Top college savings (529s, UTMA, etc.) financial advisors in Norton Shores, MI
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
Saving for college often starts when you want to make the most of tax-advantaged accounts like 529 plans or UTMA (Uniform Transfers to Minors Act) accounts. A common mistake is not aligning the savings plan with your child's timeline and your overall financial picture, which can reduce the benefits.
- Account type guidance. Confirm how they help choose between 529s, UTMA, or other options based on your goals and state tax rules.
- Investment strategy. Ask how they adjust investments as your child nears college age to balance growth and risk.
- Coordination with financial aid. Good advisors consider how savings affect aid eligibility and plan accordingly.
- Pension impact awareness. In areas with many auto industry pensions, check how they integrate college savings with your retirement planning.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Martha F
Series 66
Muskegon, MI
Merrill
Martha Fohlbrook specializes in college savings strategies including 529 plans and UTMA accounts, offering tailored guidance from her role at Merrill, a large firm. With four years of experience and credentials like Series 66 and CRPC™, she supports diverse clients including Hispanic/Latino families in Muskegon, MI, blending investment management with retirement and estate planning for comprehensive wealth solutions.
Experience: 4 years
Avg account: $860,085
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Rebecca N
Series 66
Muskegon, MI
Embark Financial Partners
Rebecca Novak's expertise in college savings, including 529 plans and UTMA accounts, suits families in Norton Shores aiming to optimize tax-advantaged education funding. Her flat-fee, independent advisory approach, combined with nine years of experience and a Series 66 license, distinguishes her from others by offering transparent pricing and personalized planning from a firm with broad investment and insurance capabilities.
Experience: 9 years
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Joel A
Series 63, Series 66
Muskegon, MI
Empower Advisory Group
Joel Austin specializes in college savings strategies including 529 plans and UTMA accounts, supported by his experience at Empower Advisory Group, a large firm known for integrated financial planning and investment management. His flat-fee structure and background in higher education distinguish him from others, offering accessible pricing and insight into education-related financial needs near Norton Shores, MI.
Experience: 1 year
Avg account: $565,063
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Brett A
Series 66
Muskegon, MI
Edward Jones
Brett Adkins specializes in college savings plans like 529s and UTMA accounts, leveraging nine years of experience and a Series 66 designation to guide families near Norton Shores, MI. Affiliated with Edward Jones, a large firm serving over four million clients, he offers a comprehensive approach including estate and retirement planning, with a program fee up to 1.35% annually, distinguishing him from smaller local advisors.
Experience: 9 years
Avg account: $246,728
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Jason L
CFP®, PFS™, Series 63, Series 66
Norton Shores, MI
LPL Financial
Jason Lillmars specializes in college savings strategies including 529 plans and UTMA accounts, supported by his CFP® and PFS™ credentials and a decade of industry experience. Operating within LPL Financial, a large firm with extensive resources, he offers flat-fee financial planning and serves a diverse client base, which may provide broader investment insights compared to smaller practices.
Experience: 10 years
Avg account: $399,489
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