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Kimun L

San Francisco, CA

Lee, Kimun

Kimun Lee is the sole advisor at Lee, Kimun with six years of industry experience. He has extensive prior experience dating back to 1980 under the business name Resources Consolidated. Lee serves as a director or trustee on multiple investment fund boards, including Firsthand Technology Value Fund and FundX Investment Trust. Lee, Kimun is an independent firm providing discretionary portfolio management to approximately 55 clients with about $38 million in assets under management. The firm employs a fundamental analysis investment process with discretionary authority over trading and broker selection, offering a broad range of investment instruments and accommodating a variety of client types.

Active portfolio management Real estate investing Private / alternative investments
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Laura C

CFP®

Sausalito, CA

Balanced Financial Advisors

Laura Chernov is a CFP® professional with 19 years of industry experience. She is the founder of Balanced Financial Advisors and has previously worked at WealthSource Partners, Goldman Sachs PFM, and United Capital. She also serves as a Managing Director and investment adviser representative at Wealth Source. Balanced Financial Advisors provides portfolio management and financial planning for individual and high-net-worth clients, using model allocations based on Modern Portfolio Theory. The firm typically manages accounts on a discretionary basis and advises clients on a range of investment types, including ETFs, REITs, annuities, and private placements.

Annuities Planning for children with special needs College savings (529s, UTMA, etc.) Wealth management
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Alsida C

Walnut Creek, CA

CLBI Investments Inc

Alsida Canton is a financial advisor at CLBI Investments Inc with 13 years of industry experience. She has been with CLBI Investments Inc since 1988. CLBI Investments Inc provides discretionary investment management and related portfolio services to a focused client base including individuals, trusts, charitable organizations, pension and profit-sharing plans, and certain corporate clients. The firm employs an opportunistic investment approach within a conservative framework emphasizing capital preservation, using fundamental, technical, and cyclical analysis along with asset allocation when appropriate.

Wealth management Active portfolio management
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Kathleen H

CFP®, Series 65

San Francisco, CA

Applied Advisor

Kathleen Hentges is the principal and managing member of Applied Advisor, an independent firm based in San Francisco. She holds the CFP® designation and Series 65 license, with 22 years of industry experience. Since 2009, she has operated Applied Advisor, providing financial planning and tax preparation services. In addition to advisory work, Ms. Hentges offers tax preparation services as a registered tax preparer. Applied Advisor provides fee-only, project-based financial planning and tax preparation to individuals and families with invested assets up to $5 million. The firm serves primarily pre-retired, salaried professionals and employs a buy-and-hold investment approach using no-load mutual funds and ETFs, delivering advice on an hourly or project basis without ongoing portfolio management or AUM fees.

Cash flow / budgeting College savings (529s, UTMA, etc.) General retirement planning General tax planning General estate planning guidance Retired Mid-Career Professionals
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Valerie G

CFA®

Lafayette, CA

VG Financial Consulting, LLC

Valerie Gospodarek is a CFA® charterholder with 18 years of experience in financial advising. She is the principal of VG Financial Consulting, LLC, an independent firm she has led since 2017. Her prior roles include positions at Schmerling Financial Group, Garrison Murphy Wealth Management, and VR Advisors. VG Financial Consulting serves individuals, families, and financial professionals, particularly executives with stock-based compensation who may not meet traditional wealth management asset thresholds. The firm focuses on financial organizing, comprehensive planning, and implementation coaching without managing client assets, offering specialized services such as stock option modeling and cost-basis research.

Cash flow / budgeting Retirement income strategy Annuities General estate planning guidance Executive Financial Professional Attorney
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Steven T

Series 63, Series 66, Series 65

Richmond, CA

Wholeness Financial

Steven Toomey is a financial advisor at Wholeness Financial in Richmond, California, holding Series 63, 65, and 66 licenses with three years of industry experience. Prior to his current role, he has held positions at several companies including Snout, Inc., where he serves as CFO, focusing on wellness payment plans for veterinary clinics. Wholeness Financial is an independent California-registered investment adviser offering financial planning and investment management to individuals, trusts, small businesses, charitable organizations, and pension/profit-sharing plans. The firm emphasizes personalized financial plans translated into customized investment policy statements, with a discretionary management approach involving diverse asset classes and ongoing portfolio monitoring.

