Top values-based investing financial advisors in Madison, WI
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
You might seek a values-based investing advisor if aligning your portfolio with your ethical, social, or environmental beliefs matters to you. A common pitfall is working with an advisor who overlooks how your values affect risk tolerance and long-term goals.
- Values integration approach. Ask how they incorporate your personal values into investment choices without sacrificing diversification.
- Impact measurement. Confirm whether they track and report on the social or environmental outcomes of your investments.
- Portfolio customization. Look for advisors who tailor asset allocation to reflect both your financial objectives and your values.
- Ongoing alignment checks. Ensure they regularly review your investments to keep them consistent with evolving values and market conditions.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Bradley H
CFP®, CFA®
Madison, WI
Mariner
Bradley Howe specializes in values-based investing and socially responsible investing, making him well-suited for clients in Madison, WI seeking portfolios aligned with ethical and environmental beliefs. As a CFP® and CFA® at Mariner Wealth, a large firm with $98.6 billion AUM, he offers flat-fee and hourly financial planning services, catering to high-net-worth individuals and leveraging his experience as a founder and nonprofit board member.
Experience: 3 years
Avg account: $2,116,909
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Peter C
Series 65
Middleton, WI
Trek Financial
Peter Cymbalak specializes in values-based investing and serves clients in Middleton, WI, near Madison. With 12 years of experience and a Series 65 designation, he offers a strategic ETF-based approach combined with tactical models, catering to high earners and business owners. His firm provides flexible fee options including flat fees and hourly consulting, differentiating him from advisors with more traditional fee structures.
Experience: 12 years
Avg account: $537,789
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Crystal C
Series 63, Series 65
Madison, WI
Merrill
Crystal Carlson specializes in values-based investing in Madison, integrating clients' ethical and social priorities into tailored wealth management strategies. With 17 years of experience at Merrill, a large firm, she offers a consultative approach including ESG investing, retirement planning, and philanthropy, charging a 1.10% AUM fee for managed strategies under $2 million, which may suit clients seeking comprehensive, goal-aligned financial guidance.
Experience: 18 years
Avg account: $860,085
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Caleb T
Series 66
Waunakee, WI
Edward Jones
Caleb Twedell specializes in values-based investing and ESG strategies, making him well-suited for clients in Madison, WI seeking portfolios aligned with ethical and social principles. Operating within Edward Jones, a large firm with diverse advisory programs, he offers a program fee up to 1.35% annually and brings experience from financial institutions and a unique perspective from his part-time fitness center role.
Experience: 4 years
Avg account: $246,728
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