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Holly K

Series 65

Lakeland, FL

HPS Solutions LLC

Holly Kelley is a financial advisor with HPS Solutions LLC in Lakeland, FL, holding a Series 65 designation and four years of industry experience. She has held roles at several firms including Core Wealth Advisors, Inc. and PFS Investments, Inc., and has worked in tax and accounting services through Hamic Previte & Sturwold PA since 2019. HPS Solutions LLC provides investment supervisory and consulting services to individuals, trusts, charitable organizations, pension and profit-sharing plans, and corporations. The firm uses a value-driven, fundamental analysis investment approach, emphasizing long-term holdings and diversification, and offers specialized 401(k) services as well as financial planning integrated with portfolio management.

Active portfolio management Options & derivatives strategies Cash flow / budgeting
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Trisha F

PFS™

Lakeland, FL

Wise Financial Strategies, LLC

Trisha Floyd is a financial advisor at Wise Financial Strategies, LLC in Lakeland, FL, holding the PFS™ designation. She has over 18 years of experience including roles at Ramos & Floyd CPAs PLLC and CliftonLarsonAllen LLP in public accounting. Wise Financial Strategies serves individuals, families, trusts, estates, charitable organizations, pension and profit-sharing plans, and corporations. The firm offers advisory services including discretionary portfolio management in partnership with a third-party money manager, financial planning, and educational seminars, using a fundamentally driven, value-oriented investment approach with a long-term horizon.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) General tax planning Cash flow / budgeting Founder/Business Owner Executive Values-based investing
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Billy H

CFP®, Series 63

Lakeland, FL

Henley Advisors, LLC

Bill Henley is a CFP® with 13 years of experience in financial advising. He is the principal of Henley Advisors, LLC, an independent advisory firm he founded in 2015. In addition to his advisory work, Henley is involved in a healthcare practice owned by his spouse, where he serves as Vice President and handles bookkeeping duties without compensation. Henley Advisors provides discretionary asset management and comprehensive financial planning services to individuals, high-net-worth clients, charitable organizations, corporate clients, and retirement plans. The firm customizes investment programs based on clients’ goals, time horizons, and risk tolerances, utilizing fundamental, technical, and cyclical analysis, and engages third-party managers and sub-advisors to implement strategies.

Wealth management General retirement planning Retirement plans for business owners (SEP, solo 401k)
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Jeremy D

ChFC®, Series 63, Series 65

Zephyrhills, FL

Noble Wealth

Jeremy David is a financial advisor at Noble Wealth with 11 years of industry experience. He holds the ChFC® designation along with Series 63 and Series 65 licenses. Prior to founding Noble Wealth Advisors, LLC, he worked at Northwestern Mutual and Raymond James. In addition to advisory services, he provides insurance through Noble Insurance Planners, LLC and tax preparation services via Noble Tax Strategies, LLC. Noble Wealth serves retail investors, including individuals and small businesses, offering a combination of discretionary and non-discretionary asset management, comprehensive financial planning, and retirement-account rollover advice. The firm employs both passive and active investment strategies using ETFs, mutual funds, equities, and fixed income, and integrates fundamental and technical analysis to tailor portfolios to client objectives and risk tolerance.

Cash flow / budgeting College savings (529s, UTMA, etc.) Founder/Business Owner
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Allen M

Series 63, Series 65

Lakeland, FL

Capstone Wealth Management Corp.

Allen Montgomery is a financial advisor with Capstone Wealth Management Corp. in Lakeland, FL, holding Series 63 and Series 65 licenses and having 42 years of industry experience. He has been with Capstone since 2012 and also serves as president and chief investment strategist of Montgomery Retirement Group, a firm he formed in 2006 that offers fixed products, life insurance, annuities, and qualified retirement plan administration. Capstone Wealth Management Corp. provides portfolio management and financial planning to individuals, including high net worth clients, as well as pension and profit-sharing plans, charitable organizations, and corporations. The firm employs an asset allocation framework emphasizing growth and tactical asset allocation based on monetary measurements, relative valuations, and investor sentiment, with portfolios that may include individual securities, mutual funds, ETFs, and alternative investments.

Retirement income strategy Income planning Wealth management Retirement withdrawal strategies Real estate investing Retired Founder/Business Owner
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John C

CFP®

Lakeland, FL

James I. Black & Company

John Christian is a CFP® professional with 43 years of experience in the financial industry. He has been with James I. Black & Company since 1988, serving as a vice president of the affiliated broker-dealer. James I. Black & Company provides wealth management, portfolio management, and financial planning services to individuals, pension and profit-sharing plan participants, guardianships, trusts, and estates. The firm manages approximately $144 million in assets for about 130 clients, offering customized and model portfolio solutions with a range of securities while maintaining primarily non-discretionary accounts.

