Jezmier Johnson Oliveros is a financial advisor at Gould Asset Management LLC with a Series 65 credential and one year of industry experience. Prior to joining Gould, he worked at PBK and was a student for ten years. Gould Asset Management LLC is an SEC-registered investment adviser serving individuals, retirement plans, trusts, foundations, and institutions. The firm offers discretionary portfolio management with a focus on risk-adjusted returns, diversified strategies, and access to private market opportunities.

Gladys Limones is a financial advisor at LifeSteps Financial with 18 years of industry experience. She has been with LifeSteps Financial (formerly Foothill Financial Advisors, Inc.) since 2010. Limones holds Series 63 and Series 66 licenses. LifeSteps Financial serves individuals, families, high-net-worth clients, trusts, estates, businesses, retirement plan participants, and charitable organizations. The firm employs an ETF-centric investment approach based on Modern Portfolio Theory, offering discretionary and non-discretionary advisory services alongside integrated financial planning and a bill-payment and reconciliation service.

Ramon Hechanova is a financial advisor with Legacy Investment Services, LLC, holding Series 63 and Series 65 credentials and one year of industry experience. His prior experience includes roles at Wells Fargo Clearing, Wells Fargo Bank, NA, and U.S. Bank. Legacy Investment Services provides advisory services primarily through fee-based management of fixed, indexed, and variable annuity products and refers clients to third-party money managers. The firm focuses on non-discretionary portfolio management within annuity contracts and monitors accounts regularly while maintaining a household minimum of $250,000.

Alexandra Castillo is a financial advisor at Falcon Wealth Planning, LLC with a Series 65 designation. She has been with the firm since 2022 and is based in Ontario, CA. Prior to joining Falcon Wealth Planning, she was a college student from 2019 to 2023. Falcon Wealth Planning provides investment advisory and financial planning services to individuals, charitable organizations, and business entities. The firm offers portfolio management, comprehensive financial planning, third-party adviser selection, and a Family Office service for clients with over $5 million in assets, using both fundamental and technical analysis along with modern portfolio theory.

Nancy De Russo is a CFP® professional with 24 years of industry experience. She currently serves as an advisor at Guardian Wealth Partners, LLC and has previously worked at Goldman Sachs & Co. LLC and Mercer Allied Company/The Ayco Company, L.P. Her credentials include Series 63 and Series 66 licenses. Guardian Wealth Partners, LLC operates as Park Avenue Investment Advisory and provides services to individual investors, trusts, corporations, and employer-sponsored retirement plans. The firm offers discretionary investment management through model portfolios and third-party managers, along with financial planning and business exit consulting.

Christopher Marsh is a CFP® professional with 13 years of experience in the financial services industry. He has worked at TriCord Advisors since 2012 and has prior experience with Purshe Kaplan Sterling Investments and The Leaders Group Inc. Marsh serves as Chief Compliance Officer and Financial Planner at TriCord Advisors. TriCord Advisors provides investment advisory services primarily to individuals and families, as well as high-net-worth individuals, trusts, estates, retirement plans, charitable organizations, and small businesses. The firm offers discretionary portfolio management, financial planning, and administrative services, often tailoring strategies to clients’ unique objectives and conducting ongoing account supervision.

Kevin Mayo is a CFP® professional with 28 years of industry experience. He has been with Falcon Wealth Planning, LLC since 2020 and also works with Bank of the West, where he has been employed since 2015. Falcon Wealth Planning, LLC provides investment advisory and financial planning services to individuals, charitable organizations, and business entities, including a Family Office offering for clients with over $5 million in assets. The firm uses a variety of investment strategies and reviews client accounts quarterly.

Siddharth Shah is a financial advisor with Shah Wealth Advisors in Chino Hills, CA, holding a Series 63 designation and 28 years of industry experience. His career includes 21 years at Ameriprise Financial Services and recent roles at Simplicity Investments and Shah Wealth Advisors. Outside of advising, he is involved in independent insurance brokering and manages business entities related to commercial property ownership. Shah Wealth Advisors offers personalized financial planning and discretionary and non-discretionary investment advisory services to a diverse client base including individuals, high-net-worth clients, family offices, and qualified retirement plans. The firm customizes portfolios based on client goals, risk tolerance, and tax considerations, employing a fundamental analysis approach and incorporating a range of investment types such as mutual funds, ETFs, individual equities, and alternative assets.

Serena Lam is a CFP® and holds a Series 65 license with seven years of industry experience. She has worked at Gould Asset Management LLC since 2017 and previously spent five years at Genuine Financial Services. Gould Asset Management LLC is an SEC-registered investment adviser managing approximately $901 million in assets as of December 2024. The firm provides discretionary portfolio management for individuals, retirement plans, trusts, foundations, and institutions, employing a diversified investment approach with tailored strategies and access to private market opportunities.

Chad Willardson is a financial advisor with Pacific Capital in Corona, CA, holding a Series 66 designation and 22 years of industry experience. He has worked at Pacific Capital since 2011 and previously spent six years with Gradient Securities, LLC. Willardson also serves as the City Treasurer for Corona, overseeing municipal finances. Pacific Capital provides discretionary investment management and comprehensive financial planning to high-net-worth individuals, families, trusts, estates, and retirement plans. The firm employs a disciplined asset-management approach combining fundamental, technical, and cyclical analysis with option strategies and both long- and short-term trading techniques.