Wealth management Passive / index investing Active portfolio management Real estate investing
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Alvaro I

CFP®

Emeryville, CA

Trigofi

Alvaro Illan Fernandez is a CFP® professional with five years of industry experience. He is the sole advisor at TrigoFi, an independent firm based in Emeryville, CA. Prior to founding TrigoFi, he worked at A&M Investment Management LLC for five years and took a two-year career break. He also provides non-investment-related consulting services to FTI Consulting, focusing on financial fraud expert reports and supply chain risk mitigation. Trigofi offers integrated wealth management to a very small client base, combining investment management and financial planning into a single service. The firm emphasizes strategic asset allocation and passive, index-based portfolios tailored through bespoke Investment Policies, primarily using low-cost ETFs with a long-term, low-turnover approach.

Passive / index investing Cash flow / budgeting General retirement planning College savings (529s, UTMA, etc.) Debt management
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Thomas L

Series 65

San Francisco, CA

TL-B Capital Management

Thomas Lloyd Butler is the sole advisor at TL-B Capital Management in San Francisco, CA, holding a Series 65 designation with one year of industry experience. He has been associated with Grand Jean Capital since 2010 and currently serves as its Vice-President. TL-B Capital Management is an independent registered investment adviser providing discretionary portfolio management and ongoing monitoring to individuals, high-net-worth clients, and charitable organizations. The firm employs cyclical, fundamental, and technical analysis across long- and short-term strategies, focusing on mutual funds, equities, and ETFs, and prepares customized Investment Policy Statements for each client.

Active portfolio management
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Kevin C

CFP®

San Francisco, CA

ImpactFi

Kevin Cheeks is a CERTIFIED FINANCIAL PLANNER™ professional specializing in equity compensation, tax-efficient financial planning, direct indexing and socially conscious investing. With close to two decades of experience in wealth management, Kevin has worked at several of the largest financial services firms such as Bank of America, Wells Fargo and Charles Schwab. While at Schwab, Kevin was responsible for advising stock plan participants at some of the largest tech companies in the San Francisco Bay Area, such as Apple, Facebook (Meta), Google (Alphabet), Twitter, Uber, and many others. In 2020 Kevin joined forces with several colleagues to help launch ECHO45, a boutique Registered Investment Advisor (RIA), where he served as the firm’s Chief Compliance Officer and Director of Planning Services, in addition to continuing to serve as a Financial Advisor to his own book of clients. 2020 proved to be not only an interesting time to launch a new firm, but also a historically important period in our country and around the world. After 2 years of helping to build and grow ECHO45, Kevin felt a calling to be doing something more. Having been brought up in a home with parents who served in the Peace Core, participated in the civil rights demonstrations in the 1960’s and were active in grassroots political campaigns, Kevin felt it was time to align his work with his ethos. “ImpactFI was born from the idea of creating a platform where investors can make a difference in the world around them while simultaneously accomplishing their own financial goals. Making money and making an impact don’t have to be mutually exclusive.” In April of 2022, ImpactFI opened its virtual doors for business. When he’s not helping clients accomplish their financial and altruistic goals, Kevin and his partner, Sejal, enjoy taking advantage of life in the Bay Area with their dog, Nullah. An avid traveler and board sport enthusiast, from snowboarding in Canada to surfing in Sri Lanka, Kevin has visited 24 countries so far and looks forward to growing that list even longer. He’s also a self-proclaimed points and miles nerd. In 2019, he had the great fortune of being able to go on a surf and yoga themed sabbatical, during which he flew around the world, visiting 7 countries along the way, flying entirely in business class and almost entirely on points and miles! Read Kevin's blog here: https://impact-fi.com/blog

Equity Recipients (RS/RSU, SOP, ESPP) Active portfolio management ESG / Sustainable investing Gen Y/Millennials (Born 1980-1995)
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Keo C

CFP®, Series 66

Walnut Creek, CA

Point4ward Financial Planning

Keo Chao is a CFP® and Series 66-registered financial advisor with 17 years of industry experience. He is the sole advisor at Point4ward Financial Planning, where he has worked since 2020. His prior experience includes roles at Prudential and Cathleen Petersen EA. Point4ward Financial Planning offers tailored investment management and financial planning services to individual clients, focusing on both project-based advice and comprehensive one-year planning engagements. The firm employs a primarily passive, asset-class based investment approach supplemented by fundamental security analysis and utilizes model portfolios from a sub-advisor as part of its strategy.