Charitable giving tax strategies General estate planning guidance General tax planning
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Gary R

ChFC®, Series 63, Series 65

Lakeland, FL

Wealthbuilders Investments

Gary Reese is a ChFC® credentialed financial advisor with 37 years of industry experience. He has worked at Wealthbuilders Investments since 2024 and previously spent over two decades at Faith Investment Services of Ohio, LLC and Creative Financial Designs Inc. Reese holds insurance licenses in life and health. WealthBuilders Investments serves individual and high-net-worth clients, trusts, family offices, businesses, charitable organizations, and investors in pooled vehicles. The firm offers customized, long-term portfolio management grounded in fundamental, technical, and cyclical analysis, and incorporates Biblically Responsible Investing principles.

ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Founder/Business Owner Executive Religious/faith focused Christian Faith Based
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Mitchell B

Series 65

Lakeland, FL

Hurlburt Financial

Mitchell Bruner is a Series 65-credentialed financial advisor at Hurlburt Financial with one year of industry experience. Prior to joining Hurlburt Financial, he worked in engineering and other fields. Hurlburt Financial serves individuals, high-net-worth clients, trusts, estates, corporations, and retirement plans by providing discretionary investment supervisory services, financial planning, and consulting. The firm uses a value-driven, fundamental analysis approach with a long-term focus and typically delegates tactical portfolio management to sub-advisors while maintaining oversight.

General tax planning Wealth management
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Lawrence M

CFP®, CFA®, Series 65, Series 66

Lakeland, FL

Holistic Finance LLC

Lawrence Milford is a financial advisor at Holistic Finance LLC in Lakeland, FL, with 13 years of industry experience. He holds the CFP® and CFA® designations along with Series 65 and Series 66 licenses. Prior to joining Holistic Finance, he worked at Ernst & Young LLP for 12 years and had a brief tenure at Workplace Options. Holistic Finance serves individual clients, including high-net-worth households, providing asset management, comprehensive financial planning, estate-planning support, and retirement plan advisory services. The firm employs fundamental analysis tailored to client objectives and offers a range of investment strategies, including private placements and alternative investments, combined with regular financial-planning reviews.

Private / alternative investments Tax strategies for small businesses
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Andrea D

Series 63, Series 65

Lakeland, FL

Alpha Advisors, LLC

Andrea Dockery is a financial advisor with Alpha Advisors, LLC, holding Series 63 and Series 65 licenses and bringing 19 years of industry experience. She has been with Alpha Advisors since 2006 and is also involved in real estate as a Broker Owner at RE/MAX Experts, LLC and related entities, a role she has held since 2012. Alpha Advisors serves individuals, business entities, trusts, estates, and charitable organizations with discretionary and non-discretionary portfolio management, financial planning, and consulting services. The firm constructs diversified portfolios using domestic and international equities, fixed income, tactical and alternative strategies, and manages affiliated private limited partnerships available to qualified clients.

Wealth management Active portfolio management Real estate investing Life insurance needs analysis Founder/Business Owner Executive
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Carl D

Series 66

Lakeland, FL

Alpha Advisors, LLC

Carl Dockery is a financial advisor with Alpha Advisors, LLC, holding a Series 66 designation and 20 years of industry experience. He has served as a director of Aytu BioScience, Inc., a biotech company focused on treatments for complex central nervous system diseases, since 2016. Dockery is also involved in managing several private investment and holding companies. Alpha Advisors serves individuals, business entities, trusts, estates, and charitable organizations with discretionary and non-discretionary portfolio management, financial planning, and consulting services. The firm constructs diversified portfolios using domestic and international equities, fixed income, tactical and alternative strategies, and sponsors affiliated private limited partnerships for qualified clients.

Wealth management Active portfolio management Real estate investing Life insurance needs analysis Founder/Business Owner Executive
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Kevin A

Series 65

Auburndale, FL

Ashcraft Wealth Advisors LLC

Kevin Ashcraft is a Series 65-registered advisor with Ashcraft Wealth Advisors LLC in Auburndale, FL. He has professional experience in consulting and analytics roles spanning from 2016 to the present. Ashcraft Wealth Advisors provides discretionary portfolio management and financial planning services to individuals, trusts, estates, endowments, corporations, and retirement plans. The firm employs a customized, bottom-up investment approach focused on client-specific asset allocation and diversification, integrating tax and accounting considerations through its affiliation with a CPA practice.

Retirement income strategy General estate planning guidance Annuities Cash flow / budgeting
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Giexy R

Series 63, Series 65

Lakeland, FL

Iliad Wealth Solutions

Giexy Reyes is a financial advisor at Iliad Wealth Solutions in Lakeland, FL, with Series 63 and Series 65 credentials and four years of industry experience. Prior to joining Iliad Wealth Solutions, Reyes worked at PFS Investments Inc. and Primerica Financial Services. Outside of advisory work, Reyes is involved in the sale of investment-related and home-related products through affiliated companies. Iliad Wealth Solutions offers investment management, financial planning, and retirement-plan advisory services to individuals, including high-net-worth clients, as well as small and mid-sized employer-sponsored retirement plans. The firm uses a blended investment approach combining buy-and-hold and tactical active strategies, tailoring portfolios with tools such as investment policy statements and Riskalyze.

