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Thomas L

Series 65

San Francisco, CA

TL-B Capital Management

Thomas Lloyd Butler is the sole advisor at TL-B Capital Management in San Francisco, CA, holding a Series 65 designation with one year of industry experience. He has been associated with Grand Jean Capital since 2010 and currently serves as its Vice-President. TL-B Capital Management is an independent registered investment adviser providing discretionary portfolio management and ongoing monitoring to individuals, high-net-worth clients, and charitable organizations. The firm employs cyclical, fundamental, and technical analysis across long- and short-term strategies, focusing on mutual funds, equities, and ETFs, and prepares customized Investment Policy Statements for each client.

Active portfolio management
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Kevin C

CFP®

San Francisco, CA

ImpactFi

Kevin Cheeks is a CERTIFIED FINANCIAL PLANNER™ professional specializing in equity compensation, tax-efficient financial planning, direct indexing and socially conscious investing. With close to two decades of experience in wealth management, Kevin has worked at several of the largest financial services firms such as Bank of America, Wells Fargo and Charles Schwab. While at Schwab, Kevin was responsible for advising stock plan participants at some of the largest tech companies in the San Francisco Bay Area, such as Apple, Facebook (Meta), Google (Alphabet), Twitter, Uber, and many others. In 2020 Kevin joined forces with several colleagues to help launch ECHO45, a boutique Registered Investment Advisor (RIA), where he served as the firm’s Chief Compliance Officer and Director of Planning Services, in addition to continuing to serve as a Financial Advisor to his own book of clients. 2020 proved to be not only an interesting time to launch a new firm, but also a historically important period in our country and around the world. After 2 years of helping to build and grow ECHO45, Kevin felt a calling to be doing something more. Having been brought up in a home with parents who served in the Peace Core, participated in the civil rights demonstrations in the 1960’s and were active in grassroots political campaigns, Kevin felt it was time to align his work with his ethos. “ImpactFI was born from the idea of creating a platform where investors can make a difference in the world around them while simultaneously accomplishing their own financial goals. Making money and making an impact don’t have to be mutually exclusive.” In April of 2022, ImpactFI opened its virtual doors for business. When he’s not helping clients accomplish their financial and altruistic goals, Kevin and his partner, Sejal, enjoy taking advantage of life in the Bay Area with their dog, Nullah. An avid traveler and board sport enthusiast, from snowboarding in Canada to surfing in Sri Lanka, Kevin has visited 24 countries so far and looks forward to growing that list even longer. He’s also a self-proclaimed points and miles nerd. In 2019, he had the great fortune of being able to go on a surf and yoga themed sabbatical, during which he flew around the world, visiting 7 countries along the way, flying entirely in business class and almost entirely on points and miles! Read Kevin's blog here: https://impact-fi.com/blog

Equity Recipients (RS/RSU, SOP, ESPP) Active portfolio management ESG / Sustainable investing Gen Y/Millennials (Born 1980-1995)
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Nicholas R

Series 65

Menlo Park, CA

Rugh Financial

Nicholas Rugh is the sole advisor at Rugh Financial, an independent firm based in Menlo Park, CA. He holds a Series 65 designation and has 17 years of industry experience. He has been with Rugh Financial since 2008. Rugh Financial is a fee-only advisory practice serving individuals, couples, families, and business owners with goal-oriented financial planning and portfolio management. The firm typically operates on a non-discretionary basis, providing customized advice through hourly, fixed-fee, and AUM arrangements, and emphasizes long-term investment strategies using mutual funds, ETFs, stocks, and bonds.

Wealth management General retirement planning Founder/Business Owner
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Gillette E

Series 65

Oakland, CA

Rockridge Money Management LLC

Gillette Edmunds is the sole advisor and principal at Rockridge Money Management LLC, an independent firm based in Oakland, CA. He holds a Series 65 credential and has 16 years of industry experience, having led Rockridge Money Management since its founding in 2010. Outside of his advisory work, Edmunds is an author of fiction novels, which he writes and publishes independently. Rockridge Money Management provides discretionary asset management and individualized portfolio supervision primarily for a small number of individual clients. The firm emphasizes fundamental analysis, focusing on dividend-paying stocks and constructing diversified portfolios that may include mutual funds, equities, and special situations, with trades executed on an individual account basis.

