CFP®-certified, factor investing / smart beta financial advisors in Nevada
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you're looking to improve your portfolio by focusing on specific investment factors like value, momentum, or size, you need an advisor who understands how to apply these strategies effectively. Without this expertise, you might end up with a portfolio that doesn't align with your risk tolerance or long-term goals. CFP® certification means these advisors have comprehensive financial planning training, which supports their factor investing approach.
- Factor selection rationale. Ask how they choose which factors to emphasize and how they adjust for market cycles.
- Risk management approach. Confirm how they balance factor exposure with your overall risk profile to avoid unintended concentration.
- Portfolio integration. Understand how they combine factor strategies with your existing investments to enhance diversification.
- Performance evaluation. Inquire about how they measure success beyond simple returns, including risk-adjusted metrics relevant to factor investing.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Deborah P
CFP®, Series 66
Incline Village, NV
Wealth Enhancement Advisory Services, LLC
Deborah Pursey's 19 years of experience and CFP® certification equip her to apply factor investing strategies effectively, balancing factor exposure with risk management for clients in Nevada. Affiliated with Wealth Enhancement Advisory Services, a large SEC-registered firm, she offers flat fees and serves diverse clients including business owners and Baby Boomers, distinguishing her with a broad expertise in active portfolio management and retirement planning.
Experience: 20 years
Avg account: $1,378,035
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Heidi F
CFP®, Series 66
Reno, NV
American Wealth Management
Heidi Foster's 17 years of experience and CFP® certification equip her to apply factor investing strategies effectively, particularly in retirement income and income planning. Based in Reno, NV, she works with American Wealth Management, which manages over $760 million using a proprietary quantitative process focused on momentum and trend analysis, offering flat-fee, independent advisory services that may appeal to clients seeking transparent, data-driven portfolio management.
Experience: 17 years
Avg account: $835,725
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Edmund G
CFP®, Series 63, Series 65
Las Vegas, NV
Tactive Advisors, LLC
Edmund Gifford Jr. is well-equipped to assist with factor investing and smart beta strategies in Nevada, leveraging his 20 years of industry experience and CFP® certification. His firm, Tactive Advisors, LLC, employs a model-driven approach that integrates robo-advisor platforms with tactical asset allocation, offering both discretionary and non-discretionary management. Additionally, his flat-fee structure and independence distinguish him from other advisors who may rely solely on asset-based fees or less diversified investment approaches.
Experience: 20 years
Avg account: $214,707
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