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Trisha F

PFS™

Lakeland, FL

Wise Financial Strategies, LLC

Trisha Floyd is a financial advisor at Wise Financial Strategies, LLC in Lakeland, FL, holding the PFS™ designation. She has over 18 years of experience including roles at Ramos & Floyd CPAs PLLC and CliftonLarsonAllen LLP in public accounting. Wise Financial Strategies serves individuals, families, trusts, estates, charitable organizations, pension and profit-sharing plans, and corporations. The firm offers advisory services including discretionary portfolio management in partnership with a third-party money manager, financial planning, and educational seminars, using a fundamentally driven, value-oriented investment approach with a long-term horizon.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) General tax planning Cash flow / budgeting Founder/Business Owner Executive Values-based investing
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Alex L

Series 65

Brandon, FL

Road Maps Financial Group, LLC

Alex Luaders is the principal and sole advisor at Road Maps Financial Group, LLC in Brandon, FL. He holds a Series 65 designation and has 15 years of industry experience. In addition to his advisory role, Luaders maintains an active law practice as an attorney and is licensed to sell insurance. Road Maps Financial Group, operating as The Wisconsin Retirement Group, provides portfolio management and financial planning services primarily to individual and high-net-worth clients. The firm employs long-term trading strategies with diversified portfolios and creates customized Investment Policy Statements for each client.

Wealth management Passive / index investing Annuities
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Susan A

Series 65

Brandon, FL

SA Investment Advisory

Susan Adam is the principal of SA Investment Advisory in Brandon, FL, holding a Series 65 license with one year of industry experience. Before founding her advisory firm, she worked at ONE Medical and NOAH. In addition to her financial advisory work, she practices as a nurse practitioner for an internet-based telehealth company. SA Investment Advisory provides non-discretionary investment advice and consulting to individual and high-net-worth clients, focusing on tactical allocation strategies that incorporate fundamental, technical, and cyclical analysis. The firm does not manage client assets or provide discretionary portfolio management, instead offering tailored recommendations across a broad range of securities and charging hourly fees.

Active portfolio management
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Billy H

CFP®, Series 63

Lakeland, FL

Henley Advisors, LLC

Bill Henley is a CFP® with 13 years of experience in financial advising. He is the principal of Henley Advisors, LLC, an independent advisory firm he founded in 2015. In addition to his advisory work, Henley is involved in a healthcare practice owned by his spouse, where he serves as Vice President and handles bookkeeping duties without compensation. Henley Advisors provides discretionary asset management and comprehensive financial planning services to individuals, high-net-worth clients, charitable organizations, corporate clients, and retirement plans. The firm customizes investment programs based on clients’ goals, time horizons, and risk tolerances, utilizing fundamental, technical, and cyclical analysis, and engages third-party managers and sub-advisors to implement strategies.

Wealth management General retirement planning Retirement plans for business owners (SEP, solo 401k)
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Charles S

Series 63, Series 65

Valrico, FL

Aft, Forsyth And Company, Inc.

Charles Sober is a financial advisor with Aft, Forsyth & Sober, LLC, holding Series 63 and Series 65 licenses and bringing 16 years of industry experience. He has been with Aft, Forsyth & Sober, LLC since 2012 and also works with Aft, Forsyth And Company, Inc. Outside of his advisory role, he serves on the board and the enterprise risk management committee of U.S. Epperson Underwriting Company, an insurance underwriting firm. Aft, Forsyth & Sober, LLC provides investment advisory and portfolio management services primarily to high-net-worth individuals, trust accounts, and foundations. The firm manages approximately $323.5 million in assets, focusing on long-term strategies including a disaster protection approach and flexible asset allocation, with a predominantly non-discretionary management style.

Concentrated stock management Active portfolio management
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Allen M

Series 63, Series 65

Lakeland, FL

Capstone Wealth Management Corp.

Allen Montgomery is a financial advisor with Capstone Wealth Management Corp. in Lakeland, FL, holding Series 63 and Series 65 licenses and having 42 years of industry experience. He has been with Capstone since 2012 and also serves as president and chief investment strategist of Montgomery Retirement Group, a firm he formed in 2006 that offers fixed products, life insurance, annuities, and qualified retirement plan administration. Capstone Wealth Management Corp. provides portfolio management and financial planning to individuals, including high net worth clients, as well as pension and profit-sharing plans, charitable organizations, and corporations. The firm employs an asset allocation framework emphasizing growth and tactical asset allocation based on monetary measurements, relative valuations, and investor sentiment, with portfolios that may include individual securities, mutual funds, ETFs, and alternative investments.

