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Kevin Riggs A

Series 66

Hemet, CA

Behavior Shift

Kevin Riggs Apolinar is a financial advisor at Behavior Shift with three years of industry experience. He holds a Series 66 designation and has previously worked at Edward Jones and currently serves as a Personal Financial Counselor for Magellan Federal. Outside of his advisory work, he is a part-owner of Good Finds Company, a retail business that sells curated merchandise at local market events. Behavior Shift provides investment management and financial planning services to individual clients, including high-net-worth individuals, using a fee-only structure. The firm combines Modern Portfolio Theory with behavioral finance concepts and offers faith-based investment options, serving a client base that includes non-U.S. residents.

Debt management Cash flow / budgeting College savings (529s, UTMA, etc.) Business sale tax planning Military & Veterans Values-based investing Christian Faith Based
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Dan H

Series 63, Series 65

Banning, CA

Dan Hassey Investment Advisory

Dan Hassey is the sole advisor at Dan Hassey Investment Advisory in Banning, CA, holding Series 63 and Series 65 licenses with eight years of industry experience. He previously worked at McIntosh Capital Advisors, Inc. from 2015 to 2023 before founding his independent advisory firm. Dan Hassey Investment Advisory provides discretionary investment management services exclusively to individual clients, focusing on retirees and those nearing retirement. The firm emphasizes safety and income through portfolios primarily composed of dividend-paying stocks, ETFs, and mutual funds, and employs a combination of top-down economic analysis, bottom-up valuation, detailed dividend assessment, and option strategies to manage income and risk.

Retirement income strategy Income planning Active portfolio management Retired
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Andrew K

Series 66

Hemet, CA

Alpha Wealth Management, LLC

Andrew Kotyuk is a financial advisor at Alpha Wealth Management, LLC in Hemet, CA, with 21 years of industry experience. He holds the Series 66 designation and has been with Alpha Wealth Management since 2011. Outside of his advisory work, Mr. Kotyuk is the owner of SoCal Propane, LLC, a propane retail company, and serves as CEO of several land development and consulting businesses. Alpha Wealth Management serves individual and high-net-worth clients, as well as trusts, estates, and pension/profit-sharing plans, providing asset management, financial planning, and retirement plan consulting. The firm employs a combination of fundamental and technical analysis to construct and monitor portfolios that include stocks, bonds, ETFs, mutual funds, and other securities, and it uses margin borrowing and options strategies in separately managed accounts.

Options & derivatives strategies Founder/Business Owner
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Sean L

Series 63, Series 65

Menifee, CA

The Sullivan Group

Sean Lehmann is a financial advisor with The Sullivan Group in Menifee, California, holding Series 63 and Series 65 licenses and 33 years of industry experience. He has worked at Capital Investment Management, Llc (dba The Sullivan Group) since 2009 and previously held positions at Morgan Stanley and Wells Fargo Clearing. Outside of his advisory role, Lehmann provides professional pilot services on an occasional basis. The Sullivan Group is a California-licensed investment advisory firm with three advisors managing about $100 million in discretionary assets across approximately 96 clients. The firm offers discretionary portfolio management, customized financial planning, and retirement plan consulting, using fundamental, technical, and cyclical analysis to build long-term portfolios tailored to client objectives and risk tolerance.

Private / alternative investments Options & derivatives strategies Real estate investing Concentrated stock management
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Scott B

Series 63, Series 65

Menifee, CA

Royal American Financial Advisors, LLC

Scott Buchanan is a financial advisor with Royal American Financial Advisors, LLC, holding Series 63 and Series 65 licenses and bringing 21 years of industry experience. He has been with Royal American Financial Advisors since 2005 and also works with Royal American Insurance Services, LLC, where he sells insurance products alongside his advisory services. Royal American Financial Advisors serves individuals, trusts, estates, qualified accounts, high-net-worth investors, and business owners, managing approximately $99.4 million across 182 client relationships. The firm employs a model-portfolio approach using ETFs and no-load mutual funds, emphasizing asset allocation, diversification, and disciplined rebalancing, and offers investor education and coaching programs as well as access to insurance products through its affiliated agency.

