CFP®-certified, general tax planning financial advisors in California
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you face complex tax situations like high income or property ownership in California, you need a general tax planning advisor who understands local nuances. Without this expertise, you might miss opportunities to reduce your tax burden or mismanage timing for deductions and credits. CFP® certification means these advisors have formal training in tax and financial planning, which helps them navigate your unique tax landscape.
- California tax knowledge. Confirm they understand state-specific rules like Proposition 13, which limits property tax increases for homeowners.
- Income and deduction timing. Ask how they plan around your income fluctuations to optimize tax benefits year to year.
- Coordination with other advisors. Effective tax planning often requires working with your CPA or estate planner; check how they collaborate.
- Holistic tax impact. See if they consider how tax decisions affect your overall financial picture, not just isolated tax savings.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Max P
CFP®, Series 66
Playa Del Rey, CA
Pashman Financial LLC
Max Pashman offers expertise in general tax planning with a focus on California's unique tax environment, supported by his CFP® certification and eight years of experience. His independent firm uses a primarily passive investment approach and provides flat-fee financial planning, which may appeal to clients seeking transparent pricing and collaboration with other advisors for holistic tax and financial strategies.
Experience: 8 years
Avg account: $70,000
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Kenneth G
CFP®
San Rafael, CA
Meritas Wealth Management, LLC
Kenneth Gott offers expertise in general tax planning with 19 years of experience and CFP® certification, serving high-net-worth clients in San Rafael, California. His firm, Meritas Wealth Management, emphasizes long-term, diversified portfolios using passive strategies and negotiates flat fees for comprehensive financial planning, distinguishing him from advisors who may rely solely on asset-based fees or less personalized approaches.
Experience: 19 years
Avg account: $1,820,952
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Matthew B
CFP®, Series 66
Santa Rosa Valley, CA
Opes MVB Capital, LLC
Matthew Benson offers expertise in general tax planning with a strong focus on high-net-worth clients in California, leveraging 13 years of industry experience and CFP® certification. His firm, Opes MVB Capital, LLC, employs a non-discretionary investment approach and provides estate and trust advisory alongside tax planning, differentiating him through access to private placements and venture capital funds with a 1.15% AUM fee.
Experience: 13 years
Avg account: $1,531,917
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Terrence G
CFP®, Series 63
Oceanside, CA
Gustafson Financial Solutions
Terrence Gustafson offers general tax planning expertise in California, backed by CFP® certification and 22 years of experience at his independent firm in Oceanside. His firm provides flat-fee financial tune-ups and focuses on commission-free mutual fund and ETF recommendations, distinguishing him with a data-driven investment approach and comprehensive services including retirement and estate planning.
Experience: 5 years
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Deirdre H
CFP®
Menlo Park, CA
Branch & Bloom Financial Planning, LLC
Deirdre Hegarty offers CFP®-certified financial planning in Menlo Park, California, with expertise in general tax planning and wealth management tailored for high earners not yet rich. She provides flat-fee, project-based, and hourly services, focusing on values-driven, structured planning that integrates tax strategies with retirement and estate considerations, distinguishing her through a technical background and a transparent, client-centered approach.
Experience: 2 years
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