Arun understands the importance of details specific to each client, which includes tax efficiency, a fulfilling retirement, and legacy planning. He also realizes the importance of a client working with a professional on a consistent basis, rather than speaking to a different person each time the client calls an 800 number for support. As some individuals have an affinity for one sport or hobby over another, Arun has a strong affinity for finance. With 10+ years in wealth management, and another several in other industries prior to graduate school, Arun has a strong interest in financial planning and investing. Aside from his practical experience working directly with clients of all ages and backgrounds, Arun has an MBA in Finance from the University of Wisconsin – Madison. In Madison, he honed his technical skills, and then further developed them by obtaining the Chartered Financial Analyst (CFA®) designation, which is considered to be the most rigorous set of exams in the financial industry. Whether looking for a combination of planning and investment management, or just one of those two, Avenue 90 is available to help.

Veronica Cardenas is the principal of Cardenas Asset Management, LLC, an independent firm based in Chicago. She holds Series 63 and Series 65 licenses and has 25 years of industry experience. Since founding her firm in 2000, she has focused on providing investment management and financial planning services. Cardenas Asset Management serves individuals, high-net-worth clients, trusts, estates, charitable institutions, and corporate entities. The firm emphasizes publicly traded equities, ETFs, mutual funds, and fixed-income instruments, using a long-term, quality-focused investment approach with tax-aware strategies and supports in-kind donations of appreciated securities as part of its planning services.

Nathan Kirckof is a CFA® charterholder and principal at Honeyguide Capital Partners in Chicago, IL. He has experience at Fitch Ratings, where he serves as a director and analyst, as well as prior roles at Bixby Research and Analytics LLC and U.S. Bank. Kirckof’s work at Fitch Ratings involves credit ratings and data analytics. Honeyguide Capital Partners provides fee-based discretionary investment management to individuals, trusts, estates, charitable organizations, and corporate clients. The firm employs a tactical asset allocation strategy using a concentrated set of exchange-listed securities, ETFs, and options, managing client assets according to a proprietary model portfolio rather than tailored individual plans.

Melanie Hummer is a CFP® and CFA® with 27 years of experience in financial advisory services. She is the founder of Hummer Financial Advisory Services Inc, where she has worked since 1999. In addition to her advisory role, she is a self-employed CPA specializing in income tax return preparation and is the creator and president of costbasis.com, a website providing resources and calculators for investors to account for corporate reorganizations. Hummer Financial Advisory Services, Inc. provides discretionary investment supervisory services and a range of financial planning engagements for individuals, trusts, retirement accounts, corporations, and charitable organizations. The firm emphasizes tax-aware, buy-and-hold investment strategies with a focus on controlling taxable events and maintaining detailed tax records, supported by the firm’s integration of accounting and tax expertise.

Joseph Kuschman is a CFP® professional associated with Earnest Planning LLC in Chicago, IL, with six years of industry experience. His prior roles include positions at Goldman Sachs and NextCapital Advisers, among others. Earnest Planning serves individual and high-net-worth clients with wealth management that combines discretionary investment management and comprehensive financial planning. The firm emphasizes asset allocation and passive management, offers ESG strategies and model portfolios, and provides a range of financial planning services while operating on a fee-only basis.

Peigen Tao is the principal of Taos Investment Advisors, LLC in Chicago, IL, holding the CFA® designation along with Series 63 and Series 65 licenses, and has 28 years of industry experience. He has worked with Purshe Kaplan Sterling Investments and operates several affiliated businesses, including an accounting firm and an insurance agency, where he holds management roles. Tao’s other business activities include serving as president of an insurance agency and partner in an accounting firm. Taos Investment Advisors provides financial planning, consulting, and discretionary asset management primarily to individual and high-net-worth clients, as well as small business owners. The firm employs both fundamental and technical analysis and manages approximately $78.9 million in assets across about 116 client relationships.

Nino Lekarczyk is a financial advisor with WealthRidge Investments LLC and holds Series 63 and Series 66 designations. He has seven years of industry experience, including prior roles at JPMorgan Chase Bank and J.P. Morgan Securities. Outside of advisory work, he owns and leases residential real estate through Taylor and Lake Properties LLC. WealthRidge Investments LLC is an independent firm offering discretionary asset management, financial planning, and consulting services to individuals, high-net-worth clients, and business entities. The firm employs fundamental and cyclical analysis alongside Modern Portfolio Theory in its investment approach and may use sub-advisors while retaining overall client responsibility.