Concentrated stock management
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William R

ChFC®, Series 63

San Francisco, CA

Ramsdell Capital Management, LLC

William Ramsdell is the principal advisor at Ramsdell Capital Management, LLC in San Francisco, holding the ChFC® designation and Series 63 license with nine years of industry experience. He has been involved with Ramsdell Capital Management since 1999 and has operated the Ramsdell Group since 1990. Outside of his advisory work, he also owns and operates Ramsdell Insurance Solutions, an insurance sales and service business separate from his investment activities. Ramsdell Capital Management provides discretionary and non-discretionary portfolio management and asset allocation advice to individuals, trusts, corporate entities, and pension plans. The firm emphasizes a top-down fundamental analysis with tactical trading at the margins, primarily utilizing ETF-heavy portfolios and offering limited insurance brokerage through an affiliated business.

Active portfolio management Tax-loss harvesting Annuities
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Orm L

Series 66

San Mateo, CA

Alpha Rush, LLC

Orm Limpisvasti is the sole advisor at Alpha Rush, LLC, an independent registered investment adviser based in San Mateo, CA. He holds a Series 66 designation and has 17 years of industry experience, including 10 years at C.M. Bidwell & Associates prior to founding Alpha Rush in 2010. Alpha Rush, LLC provides portfolio management services to individuals and corporations, with a proprietary investment process that integrates macroeconomic, fundamental, and technical analysis. The firm primarily serves corporate accounts, including plan-type relationships, and operates on a fee-only basis without participating in wrap fee programs.

Active portfolio management
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Harry O

CFA®, Series 63, Series 65

San Francisco, CA

Double Bay Management & Planning

Harry Oxley is the sole advisor at Double Bay Management & Planning in San Francisco, holding the CFA® designation along with Series 63 and 65 licenses. He has 14 years of industry experience and has been with Double Bay Management & Planning since 1998. Double Bay Management & Planning is a fee-only advisory firm serving individuals, trusts, estates, charitable organizations, small businesses, and pension or profit-sharing plans. The firm focuses on comprehensive financial planning and pension consulting, with investment strategies guided by asset allocation and client-specific objectives, primarily utilizing low-cost mutual funds and ETFs. Its notable concentration on retirement and plan advisory work includes pension consulting services and management of pooled vehicles and private fund interests.

Equity compensation tax strategy College savings (529s, UTMA, etc.) Options & derivatives strategies Retired Founder/Business Owner
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Charles M

CFP®

Daly City, CA

ThinkPlanSave

Charles Malsbury is a CFP® professional with 13 years of experience in financial advising. He has been with ThinkPlanSave, LLC since 2016, where he is the sole advisor. ThinkPlanSave provides investment management and financial planning services primarily to individual and high-net-worth clients. The firm focuses on passive, index-based portfolio construction and typically acts as a co-advisor with GeoWealth Management, emphasizing tailored model allocations based on client objectives and risk tolerance.

College savings (529s, UTMA, etc.) Cash flow / budgeting Retirement income strategy General tax planning
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Samundra T

Series 66

San Francisco, CA

C Suite Investment LLC

Samundra Timilsina is a financial advisor with C Suite Investment LLC in San Francisco, holding a Series 66 designation and 15 years of industry experience. He has worked at Wells Fargo Clearing Services, LLC and Personal Adviser Inc. Timilsina serves as the managing member and Chief Compliance Officer of C Suite Investment LLC and also works as an insurance agent. C Suite Investment LLC is an independent registered investment adviser serving individual and high-net-worth clients. The firm provides financial planning, consulting, and portfolio management services, specializing in non-discretionary management and advising on held-away retirement assets such as 401(k) accounts and HSAs.