James Murray is a Series 65-licensed financial advisor at Safeguard Investment Advisory Group, LLC with four years of industry experience. He has been with Safeguard since 2010 and is also a licensed insurance agent. Safeguard Investment Advisory Group, LLC serves individual, high-net-worth, institutional, and business clients by providing discretionary portfolio management, access to third-party sub-advisers, and fee-based financial planning. The firm manages over $600 million across approximately 1,800 client relationships and employs a fundamental-analysis investment process with an investment horizon typically between two to ten years.

Michael Jensen is a CFP® and Series 66-licensed advisor with 13 years of industry experience. He has worked at Falcon Wealth Planning, LLC since 2021 and previously held roles at Beacon Pointe Advisors, Beacon Pointe Insurance Services, Simplex Wealth Management, and Consilium Wealth Management. Jensen is also a partner in Falcon Wealth Planning OC, LLC, a holding company related to his firm. Falcon Wealth Planning, LLC provides investment advisory and financial planning services to individuals, charitable organizations, and business entities, including a Family Office offering for clients with substantial assets. The firm employs fundamental and technical analysis, modern portfolio theory, and a variety of trading strategies, managing accounts on a discretionary basis with quarterly reviews and custodial reporting.

David Daley is a financial advisor with Forefront in Corona, CA, holding a Series 66 designation and three years of industry experience. His prior work includes positions at Daley Financial Planning LLC, End Pro Services, and Cambridge Investment Research Inc. He is also involved in marketing for the financial industry through contract work with N2 Content Marketing. Forefront provides investment management and financial planning services to individuals, high-net-worth clients, and select businesses. The firm develops individualized investment policies using fundamental and cyclical analysis and offers specialized services such as discretionary portfolio management and special needs planning.

Christopher Miller is a financial advisor with Safeguard Investment Advisory Group, LLC, holding Series 63 and Series 66 licenses and bringing 23 years of industry experience. He has worked at Safeguard since 2017 and concurrently serves as Vice President and Business Consultant at Asset Marketing Systems, where he recruits and trains advisors. Outside of finance, Miller is co-owner and CFO of Chickpea Kitchen LLC, a food service business. Safeguard Investment Advisory Group serves individual, high-net-worth, institutional, and business clients, managing over $600 million across approximately 1,800 relationships. The firm employs a fundamental-analysis investment process with a typical time horizon of two to ten years, using mutual funds, ETFs, and equities, and frequently utilizes sub-advisers and third-party model managers.

Deryk Cherubini is a financial advisor with Safeguard Investment Advisory Group, LLC, holding Series 63 and Series 65 licenses and possessing 14 years of industry experience. His prior roles include positions at LPL Financial, LLC, and U.S. Bank. Outside of his advisory work, he occasionally resells collectibles and rare sneakers online and works as a commissioned sales representative for a remodeling company. Safeguard Investment Advisory Group serves individual, high-net-worth, institutional, and business clients, offering discretionary portfolio management, access to third-party sub-advisers, and fee-based financial planning. The firm manages over $600 million across approximately 1,800 client relationships and employs a fundamental-analysis investment process with a preferred horizon of two to ten years.

Marc Calderon is a financial advisor at Hamilton-Bates Investment Research, Inc. with one year of industry experience. His prior work includes four years at Integrity Financial and Insurance Services and over a decade operating Marcus Calderon Barbering Co. He is also involved with Beacon Financial Pathways. Hamilton-Bates Investment Research, Inc. advises individuals, pension plans, charitable organizations, and businesses, managing approximately $61 million in discretionary assets through individualized portfolio management and model programs. The firm employs multiple analytic methods and combines long-term and shorter-term trading strategies to serve a diverse client base.

Derek Baldwin is a CFA® charterholder with 11 years of industry experience, currently serving at Gould Asset Management LLC since 2014. He is based in Claremont, CA, and is part of a nine-advisor team. Gould Asset Management LLC is an SEC-registered investment adviser that manages discretionary portfolios for individuals, retirement plans, trusts, foundations, and institutions. The firm offers tailored accounts, sub-advisory services, and access to private market opportunities, employing diversified strategies focused on risk-adjusted returns over a long horizon.

Ronnie Mejia is a financial advisor with Horter Investment Management, LLC, holding a Series 65 credential and nine years of industry experience. He has worked with Horter Investment Management since 2016 and serves as CEO of Defense First Financial, LLC, a financial services business specializing in life insurance and annuities. Mejia is also the owner of RON MON CORP, a real estate management company. Horter Investment Management provides discretionary and non-discretionary portfolio management, financial planning, and retirement-plan advisory services to individuals, trusts, pension plans, corporations, and insurance-company clients. The firm employs a combination of tactical and passive multi-manager portfolios, model and custom portfolios, and offers access to third-party money managers and alternative investments as part of its ongoing investment supervision.

Scott Smith is a CFA® charterholder and holds a Series 65 license with 22 years of industry experience. He has been with Gould Asset Management LLC since 2004. Gould Asset Management provides discretionary investment management to individuals, retirement plans, trusts, foundations, and other institutional clients. The firm’s approach emphasizes long-term, risk-aware diversification, cost control, and tax sensitivity, employing both public-market strategies and access to private investments for qualified clients.

Darren Vera Cruz is a financial advisor at Hamilton-Bates Investment Research, Inc. with nine years of industry experience. He holds a Series 65 designation and has worked at Hamilton-Bates since 2018. In addition to his advisory role, he practices law as an attorney specializing in estate planning. Hamilton-Bates Investment Research, Inc. provides asset management services to individuals, pension and profit-sharing plans, charitable organizations, and businesses. The firm utilizes a combination of fundamental, technical, and quantitative analysis along with both long-term and short-term trading strategies, managing approximately $61.36 million in discretionary client assets.