Top advisors focused on home buying in Florida

The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.

Buying a home is one of the biggest financial steps you'll take, especially if you're navigating Florida's unique market conditions or fluctuating interest rates. Without the right guidance, you might overlook key costs or financing options that could save you thousands.

  • Local market insight. Ask how they stay current on Florida's neighborhood trends and property values to help you make informed offers.
  • Mortgage options knowledge. Confirm they explain different loan types clearly, including down payment requirements and closing costs.
  • Negotiation strategy. A good advisor helps you balance offer price with contingencies, not just the sticker price.
  • Long-term affordability. Check if they model your budget beyond the mortgage, including taxes, insurance, and maintenance expenses.

Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.

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William S

Series 63, Series 65

College Station, TX

Smith & Wyatt

William Soltow is a financial advisor at Smith & Wyatt with 12 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Smith & Wyatt since 2022, following previous roles at CoreCap Advisors and Cambridge Investment Research. Outside of advisory work, he is the founder of Frontier Wealth Management and acts as an independent insurance agent. Smith & Wyatt provides investment advisory and financial planning services to individuals, including high-net-worth clients, and corporations. The firm emphasizes discretionary portfolio management using mutual funds and ETFs, with tailored strategies based on various analytical methods and client-specific objectives.

General estate planning guidance Retirement income strategy Wealth management
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Kristin M

Series 66

Mt Pleasant, SC

Primerica Advisors

Kristin Manna is a financial advisor with Primerica Advisors and holds a Series 66 designation. She has one year of industry experience, including roles at Park Avenue Securities, Guardian Life Insurance Company, and Consolidated Planning Holdings, Inc. Prior to entering the financial industry, she worked in education for eight years. Outside of advising, Kristin is an author and publisher of a basketball coaching notebook and works as a math tutor for high school students. Park Avenue Securities serves a broad retail client base with a range of brokerage and advisory services, utilizing proprietary and third-party investment strategies across various account types and investment vehicles.

Business exit / sale strategy Tax-loss harvesting Self-Employed Founder/Business Owner
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Rafael R

Series 66

Miami, FL

Morgan Stanley

Rafael Rosenthal is a financial advisor with Morgan Stanley in Miami, FL, holding a Series 66 designation and bringing 17 years of industry experience. His career includes roles at Morgan Stanley Private Bank, Morgan Stanley Smith Barney LLC, and Wells Fargo Clearing. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individuals and institutional clients with a wide range of advisory programs, including tailored financial planning and estate planning strategies. The firm manages approximately $2.74 trillion in client assets and employs structured planning tools and analyses to support client outcomes.

General estate planning guidance
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Stephen H

Series 65

Plano, TX

Fisher Investments

Stephen Harris is a financial advisor at Fisher Investments with a Series 65 designation. He has worked at Fisher Investments since 2023 and previously was involved with FIBA Basketball and East Stroudsburg University. Fisher Investments serves a global mix of institutional and private clients, providing discretionary portfolio management across equity, fixed-income, and blended mandates. The firm uses a centralized investment policy committee and employs tax-aware processes and defensive tactics to manage risk and positioning.

Tax-loss harvesting Active portfolio management ESG / Sustainable investing Options & derivatives strategies Concentrated stock management Founder/Business Owner Executive
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Gary C

Series 63

St. Augustine, FL

Mass Mutual Investors Services

Gary Conicella is a financial advisor with MassMutual Investors Services in St. Augustine, FL, holding a Series 63 designation and possessing 34 years of industry experience. His prior roles include positions at MetLife Securities Inc. and Metropolitan Life Insurance Company, where he worked for over two decades. He is also involved in an outside insurance business, focusing on life, fixed annuities, and disability products. MassMutual Investors Services is a broker-dealer and SEC-registered investment adviser providing financial planning and asset management services to individuals, business owners, trusts, estates, charitable organizations, and employers. The firm emphasizes collaborative, annual financial planning engagements supported by firm-approved analytical tools and offers a range of planning programs including estate settlement and employer-sponsored planning.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced

Brandon J

Series 66

Dearborn, MI

Merrill

Brandon Johnson is a Financial Solutions Advisor at Merrill Lynch Wealth Management. In his role, he works closely with clients to understand their financial priorities and develop strategies tailored to pursue their short-, mid-, and long-term goals. Brandon serves as a resource for a range of financial needs, including general investing, retirement planning, and saving for unexpected events. He also provides access to Bank of America specialists for additional services such as banking, credit, home financing, and small business solutions. Brandon’s expertise centers on helping clients manage competing financial priorities such as purchasing a home, funding education, caring for elderly family members, and preparing for healthcare needs. He collaborates with clients one-on-one to define their goals, tailor portfolio strategies to meet those goals, and provide ongoing advice to adjust plans as clients’ situations evolve. Brandon holds the professional designations of Chartered Retirement Planning Counselor (CRPC) and Personal Investment Advisor (PIA). He earned his bachelor's degree from Western Michigan University.

General retirement planning College savings (529s, UTMA, etc.) Elder care planning Home buying Cash flow / budgeting Executive Founder/Business Owner Mid-Career Professionals HENRY (High Earners, Not Rich Yet)
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Jacob W

Series 66

Saint Petersburg, FL

Wyand Wealth LLC

Jacob Wyand is a financial advisor at Wyand Wealth LLC in Saint Petersburg, FL, holding a Series 66 designation and four years of industry experience. His prior roles include positions at Fidelity Investments and UBS Financial Services. Wyand Wealth LLC is a state-registered investment adviser serving individual and family clients with investment management and financial planning. The firm uses a top-down asset allocation process focused on ETFs and individual equities, providing discretionary management and accommodating client investment restrictions.

Income planning Cash flow / budgeting Home buying

Gisselle C

Series 66

Miami, FL

J.P. Morgan Securities

Gisselle Caraballo is a Financial Solutions Advisor with Merrill Lynch Wealth Management. In her role, she partners with clients to understand their financial priorities and develop strategies tailored to their short-, mid-, and long-term goals. She provides guidance across a broad spectrum of financial needs, including investing, retirement planning, and unexpected expense preparation, while also facilitating access to Bank of America specialists for banking and lending solutions. With expertise in managing the competing demands of personal finance, Gisselle works closely with clients to define objectives and implement portfolio strategies aligned with those goals. She offers ongoing advice to adapt portfolios as clients' circumstances evolve. Gisselle holds the Chartered Retirement Planning Counselor (CRPC) and Personal Investment Advisor (PIA) designations and earned her Bachelor's Degree from the University of Texas System. She is a member of the National Association of Women Business Owners and is fluent in English and Spanish.

General retirement planning Wealth management College savings (529s, UTMA, etc.) Elder care planning Home buying Executive Founder/Business Owner
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Hugh B

CFP®, Series 66

Gulf Breeze, FL

Wrenne Financial Planning LLC

Hugh Baker is a CFP® and holds a Series 66 license with seven years of industry experience. He has been with Wrenne Financial Planning LLC since 2021 and previously worked at Allegheny Financial Group from 2015 to 2021. Wrenne Financial Planning LLC is an SEC-registered advisory firm with six advisors managing approximately $231 million for about 400 clients, including individual and high-net-worth households as well as corporate and business clients. The firm employs a passive investment approach using diversified portfolios of index mutual funds and ETFs, providing comprehensive financial planning and discretionary portfolio management along with separate student-loan planning services.

Student loan debt Cash flow / budgeting Home buying Doctor or Medical Professional Young Professionals
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Max M

Series 65

Huntington Beach, CA

MMM Capital Ventures

Max Mc Grail is a Series 65-licensed advisor with MMM Capital Ventures, a firm he joined in 2025. He has no prior industry experience but has held various roles in different sectors, including founding and serving as CEO of Sunset Beach Collective LLC, a lifestyle brand focused on clothing and merchandise. MMM Capital Ventures is a newly established investment advisory firm serving individual retail clients with discretionary and non-discretionary portfolio management, financial planning, and cryptocurrency guidance. The firm follows an active, market-timing approach using technical analysis, sentiment indicators, and tactical option strategies tailored to clients’ risk profiles.

Active portfolio management Options & derivatives strategies Private / alternative investments Cash flow / budgeting Home buying FIRE (Financial Independence Retire Early) Young Professionals
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