Cash flow / budgeting College savings (529s, UTMA, etc.)
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Max S

Series 65

Corte Madera, CA

Strasburg Asset Management Company LLC

Max Strasburg is the sole portfolio manager at Strasburg Asset Management Company LLC, holding a Series 65 designation with two years of industry experience. He previously worked at View Ridge Capital Management, LP from 2015 to 2020 and is also associated with SAMCO LLC. Strasburg Asset Management Company LLC is an independent, state-registered investment adviser serving high-net-worth individuals, businesses, and institutional clients. The firm employs a value-oriented, opportunistic strategy focused on common equity in developed markets, managing concentrated portfolios with a disciplined fundamental research approach.

Active portfolio management Concentrated stock management
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Dana N

CFP®, Series 65

Lafayette, CA

Truetide Wealth

Dana Nelson is a CFP® and Series 65 credentialed financial advisor with 20 years of industry experience. He is the principal of Truetide Wealth, LLC, an independent firm he founded in 2018, and has been associated with Bell Investment Advisors, Inc. since 2003. In addition to his advisory role, Nelson provides consulting services to investment adviser representatives at Bell Investment Advisors. Truetide Wealth offers discretionary investment management and financial planning services to individual clients and entities, focusing on customized investment policies that combine fundamental, technical, and cyclical analysis. The firm operates as a solo practice with a small client base and employs both passive and active strategies tailored to client goals and risk tolerance.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.)
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Daniel E

Series 65

Corte Madera, CA

Dan Edwards Investment Advisory Services, LLC

Daniel Edwards is the sole advisor at Dan Edwards Investment Advisory Services, LLC, an independent firm based in Corte Madera, CA. He holds a Series 65 designation and has eight years of experience in the industry. Prior to founding his firm in 2017, he was self-employed for 11 years. Dan Edwards Investment Advisory Services provides portfolio management and limited consultation primarily to individual clients and couples, typically with a minimum investable amount of $100,000. The firm focuses on retirement-income planning through diversified portfolios mainly composed of Vanguard no-load mutual funds, offering personalized service including mailed quarterly summaries and optional research-based consultations.

Retirement income strategy Income planning
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Colin P

Series 65

Tiburon, CA

Probert Investment Advisers, LLC

Colin Probert is the principal advisor at Probert Investment Advisers, LLC, an independent firm based in Tiburon, CA. He holds a Series 65 designation and has 10 years of industry experience, having led his firm since 2014. Outside of advising, he owns and manages residential real estate units. Probert Investment Advisers, LLC provides ongoing portfolio management to individuals and high-net-worth clients, focusing on services such as Investment Policy Statement preparation, asset allocation, and regular portfolio monitoring. The firm employs a long-term trading approach guided by modern portfolio theory and operates as a solo practice with a billing model based on hourly fees rather than asset percentages.

Real estate investing
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Donald C

CFP®, Series 63, Series 65

Corte Madera, CA

Diversified Planning Concepts, Inc.

Donald Clephane is a CFP® professional with 30 years of industry experience. He is the sole advisor at Diversified Planning Concepts, Inc. and has been associated with Oak Tree Securities since 2001. In addition to financial advising, he is licensed to sell insurance products and offers estate planning services. Diversified Planning Concepts serves individuals and couples, including high-net-worth clients, executives, small business owners, and retirees, as well as certain pension plans, trusts, and estates. The firm provides investment advisory, portfolio management, retirement projections, tax and estate planning, and education-funding analysis, emphasizing broadly diversified portfolios with a conservative bias toward capital preservation.

General estate planning guidance College savings (529s, UTMA, etc.) Wealth management Retirement income strategy Retirement withdrawal strategies Executive Founder/Business Owner Retired
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Gillette E

Series 65

Oakland, CA

Rockridge Money Management LLC

Gillette Edmunds is the sole advisor and principal at Rockridge Money Management LLC, an independent firm based in Oakland, CA. He holds a Series 65 credential and has 16 years of industry experience, having led Rockridge Money Management since its founding in 2010. Outside of his advisory work, Edmunds is an author of fiction novels, which he writes and publishes independently. Rockridge Money Management provides discretionary asset management and individualized portfolio supervision primarily for a small number of individual clients. The firm emphasizes fundamental analysis, focusing on dividend-paying stocks and constructing diversified portfolios that may include mutual funds, equities, and special situations, with trades executed on an individual account basis.

