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Jonathan L

CFP®, Series 66

St. Petersburg, FL

Keating Financial Advisory Services

Jonathan Larsen is a CFP® and Series 66-registered financial advisor with 20 years of industry experience. He has worked at Keating Financial Advisory Services since 2022 and previously spent 17 years with Raymond James Financial Services Advisors, Inc. Keating Financial Advisory Services serves pension and profit-sharing plans, corporate retirement plans, and other institutional clients, managing $330 million in plan assets. The firm offers both discretionary and non-discretionary investment management, along with modular financial planning and consulting services.

College savings (529s, UTMA, etc.) General retirement planning Retirement income strategy Life insurance needs analysis Charitable giving & philanthropy Founder/Business Owner Retired
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Andrew S

Series 65

St. Petersburg, FL

ARS Wealth Advisors

Andrew Swenson is a financial advisor at ARS Wealth Advisors with 17 years of industry experience. He holds a Series 65 license and has been with ARS Wealth Advisors and its predecessor entities since 2008. ARS Wealth Advisors serves individuals, high-net-worth clients, trusts, estates, and employer-sponsored plans, providing portfolio management along with financial planning and tax preparation services. The firm employs a blended value-and-growth equity approach with a long-term investment horizon and utilizes an Investment Committee for oversight.

General retirement planning Tax-loss harvesting Equity compensation tax strategy Retirement withdrawal strategies Debt management
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Lucas N

Series 65

St. Petersburg, FL

Clarity Financial Advisors LLC

Lucas Nisly is a financial advisor at Clarity Financial Advisors LLC in St. Petersburg, FL, holding a Series 65 designation. He has been with Clarity Financial Advisors since 2026 and has prior work experience at Sweet Source Solutions LLC and Sutters' Quality Foods. Outside of his advisory role, he is involved with Sweet Source Solutions LLC, an entrepreneurial venture he has been part of since 2020. Clarity Financial Advisors LLC is an SEC-registered firm serving individuals, high-net-worth clients, trusts, estates, and small businesses with a team of five advisers managing approximately $149.5 million. The firm offers discretionary portfolio management, financial planning, and coordinated estate and tax planning, employing investment strategies tailored to clients' goals with a primarily long-term focus.

Factor investing / smart beta Options & derivatives strategies Retirement income strategy Business exit / sale strategy General estate planning guidance Founder/Business Owner
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Richard F

Series 65

St. Petersburg, FL

Sagace Wealth Management

Richard Franz is a financial advisor at Sagace Wealth Management with five years of industry experience. He holds a Series 65 designation and has worked at Sorren, Inc. and Sagace Wealth Management, as well as in the insurance sector with Bayview Insurance. Outside of advisory work, he serves as president of a full-service CPA firm, SBF, LLC. Sagace Wealth Management serves individual clients, including high-net-worth individuals, with discretionary portfolio management and financial planning. The firm employs ETF-based portfolios alongside fundamental and cyclical analysis, modern portfolio theory, and a mix of long- and short-term trading strategies.

Options & derivatives strategies Passive / index investing
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Joshua P

Series 65, Series 66

St. Petersburg, FL

Novak & Powell Financial Services, Inc.

Joshua Powell is a financial advisor at Novak & Powell Financial Services, Inc. with 19 years of industry experience. He holds Series 65 and Series 66 licenses and has worked at Alpine Asset Management, LLC since 2008. Novak & Powell Financial Services, Inc. provides discretionary investment management to individuals, families, trusts, pension and profit-sharing plans, charitable organizations, and businesses. The firm emphasizes diversified portfolios primarily using ETFs and mutual funds, integrates tax planning and preparation services internally, and maintains a multi-office presence with a senior team holding professional credentials.

Planning for children with special needs
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Christopher L

CFP®, Series 63, Series 65

St. Petersburg, FL

Activ8 Family Office LLC

Christopher Legg is a CFP® professional with 16 years of industry experience, currently serving at Activ8 Family Office LLC since 2025. Prior to this, he spent 18 years at Octagon Financial Services. He holds Series 63 and Series 65 licenses. Activ8 Family Office primarily works with professional athletes and their families, providing a Holistic Client Management Program that integrates financial planning, investment management, cash management, and tax services. The firm uses outsourced CIO and TAMP arrangements to manage investments, offering tailored portfolios combining passive ETFs, active strategies, alternative investments, and private funds.

ESG / Sustainable investing Cash flow / budgeting Professional Athlete
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Joseph M

Series 65, Series 63

Saint Petersburg, FL

Lumiere Financial

Joseph Milici is a financial advisor at Lumiere Financial with 13 years of industry experience. He holds Series 65 and Series 63 licenses and has worked at Purshe Kaplan Sterling Investments, Equitable Advisors, and Axa Advisors. Outside of his advisory work, he consults clients on fitness and social media marketing. Lumiere Financial provides investment advisory and planning services to individuals, plan sponsors, charitable organizations, and businesses, offering customized portfolio management and financial planning. The firm employs various investment strategies, including discretionary and non-discretionary management, and integrates insurance and brokerage services alongside advisory fees.

