Large-firm, college savings (529s, UTMA, etc.) financial advisors in Norton Shores, MI
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
When you're planning for college expenses, you want to make sure your savings strategy fits your family's timeline and financial goals. A common mistake is not understanding how different college savings accounts affect financial aid eligibility and tax benefits.
- Account type clarity. Confirm which accounts they recommend, like 529 plans or UTMA accounts, and why one might suit your situation better.
- Coordination with pensions. In areas with pension plans, ask how your family's retirement income might impact college savings and aid.
- Large-firm resources. Advisors at bigger firms often have access to specialized tools and research; see how they leverage these for your college savings plan.
- Tax implications. Understand how contributions and withdrawals affect your taxes, especially state-specific rules that might apply.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Martha F
Series 66
Muskegon, MI
Merrill
Martha Fohlbrook specializes in college savings strategies including 529 plans and UTMA accounts, supported by her role at Merrill, a large firm offering extensive resources. With four years of industry experience and fluency in Spanish, she uniquely serves the Hispanic community near Norton Shores, MI, while providing comprehensive wealth management and retirement planning services.
Experience: 4 years
Avg account: $860,085
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Julie G
Series 66
Coopersville, MI
Money Concepts Capital Corp
Julie Green specializes in college savings strategies including 529 plans and UTMA accounts, supported by her role at Money Concepts Capital Corp, a large firm offering diverse managed programs and financial planning services. With five years of experience and a Series 66 designation, she provides tailored advice that integrates fundamental and technical analysis, distinguishing her approach from others in the Norton Shores area.
Experience: 5 years
Avg account: $237,847
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Joel A
Series 63, Series 66
Muskegon, MI
Empower Advisory Group
Joel Austin specializes in college savings strategies including 529 plans and UTMA accounts, supported by his role at Empower Advisory Group, a large firm with integrated recordkeeping and administrative platforms. His flat-fee structure and experience with employer-sponsored retirement plans offer a distinct approach compared to other advisors, especially for clients interested in coordinated retirement and college savings planning in the Muskegon area near Norton Shores.
Experience: 1 year
Avg account: $565,063
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Brett A
Series 66
Muskegon, MI
Edward Jones
Brett Adkins specializes in college savings plans like 529s and UTMA accounts, supported by nine years of experience and a Series 66 designation at Edward Jones, a large firm with extensive resources. Located near Norton Shores in Muskegon, MI, he offers a program fee up to 1.35% annually and brings additional expertise in estate planning and retirement strategies, distinguishing him from advisors focused solely on college savings.
Experience: 9 years
Avg account: $246,728
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Esther G
CFP®, Series 63
Norton Shores, MI
LPL Financial
Esther Gerber specializes in college savings strategies including 529 plans and UTMA accounts, supported by nine years of experience and CFP® certification, making her well-equipped to address tax implications and financial aid considerations in Norton Shores, MI. Affiliated with LPL Financial, a large firm offering extensive research resources, she provides flat-fee financial planning and serves a diverse client base including business owners and retirees, distinguishing her approach from others.
Experience: 10 years
Avg account: $399,489
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