Wealth management Retirement income strategy General estate planning guidance Founder/Business Owner
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Jay W

Series 63, Series 66

Lakeland, FL

Greenbridge Partners LLC

Jay Wells is a financial advisor at Greenbridge Partners LLC in Lakeland, Florida, with 24 years of industry experience. He holds the Series 63 and Series 66 credentials and previously worked at Taylor Capital Management. In addition to his advisory role, Wells owns and operates an insurance agency specializing in life, health, and fixed insurance products. Greenbridge Partners LLC provides portfolio management and financial planning primarily to individual and high-net-worth clients, utilizing a rules-based, long-term investment approach with periodic rebalancing. The firm offers discretionary management and employs multiple analytical methods to guide allocations, overseeing approximately $433 million in assets.

Private / alternative investments Annuities
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Robert H

PFS™, Series 63, Series 65

Lakeland, FL

Hurlburt Financial

Robert Hurlburt is a financial advisor at Hurlburt Financial with 16 years of industry experience. He holds the PFS™ designation as well as Series 63 and Series 65 licenses. In addition to his advisory role, he operates Evans & Hurlburt CPAs, PA, a CPA firm specializing in tax preparation and accounting. Hurlburt Financial serves individual and high-net-worth clients, as well as trusts, estates, corporations, and retirement plans, providing discretionary investment supervisory services, financial planning, and consulting. The firm’s value-driven investment approach focuses on fundamental analysis and long-term orientation, with portfolio execution typically delegated to selected sub-advisors while maintaining oversight and client communication.

General tax planning Wealth management
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Jonathan S

CFA®, Series 65

Lakeland, FL

Capstone Wealth Management Corp.

Jonathan Stump is a CFA® charterholder and holds a Series 65 license, with 11 years of industry experience. He has been with Capstone Wealth Management Corp. since 2013. Capstone Wealth Management Corp. provides portfolio management and financial planning services to individuals, including high net worth clients, as well as pension and profit-sharing plans, charitable organizations, and corporations. The firm’s investment approach combines a growth-oriented asset allocation framework with tactical adjustments based on monetary measurements, relative valuations, and investor sentiment, utilizing a range of securities and strategies tailored to client objectives.

Retirement income strategy Income planning Wealth management Retirement withdrawal strategies Real estate investing Retired Founder/Business Owner
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Paul A

Series 65

Auburndale, FL

Ashcraft Wealth Advisors LLC

Paul Ashcraft is the principal of Ashcraft Wealth Advisors LLC, an independent firm based in Auburndale, FL. He holds a Series 65 designation and has 11 years of industry experience. Prior to founding Ashcraft Wealth Advisors in 2014, he established Ashcraft Business Advisors in 2010. Outside of his advisory work, he is a licensed insurance agent and serves as the registered agent for G & S Family Hospitality Services, Inc. Ashcraft Wealth Advisors provides discretionary portfolio management and financial planning services to individuals, trusts, estates, endowments, corporations, and retirement plans. The firm employs a customized, bottom-up investment approach focused on client-specific asset allocation and diversification, integrating fundamental analysis with limited technical analysis and external research.

Retirement income strategy General estate planning guidance Annuities Cash flow / budgeting
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Gerald B

Series 66

Lakeland, FL

James I. Black & Company

Gerald Black is a Series 66-licensed financial advisor with James I. Black & Company in Lakeland, FL, serving in the industry for 51 years. His prior experience includes roles at AR Fund Management, LLC, ITB Capital Management, and ITB Capital Advisors, LLC. Outside of his advisory work, he is a managing partner of an art studio, CASS, LLC. James I. Black & Company provides wealth management, portfolio management, and financial planning services to individuals, pension and profit-sharing plan participants, guardianships, trusts, and estates. The firm combines individualized asset-allocation recommendations with a range of investment options and generally manages client accounts on a non-discretionary basis.

Charitable giving tax strategies General estate planning guidance General tax planning
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Daniel L

Series 65

Lakeland, FL

Amerity Wealth Management, LLC

Daniel Leigh is a financial advisor at Amerity Wealth Management, LLC with one year of industry experience. He holds a Series 65 designation and has previously worked with Skybound Wealth Management, LLC and deVere USA. Outside of his advisory work, he is a member and owner of Vegan Brit LLC, a business development services firm. Amerity Wealth Management is a multi-advisor registered investment adviser serving individual clients, businesses, trusts, and plan sponsors. The firm provides discretionary asset management, financial planning, and specialized services including UK expatriate pension transfers, using a range of investment vehicles and coordinating multiple custodians and co-advisors to deliver customized strategies.

Founder/Business Owner
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Lance P

Series 66, Series 65

Lakeland, FL

Amerity Wealth Management, LLC

Lance Pearce is a financial advisor at Amerity Wealth Management, LLC in Lakeland, FL, with six years of industry experience. He holds Series 65 and Series 66 licenses and has worked at firms including The Retirement Group, LLC, Pearce Financial, and Retirement Resources of Central Florida. He currently serves at Amerity Wealth Management and Amerity Financial. Amerity Wealth Management is a multi-advisor fiduciary serving individual clients—including high-net-worth households—as well as businesses, pension and profit-sharing plans, and trusts. The firm manages approximately $339 million in assets, offering services such as asset management, financial planning, retirement consulting, and specialized UK pension transfer and management.

Founder/Business Owner
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