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Jezmier C

Series 65

Claremont, CA

Gould Asset Management LLC

Jezmier Johnson Oliveros is a financial advisor at Gould Asset Management LLC with a Series 65 credential and one year of industry experience. Prior to joining Gould, he worked at PBK and was a student for ten years. Gould Asset Management LLC is an SEC-registered investment adviser serving individuals, retirement plans, trusts, foundations, and institutions. The firm offers discretionary portfolio management with a focus on risk-adjusted returns, diversified strategies, and access to private market opportunities.

Concentrated stock management Options & derivatives strategies Private / alternative investments Real estate investing
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Russell M

CFA®, Series 63

Fullerton, CA

Eclectic Associates, Inc.

Russell Murdock is a CFA® charterholder and holds a Series 63 license, with 23 years of industry experience. He has worked at Seabreeze Capital Management, LLC since 2003 and joined Eclectic Associates, Inc. in 2026. Eclectic Associates, Inc. is a fee-only investment adviser that provides discretionary investment management and financial planning to individuals, trusts, retirement-plan participants, charities, and businesses. The firm manages over $1.4 billion in client assets through an 11-advisor team, focusing on diversified portfolios using Modern Portfolio Theory, long-term holdings, and periodic rebalancing.

Wealth management Private / alternative investments Real estate investing
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Gladys L

Series 63, Series 66

Claremont, CA

LifeSteps Financial

Gladys Limones is a financial advisor at LifeSteps Financial with 18 years of industry experience. She has been with LifeSteps Financial (formerly Foothill Financial Advisors, Inc.) since 2010. Limones holds Series 63 and Series 66 licenses. LifeSteps Financial serves individuals, families, high-net-worth clients, trusts, estates, businesses, retirement plan participants, and charitable organizations. The firm employs an ETF-centric investment approach based on Modern Portfolio Theory, offering discretionary and non-discretionary advisory services alongside integrated financial planning and a bill-payment and reconciliation service.

Equity Recipients (RS/RSU, SOP, ESPP) Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting Debt management General estate planning guidance Founder/Business Owner Executive
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K L

Series 66

Brea, CA

Syndicated Capital, Inc.

K Lee is a financial advisor at Syndicated Capital, Inc. with 16 years of industry experience and holds a Series 66 designation. Lee’s work history includes 28 years in various schools. Syndicated Capital, Inc. provides money management and wealth management services to individuals, trusts, corporations, and 401(k) plans. The firm manages portfolios on both discretionary and non-discretionary bases and offers customized advisory programs without account minimums.

Wealth management Passive / index investing
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Ramon H

Series 63, Series 65

Rancho Cucamonga, CA

Legacy Investment Services, LLC

Ramon Hechanova is a financial advisor with Legacy Investment Services, LLC, holding Series 63 and Series 65 credentials and one year of industry experience. His prior experience includes roles at Wells Fargo Clearing, Wells Fargo Bank, NA, and U.S. Bank. Legacy Investment Services provides advisory services primarily through fee-based management of fixed, indexed, and variable annuity products and refers clients to third-party money managers. The firm focuses on non-discretionary portfolio management within annuity contracts and monitors accounts regularly while maintaining a household minimum of $250,000.

Annuities Retirement income strategy
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Robert V

CFP®, Series 63, Series 66

Brea, CA

Ministry Partners Securities, LLC

Robert Vargas is a CFP®-credentialed financial advisor with five years of industry experience, currently serving at Ministry Partners Securities, LLC. His prior work includes roles at Edward Jones, ADP Inc., and Paychex, Inc. He has an interest in payment solutions, as noted by his association with Ultimate Payment Solutions. Ministry Partners Securities, LLC serves individuals, high-net-worth clients, trusts, estates, churches, faith-based organizations, and qualified retirement plan participants. The firm integrates clients’ religious or ethical values into tailored financial planning and refers most accounts to third-party asset managers while providing ongoing advice and planning services.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Retirement withdrawal strategies Wealth management Founder/Business Owner Hispanic/Latino/Latinx
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Alexandra C

Series 65

Ontario, CA

Falcon Wealth Planning, LLC

Alexandra Castillo is a financial advisor at Falcon Wealth Planning, LLC with a Series 65 designation. She has been with the firm since 2022 and is based in Ontario, CA. Prior to joining Falcon Wealth Planning, she was a college student from 2019 to 2023. Falcon Wealth Planning provides investment advisory and financial planning services to individuals, charitable organizations, and business entities. The firm offers portfolio management, comprehensive financial planning, third-party adviser selection, and a Family Office service for clients with over $5 million in assets, using both fundamental and technical analysis along with modern portfolio theory.

Options & derivatives strategies Active portfolio management Wealth management Retirement plans for business owners (SEP, solo 401k)
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Allison K

Series 66

Glendora, CA

K2 Financial Inc.

