Seasoned, private / alternative investments financial advisors in Berkeley, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you're considering private or alternative investments, you likely have complex assets that don't fit traditional portfolios. A common mistake is underestimating the unique risks and liquidity challenges these investments carry.
- Experience with asset types. Confirm the advisor has worked with the specific private or alternative investments you're interested in, as each has distinct structures and risks.
- Tax implications knowledge. Ask how they navigate California's high income taxes alongside Proposition 13's property tax limits to optimize your investment outcomes.
- Liquidity planning. These investments often have limited access to cash; ensure the advisor plans for your cash flow needs accordingly.
- Risk assessment approach. Private assets can be volatile or illiquid; check how the advisor evaluates and manages these risks over time.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Keley P
Series 63, Series 65
Berkeley, CA
Willow Grove Advisors, LLC
Keley Petersen brings 25 years of experience managing private and alternative investments in Berkeley, CA, with a focus on high-net-worth clients. At Willow Grove Advisors, she offers customized portfolio management and private placement due diligence, combining technical and economic analysis with strategic asset allocation, and charges a 1.10% AUM fee or hourly rates between $200 and $400.
Experience: 25 years
Avg account: $1,906,101
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Robert S
Series 63, Series 65, Series 66
Berkeley, CA
Charles Schwab
Robert Samuels brings 23 years of experience managing private and alternative investments, with expertise in real estate and multi-state taxation, making him well-equipped for complex asset strategies in Berkeley. Affiliated with Charles Schwab, a large firm serving high-net-worth clients through a 0.80% AUM fee, he offers both discretionary and non-discretionary advisory services supported by multi-asset model portfolios.
Experience: 23 years
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Audrey G
CFP®
Berkeley, CA
Northrock Partners, LLC
Audrey Grubman brings 29 years of experience managing private and alternative investments, making her well-equipped to handle complex asset types and liquidity challenges in Berkeley, CA. Her firm, NorthRock Partners, offers a holistic, asset-allocation approach with flat-fee retirement plan consulting and serves high-net-worth clients, differentiating her through integrated tax and lifestyle management support.
Experience: 30 years
Avg account: $2,520,339
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Marc R
Berkeley, CA
Elmwood Wealth Management
Marc Roth brings 31 years of experience managing private and alternative investments in Berkeley, CA, with a focus on high-net-worth clients and flat-fee options. His firm, Elmwood Wealth Management, integrates tax coordination and offers both discretionary and non-discretionary portfolio management using actively managed and Core ETF strategies, providing a comprehensive approach to complex asset types and liquidity planning.
Experience: 32 years
Avg account: $2,263,826
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Joseph S
CFA®, Series 63, Series 65
Emeryville, CA
Mariner
Joseph Sims brings over 21 years of experience managing private and alternative investments, supported by his CFA® designation and expertise in options and derivatives strategies. Based in nearby Emeryville, he works at Mariner Wealth Advisors, a large firm serving high-net-worth clients with flat-fee and asset-based pricing, offering comprehensive services including family-office administration and both active and passive investment approaches.
Experience: 22 years
Avg account: $2,116,909
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