Scott Wentsel is a CERTIFIED FINANCIAL PLANNER™ with nine years of industry experience and the principal advisor at Wentsel Wealth Management, LLC. He has managed his independent advisory firm since 2016 and has been a professor at DePaul University since 2011. Outside of his advisory work, he serves as a trustee for an investment-related advisory firm. Wentsel Wealth Management provides investment management and financial planning to individuals, high-net-worth households, pension and profit-sharing plans, and charitable organizations. The firm uses a low-cost, globally diversified investment approach centered on asset allocation, combining index-oriented ETFs and mutual funds with selective active management and individual securities, and offers institutional services uncommon for a firm of its size.

James Krebec is a CFP® professional with 28 years of industry experience, currently serving as the sole advisor at CIC Investment Consultants, LLC since 2003. He holds Series 63 and Series 65 licenses and maintains an Arkansas insurance license, though he spends no meaningful time in the insurance business. CIC Investment Consultants provides investment management and financial planning services to individuals, pension and profit-sharing plans, charitable organizations, and corporate clients. The firm offers discretionary portfolio management, written financial plans, and advisory services on private securities and alternative investments, using a variety of analytical methods and strategies tailored to client goals and risk tolerance.

William Nedza is a CFP® professional with 34 years of industry experience, currently serving as the sole advisor at Ventoux Financial Advisors, LLC since 2018. His career includes leadership roles at Nedza Financial Advisors, LLC and Aos, Inc. Outside of advisory work, he holds active insurance licenses and engages in insurance sales. Ventoux Financial Advisors, LLC is an independent registered investment adviser that provides written financial planning and discretionary portfolio management to individuals, high-net-worth clients, trusts, estates, pension and profit-sharing plans, and other U.S. entities. The firm employs a combination of fundamental and technical analysis, risk management tools, and diversified investment strategies across various asset classes.

Timothy Quinn is a CFP® professional with 26 years of experience in financial planning. He is the principal of Quinn Financial Planning, LLC, an independent firm he founded in 2009. In addition to his advisory role, he is a partner at GT Tax & Business Services, LLC, where he provides tax advice, planning, and preparation. Quinn Financial Planning serves individuals, trusts, and qualified retirement plans with discretionary investment management and comprehensive financial planning, including retirement, estate, insurance, college, and tax planning. The firm uses a structured, risk-based asset allocation process and offers limited pension consulting focused on investment planning and asset allocation for small businesses.

Thai Thomas Tran is a CFP® professional with seven years of industry experience, currently serving as the sole advisor at Petrarch Wealth Management in Chicago, IL. He previously worked with Ameriprise Financial Services and Ameriprise Financial from 2017 to 2021 before joining Petrarch LLC. In addition to advisory services, Tran owns Petrarch Insurance Services LLC, which provides online financial education and consulting unrelated to investments. Petrarch LLC offers discretionary and non-discretionary asset management, comprehensive financial planning, and retirement-plan consulting for individuals and retirement plans. The firm's investment approach focuses on capital preservation and risk management using behavioral economics, goal-based planning, and Modern Portfolio Theory, managing approximately $11.9 million across about 40 client relationships.

Kevin Yu is a CFP® and CFA® charterholder with 20 years of experience in financial advisory. He has led Yunistone Investment Group, LLC since its founding in 2009. The firm provides investment advisory and management services to high-net-worth individuals and institutional clients, focusing on long-term, globally diversified, and tax-efficient portfolios using a core-satellite approach that combines passive index and ETF exposures with actively managed funds.

Edward Grudowski is a financial advisor at Personal Financial Management, Inc. in Orland Park, IL, with 27 years of industry experience. He holds the PFS™ designation and Series 65 license and has been with Personal Financial Management, Inc. since 1997. In addition to his advisory role, he operates an independent accounting practice as a Certified Public Accountant. Personal Financial Management, Inc. provides investment advisory services primarily to individuals, trusts, and estates, focusing on personalized portfolio management and limited-scope investment consulting. The firm develops individualized investment policies based on client goals and risk tolerance and employs fundamental, mutual fund/ETF, and technical analysis in portfolio implementation.