Allison Kapadia is a financial advisor at K2 Financial Inc. with nine years of industry experience. She holds a Series 66 designation and has held positions at Lincoln Investment and Legend Advisory, LLC. In addition to her advisory role, she is a 25% owner and tax preparer at Krellwitz, Kurimoto & Associates, managing firm operations and preparing tax returns for clients. K2 Financial is a registered investment adviser with a team of eight advisors managing approximately $191.6 million for individuals, high-net-worth clients, trusts, estates, and retirement plans. The firm employs a primarily long-term, discretionary investment approach using mutual funds, ETFs, stocks, bonds, options, and third-party managers, and operates affiliated businesses including a tax-preparation practice and an insurance agency.

Retirement plans for business owners (SEP, solo 401k) Income planning Active portfolio management Tax-loss harvesting Retired Founder/Business Owner
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Eric O

CFP®, ChFC®, Series 66

Anaheim, CA

Chatterton & Associates

Eric Oh is a CFP® and ChFC® professional with 17 years of experience at Chatterton & Associates in Anaheim, CA. He has worked at OSAIC and Chatterton & Associates since 2008, serving as a financial planner focusing on fee-based investment products. Chatterton & Associates advises individuals, including high-net-worth clients, and pension/profit-sharing plans, providing asset management, financial planning, retirement plan advisory, tax preparation, bookkeeping, and business consulting services. The firm applies a top-down investment approach using SEI asset-allocation models and manages approximately $1.33 billion in assets for over 1,500 clients.

Wealth management Tax-loss harvesting Active portfolio management Retirement withdrawal strategies
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Travis B

Series 66

Glendora, CA

K2 Financial Inc.

Travis Bettfreund is a financial advisor at K2 Financial Inc. with nine years of industry experience. He holds the Series 66 designation and has previously worked at Merrill Lynch, Pierce, Fenner & Smith Incorporated. Bettfreund is a co-owner and director of advisors at K2 Financial and has ownership interests in related affiliated entities. K2 Financial is a registered investment adviser with a team of eight advisors managing approximately $191.6 million for about 393 clients. The firm offers wealth and investment management, financial planning, and retirement-plan advisory services, employing a primarily long-term, discretionary portfolio approach using a range of investment vehicles including mutual funds, ETFs, stocks, bonds, and options.

Retirement plans for business owners (SEP, solo 401k) Income planning Active portfolio management Tax-loss harvesting Retired Founder/Business Owner
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Frank S

Series 63

Brea, CA

Syndicated Capital, Inc.

Frank Schweitzer is a financial advisor with Syndicated Capital, Inc., holding a Series 63 designation and over 40 years of industry experience. He has worked at Syndicated Capital since 2014 and at First Wilshire Securities Management, Inc. since 1983. In addition to his advisory role, he is a self-employed insurance broker specializing in disability, life, and major medical insurance products. Syndicated Capital, Inc. provides money management, portfolio management, and wealth management services to individuals, trusts, corporations, and 401(k) plans. The firm offers customized advisory programs with no account minimums, managing both discretionary and non-discretionary assets through various publicly traded securities tailored to clients’ objectives and risk tolerances.

Wealth management Passive / index investing
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Kevin M

CFP®, Series 63, Series 66

Ontario, CA

Falcon Wealth Planning, LLC

Kevin Mayo is a CFP® professional with 28 years of industry experience. He has been with Falcon Wealth Planning, LLC since 2020 and also works with Bank of the West, where he has been employed since 2015. Falcon Wealth Planning, LLC provides investment advisory and financial planning services to individuals, charitable organizations, and business entities, including a Family Office offering for clients with over $5 million in assets. The firm uses a variety of investment strategies and reviews client accounts quarterly.

Options & derivatives strategies Active portfolio management Wealth management Retirement plans for business owners (SEP, solo 401k)
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Siddharth S

Series 63

Chino Hills, CA

Shah Wealth Advisors

Siddharth Shah is a financial advisor with Shah Wealth Advisors in Chino Hills, CA, holding a Series 63 designation and 28 years of industry experience. His career includes 21 years at Ameriprise Financial Services and recent roles at Simplicity Investments and Shah Wealth Advisors. Outside of advising, he is involved in independent insurance brokering and manages business entities related to commercial property ownership. Shah Wealth Advisors offers personalized financial planning and discretionary and non-discretionary investment advisory services to a diverse client base including individuals, high-net-worth clients, family offices, and qualified retirement plans. The firm customizes portfolios based on client goals, risk tolerance, and tax considerations, employing a fundamental analysis approach and incorporating a range of investment types such as mutual funds, ETFs, individual equities, and alternative assets.

Private / alternative investments Real estate investing Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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Serena L

CFP®, Series 65

Claremont, CA

Gould Asset Management LLC

Serena Lam is a CFP® and holds a Series 65 license with seven years of industry experience. She has worked at Gould Asset Management LLC since 2017 and previously spent five years at Genuine Financial Services. Gould Asset Management LLC is an SEC-registered investment adviser managing approximately $901 million in assets as of December 2024. The firm provides discretionary portfolio management for individuals, retirement plans, trusts, foundations, and institutions, employing a diversified investment approach with tailored strategies and access to private market opportunities.

