Flat-fee, college savings (529s, UTMA, etc.) financial advisors in La Crosse, WI
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
When you're setting aside money for college through plans like 529s or UTMA accounts, you want an advisor who understands how to balance growth with your timeline and financial aid impact. A common mistake is focusing only on investment returns without considering how savings affect your child's financial aid eligibility.
- Plan type guidance. Confirm they explain the differences between 529 plans and UTMA accounts, including tax benefits and control over funds.
- Fee transparency. Flat-fee advisors charge a set rate, so ask how that fee covers ongoing plan management and advice.
- Financial aid impact. Ask how your savings strategy might influence your child's eligibility for need-based aid.
- Contribution strategy. Look for advisors who help you decide when and how much to contribute based on your family's cash flow and college timeline.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Kristy P
Series 63, Series 65
Onalaska, WI
ValMark Advisers, Inc.
Kristy Peters offers expertise in college savings plans like 529s and UTMA accounts, supported by 24 years of industry experience and flat-fee arrangements negotiated between $50 and $50,000. Operating from nearby Onalaska, WI, she works with ValMark Advisers, which emphasizes diversified, goal-based portfolios using mutual funds and ETFs, providing a comprehensive approach compared to other advisors in La Crosse.
Experience: 24 years
Avg account: $554,438
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Mark B
ChFC®, Series 63, Series 66
Onalaska, WI
Interactive Financial Advisors
Mark Bertrang offers expertise in college savings plans like 529s and UTMA accounts with a flat-fee structure for financial planning services, making him suitable for families in La Crosse, WI seeking transparent fees. With 38 years of experience and a focus on model-based portfolio management using ETFs and mutual funds, he provides a disciplined investment approach alongside his independent advisory role.
Experience: 38 years
Avg account: $183,947
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Craig M
CFP®, Series 63, Series 66
Bloomington, MN
Guzek Asset Management
Craig Morcos specializes in college savings plans like 529s and UTMA accounts, offering flat-fee financial planning through LPL Financial in La Crosse, WI. With nine years of experience and CFP® certification, he serves a diverse client base including business owners and retirees, providing access to extensive investment research and a blend of advisory and brokerage services.
Experience: 10 years
Avg account: $0
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Jonathan H
Series 63, Series 65
La Crosse, WI
J. W. Cole Advisors, Inc.
Jonathan Holthaus offers expertise in college savings plans like 529s and UTMA accounts, supported by 13 years of industry experience and Series 63 and 65 licenses. Operating within J.W. Cole Advisors, a large SEC-registered firm, he provides flat-fee financial planning with access to diverse managed account solutions, distinguishing him from advisors at smaller firms or with less comprehensive service offerings.
Experience: 14 years
Avg account: $255,702
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