan Stanley

Diana Wetherington is a financial advisor at Morgan Stanley with 26 years of industry experience. She holds the Series 63 and Series 65 designations and has been with Morgan Stanley Smith Barney LLC since 2011. Additionally, she has been involved with Ak Adjusting since 2010. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients. The firm offers tailored financial planning and a range of advisory programs, managing approximately $2.74 trillion in client assets.

General estate planning guidance
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Michael W

CFP®, Series 66

Lakeland, FL

LPL Financial

Michael Wright is a CFP® professional with 27 years of experience in the financial services industry. He is currently an advisor at LPL Financial, where he has worked since 2019, following a 23-year tenure at Allen & Company of Florida, LLC. Outside of his advisory role, he owns and operates several pool service businesses based in Lakeland, FL. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers financial planning, model portfolio programs, third-party asset management, and institutional platforms, supporting advisors through a range of customizable investment strategies and operational tools.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Cynthia T

Series 63, Series 66

Lakeland, FL

LPL Financial

Cynthia Tysver is a financial advisor with LPL Financial in Lakeland, FL, holding Series 63 and Series 66 licenses and 27 years of industry experience. Her prior roles include positions at Allen & Company of Florida, Lanark Financial, OSAIC Institutions, and Truist Investment Services. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of financial planning and portfolio management services through a large network of investment adviser representatives, utilizing both proprietary and third-party strategies.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Janice D

Series 63, Series 66

Auberndale, FL

OSAIC

Janice Desinord is a financial advisor at Osaic Wealth Inc with eight years of industry experience. She holds Series 63 and Series 66 licenses and has previously worked at firms including J.P. Morgan Securities, Raymond James & Associates, and Morgan Stanley. Osaic Wealth serves a diverse client base encompassing individual investors, retirement plan sponsors, charities, and corporate clients. The firm offers a range of advisory and brokerage services with an investment process centered on model-based asset allocation, portfolio optimization, and a broad multi-advisor platform.

Annuities Private / alternative investments
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William G

Series 66

Dade City, FL

Edward Jones

William Geraghty is a financial advisor at Edward Jones in Dade City, FL, holding a Series 66 designation. He has been with Edward Jones since 2026. Prior to his current role, he worked at Signature Hardware for nine years and spent five years at Dohn Community High School. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm provides a range of investment strategies, including discretionary and non-discretionary wrap fee programs, separately managed accounts, and affiliated mutual funds, operating under a fiduciary standard.

Business ownership considerations Business succession planning Inheritance planning General estate planning guidance Founder/Business Owner Public Service Employee Widow/Widower
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Nicole B

Series 63, Series 66

Lakeland, FL

Raymond James Financial

Nicole Burony Noble is a financial advisor with Raymond James Financial Services Advisors, Inc., holding Series 63 and Series 66 credentials and bringing 23 years of industry experience. She has been with Raymond James since 2013. Outside of her advisory role, she serves as a registered Client Relationship Manager for Mark Aho Financial Group. Raymond James Financial Services Advisors, Inc. provides financial planning, investment consulting, and advisory services to a diverse client base, including individual and high-net-worth clients, pension plans, corporations, and institutional investors. The firm uses tailored, non‑discretionary planning and analytical tools to guide client goals and supports municipal and public-finance work through unique affiliations.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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Josh B

Series 66

Lakeland, FL

Edward Jones

Josh Beardsley is a financial advisor with Edward Jones in Lakeland, FL, holding a Series 66 designation and four years of industry experience. Prior to joining Edward Jones in 2022, he worked at Publix Supermarkets for 11 years. Outside of his advisory role, he is involved in maintaining a rental property in Lakeland. Edward Jones is a full-service wealth management firm serving more than four million individual and institutional clients. The firm offers a range of investment strategies, including discretionary and non-discretionary wrap fee programs, separately managed accounts, and affiliated mutual funds, supported by a large network of financial advisors and branch offices nationwide.

Retirement income strategy Military & Veterans Newlywed/Engaged Young Professionals
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