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Susan A

Series 65

Brandon, FL

SA Investment Advisory

Susan Adam is the principal of SA Investment Advisory in Brandon, FL, holding a Series 65 license with one year of industry experience. Before founding her advisory firm, she worked at ONE Medical and NOAH. In addition to her financial advisory work, she practices as a nurse practitioner for an internet-based telehealth company. SA Investment Advisory provides non-discretionary investment advice and consulting to individual and high-net-worth clients, focusing on tactical allocation strategies that incorporate fundamental, technical, and cyclical analysis. The firm does not manage client assets or provide discretionary portfolio management, instead offering tailored recommendations across a broad range of securities and charging hourly fees.

Active portfolio management
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Jorge S

CFP®, Series 66

Saint Petersburg, FL

Financial Optimist LLC

Jorge Soriano is a CFP® professional with 14 years of experience in the financial industry. He is the principal advisor at Financial Optimist LLC, an independent firm he has led since 2022. Prior to this, he held roles at Intuit, GTE Financial, and JP Morgan Chase Bank. Soriano also serves as a Tax Live Expert for a national tax software provider. Financial Optimist LLC provides comprehensive financial planning, investment consultation, and tax return preparation to individuals, high-net-worth clients, and businesses. The firm operates on a fee-only, project and hourly basis without managing client assets or accepting custody of funds, using a planning-centric approach rather than asset-based fees.

General retirement planning Income planning Cash flow / budgeting
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Rustin J

Series 63, Series 66

Tampa, FL

Jordan Financial LLC

Rustin Jordan is the sole advisor at Jordan Financial LLC in Tampa, FL, holding Series 63 and Series 66 licenses with 23 years of industry experience. He has been with Jordan Financial since 2010. Outside of financial advising, he is a part-owner of Tampa Tap Room, a restaurant and bar where he contributes to social media, record keeping, and general maintenance. Jordan Financial LLC provides fee-based portfolio management and personalized securities recommendations to private clients. The firm applies a combination of technical and fundamental analysis and manages approximately $44.6 million on a discretionary basis for a select client base.

Active portfolio management Options & derivatives strategies
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Travis M

Series 65

Tampa, FL

Union Grove Capital, LLC

Travis Mueller is a financial advisor at Union Grove Capital, LLC in Tampa, FL, holding a Series 65 designation with one year of industry experience. He previously worked for Fieldcore, a GE Company, from 2000 to 2020 and is co-owner and insurance agent of Union Grove Legacy, LLC, an affiliated insurance business. Union Grove Capital, LLC provides discretionary asset management and financial planning services primarily for individuals and high-net-worth clients. The firm uses third-party model portfolios and may delegate management authority to other advisers, employing a variety of analytical methods and investment strategies, including options trading.

Business ownership considerations Options & derivatives strategies Executive Founder/Business Owner
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Laura J

Series 65

St. Petersburg, FL

Bayshore Financial Solutions, LLC

Laura Johnson is a financial advisor at Bayshore Financial Solutions, LLC, holding a Series 65 credential with 10 years of industry experience. She has worked at several firms, including Gradient Advisors, LLC, Secure Investment Management, LLC, and J.D. Mellberg Financial, LLC. In addition to her advisory work, she owns and operates Bayshore Retirement Solutions, an insurance-related business. Bayshore Financial Solutions provides discretionary asset management and financial planning services primarily for individual clients. The firm manages a range of accounts including taxable, retirement, annuities, and life-product investments, tailoring strategies to clients’ goals using fundamental, technical, charting, and cyclical analysis, and offers free public seminars and workshops.

Business exit / sale strategy Debt management
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Steven C

CFA®

St Petersburg, FL

Cohen, Steven J CFA

Steven Cohen is a CFA® charterholder based in St. Petersburg, FL, with 10 years of industry experience. He has been operating under Steven J Cohen CFA since 2011 and is currently affiliated with SJC Capital LLC, where he has worked since 2023. SJC Capital LLC is a multi-family office that provides wealth management, portfolio management, financial planning, pension consulting, and selection of specialist external advisers. The firm serves high-net-worth individuals, families, trusts, investment companies, and pension plans, utilizing a mix of fundamental analysis and proprietary AI and machine-learning models alongside quantitative portfolio management and active trading strategies.

Wealth management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Cross-border / expatriate tax planning
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Jesse A

Series 65

St. Petersburg, FL

Mavs Wealth Management Group, LLC

Jesse Anastase is a financial advisor at Mavs Wealth Management Group, LLC in St. Petersburg, FL. He holds a Series 65 designation and has experience in insurance sales through his ownership of Mavs Wealth Group, LLC. His prior roles include positions at Anatase Services, Greenhouse Church, Get Right Training, and Santa Fe College. Mavs Wealth Management Group, LLC is an SEC-registered investment adviser serving individuals, high-net-worth clients, IRAs, and business owners. The firm offers customized portfolio management and financial planning services, utilizing a mix of fundamental, technical, and tactical analysis, and provides both discretionary and non-discretionary implementation through third-party platforms and custodians.

