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Alvaro I

CFP®

Emeryville, CA

Trigofi

Alvaro Illan Fernandez is a CFP® professional with four years of industry experience, currently serving as the sole advisor at TrigoFi. He previously worked at A&M Investment Management LLC for five years and took a two-year career break before founding TrigoFi. Outside of his advisory role, he provides consulting services on financial fraud expert reports and supply chain risk mitigation to FTI Consulting, a global business advisory firm. Trigofi is an independent wealth management firm that serves a small roster of individual clients by integrating financial planning and investment management. The firm uses a strategic asset allocation approach centered on passive, index-based funds and customized Investment Policies, with client engagement and portfolio monitoring conducted primarily through electronic platforms.

Passive / index investing Cash flow / budgeting General retirement planning College savings (529s, UTMA, etc.) Debt management
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Thomas L

Series 65

San Francisco, CA

TL-B Capital Management

Thomas Lloyd Butler is the sole advisor at TL-B Capital Management in San Francisco, CA, holding a Series 65 designation with one year of industry experience. He has been associated with Grand Jean Capital since 2010 and currently serves as its Vice-President. TL-B Capital Management is an independent registered investment adviser providing discretionary portfolio management and ongoing monitoring to individuals, high-net-worth clients, and charitable organizations. The firm employs cyclical, fundamental, and technical analysis across long- and short-term strategies, focusing on mutual funds, equities, and ETFs, and prepares customized Investment Policy Statements for each client.

Active portfolio management
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Kevin C

CFP®

San Francisco, CA

ImpactFi

Kevin Cheeks is a CERTIFIED FINANCIAL PLANNER™ professional specializing in equity compensation, tax-efficient financial planning, direct indexing and socially conscious investing. With close to two decades of experience in wealth management, Kevin has worked at several of the largest financial services firms such as Bank of America, Wells Fargo and Charles Schwab. While at Schwab, Kevin was responsible for advising stock plan participants at some of the largest tech companies in the San Francisco Bay Area, such as Apple, Facebook (Meta), Google (Alphabet), Twitter, Uber, and many others. In 2020 Kevin joined forces with several colleagues to help launch ECHO45, a boutique Registered Investment Advisor (RIA), where he served as the firm’s Chief Compliance Officer and Director of Planning Services, in addition to continuing to serve as a Financial Advisor to his own book of clients. 2020 proved to be not only an interesting time to launch a new firm, but also a historically important period in our country and around the world. After 2 years of helping to build and grow ECHO45, Kevin felt a calling to be doing something more. Having been brought up in a home with parents who served in the Peace Core, participated in the civil rights demonstrations in the 1960’s and were active in grassroots political campaigns, Kevin felt it was time to align his work with his ethos. “ImpactFI was born from the idea of creating a platform where investors can make a difference in the world around them while simultaneously accomplishing their own financial goals. Making money and making an impact don’t have to be mutually exclusive.” In April of 2022, ImpactFI opened its virtual doors for business. When he’s not helping clients accomplish their financial and altruistic goals, Kevin and his partner, Sejal, enjoy taking advantage of life in the Bay Area with their dog, Nullah. An avid traveler and board sport enthusiast, from snowboarding in Canada to surfing in Sri Lanka, Kevin has visited 24 countries so far and looks forward to growing that list even longer. He’s also a self-proclaimed points and miles nerd. In 2019, he had the great fortune of being able to go on a surf and yoga themed sabbatical, during which he flew around the world, visiting 7 countries along the way, flying entirely in business class and almost entirely on points and miles! Read Kevin's blog here: https://impact-fi.com/blog

Equity Recipients (RS/RSU, SOP, ESPP) Active portfolio management ESG / Sustainable investing Gen Y/Millennials (Born 1980-1995)
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Max S

Series 65

Corte Madera, CA

Strasburg Asset Management Company LLC

Max Strasburg is the sole portfolio manager at Strasburg Asset Management Company LLC, holding a Series 65 designation with two years of industry experience. He previously worked at View Ridge Capital Management, LP from 2015 to 2020 and is also associated with SAMCO LLC. Strasburg Asset Management Company LLC is an independent, state-registered investment adviser serving high-net-worth individuals, businesses, and institutional clients. The firm employs a value-oriented, opportunistic strategy focused on common equity in developed markets, managing concentrated portfolios with a disciplined fundamental research approach.

