Top factor investing / smart beta financial advisors in Minnesota
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you're looking to enhance your portfolio with factor investing or smart beta strategies, you likely want to capture specific market drivers like value, momentum, or quality without relying solely on traditional market cap weighting. A common pitfall is focusing on short-term performance without understanding how these factors behave across different market cycles.
- Factor selection rationale. Ask how they choose which factors to emphasize and whether they adjust based on your risk tolerance and investment horizon.
- Risk management approach. Confirm how they monitor factor exposures to avoid unintended concentration or style drift in your portfolio.
- Integration with overall plan. See how they incorporate factor strategies alongside your broader financial goals and asset allocation.
- Fee structure clarity. Since many here offer flat fees, understand how costs align with the complexity of managing factor-based investments.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Jerod E
Series 66, Series 63
Plymouth, MN
Wealth Enhancement Advisory Services, LLC
Jerod Ewing specializes in factor investing and smart beta strategies, making him well-suited for investors in Minnesota seeking to enhance portfolios with these approaches. Operating within Wealth Enhancement Advisory Services, a large SEC-registered firm, he offers a blend of active and passive management, flat-fee planning options starting at $250, and experience serving diverse clients including business owners and retirees, which distinguishes him from advisors with narrower focuses or fee structures.
Experience: 10 years
Avg account: $1,378,035
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Steven S
ChFC®, Series 63
St. Paul, MN
Associated Investment Services, Inc.
Steven Schoeder specializes in factor investing and smart beta strategies, leveraging 31 years of experience and designations like ChFC® and Series 63 to manage portfolios with a focus on tax-loss harvesting and active management. Operating independently in St. Paul, MN, he offers advisory services through Associated Investment Services, Inc., which serves individual investors and small entities with model portfolios and separately managed accounts, charging fees between 1.42% and 1.81% AUM.
Experience: 31 years
Avg account: $303,096
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Tyler E
CFA®, Series 66
Arden Hills, MN
Gradient Investments, LLC
Tyler Ellegard specializes in factor investing and smart beta strategies, leveraging nine years of experience and CFA® credentials to manage portfolios with a focus on value, momentum, and quality factors. As president of Gradient Advisors, he offers independent advice with a 1.00% AUM fee for preservation portfolios, integrating active portfolio management and alternative investments, which distinguishes him from other Minnesota advisors by combining diverse analytical approaches and a broad client service model.
Experience: 9 years
Avg account: $329,502
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Jay P
Series 66, Series 65
Edina, MN
Flourish Wealth Management Inc.
Jay Pluimer specializes in factor investing and smart beta strategies, integrating these approaches within a Modern Portfolio Theory-based, buy-and-hold framework that emphasizes diversification and low-cost ETFs. Serving high-net-worth clients in Edina, MN, he offers flat-fee financial planning and brings 11 years of experience, distinguishing himself with a focus on passive and factor-based investments combined with SRI/ESG options.
Experience: 11 years
Avg account: $2,886,737
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Valerie T
Series 65
Minneapolis, MN
Marquette Wealth Management
Valerie Thomas Ruth specializes in factor investing and smart beta strategies, supported by nine years of experience and a Series 65 credential. Operating from Minneapolis with Marquette Wealth Management, she offers disciplined, factor-aware active management tailored through a written Investment Policy Statement, focusing on high-net-worth clients with a 1.00% AUM fee. Her background includes roles at Carlson Capital Management and CliftonLarsonAllen, distinguishing her with diverse firm experience and a comprehensive planning approach.
Experience: 9 years
Avg account: $3,535,151
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