Seasoned, factor investing / smart beta financial advisors in Louisiana
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you're looking to enhance your portfolio with factor investing—strategies that target specific drivers of returns like value or momentum—you need an advisor who understands the nuances of these approaches. Without deep experience, it's easy to misapply factors, leading to unintended risks or missed opportunities. Seasoned advisors bring decades of insight, helping you navigate complex factor choices and market cycles.
- Factor selection expertise. Ask how they determine which factors fit your goals and risk tolerance, not just follow popular trends.
- Risk management approach. Confirm how they monitor factor exposures to avoid concentration in volatile market segments.
- Integration with your portfolio. Understand how they blend factor strategies with your existing investments to maintain balance and diversification.
- Long-term perspective. Factor investing often requires patience; check how they set expectations around performance over market cycles.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Michael F
CFP®, Series 66
Houston, TX
Wealth Enhancement Advisory Services, LLC
Michael Fitzgerald's 23 years of experience and CFP® certification equip him to guide clients through factor investing strategies with a seasoned perspective. Based in Houston, TX, he works at Wealth Enhancement Advisory Services, a large SEC-registered firm that blends passive and active management, offering flat fees and hourly consulting options, which may appeal to mid-career professionals and baby boomers seeking tailored portfolio integration and risk management.
Experience: 24 years
Avg account: $1,378,035
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Anthony M
Series 63, Series 66
Providence, RI
Canton Hathaway LLC
Anthony Marcello III brings 28 years of experience and specializes in factor investing and smart beta strategies, making him well-equipped to manage nuanced factor exposures. Operating from Canton Hathaway LLC, he offers a flat-fee outsourced CIO service ranging from $50,000 to $150,000 annually, catering primarily to high-net-worth clients with a rules-based investment approach that integrates fundamental, technical, and quantitative research.
Experience: 29 years
Avg account: $7,291,236
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Morris N
Series 63
Germantown, TN
Tcm
Morris Nutt's 28 years of experience and expertise in factor investing and active portfolio management equip him to guide clients through the complexities of factor-based strategies. Operating from Germantown, TN, he offers flat-fee financial planning and discretionary portfolio management through Trinity Capital Management, which employs a broad investment approach including ETFs and private placements, distinguishing him with a flexible, comprehensive service model compared to other advisors.
Experience: 29 years
Avg account: $331,770
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Mark F
Series 63, Series 65
Marietta, GA
Masterplan Retirement Consultants
Mark Fricks brings over three decades of experience in factor investing and active portfolio management, offering expertise in private and alternative investments. Operating from Marietta, GA, he works with Gradient Investments, an SEC-registered, fee-only firm that manages diverse institutional and individual portfolios using ETFs, mutual funds, and equities. His 1% AUM fee for preservation portfolios and independent status distinguish him from others, providing a disciplined approach to integrating factor strategies with long-term risk management.
Experience: 31 years
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Arno M
CFP®, CFA®, Series 63
Boca Raton, FL
Financial Trust Asset Management Chartered
Arno Mayer's 39 years of experience and expertise in factor investing and active portfolio management make him well-equipped to guide clients through the complexities of factor-based strategies. Based in Florida, he leads Financial Trust Asset Management Chartered, which manages $115 million and integrates quantitative, fundamental, and technical analysis, offering a multidisciplinary approach that includes tax and insurance collaboration, setting him apart from advisors focused solely on factor investing in Louisiana.
Experience: 39 years
Avg account: $633,722
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