Business succession planning Cash flow / budgeting College savings (529s, UTMA, etc.) Divorce financial planning Founder/Business Owner Executive
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Daniel D

Series 66

Tampa, FL

Your Financial Advocate, LLC

Daniel Daley is a financial advisor at Your Financial Advocate, LLC with 24 years of industry experience. He holds the Series 66 designation and has worked previously at Ideas in Finance, Inc., Lockwood Advisors Inc, and Pershing LLC. Your Financial Advocate, LLC provides discretionary investment management and advisory services to individuals, high-net-worth clients, trusts, and charities, with a focus on retirement-account guidance. The firm employs a long-term investment approach centered on fundamental analysis, utilizing low-cost mutual funds and ETFs alongside stocks, bonds, and options when appropriate.

Active portfolio management Options & derivatives strategies
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Cedrick W

Series 65

Brandon, FL

Blue Compass Wealth Management, LLC

Cedrick West is the sole advisor at Blue Compass Wealth Management, LLC in Brandon, Florida, with three years of experience in the financial industry. He holds the Series 65 designation and co-owns a certified public accounting firm, C. S. West & Associates, PA, which is unrelated to his advisory work. Blue Compass Wealth Management serves individual investors, trusts, estates, charitable organizations, and employer retirement plans by providing discretionary investment management and financial planning. The firm employs a value-driven, fundamental investment approach with a long-term focus, working in partnership with an external money manager and utilizing Fidelity’s institutional platform for operational services.

Active portfolio management Options & derivatives strategies Cash flow / budgeting
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Kyle S

CFA®

Tampa, FL

Zeniki Wealth

Kyle Schlossman is a CFA® charterholder and financial advisor at Zeniki Wealth with two years of industry experience. He previously worked at a private family office and Bank of America. Zeniki Wealth provides portfolio management and comprehensive financial planning to individual clients, including retirees, high-net-worth individuals, business owners, and medical professionals. The firm employs a long-term buy-and-hold investment approach combining fundamental, quantitative, and qualitative analysis within a framework based on Modern Portfolio Theory.

General retirement planning Income planning General tax planning Wealth management Active portfolio management Founder/Business Owner Approaching retirement
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Dennis K

Series 66

Tampa, FL

TKG Financial LLC

Dennis Karjala is a financial advisor at TKG Financial LLC in Tampa, FL, with 14 years of industry experience. He holds the Series 66 designation and has previously worked at Wells Fargo Advisors Financial Network, LPL Financial, and InstaCart. He maintains an insurance license but does not actively sell insurance. TKG Financial LLC provides discretionary and non-discretionary asset management primarily to individual and high-net-worth clients, focusing on tailored investment strategies that include portfolio construction, monitoring, and trade execution across various securities. The firm emphasizes client-specific objectives and conducts regular account reviews to adjust strategies as needed.

Passive / index investing Tax-loss harvesting
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Ronald H

Series 63, Series 65

St. Petersburg, FL

Harvey & Companies, Inc.

Ronald Harvey is a financial advisor at Harvey & Companies, Inc. with 23 years of industry experience. He holds Series 63 and Series 65 licenses and has worked with firms including Avant Garde Advisors LLC, Fortress Investment Advisors, and Walnut Street Securities, Inc. He is also involved in third-party administration of qualified retirement plans. Harvey & Companies provides fee-based portfolio management primarily for individual and high-net-worth clients and supports ERISA-qualified retirement plans. The firm employs a passive, asset-allocation approach based on the Efficient Market Hypothesis and Modern Portfolio Theory, utilizing index funds, ETFs, and mutual funds with a typical allocation of 60% equities and 40% fixed income.

Passive / index investing Retirement plans for business owners (SEP, solo 401k)
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Nicole S

CFP®, Series 63, Series 65

St. Petersburg, FL

Wild Iris Financial

Nicole Savage is a CFP® professional with 14 years of industry experience. She currently leads Wild Iris Financial, an independent advisory firm she founded in 2026. Her prior experience includes roles at Sequoia Financial Group, Fisher Investments, and Redwood Financial. Wild Iris Financial provides portfolio management and financial planning services to individuals and high-net-worth clients, using a tailored approach that incorporates both cyclical and fundamental analysis alongside modern portfolio theory. The firm offers discretionary and non-discretionary management and applies tax-sensitive strategies such as asset location and tax-loss harvesting.

Wealth management Tax-loss harvesting
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David B

Series 65

St Petersburg, FL

Bitcoin Standard

David Bertoncini is a financial advisor at Bitcoin Standard with a Series 65 designation and two years of industry experience. He has worked at Bitcoin Standard since 2023 and has also been involved with Blockchain Experts since 2018 and Ghost Armor Automotive from 2016 to 2022. Outside of advisory work, he is an independent sales agent for Intice, Inc., an automotive digital retail software company. Bitcoin Standard provides advisory services to individual and high-net-worth clients seeking exposure to bitcoin and related commodities. The firm employs a long-term trading approach based on charting, cyclical, fundamental, and technical analysis, and maintains client holdings in hardware wallets with third-party seed recovery. It offers both performance-based and non-performance fee accounts and requires clients to use a designated broker-custodian, with clients retaining approval over transactions.

