CFP®-certified, general retirement planning financial advisors in Madison, WI
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
Planning for retirement often starts when you want to understand how your savings, pensions, and Social Security benefits will work together to support your lifestyle. Without a clear plan, you might underestimate how long your money needs to last or overlook key income sources.
CFP® certification means these advisors have formal training in retirement and financial planning, helping you navigate complex decisions with confidence.
- Pension integration. Ask how they incorporate public pensions into your overall retirement income, especially if you work in government roles common in Wisconsin.
- Withdrawal strategies. Confirm how they plan your spending to avoid running out of money too soon or paying unnecessary taxes.
- Social Security timing. Discuss when to claim benefits to maximize your lifetime income, considering your health and work plans.
- Inflation and healthcare costs. Ensure they factor in rising expenses that can erode your purchasing power over time.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Dean H
CFP®, Series 63, Series 66
Madison, WI
Edelman Financial Engines
Dean Hessler's CFP® certification and 17 years of experience equip him to handle general retirement planning in Madison, WI, with expertise in retirement income strategy and tax-loss harvesting. Working at Edelman Financial Engines, a large firm offering both model-based and customized portfolios, he provides flat-fee financial plans and supports workplace retirement accounts, distinguishing him from advisors with smaller client bases or different fee structures.
Experience: 17 years
Avg account: $375,508
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Kasey K
CFP®, Series 66
Madison, WI
Raymond James Financial
Kasey Kinney offers expertise in general retirement planning with 13 years of experience and CFP® certification, based in Madison, WI. Affiliated with Raymond James Financial, a large firm known for advisory and implementation-support services, Kinney provides flat-fee and hourly planning options, serving diverse clients including business owners and retirees, which may suit those seeking structured retirement and cash flow guidance.
Experience: 13 years
Avg account: $700,796
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Tracey A
CFP®, Series 63
Madison, WI
T. Anton Investment House, Inc.
Tracey Anton offers expertise in general retirement planning with 31 years of experience and CFP® certification, making her well-equipped to address pension integration and Social Security timing in Madison, WI. Her firm manages $332 million with a 1.00% AUM fee, focusing on long-term holdings and fundamental analysis, which may appeal to clients seeking independent, seasoned guidance with comprehensive financial planning and discretionary portfolio management.
Experience: 31 years
Avg account: $1,117,814
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John S
CFP®, Series 63, Series 65
Middleton, WI
Trinity Financial Planning
John Scherer, a CFP® professional with a decade of experience, specializes in general retirement planning and wealth management, making him well-equipped to address retirement income strategies in the Madison area. His firm, Trinity Financial Planning, offers flat-fee financial tune-ups and employs a disciplined, market-efficient investment approach, catering to high-net-worth clients seeking integrated planning and ongoing portfolio management.
Experience: 10 years
Avg account: $1,714,588
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Lisa A
CFP®, Series 63
Madison, WI
Perk Planning
Lisa Andrews offers expertise in general retirement planning with a CFP® certification and 16 years of experience, making her well-equipped to address retirement income strategies in Madison, WI. Her firm, Perk Planning, serves individuals and high-net-worth clients using a passive, long-term investment approach and charges a flat fee of $1,500 per engagement, which may appeal to those seeking transparent, focused planning services.
Experience: 16 years
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