CFP®-certified, factor investing / smart beta financial advisors in Arizona
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you're looking to improve your portfolio by focusing on specific investment factors like value, momentum, or size, you need an advisor who understands how these elements can influence returns and risks over time. Without this expertise, you might end up with a strategy that looks smart on paper but doesn't align with your financial goals or risk tolerance. CFP® certification means these advisors have a solid foundation in financial planning, which supports their factor investing approach.
- Factor selection insight. Ask how they choose which factors to emphasize and why those fit your personal situation.
- Risk management approach. Confirm how they balance factor exposure with overall portfolio risk to avoid unintended concentration.
- Cost and turnover considerations. Factor strategies can involve frequent trading; check how they manage costs and tax impacts.
- Performance evaluation. Understand how they measure success beyond simple returns, including consistency and downside protection.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Cynthia F
CFP®, Series 66
Madison, WI
Atlatl Advisers
Cynthia Farnsworth's expertise in factor investing and smart beta strategies is supported by her 18 years of industry experience and CFP® certification, making her well-equipped to guide clients in Arizona seeking these investment approaches. Unlike some advisors, she offers flat-fee financial planning starting at $2,500 and integrates risk-tolerance assessments with a mix of in-house and external portfolio management strategies, including digital assets, providing a comprehensive and cost-transparent service.
Experience: 19 years
Avg account: $1,306,594
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Christopher R
CFP®, Series 66
Scottsdale, AZ
Wealth Enhancement Advisory Services, LLC
Christopher Roger's expertise in factor investing and smart beta strategies is supported by his CFP® certification and a decade of industry experience, making him well-equipped to help clients in Arizona optimize portfolios with factor-based approaches. His affiliation with Wealth Enhancement Advisory Services, a large SEC-registered firm, provides access to a research-driven investment approach combining strategic asset allocation and active management, while his flexible fee structure includes flat fees and hourly consulting, distinguishing him from advisors with more traditional AUM-based fees.
Experience: 10 years
Avg account: $1,378,035
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Heidi F
CFP®, Series 66
Reno, NV
American Wealth Management
Heidi Foster's 17 years of experience and CFP® certification equip her to integrate factor investing and smart beta strategies effectively, emphasizing retirement income and income planning. Unlike some advisors, she offers flat-fee and hourly fee structures through American Wealth Management, which manages over $760 million using a proprietary quantitative process focused on momentum and trend analysis, primarily with ETFs and mutual funds, providing a disciplined approach to factor investing.
Experience: 17 years
Avg account: $835,725
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Christopher F
CFP®, Series 63, Series 65
Modesto, CA
KCPAG Financial Advisors LLC
Christopher Frizzi's 31 years of experience and CFP® certification equip him to integrate factor investing and smart beta strategies effectively, balancing risk and return through fundamental analysis and model portfolios. Operating from Modesto, CA, his firm serves a diverse clientele including individuals, trusts, and businesses, offering discretionary asset management and retirement plan consulting with a 1.00% AUM fee and hourly rates, distinguishing him by combining seasoned expertise with a broad service scope beyond typical factor investing advisors.
Experience: 31 years
Avg account: $57,123
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Anastasia M
CFP®, Series 66
San Diego, CA
M Wealth Management, LLC
Anastasia Melbrod is a CFP® with 19 years of experience, specializing in factor investing and smart beta strategies, supported by her firm's evidence-based, tax-aware investment approach. Unlike some advisors, she offers flat-fee and hourly fee options and integrates in-house tax planning, which can be beneficial for managing costs and tax impacts associated with factor investing, making her a distinctive choice for clients seeking comprehensive financial planning in Arizona.
Experience: 19 years
Avg account: $495,985
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