Retirement income strategy Income planning Wealth management Retirement withdrawal strategies Real estate investing Retired Founder/Business Owner
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Kevin S

Series 63, Series 65

Lithia, FL

Achieving Veritas LLC

Kevin Sprouse is a financial advisor at Achieving Veritas LLC with Series 63 and Series 65 licenses and one year of industry experience. He has previously worked at Wealth Creation Group, LP for ten years and currently serves as a managing member of Accrete Group LLC, providing consulting services. Achieving Veritas LLC offers discretionary investment management and financial planning to individuals, high-net-worth clients, trusts, estates, charitable organizations, and business entities, using a variety of analytic approaches and a platform/sub-advisor model to implement client strategies.

Wealth management Tax-loss harvesting
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Mitchell B

Series 65

Lakeland, FL

Hurlburt Financial

Mitchell Bruner is a financial advisor at Hurlburt Financial in Lakeland, FL, holding a Series 65 designation with one year of industry experience. Prior to joining Hurlburt Financial, he worked in engineering and various other roles from 2016 to 2024. Hurlburt Financial serves individual and high-net-worth clients as well as trusts, estates, corporations, and retirement plans, providing discretionary investment supervisory services, financial planning, and consulting. The firm follows a value-driven investment approach based on fundamental analysis and utilizes an affiliated CPA practice to integrate tax and accounting services.

General tax planning Wealth management
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Nickole G

CFP®, Series 66

Lithia, FL

Garrison Murphy Wealth Management, LLC

Nickole Garrison is a CFP® with 13 years of industry experience, currently serving at Garrison Murphy Wealth Management, LLC since 2018. Prior to that, she worked with M&T Securities Inc. and M&T Bank from 2012 to 2018. She holds board and committee roles with several nonprofit organizations, including positions with the Buffalo Center for Arts and Technology, WNY Women's Foundation, Buffalo Philharmonic Orchestra Board, and the Community Foundation for Greater Buffalo, where she contributes to audit and investment oversight. Garrison Murphy Wealth Management provides integrated wealth advisory services to individual and high-net-worth clients as well as pooled investment vehicles. The firm offers tailored financial planning, discretionary and non-discretionary portfolio management, and private fund advisory, emphasizing strategic asset allocation and comprehensive due diligence across a variety of investment types.

Private / alternative investments Real estate investing Tax-loss harvesting
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Noah G

Series 66

Brandon, FL

Bannerman Wealth

Noah Gayhart is a financial advisor at Bannerman Wealth in Brandon, FL, holding a Series 66 designation with three years of industry experience. Prior to joining Bannerman Wealth, he worked at OSAIC and Cambridge Investment Research Advisors. He serves on the board of Snappy Tomato Pizza. Bannerman Wealth serves individual and high-net-worth clients, as well as trusts, estates, business entities, charitable organizations, and retirement plans. The firm employs a largely passive, asset-allocation-driven investment approach based on Modern Portfolio Theory and the Efficient Market Hypothesis, offering discretionary investment management and comprehensive financial planning through ongoing client relationships.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.)
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Jay W

Series 63, Series 66

Lakeland, FL

Greenbridge Partners LLC

Jay Wells is a financial advisor at Greenbridge Partners LLC in Lakeland, Florida, with 24 years of industry experience. He holds the Series 63 and Series 66 credentials and previously worked at Taylor Capital Management. In addition to his advisory role, Wells owns and operates an insurance agency specializing in life, health, and fixed insurance products. Greenbridge Partners LLC provides portfolio management and financial planning primarily to individual and high-net-worth clients, utilizing a rules-based, long-term investment approach with periodic rebalancing. The firm offers discretionary management and employs multiple analytical methods to guide allocations, overseeing approximately $433 million in assets.

Private / alternative investments Annuities
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Robert H

PFS™, Series 63, Series 65

Lakeland, FL

Hurlburt Financial

Robert Hurlburt is a financial advisor at Hurlburt Financial with 16 years of industry experience. He holds the PFS™ designation as well as Series 63 and Series 65 licenses. In addition to his advisory role, he operates Evans & Hurlburt CPAs, PA, a CPA firm specializing in tax preparation and accounting. Hurlburt Financial serves individual and high-net-worth clients, as well as trusts, estates, corporations, and retirement plans, providing discretionary investment supervisory services, financial planning, and consulting. The firm’s value-driven investment approach focuses on fundamental analysis and long-term orientation, with portfolio execution typically delegated to selected sub-advisors while maintaining oversight and client communication.

General tax planning Wealth management
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Jonathan S

CFA®, Series 65

Lakeland, FL

Capstone Wealth Management Corp.

Jonathan Stump is a CFA® charterholder and holds a Series 65 license, with 11 years of industry experience. He has been with Capstone Wealth Management Corp. since 2013. Capstone Wealth Management Corp. provides portfolio management and financial planning services to individuals, including high net worth clients, as well as pension and profit-sharing plans, charitable organizations, and corporations. The firm’s investment approach combines a growth-oriented asset allocation framework with tactical adjustments based on monetary measurements, relative valuations, and investor sentiment, utilizing a range of securities and strategies tailored to client objectives.

