Top home buying financial advisors in Florida

The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.

Buying a home is one of the biggest financial steps you'll take, especially if you're navigating Florida's unique market conditions or fluctuating interest rates. Without the right guidance, you might overlook key costs or financing options that could save you thousands.

  • Local market insight. Ask how they stay current on Florida's neighborhood trends and property values to help you make informed offers.
  • Mortgage options knowledge. Confirm they explain different loan types clearly, including down payment requirements and closing costs.
  • Negotiation strategy. A good advisor helps you balance offer price with contingencies, not just the sticker price.
  • Long-term affordability. Check if they model your budget beyond the mortgage, including taxes, insurance, and maintenance expenses.

Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.

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Rafael R

Series 66

Miami, FL

Morgan Stanley

Rafael Rosenthal is a financial advisor with Morgan Stanley in Miami, FL, holding a Series 66 designation and bringing 17 years of industry experience. His career includes roles at Morgan Stanley Private Bank, Morgan Stanley Smith Barney LLC, and Wells Fargo Clearing. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individuals and institutional clients with a wide range of advisory programs, including tailored financial planning and estate planning strategies. The firm manages approximately $2.74 trillion in client assets and employs structured planning tools and analyses to support client outcomes.

General estate planning guidance
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Gary C

Series 63

St. Augustine, FL

Mass Mutual Investors Services

Gary Conicella is a financial advisor with Mass Mutual Investors Services who holds a Series 63 designation and has 35 years of industry experience. He previously worked at MetLife Securities Inc. and Metropolitan Life Insurance Company for over two decades. Conicella also maintains an outside insurance business focused on life, fixed annuities, and disability products. MassMutual Investors Services is a broker-dealer and SEC-registered investment adviser serving individuals, business owners, trusts, estates, charitable organizations, and employers. The firm offers financial planning, asset management, and educational seminars, structuring engagements as annual, collaborative relationships using advanced analytical tools to develop written recommendations.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced

Michael H

Series 63, Series 66

Delray Beach, FL

Fidelity

Michael Henderson is a Financial Consultant at Fidelity Investments. In this role, he focuses on understanding his clients' financial goals and collaborating with them to develop personalized financial plans aimed at providing peace of mind through retirement. He has been with Fidelity Investments since 2021, serving in multiple capacities including Financial Representative, Investment Consultant, and currently Financial Consultant. Prior to joining Fidelity, Michael worked as an Operations Consultant at XCelerant Consulting from 2018 to 2021. Outside of his professional responsibilities, Michael has personal interests in boating, fitness, food, golf, snowboarding, and soccer.

General retirement planning Retirement income strategy Income planning
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David G

Series 66

Jacksonville, FL

Merrill

David Glenn is a financial advisor with Merrill in Jacksonville, FL, holding a Series 66 designation and has 10 years of industry experience. He has worked with Bank of America, N.A. and Merrill since 2015, accumulating 11 years in these roles. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services through the Select Portfolio Solutions program, serving individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations. The firm offers model-based and discretionary investment strategies supported by internal and third-party managers, with a range of portfolio implementation options and tax-aware strategies.

Tax-loss harvesting Active portfolio management Wealth management
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John Z

Series 63, Series 66

Boca Raton, FL

Nfsg Corporation

John Zaffarano is a financial advisor at NFSG Corporation in Boca Raton, FL, with 10 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at NewBridge Securities Corporation since 2016. Outside of finance, he manages Digital Star Entertainment LLC, a music production and record label company, and Arqive AI LLC, a social media and entertainment app developer. NFSG Corporation provides investment advisory and financial planning services to a diverse client base, including individuals, pension plans, trusts, and business entities. The firm offers discretionary and non-discretionary asset management, employs internal portfolio managers, and utilizes third-party asset managers with various investment styles.