Concentrated stock management Options & derivatives strategies Private / alternative investments Real estate investing
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Chad W

Series 66

Corona, CA

Pacific Capital

Chad Willardson is a financial advisor with Pacific Capital in Corona, CA, holding a Series 66 designation and 22 years of industry experience. He has worked at Pacific Capital since 2011 and previously spent six years with Gradient Securities, LLC. Willardson also serves as the City Treasurer for Corona, overseeing municipal finances. Pacific Capital provides discretionary investment management and comprehensive financial planning to high-net-worth individuals, families, trusts, estates, and retirement plans. The firm employs a disciplined asset-management approach combining fundamental, technical, and cyclical analysis with option strategies and both long- and short-term trading techniques.

General retirement planning Income planning College savings (529s, UTMA, etc.) General tax planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Rene R

Series 63, Series 65

Glendora, CA

K2 Financial Inc.

Rene Rodriguez is a financial advisor at Lincoln Investment with 13 years of industry experience. He holds Series 63 and Series 65 licenses and has worked previously at The Legend Group before joining Lincoln Investment and K2 Financial Inc. Outside of his advisory work, he is the owner of a website for music enthusiasts and is active as an artist. Lincoln Investment is an SEC-registered investment adviser and broker-dealer with approximately $18.9 billion in assets under management and a network of nearly 900 advisors. The firm serves individuals, employers, retirement plan participants, charitable organizations, corporations, and other investment advisers, offering a range of financial planning, custom portfolios, model portfolios, and third-party manager access.

Retirement plans for business owners (SEP, solo 401k) Income planning Active portfolio management Tax-loss harvesting Retired Founder/Business Owner
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Michael J

CFP®, Series 66

Ontario, CA

Falcon Wealth Planning, LLC

Michael Jensen is a CFP® and Series 66-licensed advisor with 13 years of industry experience. He has worked at Falcon Wealth Planning, LLC since 2021 and previously held roles at Beacon Pointe Advisors, Beacon Pointe Insurance Services, Simplex Wealth Management, and Consilium Wealth Management. Jensen is also a partner in Falcon Wealth Planning OC, LLC, a holding company related to his firm. Falcon Wealth Planning, LLC provides investment advisory and financial planning services to individuals, charitable organizations, and business entities, including a Family Office offering for clients with substantial assets. The firm employs fundamental and technical analysis, modern portfolio theory, and a variety of trading strategies, managing accounts on a discretionary basis with quarterly reviews and custodial reporting.

Options & derivatives strategies Active portfolio management Wealth management Retirement plans for business owners (SEP, solo 401k)
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David D

Series 66

Corona, CA

Forefront

David Daley is a financial advisor with Forefront in Corona, CA, holding a Series 66 designation and three years of industry experience. His prior work includes positions at Daley Financial Planning LLC, End Pro Services, and Cambridge Investment Research Inc. He is also involved in marketing for the financial industry through contract work with N2 Content Marketing. Forefront provides investment management and financial planning services to individuals, high-net-worth clients, and select businesses. The firm develops individualized investment policies using fundamental and cyclical analysis and offers specialized services such as discretionary portfolio management and special needs planning.

Business exit / sale strategy Business ownership considerations Business succession planning Cash flow / budgeting Founder/Business Owner
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Hector R

Series 66

Fullerton, CA

JRS Investments and Wealth Preservation, LLC

Hector Robles is a financial advisor with JRS Investments and Wealth Preservation, LLC, holding a Series 66 designation and 17 years of industry experience. His work history includes roles at Transwest, UC Factors, Walt Disney Co., and Edward Jones. He is licensed in life and health insurance in California and Hawaii and has experience in customer service related to accounts receivable sales. JRS Investments and Wealth Preservation provides portfolio management and advisory services to individuals, trusts, and small businesses, serving both non-high-net-worth and high-net-worth clients. The firm uses a fundamental, client-specific approach, employing a broad range of investment strategies and typically managing accounts on a discretionary basis.

Options & derivatives strategies
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Marc C

Ontario, CA

Hamilton-Bates Investment Research, Inc.

Marc Calderon is a financial advisor at Hamilton-Bates Investment Research, Inc. with one year of industry experience. His prior work includes four years at Integrity Financial and Insurance Services and over a decade operating Marcus Calderon Barbering Co. He is also involved with Beacon Financial Pathways. Hamilton-Bates Investment Research, Inc. advises individuals, pension plans, charitable organizations, and businesses, managing approximately $61 million in discretionary assets through individualized portfolio management and model programs. The firm employs multiple analytic methods and combines long-term and shorter-term trading strategies to serve a diverse client base.

Passive / index investing Active portfolio management Tax-loss harvesting
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