Shannon Frady is a financial advisor with Equitable Advisors in Lake Alfred, FL, holding Series 63 and Series 65 credentials and nine years of industry experience. Prior to joining Equitable Advisors in 2018, Frady worked at AXA Advisors, PNC Bank, and Allen & Co of Florida. Equitable Advisors serves a diverse client base including individuals, high-net-worth investors, retirement plans, corporations, and charitable organizations, offering financial planning, broker-dealer services, insurance distribution, and access to third-party asset management programs. The firm operates as both an SEC-registered investment adviser and broker-dealer, utilizing LPL-sponsored programs and endorsed third-party managers to deliver advisory and brokerage solutions.

Chad Jones is a CFP®-designated financial advisor with LPL Financial, based in Lakeland, FL, and has 13 years of industry experience. He has been with LPL Financial since 2019 and also has a longstanding affiliation with Allen & Co since 2012. Outside of his advisory role, he owns Warrior Combat & Fitness LLC, a local gym offering martial arts and fitness programs. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, institutions, and charitable organizations. The firm offers a range of advisory programs, financial planning, and retirement consulting supported by research and model portfolios from LPL and third-party providers.

Dylan Allen is a financial advisor at Edward Jones with three years of industry experience. He holds a Series 66 designation and previously worked with the Florida Baseball Ranch and Polk County Public Schools. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm offers a range of advisory programs, including discretionary and non-discretionary wrap fee strategies, separately managed accounts, and affiliated mutual funds, supported by a large nationwide network of financial advisors and branch offices.

Richard Trasport Jr. is a financial advisor with LPL Financial in Lakeland, FL, holding a ChFC® designation along with Series 63 and Series 65 licenses. He has 27 years of industry experience, with prior roles at Cetera Advisor Networks and VOYA Financial Advisors, and has operated under his own name since 1989. He is also commissioned as a notary in the state of Florida. LPL Financial is a national SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, financial institutions, corporations, and charitable organizations. The firm offers diversified advisory programs, financial planning, and retirement plan consulting with both discretionary and non-discretionary management, supported by research and advanced portfolio management technologies.

Jeffrey Simpson is a financial advisor with LPL Financial, holding Series 63 and Series 65 credentials and bringing 33 years of industry experience. He has been with LPL Financial since 1999. Outside of his advisory role, he is a business owner of A New Pointe Dance in Winter Haven, Florida. LPL Financial serves a diverse client base, including individuals, retirement plans, banks, corporations, and charitable organizations. The firm offers a range of advisory programs and financial planning services supported by research and portfolio management tools.

Bradley Dantzler is a financial advisor with Raymond James & Associates in Winter Haven, FL, holding Series 63 and Series 66 credentials and bringing 31 years of industry experience. He has been with Raymond James since 2006 and previously worked for the City of Winter Haven from 2018 to 2022. Outside of his advisory role, Dantzler serves as a board member of the Polk Visioning Committee. Raymond James & Associates is a large, dually registered broker-dealer and SEC-registered investment adviser serving a broad client base including individuals, institutions, and municipal entities. The firm provides financial planning and consulting services with a range of portfolio management styles and notable municipal advisory capabilities.

John Madden is a financial advisor with LPL Financial based in Lakeland, FL, holding a Series 66 license and seven years of industry experience. He has been with LPL Financial and Allen & Company since 2019 and previously operated Madden Branded Goods from 2015 to 2018. LPL Financial is a SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, financial institutions, corporations, and charitable organizations through a national network of investment adviser representatives. The firm provides a range of advisory programs, financial planning, and brokerage services with access to model portfolios, third-party subadvisors, and research from LPL Research.

Calin Gribbin is a financial advisor with LPL Financial, holding a Series 66 designation and four years of industry experience. He has worked at Allen & Company and Florida Southern College prior to his current role. Gribbin is also involved with Advisors Excel and ECA Marketing in financial advisory capacities. LPL Financial is a national SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, credit unions, corporations, and charitable organizations. The firm offers a range of financial planning and advisory programs, combining discretionary and non-discretionary management with model portfolios and research from internal and third-party sources.

Steven Petersen is a financial advisor with Ameriprise Financial Services, Inc. in Valrico, Florida, holding Series 63 and Series 66 registrations and bringing 33 years of industry experience. He has been with Ameriprise since 2005. Petersen serves on the board of directors for LVIM, a nonprofit organization. Ameriprise offers retirement-income planning services targeted at individuals approaching or in retirement with substantial investable assets, combining research, modeling, and tax-efficiency analysis to provide tailored, written recommendation reports. The firm provides a broad range of advisory, brokerage, and insurance solutions through affiliated entities typical of large institutional firms.

Scott Erickson is a financial advisor with Merrill based in Lakeland, FL. He holds Series 63 and Series 65 licenses and has 41 years of industry experience, including 17 years at Merrill and 39 years with Bank of America, N.A. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services through the Select Portfolio Solutions Program. The firm offers model-based and discretionary investment strategies for individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.