Wealth management

Brandon J

Series 66

Dearborn, MI

Merrill

Brandon Johnson is a Financial Advisor with Merrill Lynch Wealth Management. He works closely with clients to develop strategies that address their short-, mid-, and long-term financial goals. His approach includes providing ongoing advice and guidance tailored to changing client needs, and he facilitates access to additional banking, credit, home financing, and small business resources through Bank of America specialists. His areas of expertise include family wealth management strategies, investment consulting for defined contribution plans, managing new wealth, personal retirement planning, portfolio management, small business strategies, tax minimization, and retirement income. Brandon holds a Bachelor's Degree from Western Michigan University and has earned professional designations including Chartered Retirement Planning Counselor (CRPC) and Personal Investment Advisor (PIA). Outside of his professional role, Brandon spends time engaging in sports such as basketball and golf, enjoys music, and values spending time with his family. He enjoys activities like game nights and barbecues, as well as visiting parks and walking nature trails with his wife and two sons.

General retirement planning Retirement income strategy Wealth management College savings (529s, UTMA, etc.) Caring for aging parents
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Jacob W

Series 66

Saint Petersburg, FL

Wyand Wealth LLC

Jacob Wyand is a financial advisor at Wyand Wealth LLC in Saint Petersburg, FL, holding a Series 66 designation and four years of industry experience. His prior roles include positions at Fidelity Investments and UBS Financial Services. Wyand Wealth LLC is a state-registered investment adviser serving individual and family clients with investment management and financial planning. The firm uses a top-down asset allocation process focused on ETFs and individual equities, providing discretionary management and accommodating client investment restrictions.

Income planning Cash flow / budgeting Home buying

Gisselle C

Series 66

Miami, FL

J.P. Morgan Securities

Gisselle Caraballo is a Financial Solutions Advisor with Merrill Lynch Wealth Management. In her role, she partners with clients to understand their financial priorities and develop strategies tailored to their short-, mid-, and long-term goals. She provides guidance across a broad spectrum of financial needs, including investing, retirement planning, and unexpected expense preparation, while also facilitating access to Bank of America specialists for banking and lending solutions. With expertise in managing the competing demands of personal finance, Gisselle works closely with clients to define objectives and implement portfolio strategies aligned with those goals. She offers ongoing advice to adapt portfolios as clients' circumstances evolve. Gisselle holds the Chartered Retirement Planning Counselor (CRPC) and Personal Investment Advisor (PIA) designations and earned her Bachelor's Degree from the University of Texas System. She is a member of the National Association of Women Business Owners and is fluent in English and Spanish.

General retirement planning Wealth management College savings (529s, UTMA, etc.) Elder care planning Home buying Executive Founder/Business Owner
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Hugh B

CFP®, Series 66

Gulf Breeze, FL

Wrenne Financial Planning LLC

Hugh Baker is a CFP® and holds a Series 66 license with seven years of industry experience. He has been with Wrenne Financial Planning LLC since 2021 and previously worked at Allegheny Financial Group from 2015 to 2021. Wrenne Financial Planning LLC is an SEC-registered advisory firm with six advisors managing approximately $231 million for about 400 clients, including individual and high-net-worth households as well as corporate and business clients. The firm employs a passive investment approach using diversified portfolios of index mutual funds and ETFs, providing comprehensive financial planning and discretionary portfolio management along with separate student-loan planning services.

Student loan debt Cash flow / budgeting Home buying Doctor or Medical Professional Young Professionals
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Max M

Series 65

Huntington Beach, CA

MMM Capital Ventures

Max Mc Grail is a Series 65-licensed advisor with MMM Capital Ventures, where he has been working since 2025. He is also the founder and CEO of Sunset Beach Collective LLC, a lifestyle brand focused on clothing and merchandise. His prior career includes roles at the Auto Club of Southern California and several other positions across different industries. MMM Capital Ventures is a small advisory firm serving primarily individual retail investors and custodial accounts for minors. The firm employs an active, market-timing approach that uses technical analysis, sentiment measures, and market news, offering both discretionary and non-discretionary portfolio management with sophisticated strategies including options and leveraged ETFs.

Active portfolio management Options & derivatives strategies Tax-loss harvesting Young Professionals HENRY (High Earners, Not Rich Yet)

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