Seasoned, 10b5-1 plan design financial advisors in Florida

The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.

If you’re managing insider stock sales and want to avoid accusations of trading on nonpublic information, a 10b5-1 plan can help you set up a prearranged selling schedule. Without careful design, these plans might not protect you fully or could limit your flexibility when market conditions change. Seasoned advisors bring experience that helps balance compliance with your financial goals.

  • Plan customization. Ask how they tailor the timing and volume of trades to fit your unique situation and risk tolerance.
  • Regulatory compliance. Confirm they understand SEC rules deeply to help you avoid pitfalls that could trigger investigations.
  • Flexibility management. Check how they handle plan modifications or suspensions if your circumstances or market conditions shift.
  • Coordination with legal counsel. Ensure they work closely with your legal team to align the plan with your broader compliance strategy.

Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.

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Rafael R

Series 66

Miami, FL

Morgan Stanley

Rafael Rosenthal is a financial advisor with Morgan Stanley in Miami, FL, holding a Series 66 designation and bringing 17 years of industry experience. His career includes roles at Morgan Stanley Private Bank, Morgan Stanley Smith Barney LLC, and Wells Fargo Clearing. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individuals and institutional clients with a wide range of advisory programs, including tailored financial planning and estate planning strategies. The firm manages approximately $2.74 trillion in client assets and employs structured planning tools and analyses to support client outcomes.

General estate planning guidance
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Gary C

Series 63

St. Augustine, FL

Mass Mutual Investors Services

Gary Conicella is a financial advisor with Mass Mutual Investors Services who holds a Series 63 designation and has 35 years of industry experience. He previously worked at MetLife Securities Inc. and Metropolitan Life Insurance Company for over two decades. Conicella also maintains an outside insurance business focused on life, fixed annuities, and disability products. MassMutual Investors Services is a broker-dealer and SEC-registered investment adviser serving individuals, business owners, trusts, estates, charitable organizations, and employers. The firm offers financial planning, asset management, and educational seminars, structuring engagements as annual, collaborative relationships using advanced analytical tools to develop written recommendations.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced

Michael H

Series 63, Series 66

Delray Beach, FL

Fidelity

Michael Henderson is a Financial Consultant at Fidelity Investments. In this role, he focuses on understanding his clients' financial goals and collaborating with them to develop personalized financial plans aimed at providing peace of mind through retirement. He has been with Fidelity Investments since 2021, serving in multiple capacities including Financial Representative, Investment Consultant, and currently Financial Consultant. Prior to joining Fidelity, Michael worked as an Operations Consultant at XCelerant Consulting from 2018 to 2021. Outside of his professional responsibilities, Michael has personal interests in boating, fitness, food, golf, snowboarding, and soccer.

General retirement planning Retirement income strategy Income planning
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David G

Series 66

Jacksonville, FL

Merrill

David Glenn is a financial advisor with Merrill in Jacksonville, FL, holding a Series 66 designation and has 10 years of industry experience. He has worked with Bank of America, N.A. and Merrill since 2015, accumulating 11 years in these roles. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services through the Select Portfolio Solutions program, serving individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations. The firm offers model-based and discretionary investment strategies supported by internal and third-party managers, with a range of portfolio implementation options and tax-aware strategies.

Tax-loss harvesting Active portfolio management Wealth management
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John Z

Series 63, Series 66

Boca Raton, FL

Nfsg Corporation

John Zaffarano is a financial advisor at NFSG Corporation in Boca Raton, FL, with 10 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at NewBridge Securities Corporation since 2016. Outside of finance, he manages Digital Star Entertainment LLC, a music production and record label company, and Arqive AI LLC, a social media and entertainment app developer. NFSG Corporation provides investment advisory and financial planning services to a diverse client base, including individuals, pension plans, trusts, and business entities. The firm offers discretionary and non-discretionary asset management, employs internal portfolio managers, and utilizes third-party asset managers with various investment styles.

Wealth management
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Christian N

Series 63, Series 66, Series 65

Foster City, CA

IEQ Capital, LLC

Christian Nelson is a financial advisor at IEQ Capital, LLC with 20 years of industry experience. He holds Series 63, Series 66, and Series 65 credentials. Prior to joining IEQ Capital in 2019, Nelson worked at First Republic in various investment management and securities roles from 2015 to 2019. IEQ Capital provides portfolio management and investment advisory services primarily to high-net-worth individuals, families, and various entities including trusts and foundations. The firm’s investment approach involves centralized macroeconomic research, client-specific Investment Policy Statements, and diversified portfolios composed of liquid strategies, third-party managers, and private alternative investments.

Private / alternative investments 10b5-1 plan design Family Business Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Financial Professional

Adam C

Series 66

San Francisco, CA

Merrill

Adam Cline is a Wealth Management Advisor with Merrill Lynch Wealth Management in San Francisco. He began his career in the financial services industry in 2009 and joined Merrill in 2010. Adam works primarily with affluent clients, including C-suite executives and serial entrepreneurs, focusing on a holistic approach to wealth management that involves significant time spent with clients and their families to foster behaviors and attitudes that support positive long-term financial outcomes. His expertise includes executive compensation, equity compensation services, liquidity management, personal retirement planning, and retirement income. Adam assists clients with wealth enhancement by understanding risks and measuring probabilities to reach objectives, wealth preservation, wealth transfer to succeeding generations, and charitable gifting strategies. He also provides services related to stock option analysis, restricted stock strategies, family wealth growth, trust and estate planning, life insurance, philanthropic strategy, and business succession planning. Adam holds a Bachelor of Science degree in Political Economics from the University of California, Berkeley. He holds securities licenses including the Series 7 and 66 FINRA registrations, and professional designations such as Certified Private Wealth Advisor (CPWA) and Personal Investment Advisor (PIA). He participates in community organizations including GLIDE, Habitat for Humanity, and Sage Project. Outside of work, he enjoys basketball, camping, golfing, hiking, scuba diving, spending time with family, surfing, swimming, traveling, and yoga.