Private / alternative investments Wealth management
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Manuel W

CFP®, Series 63, Series 65

Riverview, FL

F5 Financial Planning, L.L.C.

Manuel Weinreich is a CFP® professional affiliated with F5 Financial Planning, L.L.C. He has one year of industry experience and has held prior roles at Nivati, Perkins, Jacobs, and Social 27. F5 Financial Planning is a fee-only, NAPFA-approved firm serving corporate executives, entrepreneurs, and families with comprehensive financial planning and investment management. The firm employs a fiduciary, long-term investment approach based on fundamental analysis and Modern Portfolio Theory, offering both discretionary and non-discretionary management integrated with cash-flow, tax, estate, and executive-compensation planning.

Executive Founder/Business Owner Mid-Career Professionals
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Meghan D

CFP®

Tampa, FL

Opinicus

Meghan Dodge is a CFP® professional with one year of industry experience, currently serving as a financial advisor at Opinicus in Tampa, FL. Her prior work includes roles at Regions Bank, Nordstrom, and Whittier Farms Inc. Opinicus serves entrepreneurs, high-net-worth families, and individual clients, providing financial planning, investment management, and retirement plan consulting. The firm combines multiple analytical approaches in its investment process and integrates tax planning with CPA collaboration, managing approximately $256 million for about 136 clients.

Business exit / sale strategy Charitable giving tax strategies Retirement income strategy Tax-loss harvesting Concentrated stock management Founder/Business Owner Executive Established Professionals Approaching retirement Mid-Career Professionals
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Troy T

Series 66

Tampa, FL

CIRRUS CAPITAL MANAGEMENT, LLC

Troy Tonn is a financial advisor at Cirrus Capital Management, LLC with 19 years of industry experience. He holds a Series 66 designation and has been with Cirrus Capital since 2009. In addition to his advisory role, Mr. Tonn maintains a Florida license to sell life insurance and annuities, which he occasionally offers when suitable for clients. Cirrus Capital Management provides discretionary portfolio management for individuals, trusts, pension and profit-sharing plans, and certain business entities. The firm employs a multi-strategy, top-down investment approach aimed at positive absolute returns with managed volatility and offers regular performance reporting to clients.

Active portfolio management Options & derivatives strategies Concentrated stock management
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Charles S

Series 63, Series 65

Tampa, FL

Black Elm Advisers, LLC

Charles Stewart is a financial advisor with Black Elm Advisers, LLC, holding Series 63 and Series 65 licenses and 21 years of industry experience. He has previously worked at Water Tower Wealth Management and World Financial Group and runs The Stewart Insurance and Financial Services Agency LLC. Stewart is also an instructor at Heartland Financial Institute, where he teaches financial education classes. Black Elm Advisors provides discretionary investment management to individual and high-net-worth clients, utilizing a blend of fundamental and quantitative analysis and employing a range of strategies including long and short positions, margin trading, and options. The firm emphasizes portfolio construction, asset allocation, and ongoing monitoring tailored to client objectives and risk tolerance.

Options & derivatives strategies Active portfolio management
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Lawrence F

Series 66

Tampa, FL

Conscious Capital Wealth Management, LLC

Lawrence Ford is a financial advisor at Conscious Capital Wealth Management, LLC in Tampa, FL, with 34 years of industry experience. He holds a Series 66 designation and has worked at firms including Purshe Kaplan Sterling Investments and J.W. Cole Financial. Outside of advising, he is involved in speaking, writing, and private counseling on personal empowerment and values alignment, and serves as CEO of Conscious Alternative Asset Management, a company focused on alternative investment opportunities. Conscious Capital Wealth Management provides financial planning, portfolio management, and consulting services to individuals, trusts, charitable organizations, retirement accounts, and small businesses. The firm combines a Living Plan workflow with macro and fundamental analysis to guide asset allocation and model portfolio selection, managing approximately $131 million for around 200 clients.

ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Values-based investing
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Wayne F

Series 63, Series 65, Series 66

Tampa, FL

American Family Legacy Group

Wayne Fernow is a financial advisor with American Family Legacy Group in Oklahoma City, OK, holding Series 63, 65, and 66 licenses and 25 years of industry experience. He has worked at American Private Equity, LLC and Aflg Insurance prior to his current role, which he has held since 2012. American Family Legacy Group provides discretionary investment management, financial planning, and consulting services for individuals, trusts, businesses, and pension or profit-sharing plans. The firm manages approximately $38 million in discretionary assets, serves fewer than 100 clients, and operates five offices with three advisors.

Options & derivatives strategies Private / alternative investments
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