Active portfolio management Concentrated stock management
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Daniel E

Series 65

Corte Madera, CA

Dan Edwards Investment Advisory Services, LLC

Daniel Edwards is the sole advisor at Dan Edwards Investment Advisory Services, LLC, an independent firm based in Corte Madera, CA. He holds a Series 65 designation and has eight years of experience in the industry. Prior to founding his firm in 2017, he was self-employed for 11 years. Dan Edwards Investment Advisory Services provides portfolio management and limited consultation primarily to individual clients and couples, typically with a minimum investable amount of $100,000. The firm focuses on retirement-income planning through diversified portfolios mainly composed of Vanguard no-load mutual funds, offering personalized service including mailed quarterly summaries and optional research-based consultations.

Retirement income strategy Income planning
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Colin P

Series 65

Tiburon, CA

Probert Investment Advisers, LLC

Colin Probert is the principal advisor at Probert Investment Advisers, LLC, an independent firm based in Tiburon, CA. He holds a Series 65 designation and has 10 years of industry experience, having led his firm since 2014. Outside of advising, he owns and manages residential real estate units. Probert Investment Advisers, LLC provides ongoing portfolio management to individuals and high-net-worth clients, focusing on services such as Investment Policy Statement preparation, asset allocation, and regular portfolio monitoring. The firm employs a long-term trading approach guided by modern portfolio theory and operates as a solo practice with a billing model based on hourly fees rather than asset percentages.

Real estate investing
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Donald C

CFP®, Series 63, Series 65

Corte Madera, CA

Diversified Planning Concepts, Inc.

Donald Clephane is a CFP® professional with 30 years of industry experience, currently practicing at Diversified Planning Concepts, Inc. He has been associated with Oak Tree Securities since 2001 and offers estate planning services alongside financial advisory. Clephane is also licensed to sell insurance products. Diversified Planning Concepts provides estate and financial advisory services to individuals, couples, and select pension plans, trusts, and estates. The firm employs broadly diversified investment programs focused on capital preservation and inflation risk management, with a service approach that emphasizes client-directed implementation and disclosure of potential conflicts.

General estate planning guidance College savings (529s, UTMA, etc.) Wealth management Retirement income strategy Retirement withdrawal strategies Executive Founder/Business Owner Retired
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Gillette E

Series 65

Oakland, CA

Rockridge Money Management LLC

Gillette Edmunds is a financial advisor at Rockridge Money Management LLC in Oakland, CA, holding a Series 65 designation with 15 years of industry experience. He has been with Rockridge Money Management since 2010. Outside of his advisory role, he is an author of fiction novels. Rockridge Money Management is an independent firm providing discretionary asset management and individualized portfolio supervision primarily for individual clients. The firm emphasizes fundamental analysis and dividend-paying stocks, managing a small client base with a personalized trading approach.

Concentrated stock management
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William R

ChFC®, Series 63

San Francisco, CA

Ramsdell Capital Management, LLC

William Ramsdell is the principal advisor at Ramsdell Capital Management, LLC in San Francisco, holding the ChFC® designation and Series 63 license with nine years of industry experience. He has been involved with Ramsdell Capital Management since 1999 and has operated the Ramsdell Group since 1990. Outside of his advisory work, he also owns and operates Ramsdell Insurance Solutions, an insurance sales and service business separate from his investment activities. Ramsdell Capital Management provides discretionary and non-discretionary portfolio management and asset allocation advice to individuals, trusts, corporate entities, and pension plans. The firm emphasizes a top-down fundamental analysis with tactical trading at the margins, primarily utilizing ETF-heavy portfolios and offering limited insurance brokerage through an affiliated business.

Active portfolio management Tax-loss harvesting Annuities
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Michael B

Series 65

Mill Valley, CA

Financial Solutions

Michael Boulton is a financial advisor at Financial Solutions in Mill Valley, CA, holding a Series 65 designation with 22 years at the firm and 2 years of industry experience. Financial Solutions is a single-advisor independent practice managing approximately $32.4 million across 13 high-net-worth clients. The firm provides asset management, financial planning, and retirement planning, using a disciplined investment approach that combines charting, fundamental, technical, and cyclical analysis with periodic rebalancing. Financial Solutions typically manages accounts on a discretionary basis and offers both hourly and fixed-fee planning.

