Independent, wealth management financial advisors in Madison, WI
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
You might seek a wealth management advisor when you want a clear plan to grow and protect your assets over time, especially if you have complex financial goals or multiple income sources. Without focused guidance, it's easy to overlook how your investments, taxes, and spending habits interact, which can slow your progress or increase risk. Independent advisors here operate without firm constraints, giving you advice that’s not tied to specific products or companies.
- Holistic asset oversight. Look for advisors who consider your entire financial picture, not just isolated accounts.
- Tax-aware strategies. Confirm they integrate tax implications into investment and withdrawal plans.
- Risk and growth balance. Ask how they tailor your portfolio to match your comfort with risk and long-term goals.
- Coordination with other professionals. Check if they collaborate with your tax preparer or estate planner to align strategies.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Brady S
Series 66
Verona, WI
Walkner Condon Financial Advisors LLC
Brady Storhoff offers wealth management services in Madison, WI, with a focus on high-net-worth clients and a flat-fee structure including estate planning services. His firm manages $733 million using a discretionary, long-term portfolio approach based on modern portfolio theory, differentiating him with experience in serving both individual and pension plan clients, including non-U.S. investors.
Experience: 7 years
Avg account: $1,283,945
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Tracey A
CFP®, Series 63
Madison, WI
T. Anton Investment House, Inc.
Tracey Anton offers wealth management services in Madison, WI, leveraging 31 years of experience and CFP® certification to provide comprehensive financial planning and discretionary portfolio management. Her firm manages $332 million with a focus on long-term holdings and fundamental analysis, charging a 1.00% AUM fee, which may appeal to clients seeking personalized, independent advice with a seasoned approach.
Experience: 31 years
Avg account: $1,117,814
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Fred M
ChFC®, Series 63, Series 65
Oconomowoc, WI
Packerland Brokerage Services, Inc.
Fred Marshall offers wealth management expertise in Madison, WI, backed by 38 years of experience and credentials like ChFC®, Series 63, and Series 65. His firm, Packerland Brokerage Services, Inc., provides both discretionary and non-discretionary management with diverse investment solutions, serving individuals and organizations, and charges flat fees typically ranging from $500 to $10,000, distinguishing him from advisors with different fee structures or client focuses.
Experience: 38 years
Avg account: $277,427
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Rex J
Series 63
Madison, WI
Rex Leigh Jones
Rex Jones offers independent wealth management in Madison, WI, with a focus on mutual funds, ETFs, and individual securities, managing accounts non-discretionarily using fundamental analysis. His firm serves individuals, trusts, and small businesses, charging a 1.0% AUM fee, and emphasizes long-term holdings, distinguishing him from advisors with discretionary or product-tied approaches.
Experience: 4 years
Avg account: $357,058
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Ethan A
Series 65
Madison, WI
Mendota Financial Group, LLC
Ethan Ahrens offers wealth management services in Madison, WI, with a focus on high-net-worth clients and a flat-fee structure starting at $2,500. His firm, Mendota Financial Group, emphasizes tailored asset allocation and a long-term, buy-and-hold investment approach, differentiating him through customized portfolio management and a background that includes military service and education.
Experience: 1 year
Avg account: $1,489,946
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