CFP®-certified, factor investing / smart beta financial advisors in Minnesota
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you're considering factor investing or smart beta strategies, you likely want to improve your portfolio's risk and return profile by targeting specific investment factors like value or momentum. A common mistake is treating these strategies as simple index replacements without understanding how factor exposures interact with your overall portfolio.
CFP® certification means these advisors have formal training in financial planning, which helps integrate factor investing into your broader financial goals.
- Factor selection rationale. Ask how they choose which factors to emphasize and how those choices align with your risk tolerance and investment timeline.
- Portfolio integration. Confirm how they combine factor-based strategies with your existing assets to avoid unintended concentration or overlap.
- Cost and turnover impact. Factor strategies can have different trading frequencies; inquire about how this affects your fees and tax situation.
- Performance evaluation. Understand how they measure success beyond benchmark comparisons, focusing on factor exposure consistency and risk management.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Robert P
CFP®, Series 63, Series 66
Appleton, WI
Associated Investment Services, Inc.
Robert Pencil's 17 years of experience and CFP® certification equip him to integrate factor investing and smart beta strategies effectively, considering tax-loss harvesting and active portfolio management. Operating from Appleton, WI, he offers a fee structure between 1.42% and 1.81% and serves a diverse client base including individuals, small corporations, and trusts, distinguishing him with a broad service scope and a predominantly non-discretionary investment approach.
Experience: 17 years
Avg account: $303,096
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Kyle L
CFP®, Series 66
Plymouth, MN
Wealth Enhancement Advisory Services, LLC
Kyle Larson's CFP® certification and expertise in factor investing and smart beta strategies position him well to help Minnesota clients enhance their portfolios by targeting specific investment factors. Practicing at Wealth Enhancement Advisory Services, a large SEC-registered firm with a strategic blend of passive and active management, he offers flexible fee options including flat fees and hourly rates, catering to mid-career professionals and baby boomers seeking integrated financial planning and retirement consulting.
Experience: 7 years
Avg account: $1,378,035
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Kathleen L
CFP®
Edina, MN
Flourish Wealth Management Inc.
Kathleen Longo's 12 years of experience and CFP® certification equip her to integrate factor investing and smart beta strategies effectively within broader financial plans, aligning with risk tolerance and investment timelines. Based in Edina, MN, she offers flat-fee financial planning through Flourish Wealth Management, which uses a Modern Portfolio Theory-based, buy-and-hold approach with diversified, low-cost funds, and can tailor tax-sensitive or ESG strategies, distinguishing her from other advisors in the region.
Experience: 12 years
Avg account: $2,886,737
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Jordan E
CFP®, Series 65
Minneapolis, MN
Marquette Wealth Management
Jordan Elling's expertise in factor investing and smart beta strategies is supported by his CFP® certification and nine years of industry experience, making him well-equipped to integrate these approaches into comprehensive financial plans. Operating from Marquette Wealth Management in Minneapolis, he serves high-net-worth clients with a disciplined, factor-aware investment approach and a 1.00% AUM fee, distinguishing him through active management in less efficient market segments.
Experience: 9 years
Avg account: $3,535,151
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