Annuities Cash flow / budgeting Founder/Business Owner
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Ian W

CFP®, ChFC®, Series 63

Hemet, CA

Stirling Financial Group

Ian Weeks is a financial advisor at Stirling Financial Group with 17 years of industry experience. He holds the CFP® and ChFC® designations and has previously worked at Northwestern Mutual and LPL Financial, among other firms. Stirling Financial Group is a registered investment adviser serving individuals, pension and profit-sharing plans, trusts, estates, and other entities. The firm manages client accounts on a discretionary basis using asset-allocation models combined with fundamental, technical, and cyclical analysis, and it sponsors its own wrap fee program alongside LPL Financial’s managed options.

Wealth management
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Ryan B

Series 65

Menifee, CA

Royal American Financial Advisors, LLC

Ryan Buchanan is a financial advisor with Royal American Financial Advisors, LLC, holding a Series 65 designation and four years of industry experience. Prior to joining the firm, he worked with California State Parks for seven years and has been involved in education for over a decade. He is also licensed to sell insurance products through Royal American Insurance. Royal American Financial Advisors serves individuals, trusts, estates, qualified accounts, high-net-worth investors, and business owners, managing approximately $99.4 million across about 182 client relationships. The firm employs a model-portfolio approach using ETFs and no-load mutual funds, emphasizes asset allocation and diversification, and offers investor education and coaching programs alongside traditional portfolio management and financial planning services.

Annuities Cash flow / budgeting Founder/Business Owner
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Allison P

Series 63, Series 65

Menifee, CA

The Sullivan Group

Allison Peterson is a financial advisor at The Sullivan Group with 15 years of industry experience. She holds the Series 63 and Series 65 designations and has worked at Purshe Kaplan Sterling Investments since 2011. In addition to her advisory role, she serves as a Senior Administrative Assistant for the City of Dana Point’s Planning Department. The Sullivan Group is a California-licensed investment advisory firm managing approximately $100 million in discretionary assets for about 96 clients. The firm offers portfolio management, financial planning, and retirement plan consulting, using a range of investment analyses and vehicles tailored to client objectives.

Private / alternative investments Options & derivatives strategies Real estate investing Concentrated stock management
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Evan L

CFP®, Series 66, Series 65

Hemet, CA

Level Financial Advisors, Inc.

Evan Loomis is a CFP® with 15 years of industry experience, currently serving at Level Financial Advisors, Inc. He previously operated his own consulting business, Loomis Financial Consulting, and has held roles at First Financial Consulting, Merrill, and Banc Of America Investment Services. Level Financial Advisors provides financial planning, discretionary portfolio management, and 401(k) plan advisory services to individuals, families, trusts, non-profits, and small-business retirement plans. The firm uses a diversified asset-allocation approach and offers specialized services such as direct indexing for tax-loss harvesting and participant education workshops.

Passive / index investing Tax-loss harvesting Retirement income strategy Cash flow / budgeting Founder/Business Owner Approaching retirement Mid-Career Professionals
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Daniel G

Series 63, Series 65

Winchester, CA

Sequent Planning, LLC

Daniel Goodman is a financial advisor with Sequent Planning, LLC and holds Series 63 and Series 65 designations. He has 15 years of industry experience and has worked at firms including DEG Financial Services and Futurity First Insurance Group. His current tenure at Sequent Planning spans multiple periods since 2021. Sequent Planning, LLC serves individuals, high-net-worth clients, retirement plan sponsors, businesses, endowments, and nonprofits with asset management, financial planning, and retirement-plan services. The firm employs a structured risk framework and offers a combination of firm-developed models, third-party managers, and customized allocations.