Active portfolio management Options & derivatives strategies Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Self-Employed
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Allen L

CFA®, Series 63

San Francisco, CA

Campton Private Equity Advisors

Allen Latta is a CFA® charterholder with 14 years of industry experience. He is the managing director of Campton Private Equity Advisors in San Francisco and serves as an independent contractor attorney for Futterman, Dupree, Dodd, Croley, Maier LLP. Latta has prior experience at LightPath Capital Inc and has been with Campton Private Equity Advisors since 2006. Campton Private Equity Advisors provides non-discretionary private equity advisory services to high net worth individuals, family offices, and institutional clients. The firm focuses on customized private equity programs and offers education and consulting services to other financial and professional organizations.

Private / alternative investments
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Christine R

CFP®

San Francisco, CA

Remedios Financial Planning

Christine Remedios is a CFP® professional with 10 years of experience in financial planning. She has been the sole advisor at Remedios Financial Planning since 2015, operating an independent, fee-only practice in San Francisco, CA. Remedios Financial Planning offers hourly and project-based financial planning and investment consultation to individual clients. The firm emphasizes fundamental analysis and long-term, buy-and-hold investment strategies, providing non-discretionary recommendations without managing assets directly, and conducts public educational workshops including topics on socially responsible investing.

Cash flow / budgeting General retirement planning Debt management
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Jack C

CFP®, Series 66

Oakland, CA

TaiBay Wealth Management LLC

Jack Chang is a CFP® professional with 20 years of industry experience. He is the owner of TaiBay Wealth Management LLC, where he has worked since 2021, and previously held roles at Woodbury Financial Services, Inc. and Questar Capital Corporation. In addition to his advisory work, he owns JLC Financial Services, assisting clients with life, long-term care, and disability insurance for estate and protection planning. TaiBay Wealth Management LLC provides discretionary portfolio management and financial planning services primarily to individuals and high-net-worth clients. The firm employs fundamental analysis and modern portfolio theory in managing diversified portfolios and serves a significant non-U.S. client base.

Options & derivatives strategies Real estate investing College savings (529s, UTMA, etc.)
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Emmanuel O

Series 63, Series 65

San Mateo, CA

Obel Financial Advisors

Emmanuel Obel is the principal of Obel Financial Advisors in San Mateo, CA, with 20 years of industry experience. He holds Series 63 and Series 65 licenses and has led Obel Financial Group since 2010. Outside of his advisory work, Obel serves on the boards of several nonprofit organizations focused on health and environmental issues and participates in fundraising and management advisory roles. Obel Financial Advisors provides portfolio management, written financial planning, and third-party investment adviser selection and monitoring for individuals, high-net-worth clients, charitable organizations, pension plans, and businesses. The firm primarily operates on a non-discretionary basis using a proprietary analysis system and individualized asset allocation, with clients receiving quarterly statements from independent custodians.

Wealth management
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Len D

Series 66

San Bruno, CA

Do, Len D

Len Do is a financial advisor based in San Bruno, CA, with 20 years of industry experience. He has worked at UBS Financial Services and Edward Jones before founding his own practice in 2019. Outside of his advisory work, Len provides homecare services through the San Mateo County Public Authority’s In-Home Supportive Services program. His firm offers financial planning, portfolio management, and employee benefits planning to individuals, business owners, and businesses. The firm emphasizes asset allocation, diversification, and quantitative analysis across various investment styles, providing portfolio oversight on a non-discretionary basis along with educational seminars and referrals to third-party advisers.

College savings (529s, UTMA, etc.) Options & derivatives strategies Founder/Business Owner
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David T

San Francisco, CA

Tepper Capital Management

David Tepper is the sole advisor at Tepper Capital Management in San Francisco, CA, with 36 years of experience at the firm since 1990. He has 14 years of industry experience and holds credentials relevant to his role. Tepper Capital Management provides discretionary investment management primarily to individual clients, high-net-worth individuals, trusts, estates, and retirement plans. The firm focuses on portfolio construction and monitoring, using a strategy centered on closed-end funds and individualized asset allocation based on financial condition, goals, and risk tolerance.

