CFP®-certified, factor investing / smart beta financial advisors in Iowa
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
You might consider a factor investing or smart beta advisor if you're looking to enhance your portfolio by targeting specific investment drivers like value, momentum, or quality factors. Without a clear understanding of how these factors interact and perform over time, you risk chasing short-term trends that can hurt your returns.
- Factor selection rationale. Ask how they choose which factors to emphasize and how they adjust for changing market conditions.
- Risk management approach. Confirm how they balance factor exposure with overall portfolio risk to avoid unintended concentration.
- Integration with your goals. Ensure they explain how factor strategies fit within your broader financial plan, not just as standalone investments.
- Fee structure clarity. Since many here offer flat-fee pricing, ask how fees align with the complexity of managing factor-based portfolios.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Aaron R
CFP®, Series 66
North Liberty, IA
Wealth Enhancement Advisory Services, LLC
Aaron Robertson's 16 years of experience and CFP® certification equip him to guide Iowa clients in factor investing and smart beta strategies, integrating these with retirement plans and business exit strategies. Operating within Wealth Enhancement Advisory Services, a large SEC-registered firm, he offers flat-fee financial planning and combines passive and active management approaches, distinguishing him from advisors focused solely on active portfolio management or smaller firms.
Experience: 17 years
Avg account: $1,378,035
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Dennis M
CFP®, ChFC®, Series 63
West Hartford, CT
APELLA Wealth
Dennis Markway's expertise in factor investing and smart beta strategies is supported by his 18 years of industry experience and CFP® certification, making him well-equipped to help clients in Iowa enhance their portfolios through targeted investment drivers. His firm, Apella Wealth, employs a model-driven approach that integrates quantitative methods and tax-aware strategies, offering flat-fee financial planning tailored to high-net-worth individuals, which distinguishes him from other advisors who may not combine these specific capabilities or fee structures.
Experience: 19 years
Avg account: $1,287,176
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Jeffrey E
CFP®, Series 63, Series 65, Series 66
Lacrosse, WI
Associated Investment Services, Inc.
Jeffrey Edwards is a CFP® with 23 years of experience, specializing in factor investing and smart beta strategies, along with tax-loss harvesting and active portfolio management. Operating from Lacrosse, WI, he works through Associated Investment Services, Inc., which serves individual investors and small entities, offering model portfolios and separately managed accounts with a fee structure ranging from 1.42% to 1.81% AUM, distinguishing him by combining seasoned expertise with a broad client service platform.
Experience: 24 years
Avg account: $303,096
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Matthew F
CFP®, CFA®
Des Moines, IA
BlackOak Advisors LLC
Matthew Ford's expertise in factor investing and smart beta strategies is supported by his dual CFP® and CFA® certifications and his role at BlackOak Advisors LLC in Des Moines, IA. His firm emphasizes strategic asset allocation and diversified portfolios, incorporating ETFs, mutual funds, and alternative investments, which may appeal to clients seeking a comprehensive approach. Additionally, his flat-fee structure and experience founding Klima Capital Advisors LP differentiate him from other advisors in the region.
Experience: 4 years
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