CFP®-certified, private / alternative investments financial advisors in Madison, WI
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you have significant assets outside traditional stocks and bonds, like private equity or hedge funds, you need an advisor who understands these complex investments. Without specialized knowledge, it's easy to misjudge risks or liquidity needs tied to private or alternative investments. CFP® certification means these advisors have formal training in financial planning, which helps integrate alternative assets into your broader financial picture.
- Risk assessment expertise. Ask how they evaluate the unique risks of private investments compared to public markets.
- Liquidity planning. Confirm they consider how and when you can access funds locked in alternative assets.
- Portfolio integration. Look for advisors who explain how private investments fit with your overall asset allocation and goals.
- Regulatory awareness. Ensure they understand the specific rules and disclosures required for private investment products in Wisconsin.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Bradley H
CFP®, CFA®
Madison, WI
Mariner
Bradley Howe is a CFP® and CFA® based in Madison, WI, specializing in private and alternative investments with a focus on options and derivatives strategies. Working at Mariner Wealth, a large firm managing nearly $99 billion, he offers flat-fee and hourly financial planning services tailored for high-net-worth clients, integrating values-based and socially responsible investing approaches.
Experience: 3 years
Avg account: $2,116,909
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Bradley O
CFP®, ChFC®, Series 65
Madison, WI
Resonant Capital Advisors, LLC
Bradley O'loughlin's CFP® certification and nine years of experience equip him to manage complex private and alternative investments in Madison, WI. His firm, Resonant Capital Advisors, oversees $2.2 billion with a diversified investment approach and serves high-net-worth clients, offering flat-fee financial planning and consulting that may appeal to those seeking transparent pricing and comprehensive portfolio integration.
Experience: 10 years
Avg account: $4,730,874
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Alexandra S
CFP®, Series 66
Madison, WI
RBC Capital Markets
Alexandra Shuchuk's CFP® certification and eight years of experience at RBC Capital Markets equip her to manage private and alternative investments effectively in Madison, WI. Her expertise includes tax-loss harvesting and ESG investing, and she serves diverse clients like executives and business owners, offering flat-fee options through a large firm known for tailored portfolio management and financial planning services.
Experience: 8 years
Avg account: $1,017,425
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Nicholas T
CFP®, Series 63, Series 65
Madison, WI
John F Suby Wealth Management LLC
Nicholas Toman's CFP® certification and 16 years of experience equip him to manage private and alternative investments effectively in Madison, WI. His firm offers discretionary asset management and retirement plan services, catering to high-net-worth and institutional clients, with a flat-fee structure and an emphasis on diversified portfolios aligned with client risk tolerance, distinguishing him from other advisors in the area.
Experience: 16 years
Avg account: $2,271,808
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David K
CFP®, Series 63
Madison, WI
Creative Planning
David Kuenzi's 18 years of experience and CFP® certification equip him to manage private and alternative investments effectively in Madison, WI. Working at Creative Planning, a large firm with $217 billion in assets, he offers a financial planning–led approach emphasizing low-cost indexing and tax-loss harvesting, serving high-net-worth clients with negotiable flat fees and tailored executive programs.
Experience: 18 years
Avg account: $2,113,277
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