ESG / Sustainable investing Options & derivatives strategies Private / alternative investments
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Sean M

CFP®, Series 66

St. Petersburg, FL

ARS Wealth Advisors

Sean Marrozos is a CFP® and Series 66 license holder with seven years of industry experience. He is currently with ARS Wealth Advisors in St. Petersburg, FL, where he has worked since 2025. His prior experience includes positions at Fidelity Investments and Charles Schwab. ARS Wealth Advisors Group is a multi-advisor firm serving individual and high-net-worth clients with discretionary portfolio management, financial planning, estate-planning education, and tax preparation services. The firm manages approximately $1.64 billion in discretionary assets and employs a diversified, long-term investment approach without market timing.

General retirement planning Tax-loss harvesting Equity compensation tax strategy Retirement withdrawal strategies Debt management
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Ryan O

CFP®, Series 63, Series 65

St. Petersburg, FL

ARS Wealth Advisors

Ryan O'Leary is a CFP® professional with 22 years of experience in the financial services industry. He has worked with ARS Wealth Advisors Group, LLC since 2023 and previously held positions at International Assets Investment Management, LLC, International Assets Advisory, LLC, Sandra Morris Financial, and BIC Distributors, LLC. Ryan is based in St. Petersburg, FL and holds Series 63 and Series 65 licenses. ARS Wealth Advisors provides discretionary portfolio management, financial planning, estate-planning education, and tax preparation services primarily to individual and high-net-worth clients. The firm manages approximately $1.64 billion in discretionary assets and employs diversified investment strategies tailored to client objectives, incorporating domestic and international equities, ETFs, mutual funds, and fixed income.

General retirement planning Tax-loss harvesting Equity compensation tax strategy Retirement withdrawal strategies Debt management
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Kevin M

CFA®

St. Petersburg, FL

BlueDoor Private Wealth, LLC

Kevin Mccutcheon is a CFA® charterholder with 13 years of industry experience. He currently serves as an advisor at BlueDoor Private Wealth, LLC and has prior experience with Live Oak Family Offices LLC and G & O Financial Services, Inc. BlueDoor Private Wealth serves individual and high-net-worth clients with customized investment management and ancillary financial planning. The firm combines fundamental and technical analysis to create tailored asset allocations and investment policy statements, offering both discretionary and non-discretionary management alongside additional services such as estate planning and tax services through affiliated practices.

Income planning Wealth management Annuities
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Dylan A

CFP®, Series 65, Series 63

Indian Rocks Beach, FL

TLW Wealth Management, LLC

Dylan Arnall is a CFP® professional with five years of industry experience, currently serving as an advisor at TLW Wealth Management, LLC. His prior roles include positions at Paychex Securities Corporation and ADP, Inc. TLW Wealth Management is a five-advisor firm managing approximately $175 million for individuals, high-net-worth clients, companies, trusts, and estates. The firm employs a value-oriented, long-term investment approach focused on individual equities and exchange-traded funds, with discretionary management tailored to clients’ multi-decade time horizons and cash flow needs.

Active portfolio management Concentrated stock management
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William R

Series 65, Series 63

St. Petersburg, FL

Clarity Financial Advisors LLC

William Root is a financial advisor with Clarity Financial Advisors LLC in St. Petersburg, FL, holding Series 65 and Series 63 licenses and having 11 years of industry experience. His prior work includes roles at Cambridge Investment Research Advisors, Ameritas Investment Corp, Manatee River Financial Group, and CCF Investments. Outside of advisory work, he is a sales representative for Sutter's Quality Foods, a food distributor. Clarity Financial Advisors LLC is an SEC-registered firm serving individuals, high-net-worth clients, trusts, estates, and small businesses through a team of five advisers managing approximately $149.5 million. The firm offers discretionary portfolio management, financial planning, retirement plan account management, and coordinated estate and tax planning, employing tailored long-term investment strategies with fundamental, factor, optimization, and quantitative methods.

Factor investing / smart beta Options & derivatives strategies Retirement income strategy Business exit / sale strategy General estate planning guidance Founder/Business Owner
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Cooper K

Series 65

St. Petersburg, FL

ARS Wealth Advisors

Cooper King is a financial advisor at ARS Wealth Advisors with a Series 65 designation and one year of industry experience. Prior to joining ARS Wealth Advisors, he worked at Sanders, Holloway, and Ryan and has also held positions in educational institutions including Florida State University and Oxbridge Academy of the Palm Beaches. ARS Wealth Advisors Group provides discretionary portfolio management, financial planning, estate-planning education, and tax preparation services primarily to individual and high-net-worth clients, as well as associated trusts, estates, and retirement plans. The firm manages approximately $1.64 billion in discretionary assets and offers integrated services tailored to client objectives, with a focus on diversified allocations and long-term investment strategies.

