Uncommon for most financial professionals, my background spans psychology, teaching, puzzles, and gymnastics. All of which has helped me become the woman and financial advisor I am today. Having started life in the state of Washington, I moved to Arizona for college. After several years, I found my understanding of individual behavior was well suited to helping people learn about finances. Once I saw first-hand how life changing the results of good financial planning can be for a person, it was like I was struck by lightning. There could be nothing else I would be satisfied doing professionally – being a financial advisor was my calling. As a CERTIFIED FINANCIAL PLANNER™ professional, my passion is helping couples and career-focused individuals who are building wealth and maintaining careers while balancing multiple goals to work toward financial success. I’m a strong advocate of empowering people about money; my mission is to help you overcome the unique challenges you may face to help you successfully achieve financial security and peace of mind so you can focus on what’s important to you. I received my undergraduate degree in Finance from Arizona State University W.P. Carey School of Business. Originally from Shoreline Washington, I’ve called the Valley of the Sun home since 2001.

I specialize in helping software developers and data engineers at tech companies navigate the complexity of equity compensation (RSUs, ESPPs, ISOs) and maximize their wealth through strategic tax planning. If you're vesting six figures in company stock annually and wondering how to optimize the tax hit, when to sell, and how to diversify without leaving money on the table—I can help. TYPICAL CLIENT: - $200K-500K household income - $100K-300K+ vesting in RSUs annually - Works at companies like Microsoft, Amazon, Google, Meta, Apple, Salesforce, Adobe, Intel, etc. - Dealing with: Tax complexity, concentration risk, when-to-sell decisions, Mega Backdoor Roth eligibility, AMT on ISOs MY EXPERTISE: - Equity compensation optimization (RSUs, ESPPs, ISOs) - Strategic tax planning for high earners - Diversification strategies & concentration risk management - Tech industry benefits analysis & optimization I translate complex financial strategies into clear action plans—because you'd rather spend your time coding than Googling "what happens if I exercise my ISOs." While my expertise is rooted in the tech community, I'm always happy to have a conversation with high-earning individuals and families ($200K+ household income) who value comprehensive financial planning and strategic tax optimization. If you're dealing with complex financial situations—regardless of industry—let's talk. CREDENTIALS: - CERTIFIED FINANCIAL PLANNER™ Professional - NAPFA Board Member (Genesis Board) - B.S. Finance, Magna Cum Laude | Arizona State University - Fee-Only Fiduciary Based in Arizona, serving clients nationwide via virtual meetings.

Martin Guerrero is a CFA® charterholder and holds a Series 63 license, with four years of industry experience. He has worked at Meridian Passage since 2025 and previously held roles at TerraNova Capital Equities, Courtyard Advisors, Rhythm Beverage Group, Circle AMG, and SunChase Holdings. Outside of his advisory work, he serves as a director for Agave Pay, Inc., a payment processing company, advising on corporate strategy. Meridian Passage, LLC provides financial planning and discretionary portfolio management to individuals, high-net-worth clients, and businesses. The firm’s investment approach is based on Modern Portfolio Theory, focusing on personalized financial plans and investment policy statements, using mainly passive, low-cost funds and managing accounts under client-granted discretionary authority.

Patrick Moore is a financial advisor with CBK Financial Advisors LLC in Mesa, AZ, holding Series 65 and Series 63 licenses and bringing 14 years of industry experience. He has worked at firms including Northwestern Mutual Investment Management and Contego Capital Group, and spends a significant portion of his time managing estate and trustee operations through East Valley Fiduciary Services. He is also a licensed insurance agent. CBK Financial Advisors LLC offers portfolio management, financial planning, and pension consulting services for individuals, high-net-worth clients, and employee benefit plans. The firm combines fundamental, technical, and modern portfolio theory analyses, employs both long and short-term trading strategies, and formally documents each client engagement with an Investment Policy Statement.

Kyle Rakestraw is a financial advisor at Verab Financial Advisory LLC in Phoenix, AZ, with two years of industry experience and a Series 65 designation. Prior to founding Verab Financial Advisory, he worked at Honeywell International for five years and spent three years in retirement. Verab Financial Advisory is an independent firm that provides financial literacy, budgeting, retirement planning, and decision support to individual clients at various career stages. The firm focuses on one-on-one coaching, education, and guidance, emphasizing client education and structured decision support without managing client portfolios or charging assets-under-management fees.