Retirement income strategy Income planning Wealth management Retirement withdrawal strategies Real estate investing Retired Founder/Business Owner
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Daniel L

Series 65

Lakeland, FL

Amerity Wealth Management, LLC

Daniel Leigh is a financial advisor at Amerity Wealth Management, LLC with one year of industry experience. He holds a Series 65 designation and has previously worked with Skybound Wealth Management, LLC and deVere USA. Outside of his advisory work, he is a member and owner of Vegan Brit LLC, a business development services firm. Amerity Wealth Management is a multi-advisor registered investment adviser serving individual clients, businesses, trusts, and plan sponsors. The firm provides discretionary asset management, financial planning, and specialized services including UK expatriate pension transfers, using a range of investment vehicles and coordinating multiple custodians and co-advisors to deliver customized strategies.

Founder/Business Owner
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Lance P

Series 66, Series 65

Lakeland, FL

Amerity Wealth Management, LLC

Lance Pearce is a financial advisor with Amerity Wealth Management, LLC in Lakeland, FL, holding Series 65 and Series 66 licenses and having six years of industry experience. His prior work includes roles at Instacart and Retirement Resources of Central Florida, as well as running Pearce Financial from 2019 to 2023. Amerity Wealth Management is a multi-advisor fiduciary firm serving individual clients, including high-net-worth households, businesses, pension and profit-sharing plans, and trusts. The firm offers asset management, financial planning, retirement consulting, and specialized UK pension transfer and ongoing management services.

Founder/Business Owner
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Alexander S

Series 65

Lakeland, FL

Amerity Wealth Management, LLC

Alexander Stojkovic is a financial advisor at Amerity Wealth Management, LLC with five years of industry experience. He holds a Series 65 credential and has been associated with multiple entities under the Alexander Peter brand since 2009. His background includes involvement with international advisory firms across Europe, Canada, and the UK. Amerity Wealth Management is a multi-advisor registered investment adviser serving individual clients, businesses, trusts, and plan sponsors. The firm offers discretionary asset management, modular financial planning, retirement-plan consulting, and specialized services for UK expatriate pension transfers.

Founder/Business Owner
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Xu X

CFP®, CFA®

Lithia, FL

Aptus Financial, LLC

Xu Xu is a CFP® and CFA® affiliated with Aptus Financial, LLC, bringing four years of industry experience. Xu has held academic positions at the University of South Florida and Henderson State University and operated Data Science for Everyone, LLC. Aptus Financial provides flat-fee financial planning and advisory services to individuals, trusts, charitable organizations, and employer-sponsored defined-contribution plans. The firm focuses on financial planning over discretionary management, emphasizing passive, long-term indexing, simple asset allocation, and client education through structured programs and subscription support.

Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance Self-Employed Founder/Business Owner Doctor or Medical Professional
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Simon P

Series 65

Lakeland, FL

Amerity Wealth Management, LLC

Simon Putt is a financial advisor at Amerity Wealth Management, LLC with five years of industry experience. He holds a Series 65 designation and has worked at several firms including Alexander Peter Wealth Management, Beacon Global Advisor Network, and Finsbury Associates. Amerity Wealth Management is a multi-advisor registered investment adviser serving individuals, high-net-worth households, businesses, trusts, and plan sponsors. The firm offers discretionary asset management, modular financial planning, retirement-plan consulting, and specialized services such as UK expatriate pension transfers.

Founder/Business Owner
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James L

Series 65

Lakeland, FL

Amerity Wealth Management, LLC

James Lavender is a financial advisor at Amerity Wealth Management, LLC with one year of industry experience. He holds a Series 65 designation and has previously worked at Beacon Global Advisor Network, Alexander Peter Wealth Management, and several other firms. Amerity Wealth Management is a multi-advisor registered investment adviser serving individual clients, businesses, trusts, and plan sponsors. The firm offers discretionary asset management, modular financial planning, retirement-plan consulting, and specialized services for UK expatriate pension transfers.

Founder/Business Owner
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Brian P

Series 63, Series 65

Lakeland, FL

Amerity Wealth Management, LLC

Brian Pearce is a financial advisor with Amerity Wealth Management, LLC in Winter Haven, FL, holding Series 63 and Series 65 licenses and bringing 40 years of industry experience. His prior roles include leadership at his own firm, Pearce Financial, as well as positions at Retirement Resources of Central Florida, World Equity Group, Inc., and The Retirement Group, LLC. In addition to his advisory work, Pearce is an insurance professional who presents seminars related to annuity products. Amerity Wealth Management is a multi-advisor registered investment adviser serving individuals, high-net-worth households, businesses, trusts, and plan sponsors. The firm offers discretionary asset management, modular financial planning, and specialized services including UK expatriate pension transfers, utilizing third-party model managers and a variety of investment vehicles to implement individualized portfolio strategies.

Founder/Business Owner
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