General retirement planning Tax-loss harvesting Equity compensation tax strategy Retirement withdrawal strategies Debt management
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James S

Series 65

St. Petersburg, FL

Sagace Wealth Management

James Spoor is a financial advisor with Sagace Wealth Management in St. Petersburg, FL, holding a Series 65 license and five years of industry experience. He is also the owner and manager of Spoor Law, P.A., an estate planning and business transaction law firm. Sagace Wealth Management serves individual clients, including high-net-worth individuals, providing discretionary portfolio management and financial planning services. The firm utilizes ETF-based portfolios combined with fundamental and cyclical analysis, modern portfolio theory, and both long- and short-term trading strategies.

Options & derivatives strategies Passive / index investing
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Jonathon V

Series 63

St. Petersburg, FL

ARS Wealth Advisors

Jonathon Visscher is a financial advisor with ARS Wealth Advisors in Gainesville, FL, holding a Series 63 designation and 22 years of industry experience. He previously worked at Holloway Wealth Management, LLC for 17 years before joining ARS Wealth Advisors in 2022. Outside of his advisory role, he acts as an independent representative for various insurance carriers focusing on fixed products. ARS Wealth Advisors serves individuals, high-net-worth clients, trusts, estates, and employer-sponsored plans by providing portfolio management, financial planning, and tax preparation services. The firm employs a blended value-and-growth equity approach with a long-term investment horizon and utilizes third-party platforms for reporting and trade reconciliation.

General retirement planning Tax-loss harvesting Equity compensation tax strategy Retirement withdrawal strategies Debt management
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Warren S

PFS™, Series 65

St. Petersburg, FL

Sagace Wealth Management

Warren Spoor is a financial advisor with Sagace Wealth Management in St. Petersburg, FL, holding the PFS™ designation and Series 65 license. He has 20 years of industry experience and has worked at Sorren, Inc., Sagace Wealth Management LLC, and SBF, LLC. Outside of advisory work, he manages a full-service CPA firm, SBF, LLC. Sagace Wealth Management serves individual and high-net-worth clients with discretionary portfolio management and financial planning, employing ETF-based portfolios alongside fundamental and cyclical analysis. The firm is notable for its affiliations with accounting and law firms and its use of derivatives and leverage strategies.

Options & derivatives strategies Passive / index investing
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Nathan G

CFP®, Series 63, Series 65

Largo, FL

Alden investment Group

Nathan Goad is a CFP® with 17 years of industry experience, currently serving at Alden Investment Group. He has previously worked at Cetera Investment Services LLC and Regions Bank. Outside of his advisory role, he consults on marketing, entity structuring, and tax-related matters for Soli Deo Gloria Ventures II. Alden Investment Advisors serves individual clients, retirement plans, non-profit entities, and other advisors, offering discretionary and non-discretionary portfolio management as well as fee-only financial planning. The firm uses customized asset allocations that blend proprietary strategies with third-party managers, primarily delivered through its Alden COVE platform, which integrates multiple technologies and supports unified managed accounts.

Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Active portfolio management Options & derivatives strategies Private / alternative investments Founder/Business Owner Executive
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Steven W

CFP®, CFA®, Series 63

Saint Petersburg, FL

Lighthouse Financial

Steven Wotovich is a CFP® and CFA® charterholder with 22 years of industry experience. He has been with Lighthouse Financial since 2003, serving as its sole principal advisor. Outside of his advisory role, he manages a small real estate rental business, overseeing maintenance and repairs. Lighthouse Financial provides portfolio management and financial planning services to individuals, high-net-worth clients, trusts, corporations, and nonprofit organizations. The firm emphasizes a fundamental analysis approach with long-term trading and manages approximately $605 million in assets, primarily on a non-discretionary basis.

Options & derivatives strategies Passive / index investing General retirement planning
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David O

Series 66

St. Petersburg, FL

Clarity Financial Advisors LLC

David O'Neill is a financial advisor with Clarity Financial Advisors LLC in St. Petersburg, FL, holding a Series 66 designation and five years of industry experience. He previously worked at Cambridge Investment Research Advisors and the University of South Florida Leadership Center. In addition to his advisory role, he is an insurance agent involved in selling term, disability, long-term care, and fixed annuities. Clarity Financial Advisors LLC is an SEC-registered firm serving individuals, high-net-worth clients, trusts, estates, and small businesses. The firm offers tailored investment strategies with a long-term focus, employing fundamental, factor, optimization, and quantitative methods, along with selective use of options and third-party sub-advisers.

Factor investing / smart beta Options & derivatives strategies Retirement income strategy Business exit / sale strategy General estate planning guidance Founder/Business Owner
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David P

Series 66

St. Petersburg, FL

Amuni Financial, Inc.

David Polkinghorn is a financial advisor with Amuni Financial, Inc. in St. Petersburg, FL, holding a Series 66 designation and 12 years of industry experience. He has worked at American Municipal SEC since 2015. Polkinghorn is also a licensed insurance agent in Florida, authorized to sell non-securities insurance products. Amuni Financial, Inc. serves individuals, high-net-worth clients, trusts, estates, and charitable organizations with portfolio management and advisory programs. The firm employs a fundamental, long-term investment approach and offers fee-based management including mutual funds, ETFs, stocks, bonds, derivatives, and annuities.

Annuities Active portfolio management
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