Wealth management Concentrated stock management Pre-IPO planning 10b5-1 plan design Charitable giving & philanthropy Executive Founder/Business Owner

Derek E

Series 63, Series 66

Fort Myers, FL

Fidelity

Derek Ehlers is the Vice President and Branch Leader at Fidelity Investments, where he leads a team of financial professionals focused on partnering with clients and their families to address their financial and wealth planning needs. He has held this leadership role since 2021. Derek's career at Fidelity Investments spans over two decades, beginning in 2000. Throughout his tenure, he has held various positions including Assistant Branch Leader, Branch Service Manager, Senior Relationship Manager, and several specialist and representative roles, reflecting a broad range of experience within the company. No additional information regarding Derek's education, credentials, personal interests, or community involvement has been provided.

10b5-1 plan design Financial Professional
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Jared J

Series 65

Plymouth, MN

Echo Wealth Management, LLC

Jared Johnson is a financial advisor at Echo Wealth Management, LLC in Plymouth, MN, holding a Series 65 designation with three years of industry experience. He previously worked at Trust Point Inc. and spent four years in full-time education before joining Echo Wealth Management in 2018. Echo Wealth Management provides discretionary and non-discretionary portfolio management, pension consulting, and comprehensive financial planning to individuals, high-net-worth clients, trusts, foundations, participant-directed retirement plans, and businesses. The firm employs an evidence-based investment approach grounded in Modern Portfolio Theory, emphasizing factor-based exposures and using ETFs, institutional mutual funds, option-based strategies, and structured notes as part of its risk management and return enhancement.

Equity Recipients (RS/RSU, SOP, ESPP) 10b5-1 plan design Stock option exercise strategy Private / alternative investments Retirement income strategy Executive Founder/Business Owner HENRY (High Earners, Not Rich Yet)
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Christopher F

Series 65

Portland, ME

Pine Capital

Christopher Ferguson is a financial advisor at Pine Capital with a Series 65 credential and three years of industry experience. He is a part owner of Cherry Bomb Table Games, a game development company, and also coaches football at Portland High School. Additionally, he owns a women's boutique called Bobbles & Lace Charleston. Pine Capital provides discretionary investment management for individuals, trusts, and select institutional clients, using a research-driven growth-at-a-reasonable-price equity selection approach and primarily constructing portfolios from individual stocks and bonds.

10b5-1 plan design
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Scott M

Series 63, Series 65

New York, NY

Morgan Stanley

Scott Mahoney is a financial advisor with Morgan Stanley in New York, NY, holding Series 63 and Series 65 credentials and bringing 34 years of industry experience. He has been with Morgan Stanley since 2009, including roles at Morgan Stanley Private Bank, N.A. Outside of his advisory work, he is involved with Giants Foot Cubed LLC. Morgan Stanley Wealth Management is a large SEC-registered investment adviser and broker-dealer that serves both individual and institutional clients. The firm offers a wide range of advisory programs and financial planning services supported by structured planning tools and broad investment resources.

General estate planning guidance
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Elizabeth B

Series 66

New York, NY

J.P. Morgan Securities

Elizabeth Brown is a Series 66 licensed financial advisor with J.P. Morgan Securities in New York, NY, where she has worked since 2012. She has 26 years of industry experience. J.P. Morgan Securities provides institutional consulting services to clients such as corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager and fund searches, and customized performance reporting through a select group of Wealth Advisors. The firm combines large institutional advisory operations with brokerage, distribution, and investment management capabilities.

Wealth management Executive Founder/Business Owner
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David C

Series 63, Series 65

Houston, TX

LPL Financial

David Cade is a financial advisor at LPL Financial with 42 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked for Next Financial Group, Inc. for 20 years before joining LPL Financial in 2025. LPL Financial is a national SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations. The firm offers a range of advisory programs and financial planning services with both discretionary and non-discretionary management, utilizing research and model portfolios to support diversified investment strategies.

College savings (529s, UTMA, etc.)
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Sarah C

CFP®, Series 63, Series 65

Boston, MA

Santander Securities LLC

Sarah Currier Barrella is a CFP® professional with 26 years of experience in financial advisory services. She currently works at Santander Securities LLC and Santander Bank, NA, having previously held positions at TD Bank and Citizens Securities, Inc. Barrella is based in Boston, MA. Santander Securities LLC serves a broad retail client base with approximately $3.14 billion in regulatory assets under management across 10,800 client relationships. The firm offers investment advisory services, portfolio management through wrap-fee programs, and financial planning, operating both as a registered investment adviser and a FINRA-registered broker-dealer.

ESG / Sustainable investing Tax-loss harvesting General retirement planning Income planning Founder/Business Owner
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Linda P

Series 63

Mt. Laurel, NJ

BC Advisors, LLC

Linda Postorivo is a financial advisor at BC Advisors, LLC with 43 years of industry experience. She holds a Series 63 designation and has worked with MAFG RIA Services, Inc. since 1994 and with Mid-Atlantic Companies since 1981. BC Advisors provides investment advisory and portfolio management services primarily to high-net-worth individuals, family trusts, pension and profit-sharing plans, and other institutional clients. The firm emphasizes non-discretionary investment recommendations grounded in fundamental analysis alongside technical and cyclical reviews, employing a variety of strategies including long-term, short-term, trading, options, and alternatives.

Active portfolio management

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