Retirement income strategy Roth conversion strategy Equity compensation tax strategy Retirement plans for business owners (SEP, solo 401k) Options & derivatives strategies Founder/Business Owner Executive
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Portia J

CFP®, Series 66

Menifee, CA

Facet

Portia Jackson is a CFP® with three years of industry experience, currently advising at Facet since 2023. Her prior experience includes roles at PricewaterhouseCoopers and Merrill, as well as founding Jackson Ventures Inc. Facet Wealth provides subscription-based financial planning and discretionary investment management to individual clients across a wide range of financial topics. The firm serves both non-high-net-worth and high-net-worth households using a technology-driven approach and a flat subscription fee model.

Tax-loss harvesting Private / alternative investments ESG / Sustainable investing General retirement planning
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Logan S

Series 65

Hemet, CA

AlphaStar Capital Management

Logan Sadler is a Series 65-licensed financial advisor with seven years of industry experience. He is currently with AlphaStar Capital Management and has held roles at Legacy Roots Wealth Management, BD Financial Group, and Ruggieri Financial & Insurance Services Inc. Outside of advisory work, he is involved with Ruggieri Financial & Insurance Services Inc., focusing part-time on insurance products. AlphaStar Capital Management serves individual, corporate, and retirement plan clients by offering discretionary investment management, financial planning, and subadvisory services. The firm utilizes a combination of model portfolios and advisor-directed strategies that include a diverse range of investment vehicles and employs third-party technology to support portfolio construction and ERISA-related plan services.

Tax-loss harvesting Active portfolio management Passive / index investing Private / alternative investments Founder/Business Owner Retired
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Reese K

Series 65

Hemet, CA

AlphaStar Capital Management

Reese Kitchen is a financial advisor at AlphaStar Capital Management with a Series 65 designation and one year of industry experience. Prior to his current role, he worked at BD Financial Group and held positions at Target and Petco. AlphaStar Capital Management serves individual, corporate, and retirement plan clients, providing discretionary investment management, financial planning, and subadvisory services. The firm employs model portfolios and advisor-directed strategies utilizing a range of investment vehicles and third-party portfolio technology.

Tax-loss harvesting Active portfolio management Passive / index investing Private / alternative investments Founder/Business Owner Retired
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Damon F

CFP®, Series 66

Hemet, CA

Commonwealth Financial Network

Damon Friedman is a CFP® professional with 14 years of experience in the financial industry. He is currently affiliated with Commonwealth Financial Network and has prior experience at Independent Financial Group and Kestra Investment Services, LLC. Outside of advisory work, he is a co-owner of a general contracting business, Caliber Pacific Construction. Commonwealth Financial Network is a dual-registered broker/dealer and SEC-registered investment adviser that supports a national network of approximately 2,900 advisors. The firm offers a broad platform including discretionary and nondiscretionary managed-account programs, access to third-party asset managers, and custody/clearing services, serving individual and institutional clients across the United States.

Passive / index investing Active portfolio management Tax-loss harvesting Wealth management Retirement income strategy Founder/Business Owner Executive Retired
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Lisa L

Series 63, Series 66, Series 65

Cherry Valley, CA

Tlg Advisors, Inc.

Lisa Lee is an investment advisor representative at TLG Advisors, Inc. with three years of industry experience. She holds Series 63, Series 65, and Series 66 designations. Lisa’s prior experience includes roles at The Leaders Group Inc and Transamerica Financial Advisors, Inc. In addition to her advisory work, she has owned and operated Elite Global Lending Inc, a mortgage lending business serving residential and commercial clients, since 2012. TLG Advisors, Inc. serves a diverse client base including individuals, high-net-worth clients, trusts, charitable organizations, corporations, and institutional investors. The firm’s investment approach emphasizes manager selection and ongoing monitoring using fundamental analysis and Modern Portfolio Theory, and it offers both traditional portfolio management and a digital program called Starlight Portfolios.