Robert Burger is a CFP®-certified financial advisor with 26 years of industry experience. He is the sole advisor at Disciplined Money, LLC, an independent firm he has led since 2015 in Phoenix, AZ. The firm provides financial planning, investment consultation, and portfolio management primarily to individual investors and their families, occasionally working with retirement plans connected to existing clients. Disciplined Money follows an investment approach based on Modern Portfolio Theory and the efficient market hypothesis, focusing on diversified portfolios using mutual funds and ETFs, and typically manages client assets directly without outsourcing.

Ian Tinker is a CFP® professional with 19 years of industry experience, currently operating as the sole advisor at Busine Wealth in Scottsdale, AZ. His previous experience includes roles at Seaside Financial & Insurance Services, VITA INTELLECTUS, LLC, and Ameriprise. He holds an active insurance license and occasionally engages in insurance sales. Busine LLC offers comprehensive wealth management services to individuals, high-net-worth clients, trusts, estates, charitable organizations, and pension/profit-sharing plans. The firm provides both discretionary and non-discretionary portfolio management, pension consulting with ERISA fiduciary responsibilities, and employs a mix of fundamental, technical, cyclical, and charting analysis in portfolio construction.

Robert Keats is a CFP® with over 31 years of experience in financial planning. He is the principal advisor at Keats, Connelly & Associates, Inc, an independent firm based in Phoenix, AZ. His career includes long-term roles at Keats Connelly & Associates Inc. and National Advisors Trust Company Ltd. Keats, Connelly & Associates specializes in fee-for-service financial planning and consulting for high-net-worth individuals with U.S.–Canada cross-border financial needs. The firm delivers comprehensive written plans addressing taxation, estate, immigration, and related issues, while referring clients to independent advisors for investment management.

Paul Drake Stockard is the sole advisor at DSA Asset Management, LLC in Chandler, AZ, holding a Series 66 designation with 10 years of industry experience. He has been with DSA Asset Management since 2016 and previously worked at Wells Fargo Clearing in 2015. DSA Asset Management provides discretionary portfolio management and financial planning services to individuals, including high-net-worth clients, as well as corporate and business clients. The firm uses multiple analysis methods and a range of investment strategies tailored to client objectives and risk tolerances.

Ariane Jariwala is a CFP® and Series 63-registered advisor with over 14 years of experience, including a long tenure at The Vanguard Group, Inc. She is the founder of Jariwala Financial Wellness, LLC, where she provides fee-only financial planning and consulting. Jariwala Financial Wellness serves individuals and families by offering budgeting, debt management, retirement and college-savings planning, investment education, and tax and insurance planning guidance. The firm focuses on investor education and DIY portfolio guidance, charging flat fees and subscription options rather than asset-based fees or commissions.

David Harris is the principal of Harris Investment Advisors LLC in Scottsdale, AZ, with 24 years of experience in the financial industry. He holds Series 65 and Series 63 licenses and has previously been affiliated with firms including Alternative Investment Advisors, LLC and Cambridge Investment Research. Harris also operates a separate insurance agency. Harris Investment Advisors provides fee-based advisory services to individuals, trusts, and estates, focusing on comprehensive financial planning and investment management. The firm uses a planning-driven, individualized approach that emphasizes long-term, diversified asset allocation strategies tailored to client objectives and risk tolerance.

Eric Matthews is a financial advisor at EDM Capital, LLC in Phoenix, Arizona, holding a Series 65 designation with 13 years of industry experience. He has worked at EDM Capital since 2017 and previously spent two years at LourdMurray (Lourd Capital, LLC). EDM Capital provides discretionary asset management, financial planning, and consulting services to individuals, trusts, corporations, and retirement plans. The firm uses model portfolios with six risk-based allocations and three management styles, including a traditional smart-beta multi-factor approach, a tax-managed option, and a Catholic/Christian socially responsible investment strategy following USCCB guidelines.

Jacob Ornelas is the principal advisor at Measured Horizon Wealth, an independent registered investment adviser based in Gilbert, AZ. He holds a Series 65 designation and has experience in engineering and corporate operations through his 18 years at Northrop Grumman, alongside ownership of a small business since 2013. Measured Horizon Wealth provides financial planning and wealth management services to individuals and high-net-worth households, using a blend of active and passive investment strategies informed by modern portfolio theory and fundamental analysis. The firm offers both foundational planning and tiered ongoing management, with a focus on structured service delivery and customized planning projects.