Concentrated stock management
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William R

ChFC®, Series 63

San Francisco, CA

Ramsdell Capital Management, LLC

William Ramsdell is the principal advisor at Ramsdell Capital Management, LLC in San Francisco, holding the ChFC® designation and Series 63 license with nine years of industry experience. He has been involved with Ramsdell Capital Management since 1999 and has operated the Ramsdell Group since 1990. Outside of his advisory work, he also owns and operates Ramsdell Insurance Solutions, an insurance sales and service business separate from his investment activities. Ramsdell Capital Management provides discretionary and non-discretionary portfolio management and asset allocation advice to individuals, trusts, corporate entities, and pension plans. The firm emphasizes a top-down fundamental analysis with tactical trading at the margins, primarily utilizing ETF-heavy portfolios and offering limited insurance brokerage through an affiliated business.

Active portfolio management Tax-loss harvesting Annuities
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Michael B

Series 65

Mill Valley, CA

Financial Solutions

Michael Boulton is a financial advisor at Financial Solutions in Mill Valley, CA, holding a Series 65 designation with 22 years at the firm and 2 years of industry experience. Financial Solutions is a single-advisor independent practice managing approximately $32.4 million across 13 high-net-worth clients. The firm provides asset management, financial planning, and retirement planning, using a disciplined investment approach that combines charting, fundamental, technical, and cyclical analysis with periodic rebalancing. Financial Solutions typically manages accounts on a discretionary basis and offers both hourly and fixed-fee planning.

General retirement planning
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Harry O

CFA®, Series 63, Series 65

San Francisco, CA

Double Bay Management & Planning

Harry Oxley is the sole advisor at Double Bay Management & Planning in San Francisco, holding the CFA® designation along with Series 63 and 65 licenses. He has 14 years of industry experience and has been with Double Bay Management & Planning since 1998. Double Bay Management & Planning is a fee-only advisory firm serving individuals, trusts, estates, charitable organizations, small businesses, and pension or profit-sharing plans. The firm focuses on comprehensive financial planning and pension consulting, with investment strategies guided by asset allocation and client-specific objectives, primarily utilizing low-cost mutual funds and ETFs. Its notable concentration on retirement and plan advisory work includes pension consulting services and management of pooled vehicles and private fund interests.

Equity compensation tax strategy College savings (529s, UTMA, etc.) Options & derivatives strategies Retired Founder/Business Owner
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Ella T

CFP®

Oakland, CA

Ella Financial Advising

We work with people who want a long-term partnership where together we create a plan that uses your money and resources to live a fulfilling life that aligns with your deepest values while creating positive change in the world. We focus on who you are and what it is you want for yourself and loved ones. My passion is making financial planning an approachable and enjoyable experience. I became a CERTIFIED FINANCIAL PLANNER™ to help people find solutions for their financial needs but soon realized that traditional financial planning was designed for a male head of household with a certain amount of wealth. Since I am most passionate about equality for women and the LGBTQ community, I realized that I needed additional skills to make financial planning meet our specific needs. So, I became a certified coach which allows me and my clients to go deeper to explore and clarify their individual values and goals. Once we’ve figured out what their ideal life looks like and what is really important to them, we can create a financial plan designed for them. Anyone who knows me knows of my deep love of pastries. I started my career as a pastry chef, fully embracing my creativity, a love of science and math, and delight in creating delicious concoctions. I loved this career, until one day I had an epiphany: My love of numbers and baking science acumen could be used in better ways to help the world. Turns out I like baking more as a hobby than as a career. No more petit fours! I returned to college as a women studies major determined to help women realize their potential and gain equality. Upon self-reflection I realized that I had a lot of passion but lacked any real skills to make the change in the world that I sought to make. Around this time my grandfather died, and I started helping my grandmother with her finances. We sought out information and together we came up with a financial plan for her new life alone. Helping my grandmother become financially independent was exactly the type of impact I wanted to have on other women’s lives. My career path was born.

Charitable giving tax strategies ESG / Sustainable investing Women's Finance
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