Diana Wetherington is a financial advisor at Morgan Stanley with 26 years of industry experience. She holds the Series 63 and Series 65 designations and has been with Morgan Stanley Smith Barney LLC since 2011. Additionally, she has been involved with Ak Adjusting since 2010. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients. The firm offers tailored financial planning and a range of advisory programs, managing approximately $2.74 trillion in client assets.

Michael Wright is a CFP® professional with 26 years of industry experience, currently serving at LPL Financial since 2019. He has been associated with Allen & Company of Florida, LLC since 1999. Outside of advisory work, he owns several pool service businesses based in Lakeland, FL. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of financial planning and advisory programs, including discretionary and non-discretionary management, model portfolios, and retirement plan consulting.

Cynthia Tysver is a financial advisor with LPL Financial, holding Series 63 and Series 66 credentials and offering 27 years of industry experience. She has worked at LPL Financial since 2019 and has been associated with Allen & Company of Florida, Inc. since 2012. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, credit unions, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of financial planning and advisory programs, including discretionary and non-discretionary management, model portfolios, and retirement plan consulting.

Janice Desinord is a financial advisor at Osaic Wealth Inc. with eight years of industry experience. She holds Series 63 and Series 66 credentials. Her prior experience includes roles at Raymond James & Associates, J.P. Morgan Securities, E*TRADE, Morgan Stanley, Charles Schwab, Fidelity Brokerage Services, and several insurance companies. Osaic Wealth, Inc. serves retail and institutional clients through a large network of affiliated advisers, offering integrated brokerage and advisory services, financial planning, and access to various investment platforms. The firm employs asset-allocation tools, risk assessments, and automated rebalancing to construct diversified portfolios across multiple asset classes.

Michael Kennedy is a Series 66-licensed financial advisor with 17 years of industry experience. He is currently with Raymond James Financial Services Advisors, Inc., having joined in 2023 after 14 years at Edward Jones. Kennedy is the owner of Horizon Wealth Planning LLC and controls the investment-related website irastrategy.com. Raymond James Financial Services Advisors, Inc. provides financial planning and investment consulting to a diverse client base, including individuals, high-net-worth clients, corporations, and institutional clients. The firm offers tailored, non-discretionary planning using analytical tools and supports municipal and public finance work through a unique affiliation with a municipal advisor.

Nicole Burony Noble is a financial advisor with Raymond James Financial Services Advisors, Inc., holding Series 63 and Series 66 credentials and bringing 23 years of industry experience. She has been with Raymond James since 2013. Outside of her advisory role, she serves as a registered Client Relationship Manager for Mark Aho Financial Group. Raymond James Financial Services Advisors, Inc. provides financial planning, investment consulting, and advisory services to a diverse client base, including individual and high-net-worth clients, pension plans, corporations, and institutional investors. The firm uses tailored, non‑discretionary planning and analytical tools to guide client goals and supports municipal and public-finance work through unique affiliations.

Josh Beardsley is a financial advisor with Edward Jones in Lakeland, FL, holding a Series 66 designation and four years of industry experience. Prior to joining Edward Jones in 2022, he worked at Publix Supermarkets for 11 years. Outside of his advisory role, he is involved in maintaining a rental property in Lakeland. Edward Jones is a full-service wealth management firm serving more than four million individual and institutional clients. The firm offers a range of investment strategies, including discretionary and non-discretionary wrap fee programs, separately managed accounts, and affiliated mutual funds, supported by a large network of financial advisors and branch offices nationwide.

Terri Goleno is a financial advisor with Cetera, holding a Series 63 credential and 31 years of industry experience. She has worked at Avantax Advisory Services and Fiduciary Trust, and currently operates her own CPA firm, Terri A Goleno CPA. In addition to her advisory role, she serves as a co-trustee for a family trust and participates on the management advisory board of a family-owned LLC. Cetera operates as a multi-manager platform serving individual, corporate, charitable, and institutional clients nationwide. The firm offers a range of portfolio management and financial planning services with access to both affiliated and third-party managers through various program structures.

Lynn Schmidt is a financial advisor with Cetera who holds a Series 63 designation and has 28 years of industry experience. She has been with Cetera and its related entities since 2025. Outside of her advisory work, she is president of Lynco Financial & Tax Services Inc., a tax preparation and representation firm she has led since 2001, and has been involved with Legal Shield & ID Shield since 2002. Cetera Investment Advisers LLC distributes its services through a nationwide network of independent advisors and serves individuals, retirement plans, corporate, charitable, and institutional clients. The firm offers a variety of portfolio management and consulting services, operating a multi-manager platform that includes affiliated and third-party managers, with assets under management exceeding $256 billion.

Scott Peterich is the Vice President and Executive Planning Consultant at Fidelity Investments, where he partners with executives to help them understand and utilize their employer benefits in alignment with their broader financial objectives. His consultative approach focuses on simplifying complex financial decisions to enable confident decision-making. Scott's career in financial services spans over a decade, including roles such as Vice President, Wealth Planner at Fidelity Investments from 2021 to 2026, Wealth Management Advisor at TIAA from 2018 to 2021, and Investment Consultant at Fidelity Investments between 2017 and 2018. He began his career as a Financial Advisor at Merrill Lynch in 2011. Outside of his professional work, Scott has interests in football, golf, pets, skiing, and traveling.