Wealth management Passive / index investing Active portfolio management General estate planning guidance Business ownership considerations Founder/Business Owner Retired
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Victoria B

Series 66, Series 63

Menifee, CA

Commonwealth Financial Network

Victoria Blackwell Rivas is a financial advisor with Commonwealth Financial Network holding Series 66 and Series 63 licenses and has seven years of industry experience. She has been with Commonwealth Financial Network since 2021 and has a background that includes roles at San Diego State University and TD Ameritrade Institutional. Commonwealth Financial Network is a dual-registered broker/dealer and SEC-registered investment adviser serving a national network of approximately 2,900 advisors and managing over $210 billion in client assets. The firm provides a broad adviser-support platform including managed-account programs, third-party asset manager access, retirement consulting, and custody services.

Passive / index investing Active portfolio management Tax-loss harvesting Wealth management Retirement income strategy Founder/Business Owner Executive Retired
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Sergey L

Series 66

Winchester, CA

GWN Securities Inc.

Sergey Lyubyatinskiy is a financial advisor at GWN Securities Inc. with seven years of industry experience. He holds a Series 66 designation and has worked at firms including Equitable Advisors and AXA Advisors. Outside of his advisory role, he is also involved in fixed insurance and annuity business as an agent. GWN Securities is an SEC-registered investment adviser and broker-dealer serving individual and business clients, including high-net-worth individuals. The firm offers discretionary managed accounts, financial planning, and access to third-party sub-advisers and model portfolios, employing a range of investment strategies from traditional asset allocation to legacy market-timing and momentum-based methods.

Wealth management Passive / index investing Active portfolio management Tax-loss harvesting Retirement withdrawal strategies Founder/Business Owner
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Eldon G

Series 66

Hemet, CA

PNC Wealth Management

Eldon Gutierrez is a financial advisor with PNC Wealth Management, holding a Series 66 designation and seven years of industry experience. He previously worked at Edward Jones for five years and spent nine years with Enterprise Holdings before entering the financial services sector. PNC Wealth Management offers retail brokerage and advisory services through model-based programs, including an online discretionary model account available by invitation to employees. The firm’s approach utilizes algorithmic risk assessment and delegated portfolio management with mutual funds and ETFs.

Passive / index investing Active portfolio management Wealth management Executive
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Tiffany D

CFP®, Series 63, Series 66

Winchester, CA

Empower Advisory Group

Tiffany Dugas is a CFP® professional with over 21 years of experience in the financial services industry. She is currently with Empower Advisory Group and has previously worked at firms including Charles Schwab, Fidelity, and Valic Financial Advisors. Outside of financial advising, she is a mineral rights owner and may receive royalty payments from inherited oil and gas interests. Empower Advisory Group provides financial planning and investment management primarily to employer-sponsored retirement plan sponsors and their participants, as well as to Empower Premier IRA and certain retail brokerage account holders. The firm’s services integrate proprietary and third-party methodologies focused on long-term portfolio outcomes and savings rates, delivered through a platform tied to Empower’s recordkeeping and administrative systems.

General retirement planning Retirement income strategy Social Security optimization Debt management College savings (529s, UTMA, etc.)
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Arturo A

Series 66, Series 63

Menifee, CA

Empower Advisory Group

Arturo Aguilar is a financial advisor at Empower Advisory Group with 13 years of industry experience. He holds Series 66 and Series 63 licenses and has worked previously at GWFS Equities, PNC Bank, and BBVA affiliates. Empower Advisory Group provides financial planning and investment management primarily to employer-sponsored retirement plan sponsors and their participants, along with certain retail clients. The firm emphasizes long-term portfolio returns and integrates its services with Empower’s recordkeeping and administrative platforms.

General retirement planning Retirement income strategy Social Security optimization Debt management College savings (529s, UTMA, etc.)
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