Top college savings (529s, UTMA, etc.) financial advisors in La Crosse, WI
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
Saving for college often starts when you want to make the most of tax-advantaged accounts like 529 plans or UTMA custodial accounts. A common mistake is not aligning the savings strategy with your child's timeline and your overall financial goals, which can reduce the benefits of these accounts.
- Account type suitability. Confirm which college savings vehicles they recommend and why, ensuring they fit your family's timeline and risk tolerance.
- Tax implications. Ask how they handle state tax benefits and potential impacts on financial aid eligibility.
- Contribution flexibility. Check how they advise on adjusting contributions as your financial situation or college plans change.
- Coordination with other goals. See how they balance college savings with retirement and other priorities to avoid unintended trade-offs.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
-
Mark B
ChFC®, Series 63, Series 66
Onalaska, WI
Interactive Financial Advisors
Mark Bertrang specializes in college savings strategies including 529 plans and UTMA accounts, supported by 38 years of experience and ChFC® credentials. Operating from Onalaska, WI, he offers flat-fee financial planning and employs model-based portfolio management with ETFs and mutual funds, distinguishing him with a disciplined investment approach and flexible fee options compared to other advisors in the area.
Experience: 38 years
Avg account: $183,947
-
Joshua L
Series 66
Onalaska, WI
ValMark Advisers, Inc.
Joshua Lieder specializes in college savings strategies including 529 plans and UTMA accounts, supported by 15 years of experience and a Series 66 designation. Operating from Onalaska, WI with ValMark Advisers, Inc., he offers flat-fee and independent advisory services, leveraging diversified, goal-based portfolios and a broad range of investment platforms, which may appeal to clients seeking flexible fee structures and comprehensive wealth management.
Experience: 16 years
Avg account: $554,438
-
Craig M
CFP®, Series 63, Series 66
Bloomington, MN
Guzek Asset Management
Craig Morcos specializes in college savings strategies including 529 plans and UTMA accounts, supported by nine years of experience and CFP® certification. Operating within LPL Financial, a large firm offering diverse investment solutions, he provides flat-fee financial planning, which may appeal to clients seeking transparent pricing alongside expertise in retirement plans and tax-loss harvesting.
Experience: 10 years
Avg account: $0
-
Thomas D
Series 66
La Crosse, WI
Edward Jones
Thomas Dolan specializes in college savings strategies including 529 plans and UTMA accounts, supported by eight years of experience and a Series 66 designation. Operating within Edward Jones, a large firm managing over $1 trillion in assets, he offers a range of advisory programs with fees up to 1.35% annually, providing access to diverse investment options and a fiduciary standard that may suit families balancing college savings with broader financial goals.
Experience: 8 years
Avg account: $246,728
-
Jonathan H
Series 63, Series 65
La Crosse, WI
J. W. Cole Advisors, Inc.
Jonathan Holthaus specializes in college savings plans like 529s and UTMA accounts, supported by 13 years of experience and Series 63 and 65 licenses. Operating within J.W. Cole Advisors, a large SEC-registered firm, he offers flat-fee financial planning and access to diverse managed account solutions, distinguishing him from advisors with smaller firm affiliations or different fee structures.
Experience: 14 years
Avg account: $255,702
Want help finding the right advisor?
Answer a few questions to see advisors matched to you.
Advisors focused on
People also searched
Popular in La Crosse, WI
Find advisors by type
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)