Gerard Downey is a financial advisor at Linden Wealth Management LLC in Oak Park, IL, holding Series 63 and Series 65 credentials with 10 years of industry experience. He has worked at RBC Capital Markets since 2011, accumulating 15 years in the financial sector. Linden Wealth Management LLC is an independent, SEC-registered adviser serving individuals, high-net-worth clients, trusts, estates, charitable organizations, and small- to medium-sized businesses. The firm applies modern portfolio theory and quantitative analytics to construct diversified portfolios, emphasizes low-cost ETFs and mutual funds, and provides both discretionary and non-discretionary account management.

We guide First Gen Wealth Builders to align money with purpose. When you’re a First Gen, the financial safety net didn’t exist. You built your own. We partner with individuals, families, and entrepreneurs who’ve built success from the ground up. Does this sound like you? You’re ready for guidance that feels aligned, not intimidating. Advice that honors where you came from and helps you build what’s next. Hiring a financial planner? That’s new territory. No one in your family has done this before. Success has evolved. The questions are bigger now — more strategic, more intentional. -How do I balance saving and investing for my family with still having the freedom to travel, be present and enjoy life? -How do we protect what we’ve built, legally, financially, and emotionally, in a system that wasn’t built for us? -How do I make smarter decisions around taxes, equity comp, and investments, without second-guessing every move? Enter FirstGen Wealth: A Financial Life Planning Practice - Independent - Fee-Only (one flat fee for financial planning and Investment Management) -Fiduciary 100% of the time - Virtual - Based in Chicago and work with clients nationwide (most clients are in CA, NY, NJ, WA, VA, GA, and TX) Meet Valerie Rivera, CFP®, Founder & Financial Planner: -CERTIFIED FINANCIAL PLANNER™ professional with nearly 20 years of experience advising clients with $10–$20 million portfolios. Now using that same expertise to empower First Gen Wealth Builders. -Wife, mother, homeowner, and business owner bringing real-world perspective to every financial plan. - A proud First Gen who built her own financial safety net and reached Coast FI by 40. Passionate about tax planning, travel, and helping others design lives of freedom and purpose. Her six-year-old has already visited more than 15 countries, and I’m always planning the next four. -Culturally competent, inclusive, and a proud LGBTQ+ ally committed to financial equity and social justice.

Sam Macaluso is the founder and principal of Ripple Ridge Enterprises LLC, an independent advisory firm. He holds Series 63 and Series 65 licenses and has 14 years of industry experience. In addition to his advisory work, he operates an independent insurance agency and a CPA firm, SAM D. Macaluso & Associates, which provides accounting and tax-preparation services. Ripple Ridge Enterprises serves individual and high-net-worth clients with financial planning, portfolio management, and retirement plan consulting. The firm employs an asset-allocation approach and utilizes a range of investments, including mutual funds, ETFs, private placements, and non-traded real estate investment trusts.

Edwin Cogan is a financial advisor at Steeplechase Investments with 28 years of industry experience. He has been with Steeplechase Investments since 1994. Steeplechase Investments provides discretionary portfolio management primarily to individual clients, focusing on direct investments in stocks, bonds, and exchange-traded funds. The firm employs an active, tactical approach that adjusts between capital appreciation and preservation based on macroeconomic analysis and technical chart patterns, tailoring portfolios to clients’ age and income needs.

William Alt is a financial advisor at MWS Capital Consultants LLC with five years of industry experience. He holds a Series 65 designation and has worked at MWS Capital Consultants since 2020. Prior to his current role, he was affiliated with UW-Madison and the Camp Randall Rowing Club, and he has over two decades of experience in public schools. MWS Capital Consultants LLC offers personalized investment management, wealth-planning, and consulting services to individuals, high-net-worth clients, trusts, pension and profit-sharing plans, and corporate clients. The firm emphasizes a Classic Portfolio Management strategy focused on fundamental, technical, and cyclical analysis, managing mostly discretionary portfolios while supporting interactive financial planning through the eMoney Advisor platform.

Frances Tuite is a CFA® charterholder with 11 years of industry experience. She is currently with Sankota Capital LLC and has previously worked at Oak Family Advisors, Fairpointe Capital, and Rmb Capital Management. Outside of her advisory role, she co-manages an organic brewery and restaurant and owns an organic farm. Sankota Capital provides discretionary investment management to individuals, family offices, institutions, and corporations. The firm focuses on fundamentally driven investments in small- and mid-cap companies, typically maintaining concentrated portfolios managed with a long-term horizon and low turnover.