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Ryan J

Series 66

Pittsford, NY

Merrill

Ryan Joslyn is a Wealth Management Advisor at Merrill Lynch Wealth Management. He focuses on a goals-based wealth management approach, reviewing all aspects of a client's life to implement disciplined wealth management processes. Ryan leads planning efforts around concentrated equity positions, tax-efficient divesting strategies, and securities-based lending. Ryan holds several professional designations, including Accredited Wealth Management Advisor (AWMA), CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Chartered Retirement Planning Counselor (CRPC), Personal Investment Advisor (PIA), and Retirement Benefits Consultant (RBC). He earned his Bachelor's degree from Saint Bonaventure University, where he studied Finance and Economics. Outside of his professional work, Ryan enjoys fishing, skiing, and traveling. He is also involved with Ducks Unlimited.

Concentrated stock management Exec comp design Liquidity event planning Wealth management Multi-generational wealth transfer Executive
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Heather G

Series 66

Pittsford, NY

Merrill

Heather Goodbody is a Private Wealth Advisor with Merrill Lynch Wealth Management, based in Rochester, New York. She manages the financial affairs of a group of families and collaborates with individuals to align their wealth with their hopes, goals, and values, focusing on areas such as family wealth management strategies, legacy planning, liquidity management, philanthropic planning, and socially responsible investing. Heather holds professional designations including Certified Exit Planning Advisor (CEPA) and Certified Plan Fiduciary Advisor (CPFA). Heather has been recognized by several organizations for her work, including being named to the Forbes Best-in-State Wealth Advisors list from 2018 through 2025 and to the Forbes Top Women Wealth Advisors Best-in-State list for multiple years. She was also named to Working Mother/SHOOK Research's Top Wealth Adviser Moms list from 2017 to 2021. She holds a Bachelor's Degree from Daemen College and completed an accredited certificate program at New York University. In addition to her professional career, Heather has been actively involved in community organizations. She has served as a board member and trustee for the Golisano Children's Hospital at Strong and the Rochester Museum & Science Center, among others. Heather has also held leadership roles with the Merrill Lynch Women's Exchange and served as chair of the Board of Trustees for Our Lady of Mercy School for Young Women. She lives in Rochester with her husband John and their two sons.

Wealth management Business exit / sale strategy Business succession planning Charitable giving & philanthropy ESG / Sustainable investing Executive Women Professionals Women's Finance Female Executives
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Robert O

CFP®, Series 63, Series 65

Rochester, NY

Wells Fargo Advisors

Robert O'dea is a CFP®-certified financial advisor with 26 years of industry experience. He has been with Wells Fargo Advisors since 2025 and previously worked at Wells Fargo Clearing, Quick & Reilly, Inc., and Citigroup Global Markets. He is based in Rochester, NY. Wells Fargo Advisors Financial Network is a large broker-dealer and registered investment adviser affiliated with Wells Fargo that provides investment and financial planning services to individuals, trusts, and institutional clients. The firm offers a broad range of planning services, including niche areas such as business-owner transition and special-needs analysis, using its proprietary research and planning tools.

Divorce financial planning Planning for children with special needs Business exit / sale strategy Cash flow / budgeting Founder/Business Owner
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Hyesung J

Series 66

Rochester, NY

Equitable Advisors

Hyesung Jang is a financial advisor at Equitable Advisors with a Series 66 designation and no prior industry experience. Before entering the financial sector, Jang worked at Door Dash and was involved with Passion Nails of Oneida LLC. Equitable Advisors serves a broad range of clients, including individuals, pension plans, corporations, and charitable organizations, offering financial planning, retirement consulting, and asset-management programs. The firm utilizes a network of Investment Adviser Representatives and third-party asset managers to implement diversified investment strategies without sponsoring its own wrap fee program.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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Michael S

Series 66

Pittsford, NY

Merrill

Michael Santomauro is a financial advisor at Merrill with 10 years of industry experience. He holds a Series 66 designation and has been with Merrill since 2014. The firm, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Amy W

Series 66

Webster, NY

Edward Jones

Amy Waldron is a financial advisor at Edward Jones with one year of industry experience. She previously worked at Zotec Partners for five years and IMG for twelve years. Waldron is a founding board member of Crimson Pride Softball, where she manages the organization's website and supports team operations. Edward Jones is a full-service wealth management firm serving individual and institutional clients, offering a range of advisory programs and investment solutions supported by a large network of financial advisors and branch offices.

Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Business exit / sale strategy Founder/Business Owner Executive
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Killian M

Series 66

Rochester, NY

Equitable Advisors

Killian Mahoney is a financial advisor at Equitable Advisors with one year of industry experience. He holds the Series 66 credential and has a diverse background working in various roles across hospitality and education sectors before joining Equitable Advisors. Equitable Advisors serves individuals, pension and profit-sharing plans, corporations, charitable organizations, and institutional clients by providing financial planning, retirement plan consulting, and asset management programs through a network of Investment Adviser Representatives. The firm utilizes a range of advisory models implemented by third-party sponsors and offers ERISA fiduciary services to qualified plans.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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Annette P

Series 66

Fairport, NY

STIFEL

Annette Principio is a financial advisor at Stifel with a Series 66 designation and three years of industry experience. She previously worked at CBC Companies / Innovis for 28 years. She serves as Membership Chair for New York State Women, Inc., a professional networking group for women in the Finger Lakes region. Stifel serves a diverse client base, including individuals, institutions, and municipalities, offering brokerage and investment advisory services. The firm’s investment guidance is based on proprietary methodologies developed by its Investment Strategy Group, emphasizing client discretion in implementation.

General retirement planning Income planning
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Judith P

Series 63, Series 66

Pittsford, NY

OSAIC

Judith Plain is a financial advisor at OSAIC with 27 years of industry experience. She holds Series 63 and Series 66 licenses and has worked previously at FSC Securities Corp and Cadaret, Grant & Co., Inc. Outside of her advisory role, she serves as Treasurer for the First Presbyterian Church of Honeoye Falls and advises Alternatives for Battered Women on financial matters. OSAIC Wealth serves a diverse client base including individual investors, retirement plan sponsors, charities, and corporate clients. The firm employs a model-based investment approach emphasizing asset allocation and portfolio optimization, offering a range of brokerage and advisory services through a multi-advisor platform.

Annuities Private / alternative investments
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Peter Z

Series 63, Series 65

East Rochester, NY

LPL Financial

Peter Zedick is a financial advisor with LPL Financial in East Rochester, NY, holding Series 63 and Series 65 credentials and bringing 15 years of industry experience. His prior experience includes roles at Waddell & Reed, Inc. and various insurance carriers spanning a decade. Outside of his advisory work, he is involved in real estate through Zedick Properties LLC. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolio programs, and institutional platforms, supported by technology tools and a large network of advisors.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Robert W

Series 63, Series 66

Rochester, NY

LPL Financial

Robert Wright is a financial advisor at LPL Financial with 17 years of industry experience and holds Series 63 and Series 66 licenses. His work history includes roles at CUNA Brokerage Services, CUNA Mutual Group, and Key Bank. He is also involved with ESL Investment Services LLC. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolios, third-party asset management, and institutional platforms.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Jefferson W

Series 63, Series 65

Rochester, NY

Mass Mutual Investors Services

Jefferson Webster is a financial advisor with Mass Mutual Investors Services, holding Series 63 and Series 65 licenses and bringing 41 years of industry experience. His career includes roles at MassMutual Life Insurance Company and MetLife Securities. Webster also manages an insurance brokerage specializing in life, health, and group insurance products. MassMutual Investors Services is a broker-dealer and SEC-registered investment adviser serving individuals, business owners, trusts, estates, charitable organizations, and employers. The firm offers financial planning, asset management, and educational programs using firm-approved analytical tools to support collaborative client relationships.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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John P

Series 66

Hilton, NY

Thrivent Investment Management

John Prouty is a Series 66-licensed financial advisor with Thrivent Investment Management, where he has worked since 2021. He has four years of industry experience and previously worked for the Rush-Henrietta Central School district for 14 years. Outside of his advisory role, he serves as an elder at St. Paul Lutheran Church and is a board member of SPIRIT NYS, an organization supporting homeless teens in the Rochester area. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients through a network of financial advisors. The firm delivers goal-based planning across various financial topics, offering both one-time and ongoing engagements without discretionary portfolio management.