Active portfolio management
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Carolyn M

CFP®

San Mateo, CA

CareGen Wealth Management

I am the Founder of CareGen Wealth Management and a Wealth Advisor providing fee-only financial planning and wealth management services with customized solutions for my clients, with a primary focus on women. My clients may be divorced, retireed, widowed, or recent inheritors. They're looking for someone to literally and/or figuratively sit right next to them, hip to hip, as they make financial decisions that impact their lives and the lives of those who are important to them. My ultimate goal is to empower my clients to believe in themselves, make the most of their resources, make smart decisions, and forge better financial outcomes. I am a CERTIFIED FINANCIAL PLANNER™ professional, a Certified Divorce Financial Analyst® professional, and hold the Accredited Behavioral Finance Professional(℠) credential. Prior to starting my own firm, I was a Vice President with Goldman Sachs, Personal Financial Management and have worked in the financial services industry since 2006 following an earlier career working in the aerospace and information systems industries. I studied Financial Planning at UC Berkeley, have an MBA from the University of Southern California, and a Bachelors degree in Mathematics and Economics from UC Santa Barbara. I live in the San Francisco, California area with my husband and when I'm not working with clients, I love to spend time in Brooklyn, Phoenix, and Los Angeles with my three grown children. (If you're curious, ask me about how this relates to my "Family Mission Statement".) I also enjoy spending time in Park City, Utah downhill skiing, hiking, or seeing films at the annual Sundance Film Festival.

Inherited wealth Divorced Women Single Women Baby Boomers (Born 1946-1964)
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Heather L

CFP®

San Francisco, CA

Clarity Financial

Heather Liston is a CFP® professional with eight years of experience in financial planning. She is the principal of Clarity Financial, an independent advisory firm based in San Francisco. Her prior experience includes roles at Hargrave Fiduciary Advisors and Global Retirement Partners, LLC, as well as teaching positions at UC Berkeley Extension and Hult International Business School. Clarity Financial provides financial planning services to individuals and high-net-worth clients through comprehensive plans, consultations, and hourly engagements covering retirement, cash flow, estate, business planning, and equity compensation. The firm does not manage client investments directly and generally recommends passive, low-turnover portfolios implemented through client-selected custodians.

Equity Recipients (RS/RSU, SOP, ESPP) Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.) General estate planning guidance Cash flow / budgeting
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Peter Y

Series 63, Series 66, Series 65

Foster City, CA

Tranquil Asset Management LLC

Peter Yiu is a financial advisor at Tranquil Asset Management LLC with 23 years of industry experience. He previously worked at Charles Schwab from 2011 to 2022 before joining Tranquil Asset Management. Yiu holds Series 63, Series 65, and Series 66 licenses. Tranquil Asset Management LLC provides portfolio management primarily to high-net-worth individuals, creating individualized Investment Policy Statements and offering ongoing monitoring across a broad range of asset classes. The firm employs multiple methods of analysis and both long- and short-term trading strategies while maintaining discretionary authority over client accounts.

Options & derivatives strategies Real estate investing Passive / index investing
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William S

CFP®, Series 65

Menlo Park, CA

Think Different Financial Planning

William Steinberger is a CFP® and holds a Series 65 license, with nine years of experience in financial advising. He is the sole advisor at Think Different Financial Planning, an independent firm he has led since 2021. Prior to founding his firm, he worked at Opes Wealth Management, Opes Advisors, Buckingham Asset Management, and Raub Brock Capital Management. Think Different Financial Planning provides wealth management and financial planning services primarily to individuals and high-net-worth clients. The firm employs a largely passive, index-oriented investment approach using ETFs and low-cost funds, offers discretionary portfolio management, and coordinates with third-party money managers as needed.

Tax-loss harvesting General estate planning guidance College savings (529s, UTMA, etc.) Cash flow / budgeting
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Robert Z

Series 65

San Mateo, CA

Zapa Investing LLC

Robert Zapantis is the sole advisor at Zapa Investing LLC in San Mateo, CA. He holds a Series 65 designation and has been involved in the financial services industry since 2022, with experience in real estate and small-business operations alongside his advisory role. Outside of his advisory work, he is a licensed real estate agent with Keller Williams Peninsula Estates and serves as Head of Sales & Finance at ZALA Inc. Zapa Investing LLC is a California-registered investment adviser providing non-discretionary portfolio management to individuals, families, and small businesses. The firm focuses on diversified, long-term portfolios using fundamental and macroeconomic analysis combined with asset-allocation modeling, requiring client approval before executing trades.

Passive / index investing
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