General retirement planning
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Harry O

CFA®, Series 63, Series 65

San Francisco, CA

Double Bay Management & Planning

Harry Oxley is the sole advisor at Double Bay Management & Planning in San Francisco, holding the CFA® designation along with Series 63 and 65 licenses. He has 14 years of industry experience and has been with Double Bay Management & Planning since 1998. Double Bay Management & Planning is a fee-only advisory firm serving individuals, trusts, estates, charitable organizations, small businesses, and pension or profit-sharing plans. The firm focuses on comprehensive financial planning and pension consulting, with investment strategies guided by asset allocation and client-specific objectives, primarily utilizing low-cost mutual funds and ETFs. Its notable concentration on retirement and plan advisory work includes pension consulting services and management of pooled vehicles and private fund interests.

Equity compensation tax strategy College savings (529s, UTMA, etc.) Options & derivatives strategies Retired Founder/Business Owner
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Ella T

CFP®

Oakland, CA

Ella Financial Advising

We work with people who want a long-term partnership where together we create a plan that uses your money and resources to live a fulfilling life that aligns with your deepest values while creating positive change in the world. We focus on who you are and what it is you want for yourself and loved ones. My passion is making financial planning an approachable and enjoyable experience. I became a CERTIFIED FINANCIAL PLANNER™ to help people find solutions for their financial needs but soon realized that traditional financial planning was designed for a male head of household with a certain amount of wealth. Since I am most passionate about equality for women and the LGBTQ community, I realized that I needed additional skills to make financial planning meet our specific needs. So, I became a certified coach which allows me and my clients to go deeper to explore and clarify their individual values and goals. Once we’ve figured out what their ideal life looks like and what is really important to them, we can create a financial plan designed for them. Anyone who knows me knows of my deep love of pastries. I started my career as a pastry chef, fully embracing my creativity, a love of science and math, and delight in creating delicious concoctions. I loved this career, until one day I had an epiphany: My love of numbers and baking science acumen could be used in better ways to help the world. Turns out I like baking more as a hobby than as a career. No more petit fours! I returned to college as a women studies major determined to help women realize their potential and gain equality. Upon self-reflection I realized that I had a lot of passion but lacked any real skills to make the change in the world that I sought to make. Around this time my grandfather died, and I started helping my grandmother with her finances. We sought out information and together we came up with a financial plan for her new life alone. Helping my grandmother become financially independent was exactly the type of impact I wanted to have on other women’s lives. My career path was born.

Charitable giving tax strategies ESG / Sustainable investing Women's Finance
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Charles M

CFP®

Daly City, CA

ThinkPlanSave

Charles Malsbury is a CFP® professional with 12 years of experience, currently serving as the sole advisor at ThinkPlanSave, LLC since 2016. The firm provides investment management and financial planning services primarily to individual and high-net-worth clients. ThinkPlanSave emphasizes passive, index-based portfolio construction using mutual funds and ETFs, managing a select number of client relationships with a focus on larger account sizes and a mixed operating model combining in-house management and outside model providers.

College savings (529s, UTMA, etc.) Cash flow / budgeting Retirement income strategy General tax planning
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Samundra T

Series 66

San Francisco, CA

C Suite Investment LLC

Samundra Timilsina is a financial advisor with C Suite Investment LLC in San Francisco, holding a Series 66 designation and 15 years of industry experience. He has worked at Wells Fargo Clearing Services, LLC and Personal Adviser Inc. Timilsina serves as the managing member and Chief Compliance Officer of C Suite Investment LLC and also works as an insurance agent. C Suite Investment LLC is an independent registered investment adviser serving individual and high-net-worth clients. The firm provides financial planning, consulting, and portfolio management services, specializing in non-discretionary management and advising on held-away retirement assets such as 401(k) accounts and HSAs.

Active portfolio management Options & derivatives strategies Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Self-Employed
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Paul B

Series 63

Corte Madera, CA

Financial Security Planning Services, Inc.