Kathleen Owens is a financial advisor at Aurora Financial Planning & Investment Management LLC in Scottsdale, AZ, with 12 years of industry experience. She holds the Series 66 designation and has worked at Aurora since 2018, following five years at Alta Pacific Wealth Management LLC. Aurora Financial Planning & Investment Management LLC provides discretionary investment management and financial planning services to institutional and individual clients, including individuals age 50+, single women, married couples, high-net-worth individuals, small business owners, and employer retirement plans. The firm emphasizes asset-allocation-driven portfolios using index mutual funds and ETFs, employs forward-looking risk analytics, and offers individualized planning with behavioral finance elements and flexible billing arrangements.

Ryan Taylor is a financial advisor at Conspecta Capital, LLC, holding a Series 65 designation with 12 years of industry experience. He has been with Conspecta Capital since 2014. Conspecta Capital is an independent investment management firm serving individual clients with discretionary portfolio management services. The firm uses fundamental analysis supplemented by technical analysis to develop targeted, periodically rebalanced allocations, employing a range of strategies including long-term buy-and-hold, balanced approaches, and occasional short-term trading.

Shane Farina is a CFP® professional with 18 years of experience in the financial services industry, currently serving as the sole advisor at Box Hill Private Wealth. His prior roles include positions at Fidelity Personal and Workplace Advisors and Fidelity Brokerage Services LLC. Box Hill Private Wealth advises individuals, high-net-worth clients, charitable organizations, trusts, and small businesses, offering discretionary portfolio management and financial planning. The firm employs a multifaceted investment approach incorporating fundamental, technical, cyclical, quantitative, and qualitative analyses, with an emphasis on strategic asset allocation across active, passive, and ESG-oriented portfolios.

Jon Lindquist is the sole advisor at Linx Equities, LLC, an independent firm based in Scottsdale, AZ. He holds a Series 65 designation and has 25 years of industry experience, including 16 years with Linx Equities. Outside of his advisory work, he spends a small portion of his time giving private golf lessons. Linx Equities serves individuals, high-net-worth clients, trusts, estates, and charitable organizations by providing discretionary portfolio management along with limited consulting and hourly financial planning. The firm focuses on client-specific asset allocation with an emphasis on conservative money management and long-term buy-and-hold strategies, all managed personally by Mr. Lindquist.

Terry Salomon is the sole advisor at T.A. Salomon Asset Management PLLC in Phoenix, AZ, holding Series 63 and Series 66 designations with 16 years of industry experience. He has led his independent firm since 2013, focusing on discretionary portfolio management and financial planning. T.A. Salomon Asset Management serves individual and high-net-worth clients by preparing individualized Investment Policy Statements that outline client goals and risk tolerance. The firm employs a combined fundamental and cyclical analysis investment approach, utilizing both long-term and short-term trading strategies with discretionary trading authority.

My philosophy is to help as many as possible (Reach) while making those I'm helping smarter and savvier with their finances (Teach), all with an eternal/kingdom focus. ​ I spent the first 25 years of my career focused on building some of the world's most innovative technologies. It was thrilling. It was fun. I was also a client of a financial advisor during this time. Looking back, I can't believe I stayed with him for 20+ years. I was young, naive, and didn't know what I didn't know. In 2019, I arrived at a fork in the road. I reached the halftime of my career. In a decision based on faith, I pivoted and stepped through the proverbial open door to financial advising. That door led to another, which led to another. This is how I began my financial planning journey.​ Now, I'm setting out to be the advisor I wish I had. My mission is to be a biblically-centered advisor who cares for, gets to know, and proactively guides my clients to become financially free and to do it with an eternal stewardship mindset, sending treasures forward to where it matters. Read more of my story at https://www.r1t1.com/george

Aaron Richards is a financial advisor at Kingsley Wealth Partners, Inc. in Gilbert, AZ. He holds a Series 65 designation and has been working in the financial industry since 2021, with prior experience at ATN Unlimited LLC, ZonBase, and Kingsley Consulting LLC. He also worked at Grand Canyon University from 2016 to 2021. Kingsley Wealth Partners is an independent firm offering discretionary and non-discretionary portfolio management, financial planning, and private wealth services to a diverse client base that includes individuals, high-net-worth families, trusts, small businesses, and various institutional clients. The firm’s investment approach combines fundamental and technical analysis with modern portfolio theory, focusing on asset allocation and diversification tailored to each client’s objectives and risk tolerance.