Top factor investing / smart beta financial advisors in North Carolina
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you want to align your investments with specific market factors like value, momentum, or quality, these advisors can help you navigate that approach. A common mistake is treating factor investing as a simple stock-picking tactic rather than a disciplined, rules-based strategy.
- Factor selection clarity. Ask how they choose which factors to emphasize and why those fit your goals and risk tolerance.
- Smart beta implementation. Confirm whether they use ETFs, mutual funds, or custom portfolios to capture factor premiums.
- Risk management focus. Factor strategies can shift risk profiles; check how they monitor and adjust for unintended exposures.
- Fee structure transparency. Since factor investing can involve more trading, understand how fees might impact your net returns.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Kenneth B
CFP®, Series 63, Series 66
Raleigh, NC
Wealth Enhancement Advisory Services, LLC
Kenneth Bollinger's expertise in factor investing and active portfolio management, combined with 30 years of experience and CFP® certification, equips him to guide clients in North Carolina through disciplined, rules-based smart beta strategies. His affiliation with Wealth Enhancement Advisory Services, a large firm managing over $122 billion with a diversified investment approach, offers clients access to both passive and active strategies alongside flexible fee options including flat fees and hourly consulting.
Experience: 30 years
Avg account: $1,378,035
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Patrick S
Series 63, Series 65
Charlotte, NC
Prodeo Asset Management, LLP
Patrick Sheehan in Charlotte, NC, specializes in factor investing and smart beta strategies, leveraging 35 years of experience and a systematic, rules-based approach at Prodeo Asset Management. His firm serves high-net-worth clients with discretionary management through private funds and separately managed accounts, charging a 0.25% quarterly fee, which may differ from other advisors' fee structures and client focuses in the region.
Experience: 35 years
Avg account: $615,485
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Katherine M
CFP®, ChFC®, Series 66
Asheville, NC
Sharp Financial
Katherine Morosani in Asheville, NC, specializes in factor investing and smart beta strategies, supported by 11 years of experience and CFP® and ChFC® credentials. She works with Sharp Financial, which manages $502 million using a tactical, risk-based investment process, and offers flat-fee and hourly financial planning options, distinguishing her from advisors with traditional AUM-based fees.
Experience: 11 years
Avg account: $2,563,759
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Roy A
Series 65
Hubert, NC
Compass Financial Management LLC
Roy Atallah specializes in factor investing and passive/index strategies, offering expertise in disciplined, rules-based approaches suitable for North Carolina investors. His firm, Compass Financial Management LLC, manages nearly $894 million with diverse strategies including ETFs and mutual funds, serving both individual and pension clients, and charges a 1.95% AUM fee or $300-$500 hourly, distinguishing him with a broad client base and transparent fee options.
Experience: 0 years
Avg account: $393,103
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Michael H
CFP®, Series 63, Series 65
Cary, NC
Cary Financial Planning, LLC
Michael Honea specializes in factor investing and smart beta strategies, leveraging 11 years of experience and CFP® certification to guide clients in North Carolina. His firm, Cary Financial Planning, LLC, emphasizes a long-term, evidence-based approach using diversified mutual funds, ETFs, and systematic factor-based funds, with a 1.00% AUM fee, distinguishing him through a blend of technology-driven insights and tax-aware investment decisions.
Experience: 11 years
Avg account: $1,048,091
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