Business ownership considerations
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Patrick C

Series 65, Series 63

Pittsford, NY

LPL Enterprise

Patrick Case is a financial advisor at LPL Enterprise, LLC with nine years of industry experience. He holds Series 63 and Series 65 licenses and previously worked for ten years at Northwestern Mutual in various capacities including wealth management and investment services. LPL Enterprise provides investment advisory and brokerage services to a broad client base, including individuals, high-net-worth investors, retirement plans, banks, and charitable entities. The firm’s investment approach is primarily model-driven, using portfolios developed by internal research and third-party strategists, and it offers access to third-party asset managers, financial planning, and a wrap program.

Tax-loss harvesting
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Sandy R

Series 63, Series 66

Pittsford, NY

LPL Financial

Sandy Romeo Jr. is a financial advisor with LPL Financial, holding Series 63 and Series 66 credentials and bringing 38 years of industry experience. His prior roles include positions at Ameriprise Financial Services, Morgan Stanley, and KeyBanc Capital Markets. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolio programs, and institutional platforms, with a focus on combining scale and broad non-advisory financial activities alongside its advisory services.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Chris C

Series 63, Series 66

Rochester, NY

Fidelity

Chris Collins is Vice President and Financial Consultant at Fidelity Investments, where he has worked since 2010, progressing through several roles including Investment Representative, Account Executive, and Vice President. Prior to joining Fidelity, he was a Financial Advisor at Waddell & Reed from 2006 to 2008. In his current role, Chris helps investors create comprehensive financial plans tailored to their goals and circumstances. His approach involves thorough analysis, clear communication, and ongoing support to identify opportunities and provide customized recommendations. Outside of his professional work, Chris enjoys baseball, boating, cooking and baking, football, and traveling.

Wealth management
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Nicholas D

Series 63, Series 65

Rochester, NY

Mass Mutual Investors Services

Nicholas Da Bella is a financial advisor at Mass Mutual Investors Services with five years of industry experience. He holds the Series 63 and Series 65 designations and has worked previously at Equitable Advisors and AXA Advisors. Prior to his career in financial services, he was employed at NVR, Inc. Mass Mutual Investors Services, LLC is a broker-dealer and SEC-registered investment adviser serving individuals, business owners, trusts, estates, charitable organizations, and employers. The firm offers financial planning, asset management, and educational seminars, focusing on collaborative, annual planning engagements that employ firm-approved analytical tools.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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Amanda K

Series 63

Rochester, NY

Mass Mutual Investors Services

Amanda Kremer is a financial advisor with Mass Mutual Investors Services in Rochester, NY, holding a Series 63 license and 19 years of industry experience. She has worked with Mass Mutual Investors Services since 2017 and previously spent 10 years at MetLife Securities Inc. Kremer is also a financial advisor at Krueger Financial Group, LLC, where she assists clients with personal finance and retirement planning. Mass Mutual Investors Services, LLC is a broker-dealer and SEC-registered investment adviser subsidiary of MassMutual that provides financial planning and asset management services to individuals, business owners, trusts, estates, charitable organizations, and employers. The firm emphasizes collaborative, goal-based planning using approved software tools and offers various event-driven programs including estate settlement and employer-sponsored planning.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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Sandra M

CFP®, Series 63

Rochester, NY

Capital Designs

Sandra Mantione is a CFP®-certified financial advisor with Capital Designs in Rochester, NY, and holds a Series 63 license. She has 4 years of industry experience and has been associated with Capital Designs of Rochester, Inc. since 1988. Capital Designs primarily serves high-net-worth individuals, trusts, and similar clients, focusing on financial planning, asset allocation advice, and investment strategy recommendations rather than discretionary portfolio management. The firm employs a consultative approach and uses a fee model that does not rely on assets under management.

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Jennifer L

CFP®, Series 66

Rochester, NY

Marello Investment Advisors, Inc.

Jennifer Lotta is a CFP® and Series 66 credentialed financial advisor with 29 years of industry experience. She has been associated with Marello Investment Advisors, Inc. since 1999 and with Ashton Thomas Securities, LLC since 2004. In addition to her advisory role, she is also a licensed life insurance agent involved in fixed life insurance and annuity sales. Marello Investment Advisors, Inc. is an independent firm serving primarily pension and profit-sharing plans. The firm provides largely non-discretionary advisory services combined with brokerage and insurance activities, emphasizing consultative advice and transactional support rather than discretionary portfolio management.

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