Paul Bonapart is a financial advisor with Financial Security Planning Services, Inc. in Corte Madera, CA, holding a Series 63 designation and over 35 years of industry experience. He has worked with Raymond James Financial Services Advisors, Inc. since 2025 and spent 32 years at Commonwealth Financial Network. Bonapart is also involved in managing rental real estate properties. Financial Security Planning Services, Inc. offers personal financial planning and consultation to individuals, high-net-worth clients, trusts, estates, and related entities. Recommendations are based on client questionnaires and research, with clients maintaining direct custody of assets and having final approval on implementations. The firm operates uniquely as an independent practice while also engaging in broker-dealer and insurance activities through affiliated entities.

Retirement income strategy Income planning Business succession planning
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Allen L

CFA®, Series 63

San Francisco, CA

Campton Private Equity Advisors

Allen Latta is a CFA® charterholder with 14 years of industry experience. He is the managing director of Campton Private Equity Advisors in San Francisco and serves as an independent contractor attorney for Futterman, Dupree, Dodd, Croley, Maier LLP. Latta has prior experience at LightPath Capital Inc and has been with Campton Private Equity Advisors since 2006. Campton Private Equity Advisors provides non-discretionary private equity advisory services to high net worth individuals, family offices, and institutional clients. The firm focuses on customized private equity programs and offers education and consulting services to other financial and professional organizations.

Private / alternative investments
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Christine R

CFP®

San Francisco, CA

Remedios Financial Planning

Christine Remedios is a CFP® professional with 10 years of experience in financial planning. She has been the sole advisor at Remedios Financial Planning since 2015, operating an independent, fee-only practice in San Francisco, CA. Remedios Financial Planning offers hourly and project-based financial planning and investment consultation to individual clients. The firm emphasizes fundamental analysis and long-term, buy-and-hold investment strategies, providing non-discretionary recommendations without managing assets directly, and conducts public educational workshops including topics on socially responsible investing.

Cash flow / budgeting General retirement planning Debt management
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Barbara G

CFP®, Series 63

Sausalito, CA

Barbara S. Gault

Barbara Gault is a Certified Financial Planner® with nine years of industry experience. She has been operating her independent firm, Barbara S. Gault, since 2003 in Sausalito, CA. Her firm provides comprehensive financial planning and portfolio management primarily for individual clients, as well as family groups and small business owners. The investment approach starts with a detailed financial plan to determine risk tolerance and asset allocation, followed by implementation using no-load, low-cost mutual funds and ETFs, employing Morningstar research and annual rebalancing.

General retirement planning Income planning General tax planning College savings (529s, UTMA, etc.)
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Jack C

CFP®, Series 66

Oakland, CA

TaiBay Wealth Management LLC

Jack Chang is a CFP® professional with 20 years of industry experience. He is the owner of TaiBay Wealth Management LLC, where he has worked since 2021, and previously held roles at Woodbury Financial Services, Inc. and Questar Capital Corporation. In addition to his advisory work, he owns JLC Financial Services, assisting clients with life, long-term care, and disability insurance for estate and protection planning. TaiBay Wealth Management LLC provides discretionary portfolio management and financial planning services primarily to individuals and high-net-worth clients. The firm employs fundamental analysis and modern portfolio theory in managing diversified portfolios and serves a significant non-U.S. client base.

Options & derivatives strategies Real estate investing College savings (529s, UTMA, etc.)
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Emmanuel O

Series 63, Series 65

San Mateo, CA

Obel Financial Advisors

Emmanuel Obel is the principal of Obel Financial Advisors in San Mateo, CA, with 20 years of industry experience. He holds Series 63 and Series 65 licenses and has led Obel Financial Group since 2010. Outside of his advisory work, Obel serves on the boards of several nonprofit organizations focused on health and environmental issues and participates in fundraising and management advisory roles. Obel Financial Advisors provides portfolio management, written financial planning, and third-party investment adviser selection and monitoring for individuals, high-net-worth clients, charitable organizations, pension plans, and businesses. The firm primarily operates on a non-discretionary basis using a proprietary analysis system and individualized asset allocation, with clients receiving quarterly statements from independent custodians.

Wealth management
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